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All Journal Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Liabilitas : Jurnal Ilmiah Akuntansi dan Ekonomi Journal of Management and Social Sciences Jurnal Manajemen USNI Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of Management and Creative Business Jurnal Riset Manajemen Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Jurnal Ilmiah Ekonomi dan Manajemen Indonesian Journal of Economics and Strategic Management Global Leadership Organizational Research in Management Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi)
Matdio Siahaan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Library & Information Science Social Sciences Transportation Other

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How H&M make concept BUY NOW THINK LETTER, H&M’s Role in Gen Z’s Hedonic and Impulsive Buying Trends Silvia A Chairunnisah; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Dwi Entia; Annisa D Ambarwati; Husni F Ramadhan; Hendy Tannady
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1006

Abstract

Gen Z values experiences over material possessions. They prefer spending on activities that offer memorable experiences, such as attending events, dining out, and travel. This preference for experiences also translates into their shopping behavior, where they seek immersive and engaging retail experiences. Explore the consumer behavior of Gen Z in Bekasi, specifically their hedonic tendencies, and to provide actionable insights for H&M's marketing strategy. By understanding the unique characteristics, preferences, and values of Gen Z in this region, H&M can tailor its offerings and marketing efforts to effectively engage this influential demographic. The method of quantitative approach with the survey results found is 149 respondents with the statistical technique used is Structural Equation Modeling Partial Least Square (SEM-PLS). Understanding the hedonistic influences driving impulsive buying among Gen Z in Bekasi allows H&M to craft targeted strategies that cater to this demographic's desires while promoting sustainability. By balancing trendiness with environmental responsibility, H&M can build lasting brand loyalty and contribute positively to the global fashion landscape. This paper provides a roadmap for H&M to navigate the complex interplay of hedonism and sustainability, ensuring relevance and growth in the competitive market. Strategi yang dapat di lakukan oleh perusahaan adalah mempertahankan sifat tiba-tiba activities dari konsumen gen z seperyi embience store penataan new collection seasoning untuk tetap mempertahankan ketertarikan terhadap koleksi brand H&M. Kemudian pada dimensi Leisure Activities indikator yang memberikan pengaruh paling rendah friends opinion, strategi yang dapat dilakukan oleh perusahaan adalah meng improve pola konsumtif individu menjadji group, denga melakukan penawaran, buy 2 get 1 free atau spend 400k get 50% off. This study significantly contributes to the analysis of the influence of hedonic variables on impulsive buying behavior concerning the H&M brand. By examining the psychological and social factors that drive Gen Z in Bekasi towards impulsive purchases, this research provides valuable insights and ongoing suggestions for H&M's managerial strategies. It emphasizes the importance of balancing the "Buy Now, Think Later" concept with sustainable practices to foster long-term brand loyalty and environmental responsibility.
How does the Cigarette Company Deal with the Rise of Illegal Cigarette Products Husni F Ramadhan; Joseph MJ Renwarin; M Richo Rianto; Djuni Thamrin; Matdio Siahaan; Dwi Entia; Silvia A Chairunnisah; Annisa D Ambarwati; Hendy Tannady
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2024): Oktober : MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/muqaddimah.v2i4.1009

