Desak Putu Eka Nilakusmawati
Mathematics Department, Faculty Of Mathematics And Natural Sciences, Udayana University

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Pengaruh Soft Sell Advertising Dalam Video Tiktok Terhadap Keputusan Pembelian Produk I Gede Arsana Wijaya; Merylin Rafael Sitohang; I Gusti Ayu Agung Citra Santika Dewi; Ida Ayu Agung Diah Janawati; Desak Made Kutha Adhya Wagiiswari; Desak Putu Eka Nilakusmawati
Public Service and Governance Journal Vol. 5 No. 2 (2024): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i2.1531

Abstract

This study was conducted to determine whether people are interested in buying a product after seeing a product advertisement promoted through the TikTok application and to determine the effectiveness of promoting a product through the TikTok application. In this study, the research method used is descriptive research with a quantitative approach. The data collection method is a questionnaire (google form). Sampling is done by distributing questionnaire links with a target respondent of 200 people who on average use the TikTok application. The research variables in this research include marketing strategies, product purchasing power, and interest in buying products after seeing advertisements aired on the TikTok application. The results showed that TikTok application users consider product promotions carried out through the TikTok application to be more effective than product promotions in other applications.
Pengaruh Voucher Diskon Terhadap Daya Tarik Pembeli Di Aplikasi E-Commerce Adi Ningtias, D. Novia; Indah Wulantari, A.A. Istri; Ita Wulandari, Ni Gusti Ayu; Eka Nilakusmawati, Desak Putu
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.8911

Abstract

Kemajuan digitalisasi di Indonesia memberikan dampak yang cukup besar aktivitas penjualan dan pembelian secara online melalui platform e-commerce. Pada riset penelitian yang kami teliti bertujuan untuk mengetahui aplikasi e-commerce yang sering dipakai di kalangan masyarakat. Selain itu, pengaruh voucher diskon pada aplikasi e-commerce terhadap daya tarik masyarakat untuk menggunakan aplikasi e-commerce. Riset ini menggunakan data primer. Metode pengumpulan data riset yang kami teliti menggunakan metode survei secara online melalui Googleform. Untuk metode analisis data yang digunakan adalah metode kuantitatif karena hasil dari kuisioner yang kami sebarkan akan memakai diagram. Kriteria usia yang kami gunakan berkisar antara usia 17-35 tahun di daerah Denpasar dan kami memperoleh jumlah responden sebanyak 167 responden. Hasil riset yang diperoleh menunjukkan tingkat minat masyarakat untuk menggunakan aplikasi e-commerce dengan voucher diskon yang tersedia sangat berpengaruh secara signifikan. Pengaruh voucher diskon serta jenis voucher secara tidak langsung dapat mempengaruhi daya tarik masyarakat tehadap suatu aplikasi e-commerce tertentu.
Pengaruh Soft Sell Advertising Dalam Video Tiktok Terhadap Keputusan Pembelian Produk I Gede Arsana Wijaya; Merylin Rafael Sitohang; I Gusti Ayu Agung Citra Santika Dewi; Ida Ayu Agung Diah Janawati; Desak Made Kutha Adhya Wagiiswari; Desak Putu Eka Nilakusmawati
Public Service and Governance Journal Vol. 5 No. 2 (2024): Juli: Public Service and Governance Journal
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/psgj.v5i2.1531

Abstract

This study was conducted to determine whether people are interested in buying a product after seeing a product advertisement promoted through the TikTok application and to determine the effectiveness of promoting a product through the TikTok application. In this study, the research method used is descriptive research with a quantitative approach. The data collection method is a questionnaire (google form). Sampling is done by distributing questionnaire links with a target respondent of 200 people who on average use the TikTok application. The research variables in this research include marketing strategies, product purchasing power, and interest in buying products after seeing advertisements aired on the TikTok application. The results showed that TikTok application users consider product promotions carried out through the TikTok application to be more effective than product promotions in other applications.