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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business IKRA-ITH EKONOMIKA Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Mantik Buana Ilmu International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management BUDGETING : Journal of Business, Management and Accounting Economics and Digital Business Review Jurnal Ekonomi International Journal of Applied Finance and Business Studies Journal Of Business, Finance, and Economics (JBFE) Service Management Triangle : Jurnal Manajemen Jasa Balance : Jurnal Akuntansi dan Manajemen JURNAL ECONOMINA Jurnal Buana Pengabdian Jurnal Pijar : Studi Manajemen dan Bisnis International Journal of Management, Economic, Business and Accounting Mandiri: Jurnal Akuntansi dan Keuangan Marketgram Journal West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Optimal: Jurnal Ekonomi dan Manajemen
Syifa Pramudita Faddila
Universitas Buana Perjuangan Karawang
Religion Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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PERAN LIVE STREAMING DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN PRODUK PADA APLIKASI TIKTOK SHOP STUDI PADA MAHASISWA ANGKATAN 2020 Khoerul Ambiya; Syifa Pramudita Faddila
Marketgram Journal Vol. 1 No. 2 (2023): Marketgram Journal (MJ)
Publisher : PT Naureen Digital Education

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Abstract

Digital marketing in Indonesia has enormous potential, because many consumers have switched to the digital world. The purpose of this study was to determine the role of live streaming in improving purchasing decisions on the tiktik shop application. The method used is a quantitative method. Data analysis used simple linear regression analysis. The results of the study show that Live Streaming has a significant influence on Purchase Decisions in the Tiktok Shop Application. Live Streaming has a Positive Correlation to Purchase Decisions at the Tiktok Shop
ANALISIS PERAN KEPEMIMPINAN KEPALA BAZNAS KABUPATEN KARAWANG Rizky Maulana; Syifa Pramudita Faddila
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

Leadership role is the ability/expertise of a person who can influence and can motivate others to do something according to a common goal. Another definition of leadership is a set of behaviors that are expected to be carried out by a person according to his position as a leader. The role of leadership includes the process of influencing in determining the organization or institution, motivating the behavior of followers to achieve goals, influencing to improve the group and culture his. This study aims to analyze the leadership role of the head of BAZNAS Karawang Regency. This research is the result of field research using qualitative methods. Data collection techniques in this study are: observation and interviews. The conclusion from the results of this study is that leadership role applied by BAZNAS Karawang Regency is to prioritize brotherhood between employees with other, so as to form a cohesiveness of the performance. In the context of communication, the head of BAZNAS Karawang Regency applies a charismatic communication pattern so that the role of leaders like this will build management management quality performance by creating a pattern of communication that is well connected between superiors and subordinates. The Head of BAZNAS Karawang Regency in making decisions also took steps in deliberations where all the suggestions given from the work team without exception
PENGARUH PENERAPAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN PADA PT BPR NBP 32 KARAWANG Muhammad Akmal Rizki Faiz; Syifa Pramudita Faddila
Jurnal Pijar Vol 1 No 3 (2023): Jurnal Pijar : Studi Manajemen dan Bisnis
Publisher : PT Naureen Digital Education

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Abstract

Employee performance is still a major factor in a company so there are several strategies to improve employee performance, namely work discipline. This study aims to determine whether the independent variables have a partial or simultaneous influence on the dependent variable. The method in this study is explanatory research with a quantitative approach using validity, reliability, classic assumption tests, multiple linear regression analysis, multiple correlation, coefficient of determination, t test and F test using SPSS (statistical package for social) data processing version 20.0. The results of this study can be concluded that work discipline has a partial influence. Thus, this research is expected to contribute or be used as material for consideration in running the industry to improve employee performance
PERAN KEDISIPLINAN KERJA UNTUK MENINGKATKAN KINERJA KARYAWAN PADA PT HARUM MAJU MAPAN KARAWANG Kris Monica Silitonga; Syifa Pramudita Faddila
JURNAL ECONOMINA Vol. 2 No. 7 (2023): JURNAL ECONOMINA, Juli 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i7.653

