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All Journal Cendekia MUSLIM HERITAGE: JURNAL DIALOG ISLAM DENGAN REALITAS QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Southeast Asian Journal of Islamic Education Management Proceedings of Annual Conference for Muslim Scholars Ma'alim: Jurnal Pendidikan Islam Khulasah : Islamic Studies Journal Muslim Heritage
Mambaul Ngadhimah
JurusanTarbiyah STAIN Ponorogo
Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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KONSEP JIHAD MENURUT M. QURAISH SHIHAB DALAM TAFSIR AL-MISHBÂH DAN KAITANNYA DENGAN MATERI PENDIDIKAN AGAMA ISLAM Ngadhimah, Mambaul; Huda, Ridhol
Cendekia: Jurnal Kependidikan Dan Kemasyarakatan CENDEKIA VOL 13 NO 1 TAHUN 2015
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/cendekia.v13i1.234

Abstract

Abstract: An article which discusses jihad that originates in al-Mishba>h is the interpretation of al-Qur’an by M. Quraish Shihab. This becomes important because of the emergence of various typologies of jihad. Jihad with the typology of liberal group that sought to remove the Islamic law affecting on the implementation of jihad is just to fight the passions or demons and negate the other meanings of jihad. Jihad with the typology of radical group that declared war on the world and all unbelievers should be fought because of infidelity affects the meaning of jihad that only deals with war. Jihad with the typology of the moderate group believes that jihad in accordance with all forms of the reality of human life can be done by everyone in any way according to their ability and circumstances. روهظل امهم عوضولما ناك .باهش شيرق ذاتسلأل “ حابصلما “ يرسفت في “ داهلجا “ عوضوم ةلاقلما هذه تسرد ،)لاتقلا ىنعبم ( داهلجا ةيعورشم حسم اولواح مهنأ ينيلابرللا دنع داهلجا موهفم .داهلجا نم ناعم ةدع داهلجا ىناعم ىفني هنأ بنابج ،ينطايشلا ةاداعمو سفنلا ةدهامج هنأ ىلع داهلجا ذيفنت لىإ ىّ دؤي اذهو لىإ ىدؤي اذهو ،مهرفك ببسب رافكلاو ايندلا ةبرامح وه نويلوصلأا نوفّ رطتلما هاري امك داهلجاو .ىرخلأا ةايح عقاو لاكشأ عيمبج بسانم هنأ ينّ يطسولا دنع داهلجا موهفم امأ .بسحف لاتقلا ىنعبم داهلجا مهف .هفورظو هتقاط بسح ىلع تناك ةقيرط يأبو هءادأ درف لكل نكيمو ،سانلا
STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN DAYA SAING FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN PONOROGO Nafi’ah, Ayu Zahroh; Ngadhimah, Mambaul
MUSLIM HERITAGE Vol 9 No 1 (2024): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v9i1.8343