Abstract

The phenomenon of the rise of illegal cigarette products in Bekasi poses a problem for cigarette companies. The reason is that these illegal cigarettes do not use excise tapes or use fake excise tapes that are detrimental to cigarette companies or the government. The trade in illegal cigarette products does not have a circulation permit among the community. This study aims to find the influence of price and product packaging suitability on consumer purchase decisions on illegal cigarette products in East Bekasi. The method used was a quantitative approach with pre-survey results of 20 respondents. With the final survey results, 100 respondents were collected through google form using a data collection technique, namely purposive sampling. The statistical data processing used is Structural Equation Modeling Partial Least Square (SmartPLS). In combating illegal cigarette products, continuous efforts are needed and finding the right innovations in order to break the circulation of illegal cigarettes in the community. Such as strengthening regulations in collaboration with the government and law enforcement agencies. Tightening supervision of cigarette products circulating in the community. Some implications for cigarette companies such as issuing new innovations for the community to increase competitiveness in the market. A marketing campaign that promotes the importance of legality that can affect a cigarette product. A significant contribution to the literature on cigarette companies in this study is to look at business strategies from the perspective of cigarette companies in terms of dealing with the rise of illegal cigarette products. This study provides a new insight into policies that can be used into effective plans to reduce the circulation of illegal cigarettes while maintaining business sustainability.
Pengaruh Gaya Hidup Berbelanja, Fear Of Missing Out, Dan Potongan Harga Terhadap Pembelian Impulsif Produk Miniso Di Shopee (Studi Kasus Pada Mahasiswa Prodi Manajemen Angkatan 2020 Universitas Bhayangkara Jakarta Raya) Tesalonika Roliyanah; Wirawan Widjanarko; Franciscus Dwikotjo Sri Sumantyo; Matdio Siahaan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2242

Abstract

This research using a quantitative research method where the sampling technique used is simple random sampling with the calculation of the sample size using the Slovin formula. The sample size used in this research was 120 respondents and focused on Miniso consumers who were students at Bhayangkara University Jakarta Raya. The results of this study show that there are variables that have an effect and that have no effect, as brief explanation: 1) The shopping lifestyle partially has a positive and significant effect on impulse buying. 2) Fear of missing out partially has no effect and is not significant on impulse buying. 3) Partial price cuts have no effect and are not significant on impulse purchases. 4) Shopping lifestyle, fear of missing out and price cuts simultaneously have a positive and significant effect on impulse buying
Analisis Kualitas Pelayanan Publik Di Kelurahan Setia Asih Kecamatan Tarumajaya Muhamad Lutfi Maulana; Djuni Thamrin; Matdio Siahaan; Joseph Martinio Jocrien Renwarin; Hadita Hadita
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 7 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i7.2299

Abstract

The aim of this research is to determine the quality of public services and the factors that influence public services in Setia Asih Village, Taruma Jaya District, Bekasi Regency. This research is qualitative descriptive research, namely research that aims to describe and describe events and phenomena that occur in the field and present data systematically, factually and accurately regarding facts or phenomena that occur in the field. Data collection techniques were carried out using observation, interviews and documentation techniques. The research informants in this study were 1 Public Service employee as a key informant, and approximately 17 community service users as supporting informants. Data analysis in this research uses three components consisting of data reduction, data presentation, and drawing conclusions.The results of the research show that the analysis of the quality of public services in Setia Asih Village, TarumaJaya District is by using 3 important aspects, namely (1) Accessibility (2) Service Quality (3) Community Satisfaction and the low quality of public services in Setia Asih Village, TarumaJaya District is caused by several existing indicators in dimensions, Reliability, and Emphaty have not been implemented in accordance with service standards. The indicators that are not yet in accordance with service standards are (1) the Reliability Dimension, namely the employee's lack of mastery in using service tools. (2) The empathy dimension, namely whether employees are less friendly in the service process or still appear indifferent.
Pengaruh Harga, Kualitas Produk, dan Citra Merek Terhadap keputusan Pembelian Produk Sepeda Motor Honda di Kabupaten Bekasi Aulia Safitri; Wirawan Widjanarko; Franciscus Dwikotjo Sri Sumantyo; Matdio Siahaan
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 2 No. 8 (2024): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM)
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v2i8.2325

Abstract

This research aims (1) to find out whether price has a partial effect on purchasing decisions (2) to find out product quality has a partial effect on purchasing decisions and brand image has a simultaneous effect on purchasing decisions (3) to find out between price, product quality and brand image the most dominant influence on purchasing decisions. The method used in this research is a quantitative method. The results of the research are the multiple linear regression equation Y = 8.636 + 0.337 + 0.014 + 0.117 + ε partially, price has a significant positive effect with a tcount of 4.696, ttable of 0.198045, product quality has a significant positive effect with a tcount of 0.199, ttable of 0.198045, brand image has a positive and significant effect with a t value of1.243 ttable is 0.198045. Simultaneously, price, product quality and brand image influence purchasing decisions with a calculated F value of 9.762. The variable with the most dominant influence in this research is price with a value of 4.696.
PERSEPSI WARGA KELURAHAN KENARI TERHADAP KINERJA PETUGAS KEBERSIHAN PENANGANAN PRASARANA DAN SARANA UMUM (PPSU) DI JAKARTA PUSAT Efira Devi Carolina; Djuni Thamrin; Matdio Siahaan
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.314

