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All Journal Elkom: Jurnal Elektronika dan Komputer Pendidikan Matematika Jurnal PAJAR (Pendidikan dan Pengajaran) JURTEKSI Tunas Siliwangi : Jurnal Program Studi Pendidikan Guru PAUD STKIP Siliwangi Bandung Quimica : Jurnal Kimia Sains dan Terapan EDUTECH : Jurnal Inovasi Pendidikan Berbantuan Teknologi Jurnal Kesehatan Lingkungan (JKL) Educenter: Jurnal Ilmiah Pendidikan Jurnal Sistem Informasi Madani: Multidisciplinary Scientific Journal Journal Of Computer Science And Technology Gudang Jurnal Multidisiplin Ilmu Irajagaddhita : Jurnal Pengabdian dan Pemberdayaan Masyarakat EDUCENTER JURNAL PENDIDIKAN
Silvia Ningsih
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Journal : Madani: Multidisciplinary Scientific Journal

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Strategi Pemasaran Produk Hortikultura untuk Petani Kecil Rahmatika, Rivina; Ningsih, Silvia; Husna, Wirdatul; Ramadhani, M. Rizki; Yunanda, Novia; E, Erlita
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 12 (2026): January
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18174593

Abstract

Small scale horticultural farmers encounter significant challenges in marketing their products, including limited market access, price volatility, and financial constraints. This study examines effective marketing strategies to improve farmers’ income and product competitiveness. A qualitative descriptive approach was employed, using in-depth interviews with 30 horticultural farmers in District Bireuen. The results reveal that effective strategies include strengthening partnerships with local traders, adopting digital marketing platforms, diversifying products, and implementing direct marketing systems through farm-gate sales and modern markets. Overall, the integration of traditional and modern marketing strategies enhances market access and contributes to improved welfare among small-scale farmers.
Co-Authors Amalia, Nadia E, Erlita Fadillah, M. Husna, Wirdatul Indah Nurmala Sari, Indah Nurmala Jamiat Rahmatika, Rivina Ramadhani, M. Rizki Ria Novianti Sestri, Elliya Sri Sudono Saliro Suhardi, Muhamad Tisna Harmawan, Tisna Vany Terisia Widi Hastomo Wulan, Dita Sri Yeni Solfiah Yulia Haryono Yunanda, Novia Zulfaneti Zulfaneti