Abstract

AbstractCompetition among higher education institutions requires overall cost leadership, product differentiation, and user focus. Marketing management is very necessary in universities to build a positive image in maintaining consumer satisfaction. The aim of this research is to describe the marketing of educational services in improving the existence and image of educational institutions, as well as the implementation of the 7P marketing mix at the Faculty of Islamic Economics and Business IAIN Ponorogo. This qualitative descriptive research chose the FEBI IAIN Ponorogo object because it has innovation and product differentiation for graduating students. Interview techniques with internal parties supported by observation and documentation are tools for exploring data. Interactive model analysis is carried out with the stages of data reduction, data presentation and drawing conclusions. The first research finding, the educational service mix strategy is a service activity that aims to maintain customer satisfaction through excellent service, providing quality education and learning, strengthening character education to produce competitive graduates. secondly, the Faculty of Islamic Economics and Business IAIN Ponorogo applies the 7P marketing mix, namely product, promotion, location, price, people, process and infrastructure as a marketing mix strategy to produce graduates of sharia bankers, sharia accountants and sharia microeconomic developers who are internationally competitive and have excellence, competitive, supported by the availability of lecturers, educational staff, infrastructure, various types and programs to develop student talents and interests, affordable costs, and use of digital platforms. AbstrakPersaingan antar institusi pendidikan tinggi memerlukan kepemimpinan biaya secara keseluruhan, diferensiasi produk, dan fokus pengguna. Manajemen pemasaran sangat diperlukan pada perguruan tinggi untuk membangun citra positif dalam menjaga kepuasan konsumen. Tujuan penelitian ini adalah untuk mendeskripsikan pemasaran jasa pendidikan dalam meningkatkan eksistensi dan citra lembaga pendidikan, serta penerapan bauran pemasaran 7P di Fakultas Ekonomi dan Bisnis Islam IAIN Ponorogo. Penelitian deskriptif kualitatif ini memilih objek FEBI IAIN Ponorogo karena memiliki inovasi dan diferensiasi produk bagi lulusan mahasiswa. Teknik wawancara dengan pihak internal yang didukung dengan observasi dan dokumentasi merupakan alat untuk menggali data. Analisis model interaktif dilakukan dengan tahapan reduksi data, penyajian data dan penarikan kesimpulan. Temuan penelitian pertama, strategi bauran layanan pendidikan merupakan kegiatan pelayanan yang bertujuan untuk menjaga kepuasan pelanggan melalui pelayanan prima, penyelenggaraan pendidikan dan pembelajaran yang bermutu, penguatan pendidikan karakter hingga menghasilkan lulusan yang berdaya saing. Kedua, Fakultas Ekonomi dan Bisnis Islam IAIN Ponorogo menerapkan bauran pemasaran 7P yaitu produk, promosi, lokasi, harga, manusia, proses dan infrastruktur sebagai strategi bauran pemasaran untuk menghasilkan lulusan bankir syariah, akuntan syariah dan pengembang mikroekonomi syariah yang berdaya saing internasional dan mempunyai keunggulan. kompetitif, didukung oleh ketersediaan dosen, tenaga kependidikan, infrastruktur, berbagai jenis dan program untuk mengembangkan bakat dan minat mahasiswa, biaya terjangkau, dan pemanfaatan platform digital.
STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN DAYA SAING FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN PONOROGO Nafi’ah, Ayu Zahroh; Ngadhimah, Mambaul
MUSLIM HERITAGE Vol 9 No 1 (2024): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v9i1.8343

Abstract

AbstractCompetition among higher education institutions requires overall cost leadership, product differentiation, and user focus. Marketing management is very necessary in universities to build a positive image in maintaining consumer satisfaction. The aim of this research is to describe the marketing of educational services in improving the existence and image of educational institutions, as well as the implementation of the 7P marketing mix at the Faculty of Islamic Economics and Business IAIN Ponorogo. This qualitative descriptive research chose the FEBI IAIN Ponorogo object because it has innovation and product differentiation for graduating students. Interview techniques with internal parties supported by observation and documentation are tools for exploring data. Interactive model analysis is carried out with the stages of data reduction, data presentation and drawing conclusions. The first research finding, the educational service mix strategy is a service activity that aims to maintain customer satisfaction through excellent service, providing quality education and learning, strengthening character education to produce competitive graduates. secondly, the Faculty of Islamic Economics and Business IAIN Ponorogo applies the 7P marketing mix, namely product, promotion, location, price, people, process and infrastructure as a marketing mix strategy to produce graduates of sharia bankers, sharia accountants and sharia microeconomic developers who are internationally competitive and have excellence, competitive, supported by the availability of lecturers, educational staff, infrastructure, various types and programs to develop student talents and interests, affordable costs, and use of digital platforms. AbstrakPersaingan antar institusi pendidikan tinggi memerlukan kepemimpinan biaya secara keseluruhan, diferensiasi produk, dan fokus pengguna. Manajemen pemasaran sangat diperlukan pada perguruan tinggi untuk membangun citra positif dalam menjaga kepuasan konsumen. Tujuan penelitian ini adalah untuk mendeskripsikan pemasaran jasa pendidikan dalam meningkatkan eksistensi dan citra lembaga pendidikan, serta penerapan bauran pemasaran 7P di Fakultas Ekonomi dan Bisnis Islam IAIN Ponorogo. Penelitian deskriptif kualitatif ini memilih objek FEBI IAIN Ponorogo karena memiliki inovasi dan diferensiasi produk bagi lulusan mahasiswa. Teknik wawancara dengan pihak internal yang didukung dengan observasi dan dokumentasi merupakan alat untuk menggali data. Analisis model interaktif dilakukan dengan tahapan reduksi data, penyajian data dan penarikan kesimpulan. Temuan penelitian pertama, strategi bauran layanan pendidikan merupakan kegiatan pelayanan yang bertujuan untuk menjaga kepuasan pelanggan melalui pelayanan prima, penyelenggaraan pendidikan dan pembelajaran yang bermutu, penguatan pendidikan karakter hingga menghasilkan lulusan yang berdaya saing. Kedua, Fakultas Ekonomi dan Bisnis Islam IAIN Ponorogo menerapkan bauran pemasaran 7P yaitu produk, promosi, lokasi, harga, manusia, proses dan infrastruktur sebagai strategi bauran pemasaran untuk menghasilkan lulusan bankir syariah, akuntan syariah dan pengembang mikroekonomi syariah yang berdaya saing internasional dan mempunyai keunggulan. kompetitif, didukung oleh ketersediaan dosen, tenaga kependidikan, infrastruktur, berbagai jenis dan program untuk mengembangkan bakat dan minat mahasiswa, biaya terjangkau, dan pemanfaatan platform digital.
Pembinaan Karakter Religius Peserta Didik Melalui Budaya Sekolah di SMAN 2 Ponorogo Ngadhimah, Mambaul; Ramdhani, Abdurrahman Ali; Wachid, Abdul; Nafi’, Abdun; Wibowo, Abdi
MA'ALIM: Jurnal Pendidikan Islam Vol. 4 No. 2 (2023): MA'ALIM: Jurnal Pendidikan Islam
Publisher : IAIN Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/maalim.v4i2.7360

