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All Journal AGRI-SOSIOEKONOMI COCOS Journal of Agribusiness and Rural Development (Jurnal Agribisnis dan Pengembangan Pedesaan)
Charles Ngangi
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Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGAMBILAN KEPUTUSAN KONSUMEN DALAM BERBELANJA BAHAN PANGAN Steven A. Rumbayan; Esry O. Laoh; Agnes E. Loho; Charles R. Ngangi
COCOS Vol. 7 No. 4 (2016)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/cocos.v7i4.12565

Abstract

ABTRACTThe purpose of this research is knowing consumer decision making in foodstuff trade in Teling Community, Wanea District, Manado City and as additional benefit of knowledge and information about consumer decision making foodstuffs trade. This study used primary data and secondary data. The sourced of primary data obtained from interviews with respondent by questionnaire, secondary data taken from Teling district office, Wanea District, Manado City. The Sampling taken by purposive sampling, 45 respondent and analyzed using qualitative descriptive. The research result showed that foodstuffs that always buy in the modern market were sugar, eggs, milk, chicken, beef, cooking oil and fruits, while in traditional market were rice and vegetables, then the most frequent visiting place was modern market with the number of respondents 27 people or 60%, while in traditional market as many as 18 people or 40%. The reason respondent to buy in modern market is : 1). Product quality in assured because the respondent perceive that quality of products in modern market better than traditional market. 2). Cleanliness, because the modern market has a janitor who always there. 3). Neatness, because the modern market already neatly packed for each product they wanted. 4). Using packaging, because the product using packaging make respondent feel the product to buy is clean. Whereas the reason respondent choosing to buy in traditional market is : 1). The cheaper price, because respondent viewed the priced in traditional market cheaper than modern market. 2). Fresher, the fact product in traditional market more fresher compared than modern market. 3). For who have enough money because the high income, respondent would choose a good product because better product get higher price.Keyword : Consumer decision making, Modern Market, Traditional Market,
Co-Authors Agnes E. Loho Amelia E. Rotulung Angelyk Y. F. Kawalo Audrey Julia Maria Maweikere Benu Olfie L.S. Bobby J. V. Polii Carolina B.D. Pakasi Caroline B. D. Pakasi Caroline B.D. Pakasi Celcius . Talumingan Celcius Talumingan Celsius Talumingan Chichi S.T. Kansil Christi M. Tangkulung Chrisye Limpong Amelia Limpong Cynthia . Lintang Debora Philip Desiane M. Rungkat Destreeana Suratinojo Dewi ., Tambuwun Dewi Ayu Mayangsari Tiwow Deysi ., Kaseke Elein ., Mamahit Ellen G. Tangkere Ellen G. Tangkere Ellen R. Sutrisno Eric Djakaria Esry O. Laoh Esry O.H. Laoh Eyverson ., Ruauw Eyverson Ruauw Eyverson Ruauw Febronia Gledis Manus Finna Kumesan Fitri Cahya Latif Fransisco Pitar Gene H.M. Kapoantow Gianina Amelinda Rantung Giofany Rondonuwu Grace A. J. Rumagit Grace A.J Rumagit Grace A.J. Rumagit Imelda ., Manopo Irfandi ., Ramli Jean F.J. Timban Jean Fanny Junita Timban Jelly Ribka Danaly Lumingkewas Jennifer Umboh Jenny Baroleh Joachim N.K. Dumais Joppi ., Lengkong Juwendi ., Poluan Leonardus Ricky Rengkung Leydia E. Rauw Liny J.N. Rasu Lorraine Sondak Lorraine W. Th. Sondak Lucia Cecilia Mandey Luis Pinatik Lyndon R.J. Pangemanan Magdalena E. Angeline Maria Grace Damopolii Marini ., Loho Marlen M. Rumengan Martha M. Sendow Meilany C. Wowor Melisa L.G. Tarore Melissa L.G. Tarore Melissa L.G. Taroreh Melissa Lady G. Tarore Melissa Lady Gesela Taroreh Memah, Melsje Yellie Mex Frans Lodwyk Sondakh Mex L. Sondakh Missy J. Nonutu Mohamad Arif Novriansyah Biki Monica P. Mumek Muhammad R. Hemeto Natalia J. Umboh Noortje M. Benu Oktavianus Porajouw Olfie L.S. Benu Olivia Octavia Tunas Paulus A. P Paulus A. Pangemanan Paulus Adrian Pangemanan Pebriani Soulun Salu Rahasia Meyssel Anneke Ratih M. Amin Raydi ., Karundeng Raymond Luntungan Rianita O. Rares Ribka M. Kumaat Rine Kaunang Romelin M. Waha Ronald N. Pakasi Selvie Martha Momuat Sherley Veralin Kamurahan Silke . Pantouw Stella Dompasa Steven A. Rumbayan Surakanti Wardono . Wardono Theodora M. Katiandagho Tirsa E. Mumu Tommy F. Lolowang Varah Claudya Cristin Lahinda Ventje V. Rantung Verro Stevanus Tampun Worung Vibilia Anggelina Tulong Vicky R.B Moniaga Vicky R.B. Moniaga Virjinia ., Pangkey Welson M. Wangke Wilson M. Wangke Wolter Widyatama Hutapea Yandry Deby Ratu Rory Yohanis Maliogha Yolanda P. I. Rori Yolanda P.I. Rori Yuli ., Erithrina