Abstract

Disiplin kerja merupakan faktor yang dituntut oleh suatu organisasi maupun perusahaan karena sangat mempengaruhi kinerja karyawan dan juga pencapaian tujuan perusahaan tersebut. Adanya tindakan kedisiplinan pada perusahaan akan menjadi kekuatan positif untuk bagi karyawan maupun perusahaan tersebut. Adapun tujuan penelitian ini untuk mengetahui bagaimana peran kedisiplinan kerja karyawan di PT Harum Maju Mapan Karawang dan manfaat penelitian ini dapat menjadi bahan masukan dalam membuat kebijakan kedisiplinan kerja untuk meningkatkan kinerja karyawan di PT Harum Maju Mapan Karawang. Jenis penelitian yang digunakan dalam penelitian ini adalah jenis penelitian kualitatif. Teknik pengumpulan data dalam penelitian ini adalah protokol kualitatif dan wawancara. Hasil penelitian ini antara lain (1) Kedisiplinan di PT Harum Maju Mapan Karawang sudah terlaksana dengan baik (2) Adanya sistem penghargaan dan hukuman yang adil terhadap kedisiplinan kerja (3) Adanya keterkaitan yang signifikan anatara kedisiplinan kerja dan kinerja karyawan. Sehingga pada penlitian ini dapat disimpulkan bahwa disiplin kerja memiliki peran yang signifikan untuk meningkatkan kinerja karyawan PT Harum Maju Mapan.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN NASABAH DILIHAT DARI KUALITAS PELAYANAN DAN NILAI NASABAH PADA KOPERASI SIMPAN PINJAM ASIA JAYA MANDIRI Desniyanti Manik; Syifa Pramudita Faddila
JURNAL ECONOMINA Vol. 2 No. 7 (2023): JURNAL ECONOMINA, Juli 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i7.654

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh kualitas pelayanan dan nilai anggota terhadap kepuasan anggota. Populasi dalam penelitian ini adalah anggota di Koperasi Simpan Pinjam Asia Jaya Mandiri, Jl. HS. Ronggo Waluyo, Puseurjaya, Telukjambe Timur, Karawang, Jawa Barat 41361, berjumlah 145 anggota. Sampel dalam penelitian ini adalah 60 anggota. Jenis data dalam penelitian ini adalah data primer. Metode pengumpulan data kuesioner. Teknik analisis regresi berganda, uji-t, uji-F dan koefisien determinasi. Hasil penelitian menunjukkan bahwa: Kualitas pelayanan dan member value berpengaruh positif dan signifikan terhadap kepuasan member. Nilai anggota berpengaruh positif dan signifikan terhadap kepuasan anggota. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan anggota.
Pengaruh Influencer Janes Christina dan Kualitas Produk Kosmetik Somethinc terhadap Keputusan Pembelian pada Aplikasi Tiktok Aimmatul Khulwani; Citra Savitri; Syifa Pramudita Faddila
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.5028

Abstract

The growth of the industrial sector in Indonesia is currently still a pillar of the country's economy, one of which is the cosmetics industry. Interest in seeking beauty in Karawang Regency has fluctuated. The purpose of this research is to examine the influence of the role of influencers and product quality in influencing the decision to buy cosmetics Something on TikTok. This study uses a quantitative method with the Partial Least Square-Structural Equal Model (PLS-SEM) approach. The population of this research is women belonging to Generation Z who follow Janes Christina's tiktok account and have used Somethinc cosmetic products for as many as 128 people and a sample of 100 people. Data collection uses a questionnaire via Google form and the analysis tool uses SmartPLS 3.0 software to test the proposed hypothesis. Based on the results of the study, researchers found that influencers and product quality had a positive and significant effect on purchasing decisions. Keywords: Author Guidelines; Influencer, Product Quality, Purchase Decision
Analisis Penetapan Harga Jual Produk CV. Abah Ayi Dengan Metode Cost Plus Pricing Raka Fahrizal Irwansyah; Santi Pertiwi Hari Sandi; Syifa Pramudita Faddila
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7382