Abstract

School culture is a routine, programmed activity organized by the school. Religious character is one of the important characteristics that students must have to prevent moral degradation by increasing religious awareness, where state public schools tend to be synonymous with not providing many religious activities compared to schools with a religious standard such as madrasas or Islamic boarding schools. However, SMAN 2 Ponorogo can prove that school culture can have a good impact on efforts to develop students' religious character even though they do not provide as much religious learning as in madrasas or Islamic boarding schools. This research aims to identify school culture, the development of religious character through school culture and its impact on the development of students' religious character. The data collection techniques used were observation, interviews and documentation. The data analysis technique used consists of data reduction, data presentation and drawing conclusions. The results of this research show that the development of students' religious character at SMA Negeri 2 Ponorogo is carried out programmatically through school culture, namely: (1) Routine Friday activities; (2) Islamic religious literacy; (3) Khatmil Qur'an; (4) Social services and compensation for orphans; (5) Dhuhur prayer in congregation; (6) Friday prayers; (7) Ramadhan Islamic Boarding School. The existence of a school culture, especially in efforts to develop religious character, can provide development of divine values and human values, so that it can have a good impact on improving the religious character of students. This is proven by the finding that students have awareness and independence in applying religious values both from divine values and human values such as the practice of religious fiqh, independent dhuha prayers, congregational prayers, recitations of the Qur'an, spiritual improvement , emotional and social during the month of Ramadan, have a spirit of generosity and like to give alms which is a form of social concern where they can apply these things in their daily lives while studying at school, outside school, even after they graduate and become alumni of school.
Manajemen Humas pada “Festival Seni dan Kreasi Anak” dalam Membangun Citra Merek Lembaga Pendidikan Nadziroh, Isna Faridatun; Ngadhimah, Mambaul
Southeast Asian Journal of Islamic Education Management Vol. 5 No. 2 (2024): Manajemen Pendidikan Islam
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo (previously known as IAIN Ponorogo)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/sajiem.v5i2.255

