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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) Jurnal Mantik Buana Ilmu International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management BUDGETING : Journal of Business, Management and Accounting Jurnal Ekonomi International Journal of Applied Finance and Business Studies Service Management Triangle : Jurnal Manajemen Jasa Jurnal Pijar : Studi Manajemen dan Bisnis Journal of Management and Social Sciences Marketgram Journal West Science Business and Management Jurnal Bisnis dan Manajemen West Science
Syifa Pramudita Faddila
Universitas Buana Perjuangan Karawang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation

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ANALISIS KUALITAS PRODUK DALAM MENINGKATKAN PENJUALAN PADA PD. MUSTIKA PRIMA TELUR Siti Sabira Azzahra Janah; Syifa Pramudita Faddila
Journal of Management and Social Sciences Vol. 2 No. 3 (2023): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v2i3.374

Abstract

Adanya penelitian ini untuk mengetahui mengenai kualitas produk yang ditawarkan oleh PD. Mustika Prima Telur dalam meningkatkan penjualan, karena seringnya terjadi kerusakan pada produknya terutama pada produk telur mereka sehingga hal tersebut memberikan kerugian dalam penjualannya. Metode penelitian ini menggunakan menggunakan metode pendekatan kualitatif bersifat deskriptif. Data yang digunakan yaitu dengan adanya wawancara, observasi serta dokumentasi dengan konsumen, pemilik, dan karyawan PD. Mustika Prima Telur. Hasil penelitian ini menunjukan kualitas produk yang baik merupakan faktor penting dalam meningkatkan penjulan, serta konsumen menjadi puas dan melakukan pembelian ulang produk yang di tawarkan oleh PD. Mustika Prima Telur. Pembahasan mengenai kualitas produk menjadi faktor dalam meningkatkan penjualan, dimana dalam menjalankan sebuah usaha perlu diperhatikan dengan baik kualitas produk yang akan di jual sehingga upaya – upaya apa saja yang penting untuk meningkatkan penjualan harus diperhatikan oleh pelaku usaha. Seperti daya tahan, kinerja, maupun faktor lain dalam kualitas produk yang baik.
PERAN LIVE STREAMING DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI TIKTOK SHOP STUDI PADA MAHASISWA ANGKATAN 2020 Khoerul Ambiya; Syifa Pramudita Faddila
Marketgram Journal Vol. 1 No. 2 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

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Abstract

Digital marketing in Indonesia has enormous potential, because many consumers have switched to the digital world. The purpose of this study was to determine the role of live streaming in improving purchasing decisions on the tiktik shop application. The method used is a quantitative method. Data analysis used simple linear regression analysis. The results of the study show that Live Streaming has a significant influence on Purchase Decisions in the Tiktok Shop Application. Live Streaming has a Positive Correlation to Purchase Decisions at the Tiktok Shop
ANALISIS PERAN KEPEMIMPINAN KEPALA BAZNAS KABUPATEN KARAWANG Rizky Maulana; Syifa Pramudita Faddila
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

Leadership role is the ability/expertise of a person who can influence and can motivate others to do something according to a common goal. Another definition of leadership is a set of behaviors that are expected to be carried out by a person according to his position as a leader. The role of leadership includes the process of influencing in determining the organization or institution, motivating the behavior of followers to achieve goals, influencing to improve the group and culture his. This study aims to analyze the leadership role of the head of BAZNAS Karawang Regency. This research is the result of field research using qualitative methods. Data collection techniques in this study are: observation and interviews. The conclusion from the results of this study is that leadership role applied by BAZNAS Karawang Regency is to prioritize brotherhood between employees with other, so as to form a cohesiveness of the performance. In the context of communication, the head of BAZNAS Karawang Regency applies a charismatic communication pattern so that the role of leaders like this will build management management quality performance by creating a pattern of communication that is well connected between superiors and subordinates. The Head of BAZNAS Karawang Regency in making decisions also took steps in deliberations where all the suggestions given from the work team without exception
PENGARUH PENERAPAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT BPR NBP 32 KARAWANG Muhammad Akmal Rizki Faiz; Syifa Pramudita Faddila
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

Employee performance is still a major factor in a company so there are several strategies to improve employee performance, namely work discipline. This study aims to determine whether the independent variables have a partial or simultaneous influence on the dependent variable. The method in this study is explanatory research with a quantitative approach using validity, reliability, classic assumption tests, multiple linear regression analysis, multiple correlation, coefficient of determination, t test and F test using SPSS (statistical package for social) data processing version 20.0. The results of this study can be concluded that work discipline has a partial influence. Thus, this research is expected to contribute or be used as material for consideration in running the industry to improve employee performance
Pengaruh Influencer Janes Christina dan Kualitas Produk Kosmetik Somethinc terhadap Keputusan Pembelian pada Aplikasi Tiktok Aimmatul Khulwani; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.5028

