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Idris Yanto Niode
Fakultas Ekonomi Dan Bisnis, Universitas Negeri Gorontalo
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Journal : BISMA (Bisnis dan Manajemen)

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Analisis Strategi Keunggulan Bersaing (Competitive Advantage) Sektor Usaha Kecil Menengah di Kota Gorontalo (Studi Industri Meubel di Kota Gorontalo) Idris Yanto Niode
BISMA (Bisnis dan Manajemen) Vol. 4 No. 2 (2012)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (702.455 KB) | DOI: 10.26740/bisma.v4n2.p91-101

Abstract

This research aims to: (1) Identified and analyzed the factors that would influences external and internal environment of SMEs in order to maintain their competitive advantages; (2) to found and analyzed what kind of effort that SMEs and government does in order to maintain and supporting the competitive advantage of SMEs at Gorontalo; (3) to analyzed the competitive advantage strategy of SMEs to winning the competition. The method used in this research is a survey method by doing data collection from interviewing, observation, and questionnaire spread up. Analysis doing by identified current external and internal environment, until move to the particular circumstances of competitive advantage strategy in the future. In order to formulating the competitive advantage strategy, researcher used SWOT analysis. The result shown, to achieve competitive advantage between competitors, SMEs must use œaggressiveœ Strategy which is by decreasing a cost, create new product, quality improvement, market expansion. In addition another strategy based on SWOT matrix that could used to achieve competitive advantage are: create a fresh business plan; get more credit to have more capital; fixing and improving product quality; labor insurance (work safety); enter and conquer the market; service quality improvement; and promotion intensity.
Co-Authors Abd Rahman Pakaya Abd. Rahmat I. Lakoro Abdulrahman Putra Palilati Abdussamad, Zulfia K. Adelia Sahrain Alansyah H. Mantu Alpianto Zakaria Amirudin Ramli Saleh Andi Juanna Andi Yusniar Mendo Anggit Usuli Anraini Mulya Anggai Arista Adam Asnawi, Melan Angriani Badaru, Defrianto Dicky Fahriansyah Rasyid Dina Nurhidayah Angio Djoko Lesmana Radji Djuko, Nurhayati S. Endi Rahman Fadel Muhammad, Fadel Faradila Wulandari Potabuga Gani, Sri Yeyen Hais Dama Hapsawati Taan Hasim, Rahmawati Heni Pujiastuti Herwin Mopangga Imran Rosman Hambali Imran Rosman Hambali Imran Rosman Hambali, Imran Rosman Indrijani Naksir Isa, Ramlan Amir Khafifah Rahmasari Moh. Fitrandi Mooduto Mohamad Rizki Hasan Mohamad, Riry Nada Alzaniah Anjali Santana Nggilu, Adrian Saputra Nilawati Harun Ntuna, Sri Rahayu A. Nur Ihsan Nue Paudi, Syntia R. R. Daud, Vivin Raflin Hinelo Rahman, Fadali Rahmawaty Hasim Razak, Mohamad Ichlasul Rezkiawan Tantawi Rifki Mohamad Risky Ismail Rivaldy Ardin, Mohamad Nur Rizan Machmud Rizma, Rizma Saputra, Dimas Eko Saring, Ayu Astuti Sue, Muazhar Tineke Wolok Tinneke Wolok Tirta Mulyadi Tohopi, Rustam Umar, Zainal A. Widyawati Husain Yahya, Moh Vijay Yulinda L. Ismail Zainal Abidin Umar Zulfia K. Abdussamad