Abstract

The selling price should identify all costs that make a profit in the long run. Cost plus pricing, namely setting the cost by including a factor (percentage) of the selling price or cost in profit. The purpose of this study is to understand how companies determine the selling price of their products using the cost plus CV method. Abah Ayi. Analyze this data using quantitative methods. Research results show that CV. Abah Ayi determines the selling price of their products using traditional methods. The cost calculation of the manufacturing process done by the business owner is not detailed enough, and some costs are calculated using estimated costs. The selling price of products according to this method is lower than the selling price of CV products. Abah Ayi, to earn more profit. The initial production cost of Rp 27,500 becomes Rp 23,000 with the selling price of Rp 30,000 for duck rice, while the initial production cost of Rp 25,000 becomes Rp 21,000 with the same selling price of Rp 27,500 for chicken rice. Research data shows that the difference in profits generated is quite large and the use of cost and markup methods is more effective. Keywords: Selling Price, Cost Plus Pricing, CV. Abah Ayi.
Pengaruh Electronic Word Of Mouth (E-Wom) Dan Rating Terhadap Keputusan Pembelian Produk Skincare Bening’s Pada Marketplace Shopee Di Kalangan Mahasiswa Kab. Karawang Putri Widia Ningsih; Citra Savitri Savitri; Syifa Pramudita Faddila
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7388

Abstract

Technological developments that continue to increase have an impact on people's lifestyles, the majority of people often look for something practical to meet their needs. Consumers want to make decisions quickly, are not bound by space, are not given a lot of time, and need to manifest themselves in cyberspace, which has a direct or indirect impact on consumerbehavior in buying, selling and consuming products through e-commerce. This study aims to examine how the influence of electronic word of mouth (e-WOM) and ratings on purchasing decisions for Bening's skincare products on the Shopee marketplace. This study uses a quantitative method with the Partial Least Square – Structural Equal Model (PLS-SEM) approach. The population in this study were Bening's skincare users on the marketplace marketplace from 20-24 years old with a total of 31,900 then a sample of 395 respondents among students in Kab. Karawang who use Bening's skincare products are aged 20-24 years. The collection of data sources is distributed through questionnaires and analysis tools using SmartPLS 3.0 software. The results of the study, the researchers proved that e-WOM and ratings have a positive and significant effect on purchasing decisions. Then the simultaneous effect of e-WOM and ratings on purchasingdecisions. Keywords: e-WOM, rating, purchase decision, Shopee
Pengaruh Online Customer Review Dan Rating Terhadap Kepuasan Konsumen Pada Aplikasi Pt. Bfi Finance Indonesia Tbk Cabang Karawang Yunita Eka Sari; Citra Savitri; Syifa Pramudita Faddila
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 1 (2023): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.7389

Abstract

Currently online customer reviews and ratings on the BFI Finance application have negative reviews of BFI Finance related to consumer complaints, this is a big challenge faced by the company to create a positive corporate image and satisfy consumers with this service. Therefore, companies need to have consumer understanding when purchasing, using and evaluating services to meet consumer demand and satisfaction. This study aims to examine the effect of online customer reviews and ratings on consumer satisfaction in PT. BFI Finance Indonesia Tbk Karawang Branch. In this study, a quantitative descriptive verification approach was used and data analysis was applied using Path Analysis. The population of this research is active consumers of BFI Finance, Karawang Branch, who use loan products with a total of 7101 people with a sample of 380 respondents. The results of this study prove that the correlation between the two online customer review and rating variables has a close and positive relationship which shows a strong and unidirectional correlation. and online customer reviews have a partially significant effect on customer satisfaction and similarly ratings have a partially significant effect on customer satisfaction. In addition, it was also found that the simultaneous (simultaneous) effect of online customer reviews and ratings on consumer satisfaction is also significant. Keywords: online customer review, rating, customer satisfaction
PENERAPAN SISTEM REKRUTMEN SDM PADA KINERJA PEGAWAI DI BANK BJB KCP RENGASDENGKLOK Muhammad Arrizky Ilham As’ad; Syifa Pramudita Faddila
JURNAL ECONOMINA Vol. 2 No. 8 (2023): JURNAL ECONOMINA, Agustus 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i8.697

