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PENGEMBANGAN STRATEGI PEMASARAN PADA BISNIS USAHA COFFEE XYZ MENGGUNAKAN ANALYTICAL HIERARCHY PROCESS (AHP) Raihan Fadhilah Purba, Muhammad; Chirzun, Ahmad; Parwati, Niken; Tri Purwandari, Aprilia
Jurnal Ilmiah Teknik dan Manajemen Industri Vol. 4 No. 2 (2024): Jurnal Taguchi : Jurnal Ilmiah Keilmuan Teknik dan Manajemen Industri
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/tgc.v4i2.171

Abstract

A cafe called Cafe XYZ is located at Pasar Minggu. Apart from heavy and light food, Cafe XYZ serves a selection of drinks, specializing in coffee drinks, cereal, and ice cream. Even though this cafe has been around for seven years, there are still obstacles that must be resolved so that sales can increase. However, Cafe XYZ's business is still experiencing problems. Among them are products that are not updated on social media, product promotions that are incomplete, and according to the owner, sales targets are lacking, sales strategies are lacking, and market segmentation is still too narrow. Therefore, to achieve a good strategy, strategy development is needed. Based on research that has been carried out, the Cartesian diagram shows that in quadrant I growth and development (grow and build) use the SO strategy. By using the Analytical Hierarchy Process (AHP), the results showed that the best strategy selection was to use the SO strategy by offering customization for customers to customize their coffee.
PERANCANGAN DAN PENGEMBANGAN PRODUK AUTOMATIC IRRIGATION SYSTEM DENGAN MENGGUNAKAN SENSOR KELEMBAPAN TANAH Ardianto, Dwi arizky; Khairunnisa, Serlia; Lukito, Suryo Tondo; Naufaldrin, Rifqi Ramadhan; Azzahra Riyana, Tharra; Parwati, Niken
Jurnal Ilmiah Teknik dan Manajemen Industri Vol. 4 No. 2 (2024): Jurnal Taguchi : Jurnal Ilmiah Keilmuan Teknik dan Manajemen Industri
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/tgc.v4i2.177

Abstract

Agriculture is an essential sector in the global economy that plays a key role in meeting the world's food needs. However, one of the main challenges faced by farmers is providing an adequate water supply for their crops. Inconsistent and unscheduled water availability can have negative impacts on plant growth, productivity, and harvest yields. In an effort to address this challenge, automatic irrigation systems have been developed. An automatic irrigation system is a system that automatically provides water to plants based on measured and controlled water requirements using smart sensors and controls. This system helps ensure that plants receive the right amount of water they need, at the right time, and in the right place. Product development is an activity carried out to improve a product towards providing greater benefits and satisfaction. Based on the data collection and processing related to the design and development of the Automatic Irrigation System (ACTION System), it can be concluded that the designed and developed product meets the needs and desires of consumers, as evidenced by the obtained questionnaire results. The Automatic Irrigation System (ACTION System) has an additional innovation: it can automatically water dry soil due to its moisture sensor.
Analisis Risiko Postur Kerja pada Pengoperasian Mesin Pengolah Sampah Plastik Creatics Purwandari, Aprilia Tri; Sumantri, Dicky; Parwati, Niken; Tanjung, Widya Nurcayahanty
Metris: Jurnal Sains dan Teknologi Vol. 22 No. 01 (2021): Juni
Publisher : Prodi Teknik Industri, Fakultas Teknik - Universitas Katolik Indonesia Atma Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/metris.v22i01.2571

Abstract

Ketidaknyamanan dalam postur kerja dapat mengakibatkan berbagai permasalahan dalam bekerja. Musculoskeletal Disorders (MSDs) atau gangguan pada otot, sendi dan sistem syaraf merupakan permasalahan yang paling banyak terjadi akibat bekerja. Hal tersebut dapat mendatangkan kerugian, baik bagi pekerja maupun perusahaan. Salah satu penyebab musculoskeletal disorders adalah postur kerja yang tidak ergonomis yang dapat membahayakan keselamatan dan kesehatan pekerja. Tujuan penelitian ini adalah menganalisis postur kerja dalam mengoperasikan mesin pengolah sampah terintegrasi Creatics. Metode yang digunakan adalah adalah penyeberan kuesioner Nordic Body Map (NBM) untuk mendeteksi keluhan sakit pada bagian tubuh pekerja dan metode observasi Ovako Working Postures Analysis System (OWAS) untuk mendukung hasil kusioner NBM untuk menentukan risiko bahaya dari postur kerja. Hasil yang diperoleh adalah responden mengalami keluhan sakit pada kaki, lutut, paha, lengan, pinggang, lengan atas kanan, lengan bawah kanan, bahu kanan dan pinggang. Hal ini didukung oleh hasil penilaian dengan OWAS yang menunjukkan postur kerja masuk dalam kategori dua, yaitu berbahaya dan perlu perbaikan pada rancangan mesin Creatics di masa yang akan datang.