Abstract

The growth of the industrial sector in Indonesia is currently still a pillar of the country's economy, one of which is the cosmetics industry. Interest in seeking beauty in Karawang Regency has fluctuated. The purpose of this research is to examine the influence of the role of influencers and product quality in influencing the decision to buy cosmetics Something on TikTok. This study uses a quantitative method with the Partial Least Square-Structural Equal Model (PLS-SEM) approach. The population of this research is women belonging to Generation Z who follow Janes Christina's tiktok account and have used Somethinc cosmetic products for as many as 128 people and a sample of 100 people. Data collection uses a questionnaire via Google form and the analysis tool uses SmartPLS 3.0 software to test the proposed hypothesis. Based on the results of the study, researchers found that influencers and product quality had a positive and significant effect on purchasing decisions. Keywords: Author Guidelines; Influencer, Product Quality, Purchase Decision
Analisis Penetapan Harga Jual Produk CV. Abah Ayi Dengan Metode Cost Plus Pricing Raka Fahrizal Irwansyah; Santi Pertiwi Hari Sandi; Syifa Pramudita Faddila
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7382

Abstract

The selling price should identify all costs that make a profit in the long run. Cost plus pricing, namely setting the cost by including a factor (percentage) of the selling price or cost in profit. The purpose of this study is to understand how companies determine the selling price of their products using the cost plus CV method. Abah Ayi. Analyze this data using quantitative methods. Research results show that CV. Abah Ayi determines the selling price of their products using traditional methods. The cost calculation of the manufacturing process done by the business owner is not detailed enough, and some costs are calculated using estimated costs. The selling price of products according to this method is lower than the selling price of CV products. Abah Ayi, to earn more profit. The initial production cost of Rp 27,500 becomes Rp 23,000 with the selling price of Rp 30,000 for duck rice, while the initial production cost of Rp 25,000 becomes Rp 21,000 with the same selling price of Rp 27,500 for chicken rice. Research data shows that the difference in profits generated is quite large and the use of cost and markup methods is more effective. Keywords: Selling Price, Cost Plus Pricing, CV. Abah Ayi.
Pengaruh Electronic Word Of Mouth (E-Wom) Dan Rating Terhadap Keputusan Pembelian Produk Skincare Bening’s Pada Marketplace Shopee Di Kalangan Mahasiswa Kab. Karawang Putri Widia Ningsih; Citra Savitri Savitri; Syifa Pramudita Faddila
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7388

Abstract

Technological developments that continue to increase have an impact on people's lifestyles, the majority of people often look for something practical to meet their needs. Consumers want to make decisions quickly, are not bound by space, are not given a lot of time, and need to manifest themselves in cyberspace, which has a direct or indirect impact on consumerbehavior in buying, selling and consuming products through e-commerce. This study aims to examine how the influence of electronic word of mouth (e-WOM) and ratings on purchasing decisions for Bening's skincare products on the Shopee marketplace. This study uses a quantitative method with the Partial Least Square – Structural Equal Model (PLS-SEM) approach. The population in this study were Bening's skincare users on the marketplace marketplace from 20-24 years old with a total of 31,900 then a sample of 395 respondents among students in Kab. Karawang who use Bening's skincare products are aged 20-24 years. The collection of data sources is distributed through questionnaires and analysis tools using SmartPLS 3.0 software. The results of the study, the researchers proved that e-WOM and ratings have a positive and significant effect on purchasing decisions. Then the simultaneous effect of e-WOM and ratings on purchasingdecisions. Keywords: e-WOM, rating, purchase decision, Shopee
Pengaruh Online Customer Review Dan Rating Terhadap Kepuasan Konsumen Pada Aplikasi Pt. Bfi Finance Indonesia Tbk Cabang Karawang Yunita Eka Sari; Citra Savitri; Syifa Pramudita Faddila
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7389

Abstract

Currently online customer reviews and ratings on the BFI Finance application have negative reviews of BFI Finance related to consumer complaints, this is a big challenge faced by the company to create a positive corporate image and satisfy consumers with this service. Therefore, companies need to have consumer understanding when purchasing, using and evaluating services to meet consumer demand and satisfaction. This study aims to examine the effect of online customer reviews and ratings on consumer satisfaction in PT. BFI Finance Indonesia Tbk Karawang Branch. In this study, a quantitative descriptive verification approach was used and data analysis was applied using Path Analysis. The population of this research is active consumers of BFI Finance, Karawang Branch, who use loan products with a total of 7101 people with a sample of 380 respondents. The results of this study prove that the correlation between the two online customer review and rating variables has a close and positive relationship which shows a strong and unidirectional correlation. and online customer reviews have a partially significant effect on customer satisfaction and similarly ratings have a partially significant effect on customer satisfaction. In addition, it was also found that the simultaneous (simultaneous) effect of online customer reviews and ratings on consumer satisfaction is also significant. Keywords: online customer review, rating, customer satisfaction
Pengaruh Online Customer Review Dan Rating Toko Terhadap Minat Pembelian Produk Whitelab Di Marketplace Tokopedia Pada Generasi Y Irma Nurul Ulfaida; Citra Savitri; Syifa Pramudita Faddila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3017