Abstract

The increasing number of quality educational institutions has created new, fairly tight competition in managing educational institutions. To survive during competition, it is necessary to manage differentiating programs carried out by educational institutions to build a positive impression and image of the institution in the public mind. Children's arts and creative festival events integrated with public relations management are the right solution so that the programs run can be known to the general public with the advantages and uniqueness that are highlighted. This research is a case study research with a qualitative approach. Data collection techniques used include observation, interviews and documentation which are processed using interactive data analysis techniques Miles, Huberman, and Saldana models consist of four stages in the form of data collection, data condensation, data presentation, and data verification. The location of the research was conducted at SD Immersion with branding school-based multiple intelligences. This study aims to analyze how the process of implementing public relations management is carried out in line with the theory of Cultip, Center, and Brown which consists of collecting facts, defining problems, planning, implementing communication, and evaluating as steps in managing programs effectively and efficiently. The role of public relations management in children's arts and creativity festival with various competitions, used by SD Immersion as a step to build brand institutions to the general public through the dissemination of information related to student achievement, the use of learning models and methods, and the culture built by the institution.
Sejarah Sistem Pendidikan Indonesia: Masa Penjajahan, Masa Kemerdekaan, Masa Reformasi-Sekarang Lutfiya, Hilda; Uliya, Himatul; MartafiaPutri, Ida; Ngadhimah, Mambaul
Khulasah : Islamic Studies Journal Vol. 7 No. 2 (2025): Khulasah: Islamic Studies Journal
Publisher : LPPM IAI Pangeran Dharma Kusuma Segeran Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55656/kisj.v7i2.420

Abstract

This journal examines the development of the education system in Indonesia from the Dutch colonial period to the reform era, focusing on the educational policies implemented and their impact on society. This research uses qualitative methods with a literature study approach, collecting primary data from key literature and secondary data from related articles and journals. The results of the analysis show that during the colonial period, education was discriminatory and only benefited a handful of elites, whereas during the New Order era, there was success in literacy eradication programs and the implementation of a six-year compulsory education, which later expanded to nine years. The journal also highlights the importance of curriculum changes to improve the quality of education and to adapt to the demands of the times.
Implementasi Inovasi Program Multiple Intelligences Research (MIR) di Sekolah Dasar Inklusi Ponorogo Karisma, Linda Ayu; Ngadhimah, Mambaul; Qholik, Wisnu
Southeast Asian Journal of Islamic Education Management Vol. 5 No. 1 (2024): Manajemen Pendidikan Islam
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo (previously known as IAIN Ponorogo)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/sajiem.v5i1.260

Abstract

The educational tendency in Indonesia to equalize intelligence standards between students through formal tests can kill students' potential intelligence, interests and talents. Minimal awareness of the concept of multiple intelligences (multiple intelligences) educational institutions in Indonesia need more innovative solutions so that efforts to improve the quality of education can be more optimized. The MIR program innovation initiated by Munif Chatib is the right solution so that the concept of different student intelligence can be understood and appreciated as a basis for determining methods and styles in learning activities. The research method used in this research is descriptive qualitative research with a case study type of research (case study). The data collection technique used is an in-depth interview (indepth interview), participatory observation and documentation processed using Miles, Huberman and Saldana's interactive model data analysis technique which consists of four stages in the form of data collection, data condensation, data presentation and data verification. The location of this research was carried out at SD Immersion Ponorogo as a school with branding inclusion. This research aims to analyze the process of spreading MIR program innovation so that it can become a new breakthrough in the world of education to better appreciate and develop students' various intelligences. The research results show that the process of spreading innovation is carried out in line with Everett M Roger's theory of innovation diffusion which consists of innovation, communication channels, time period and social systems as an effective and efficient dissemination strategy. The MIR program is used as a reference for teachers in determining students' learning styles and models at Immersion Elementary School according to their multiple intelligences more effectively and efficiently. The learning styles used include: storry telling, brainstorming, tape recording, journal writing, fieldtrip, and project based learning.
STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN DAYA SAING FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN PONOROGO Nafi’ah, Ayu Zahroh; Ngadhimah, Mambaul
MUSLIM HERITAGE Vol 9 No 1 (2024): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v9i1.8343