Abstract

Keywords: Beban Kerja, Kepuasan Kerja, Turnover Intention Received : Date, Month Revised : Date, Month Accepted: Date, Month ©2023The Author(s): This is an open-access article distributed under the terms of the Creative Commons Atribusi 4.0 Internasional. Penelitian ini adalah penelitian deskriptif kualitatif, yaitu penelitian yang bertujuan untuk menggambarkan dan menjelaskan peristiwa maupun fenomena yang terjadi di lapangan dan menyajikan data secara sistematis, faktual dan akurat mengenai fakta-fakta atau fenomena yang terjadi di lapangan. Teknik pengumpulan data dilakukan dengan teknik observasi, wawancara dan dokumentasi. Adapun informan penelitian dalam penelitian ini adalah warga kelurahan kenari. Lokasi penelitian ini bertempat di Kelurahan Kenari Jakarta Pusat. Adapun waktu penelitian ini dilakukan selama satu bulan dimulai pada bulan Mei 2024 sampai dengan bulan Juni 2024. Analisis data dalam penelitian ini menggunakan tiga komponen yang terdiri dari reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian yang dilakukan di Kelurahan Kenari Jakarta Pusat, terlihat bahwa pendapat warga Kelurahan Kenari terhadap kinerja petugas kebersihan PPSU di Jakarta Pusat sangat memuaskan. Wawancara yang dilakukan dalam penelitian ini menunjukkan bahwa masyarakat merasa sangat puas dengan kehadiran petugas PPSU di wilayah mereka. Kinerja PPSU di Kelurahan Kenari mengalami perbaikan positif, sehingga masyarakat memiliki pandangan positif terhadap petugas PPSU.
How to Create Brand Awareness to Increase Purchase Decisions: Case study of Piaggio Vespa Matic in Bekasi, Indonesia Dwi Entia; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Annisa D Ambarwati; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady
Global Leadership Organizational Research in Management Vol. 2 No. 3 (2024): Global Leadership Organizational Research in Management
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/glory.v2i3.1603

Abstract

Bekasi is the second city with the highest number of drivers in Indonesia. Honda is one of the automotive companies that dominates Indonesia. Piaggio Vespa Matic is a tertiary product which is not only offered to fulfill needs but is included in tertiary products. Researchers want to see how proud Vespa Matic users are. The purpose of this research is to determine the influence of Brand Image and Brand Awareness on purchasing decisions for Piaggio Vespa Automatic in Bekasi, Indonesia. Research using quantitative methods uses purposive sampling as sample determination with a total of 180 respondents and the Smart PLS technique. The research results show that Brand Awareness and Brand Image have an influence on the decision of Piaggio Vespa Matic buyers in Bekasi. Therefore, this research has an interesting topic that can explain what factors can influence the decision to purchase the legendary scooter, namely the Piaggio Vespa Matic in Bekasi, West Java, Indonesia.
How to Win the Haircare Competition in Bekasi Area Annisa D Ambarwati; Joseph MJ Renwarin; M Richo Rianto; Matdio Siahaan; Djuni Thamrin; Dwi Entia; Silvia A Chairunnisah; Husni F Ramadhan; Hendy Tannady
Journal of Management and Creative Business Vol. 2 No. 3 (2024): July : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v2i3.2999