Abstract

Permasalahan dari online customer review yaitu tidak hanya sebatas pada konsumen yang bisa tertipu review dan rating yang sudah dimanipulasi, permasalahanpun muncul bagi sisi pebisnis dan perusahaan yang tidak mampu mengendalikan online customer reviewsebab sistem ini termasuk dalam word of mouth (eWOM). Kemajuan inovasi yang semakin maju berdampak pada perubahaan cara hidup individu dalam berprilaku, salah satu perubahan gaya hidup yang terkait dengan berbelanja, dimana konsumen melakukan pergerakan yang biasa melakukan pembelian dengan cara offline kini melakukan pembelian dengan cara online atau melalui bisnis web. Tokopedia memfalitasi fitur-fitur yang membuat masyarakat tertarik yaitu dengan memberikan ulasan atas produk yang konsumen beri, kegiatan ini dinamakan dengan online customer review atau serupa dengan bentuk word of mouth (eWOM). Tujuan dari penelitian ini adalah untuk memastikan bagaimana online customer review dan rating toko memengaruhi kecenderungan konsumen untuk melakukan pembelian. Sampel yang diambil sebanyak 100 responden dengan metode non-probability sampling. Pengumpulan data dilakukan dengan mengirimkan kuisioner. Teknis analisis data yang digunakan adalah analisis deskriptif untuk mengolah datanya menggunakan PLS (Partial Least Square). Hasil penelitian ini mengidikasikan bahwa online customer review tidak berpengaruh terhadap minat pembelian produk whitelab di marketplace tokopedia dengan nilai sebesar 0.919, sedangkan rating toko berpengaruh terhadap minat pembelian produk whitelab di marketplace tokopedia dengan nilai sebesar 0.000, untuk original sample masing-masing memiliki pengaruh positif dan signifikasi terhadap minat pembelian produk whitelab di marketplace tokopedia.
Pengaruh Pemasaran Digital Dan Electronic Word Of Mouth (E-WOM) Terhadap Keputusan Pembelian Paket Berlangganan Netflix (Studi Pada Generasi Z Kabupaten Karawang) Ahmad Maulana Yusuf; Citra Savitri; Syifa Pramudita Faddila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3079

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh pemasaran digital dan electronic word of mouth terhadap keputusan pembelian paket berlangganan Netflix pada generasi Z di Karawang. Saat ini layanan streaming Netflix adalah media menonton film dan drama series secara online yang dapat digunakan diberbagai perangakat seperti headphone, laptop, dan lainnya. Berkembanya media sosial membantu Netflix untuk memberikan informasi setiap konten terhadap konsumen. Penelitian ini dilakukan pada pengguna layanan streaming Netflix pada Generasi Z di Kabupaten Karawang menggunakan jenis penelitian kuantitatif deskriptif verifikatif dengan analisis data menggunakan path analisis, jumlah sampel menggunkan rumus Slovin dengan responden sebanyak 200 orang. Metode data probabilitas sampling digunakan untuk pengambilan sampel. Metode pengumpulan data didapat dengan menyebar kuesioner. Hasil penelitian didapat bahwa pemasaran digital dan electronic word of mouth dapat memberikan dampak positif dan signifikan terhadap keputusan pembelian. Hasil pengujian secara simultan menunjukkan bahwa pemasaran digital dan electronic word of mouth secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Maka variabel electronic word of mouth mempunyai dampak terbesar pada keputusan pembelian.    
Co-Authors Abdullah Fatah Agus Rahayu Ahmad Maulana Yusuf Aimmatul Khulwani Citra Savitri Citra Savitri Savitri Darma Karen Yudhistira Desniyanti Manik Dewi Ratna Suminar Dita Agustia Ellin Permatasari Ery Rosmawati Haekal Fitrayassa Heny Hendrayati Herni Herni Ina Krissina Yuliani Irma Nurul Ulfaida Khoerul Ambiya Kris Monica Silitonga Laras Ratu Khalida Latifah Istiqomah Leo Abdul Azis Melinia Yanuar Muhamad Paisal Aristama Muhammad Akmal Rizki Faiz Muhammad Arrizky Ilham As’ad Muhammad Nuch Ghifffary Herawan Neni Sumarni Netti Nurlenawati Putri Widia Ningsih Raka Fahrizal Irwansyah Rindiyani Julia Setiasih Rizky Maulana Robby Fauji Salma Aulia Mulyawati Santi Pertiwi Hari Sandi Sihabudin Sihabudin Siti Sabira Azzahra Janah Uus Mohammad Darul Fadli Yuni Yuliantika Yunita Eka Sari