Abstract

AbstractCompetition among higher education institutions requires overall cost leadership, product differentiation, and user focus. Marketing management is very necessary in universities to build a positive image in maintaining consumer satisfaction. The aim of this research is to describe the marketing of educational services in improving the existence and image of educational institutions, as well as the implementation of the 7P marketing mix at the Faculty of Islamic Economics and Business IAIN Ponorogo. This qualitative descriptive research chose the FEBI IAIN Ponorogo object because it has innovation and product differentiation for graduating students. Interview techniques with internal parties supported by observation and documentation are tools for exploring data. Interactive model analysis is carried out with the stages of data reduction, data presentation and drawing conclusions. The first research finding, the educational service mix strategy is a service activity that aims to maintain customer satisfaction through excellent service, providing quality education and learning, strengthening character education to produce competitive graduates. secondly, the Faculty of Islamic Economics and Business IAIN Ponorogo applies the 7P marketing mix, namely product, promotion, location, price, people, process and infrastructure as a marketing mix strategy to produce graduates of sharia bankers, sharia accountants and sharia microeconomic developers who are internationally competitive and have excellence, competitive, supported by the availability of lecturers, educational staff, infrastructure, various types and programs to develop student talents and interests, affordable costs, and use of digital platforms. AbstrakPersaingan antar institusi pendidikan tinggi memerlukan kepemimpinan biaya secara keseluruhan, diferensiasi produk, dan fokus pengguna. Manajemen pemasaran sangat diperlukan pada perguruan tinggi untuk membangun citra positif dalam menjaga kepuasan konsumen. Tujuan penelitian ini adalah untuk mendeskripsikan pemasaran jasa pendidikan dalam meningkatkan eksistensi dan citra lembaga pendidikan, serta penerapan bauran pemasaran 7P di Fakultas Ekonomi dan Bisnis Islam IAIN Ponorogo. Penelitian deskriptif kualitatif ini memilih objek FEBI IAIN Ponorogo karena memiliki inovasi dan diferensiasi produk bagi lulusan mahasiswa. Teknik wawancara dengan pihak internal yang didukung dengan observasi dan dokumentasi merupakan alat untuk menggali data. Analisis model interaktif dilakukan dengan tahapan reduksi data, penyajian data dan penarikan kesimpulan. Temuan penelitian pertama, strategi bauran layanan pendidikan merupakan kegiatan pelayanan yang bertujuan untuk menjaga kepuasan pelanggan melalui pelayanan prima, penyelenggaraan pendidikan dan pembelajaran yang bermutu, penguatan pendidikan karakter hingga menghasilkan lulusan yang berdaya saing. Kedua, Fakultas Ekonomi dan Bisnis Islam IAIN Ponorogo menerapkan bauran pemasaran 7P yaitu produk, promosi, lokasi, harga, manusia, proses dan infrastruktur sebagai strategi bauran pemasaran untuk menghasilkan lulusan bankir syariah, akuntan syariah dan pengembang mikroekonomi syariah yang berdaya saing internasional dan mempunyai keunggulan. kompetitif, didukung oleh ketersediaan dosen, tenaga kependidikan, infrastruktur, berbagai jenis dan program untuk mengembangkan bakat dan minat mahasiswa, biaya terjangkau, dan pemanfaatan platform digital.
Pengaruh E-Learning dan Media Sosial Terhadap Motivasi Belajar Mahasiswa Universitas Islam Negeri Sayyid Ali Rahmatullah Tulungagung Habibillah, Putri; Zaini, Muhamad; Ngadhimah, Mambaul
QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Vol. 13 No. 2 (2021): Qalamuna - Jurnal Pendidikan, Sosial, dan Agama
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Program Pascasarjana IAI Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/qalamuna.v13i2.1106

Abstract

The objectives of this research to explain the effect of (1) E-Learning on the learning motivation; (2) Social Media as a learning medium on the learning motivation; (3) E-Learning and social media as a learning medium on the learning motivation. This research uses a quantitative approach with correlational research type. The data analysis technique used simple and multiple linier regression test. The results of this research indicatet that (1) there is a positive and significant influence between E-Learning on the learning motivation on a simple linier regression test from tcount>ttable (7.295 > 1.97) and a significance value of 0.000 < 0.05; (2) there is a positive and significant influence between social media as a learning medium on the learning motivation on a simple linier regression test from tcount>ttable (7.476 > 1.97) and significance value of 0.000 < 0.05; (3) there is a positive and significant influence between E-Learning and social media as learning media on learning motivation on the calculation of multiple linier regression test from Fcount>Ftable (34.831 > 3.04) and a significance valu of 0.000 < 0.05.
STRATEGI PEMASARAN JASA PENDIDIKAN DALAM MENINGKATKAN DAYA SAING FAKULTAS EKONOMI DAN BISNIS ISLAM IAIN PONOROGO Nafi’ah, Ayu Zahroh; Ngadhimah, Mambaul
MUSLIM HERITAGE Vol 9 No 1 (2024): Muslim Heritage: Jurnal Dialog Islam dengan Realitas
Publisher : Universitas Islam Negeri Kiai Ageng Muhammad Besari Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/muslimheritage.v9i1.8343