Abstract

Bekasi city is a promising market and is a satellite city with the largest population in Indonesia. One of the famous hair care brands in Indonesia is Ellips. Ellips is ranked first in the top of brands as proven in the last 5 consecutive years of top of mind. Ellipse products themselves are easy to find in supermarkets or shops throughout Indonesia. Apart from that, this product can also be found online, one of which is through the Shopee application. The purpose of this research is to determine the influence of price perceptions and sales promotions on purchasing decisions to purchase Ellips 5 in 1 hair vitamin products through the Shopee application. The method used in this research is a quantitative method with an online questionnaire survey via Google Form. The number of respondents was 150 people and the data processing tool used SmartPLS 4 software. The results of the study showed that price perception had a significant influence on purchasing decisions for Ellips 5 in 1 hair vitamin products through the Shopee application and sales promotions had a significant influence on purchasing decisions for Ellips 5 in 1 products. hair vitamins via the Shopee application. Thus, this research raises an interesting topic that explains the factors that influence purchasing decisions with a significant impact.
Celebrity Endorsement Analysis in Skintific Product Reviews on Tiktok on Generation Z Purchase Decisions (Case Study on Skintific Product Users in Bekasi) Tami Nazua Putri; Djuni Thamrin; Matdio Siahaan
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i02.647

Abstract

This study aims to analyze the influence of celebrity endorsement in Skintific product reviews on the TikTok platform on purchasing decisions in Generation Z. The focus of this research is on users of Skintific products in the Bekasi area. The research method used is qualitative, with a case study approach. Data was collected through in-depth interviews with 15 informants who are Skintific users and actively follow product reviews on TikTok. The results of the study indicate that celebrity endorsement in Skintific product reviews on TikTok has a positive and significant influence on purchasing decisions in Generation Z. This study provides an in-depth understanding of how celebrity endorsement in product reviews on TikTok influence the perceptions, attitudes, and ultimately purchasing decisions of Generation Z towards Skintific product.
Promotion Strategies in Increasing Sales of Herborist Products through Social Media Instagram, Shopee and Tiktok Shop (Case Study on Herborist User Community in Muarabakti Village, Babelan, Bekasi Regency) Tazqiatun Napsiah; Djuni Thamrin; Matdio Siahaan
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 02 (2025): Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i02.648

Abstract

This research investigates the promotional strategies that Herborist employs to boost its sales in the digital age, focusing specifically on platforms like TikTok, Instagram, and Shopee. Utilizing a qualitative methodology, the study collects descriptive data through interviews and observations to assess the effectiveness of these strategies. The results reveal that Herborist engages consumers by creating captivating and informative content specifically designed for each social media platform, significantly influencing consumer interest and buying behaviors. Furthermore, the study underscores the critical role of consumer feedback in enhancing promotional methods and highlights the necessity for Herborist to proactively respond to customer demands and preferences. In conclusion, the findings illustrate that a cohesive and responsive promotional strategy is vital for increasing sales and building consumer loyalty within a competitive market environment.
Co-Authors Ahmad Torikul Muhidin Alvionita Dairo Lende An Nisaa’ Shabrina Annisa D Ambarwati Aulia Safitri Bagas Putra Aditya Bagus Dwiki Ardhana Djuni Thamrin Dwi Entia Efira Devi Carolina Franciscus Dwikotjo Sri Sumantyo Hadita Hadita Hanny Novita Ramadhan Hari Gursida Hendro Sasongko Hendy Tannady Husni F Ramadhan Indra Lubis Joseph Martinio Jocrien Renwarin Joseph MJ Renwarin M Richo Rianto Muhamad Lutfi Maulana Muthia Novita Ramadhani Niken Salsabilla Nur Ihsani Fitria Dewi Putri Aprilia Hikayatunni’mah Ridwan Anwar Riga Negara Riyanti Teresya Shinta Nurul Ramadhanty Silvia A Chairunnisah Siti Nur Kholizah Supriyanto Supriyanto Supriyanto Tami Nazua Putri Tazqiatun Napsiah Tesalonika Roliyanah Trisna Wulandari Tungga Buana Irfana Vitria Nur Cholifah Wirawan Widjanarko