Abstract

Bank adalah lembaga keuangan yang berfungsi sebagai tempat menghimpun dana dan menyalurkan dana, baik dari perorangan maupun kelompok. Bank juga dikenal sebagai tempat meminjam uang (kredit) bagi masyarakat yang membutuhkan, bank mempunyai tugas utama yaitu menghimpun dana dari masyarakat lalu menyalurkan kepada masyarakat. Penelitian ini bertujuan untuk mengetahui bagaimana Penerapan sistem rekrutmen SDM pada kinerja pegawai di Bank BJB KCP Rengasdengklok. Untuk mengetahui pengaruh penerapan sistem rekrutmen terhadap kinerja pegawai Bank BJB KCP Rengasdengklok dalam mendapatkan karyawan yang berkualitas. Untuk mengetahui kendala yang hadapi dalam proses rekrutmen dan seleksi karyawan Bank BJB KCP Rengasdengklok. Penelitian ini menggunakan metode kualitatif dimana pengumpulan data dilakukan dengan observasi secara mendalam selama periode tertentu untuk menggali dan mendapatkan informasi lebih jauh bagaimana perekrutan karyawan pada Bank BJB KCP Rengasdengklok. Hasil penelitian ini menunjukkan bahwa tujuan dari proses rekrutmen dan seleksi karyawan untuk mengetahui kebutuhan SDM. Subjek penelitian ini adalah bank Konvensional yakni Bank Bjb Kantor Cabang Pembantu Rengasdengklok. Proses rekrutmen pada Bank Bjb yaitu mencari, menemukan dan menarik para pelamar untuk dipekerjakan dalam suatu organisasi. Proses seleksi yang diterapkan yaitu tes tertulis dan wawancara. Serta penilaian yang dilihat dari calon pelamar yaitu memiliki sifat jujur, adil, pekerja keras, mampu bersosialisasi dengan baik, bijaksana dan amanah. Dari hasil pengujian yang telah dilakukan dapat disimpulkan bahwa variabel sistem rekrutmen SDM (X)secara parsial berpengaruh positif dan signifikan Terhadap Kinerja Pegawai di Bank Bjb KCP Rengasdengklok.
Co-Authors Abdullah Fatah Agus Rahayu Ahmad Maulana Yusuf Aimmatul Khulwani Alfiah Nurfadilah Ananda Tato Aris Anwar Fauzi Rohman Aura Aulia Citra Saviti Citra Savitri Citra Savitri Savitri Darma Karen Yudhistira Dea Oktaviya Desniyanti Manik Dewi Ratna Suminar Dexi Triadinda Dian Kurniasari Dicky Sulistiya Harta Wijaya Dila Irawati Dita Agustia Ellin Permatasari Ery Rosmawati Faras Laura Kurnia Felix Oktavianus Wijaya Haekal Fitrayassa Hafsari Prabhamanik Faddila Hanapiah Halimatu Sya'diah Heny Hendrayati Herni Herni Ina Krissina Yuliani Irma Nurul Ulfaida Khoerul Ambiya Kris Monica Silitonga Laras Ratu Khalida Latifah Istiqomah Leo Abdul Azis Mawa Syahputri Meisarah Nabila Melinia Yanuar Mohammad Ferda Aji Perdana Muhamad Paisal Aristama Muhammad Akmal Rizki Faiz Muhammad Arrizky Ilham As’ad Muhammad Nuch Ghifffary Herawan Neni Sumarni Netti Nurlenawati Putri Maylani Sihnap Putri Widia Ningsih Rahayu Nur Agustin Raka Fahrizal Irwansyah Rindiyani Julia Setiasih Rizky Maulana Robby Fauji Rosalinda Salma Aulia Mulyawati Santi Pertiwi Hari Sandi Sihabudin Sihabudin Uus Mohammad Darul Fadli Yuni Yuliantika Yunita Eka Sari Zania Nurul Ramadanti