Abstract

AbstractCompetition among higher education institutions requires overall cost leadership, product differentiation, and user focus. Marketing management is very necessary in universities to build a positive image in maintaining consumer satisfaction. The aim of this research is to describe the marketing of educational services in improving the existence and image of educational institutions, as well as the implementation of the 7P marketing mix at the Faculty of Islamic Economics and Business IAIN Ponorogo. This qualitative descriptive research chose the FEBI IAIN Ponorogo object because it has innovation and product differentiation for graduating students. Interview techniques with internal parties supported by observation and documentation are tools for exploring data. Interactive model analysis is carried out with the stages of data reduction, data presentation and drawing conclusions. The first research finding, the educational service mix strategy is a service activity that aims to maintain customer satisfaction through excellent service, providing quality education and learning, strengthening character education to produce competitive graduates. secondly, the Faculty of Islamic Economics and Business IAIN Ponorogo applies the 7P marketing mix, namely product, promotion, location, price, people, process and infrastructure as a marketing mix strategy to produce graduates of sharia bankers, sharia accountants and sharia microeconomic developers who are internationally competitive and have excellence, competitive, supported by the availability of lecturers, educational staff, infrastructure, various types and programs to develop student talents and interests, affordable costs, and use of digital platforms. AbstrakPersaingan antar institusi pendidikan tinggi memerlukan kepemimpinan biaya secara keseluruhan, diferensiasi produk, dan fokus pengguna. Manajemen pemasaran sangat diperlukan pada perguruan tinggi untuk membangun citra positif dalam menjaga kepuasan konsumen. Tujuan penelitian ini adalah untuk mendeskripsikan pemasaran jasa pendidikan dalam meningkatkan eksistensi dan citra lembaga pendidikan, serta penerapan bauran pemasaran 7P di Fakultas Ekonomi dan Bisnis Islam IAIN Ponorogo. Penelitian deskriptif kualitatif ini memilih objek FEBI IAIN Ponorogo karena memiliki inovasi dan diferensiasi produk bagi lulusan mahasiswa. Teknik wawancara dengan pihak internal yang didukung dengan observasi dan dokumentasi merupakan alat untuk menggali data. Analisis model interaktif dilakukan dengan tahapan reduksi data, penyajian data dan penarikan kesimpulan. Temuan penelitian pertama, strategi bauran layanan pendidikan merupakan kegiatan pelayanan yang bertujuan untuk menjaga kepuasan pelanggan melalui pelayanan prima, penyelenggaraan pendidikan dan pembelajaran yang bermutu, penguatan pendidikan karakter hingga menghasilkan lulusan yang berdaya saing. Kedua, Fakultas Ekonomi dan Bisnis Islam IAIN Ponorogo menerapkan bauran pemasaran 7P yaitu produk, promosi, lokasi, harga, manusia, proses dan infrastruktur sebagai strategi bauran pemasaran untuk menghasilkan lulusan bankir syariah, akuntan syariah dan pengembang mikroekonomi syariah yang berdaya saing internasional dan mempunyai keunggulan. kompetitif, didukung oleh ketersediaan dosen, tenaga kependidikan, infrastruktur, berbagai jenis dan program untuk mengembangkan bakat dan minat mahasiswa, biaya terjangkau, dan pemanfaatan platform digital.
Co-Authors Abdi Wibowo abdul wachid, abdul Habibillah, Putri Karisma, Linda Ayu Lutfiya, Hilda MartafiaPutri, Ida Nadziroh, Isna Faridatun Nafi’, Abdun Nafi’ah, Ayu Zahroh Qholik, Wisnu Ramdhani, Abdurrahman Ali Ridhol Huda, Ridhol Uliya, Himatul Zaini, Muhamad