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All Journal Journal of Economic, Bussines and Accounting (COSTING) J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business IKRA-ITH EKONOMIKA Eksis: Jurnal Riset Ekonomi dan Bisnis Jurnal Mantik Buana Ilmu International Journal of Economics Development Research (IJEDR) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Enrichment : Journal of Management BUDGETING : Journal of Business, Management and Accounting Economics and Digital Business Review Jurnal Ekonomi International Journal of Applied Finance and Business Studies Journal Of Business, Finance, and Economics (JBFE) Service Management Triangle : Jurnal Manajemen Jasa Balance : Jurnal Akuntansi dan Manajemen JURNAL ECONOMINA Jurnal Buana Pengabdian Jurnal Pijar : Studi Manajemen dan Bisnis International Journal of Management, Economic, Business and Accounting Mandiri: Jurnal Akuntansi dan Keuangan Marketgram Journal West Science Business and Management Jurnal Bisnis dan Manajemen West Science Jurnal Ekonomi, Akutansi dan Manajemen Nusantara Optimal: Jurnal Ekonomi dan Manajemen
Syifa Pramudita Faddila
Universitas Buana Perjuangan Karawang
Religion Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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ANALISIS CURRENT RATIO, DEBT TO EQUITY RATIO, DAN DEBT TO ASSET RATIO DALAM MEMPREDIKSI PERTUMBUHAN LABA PADA PERUSAHAAN YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) TAHUN 2016-2018 Darma Karen Yudhistira; Syifa Pramudita Faddila
JURNAL ECONOMINA Vol. 2 No. 8 (2023): JURNAL ECONOMINA, Agustus 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v2i8.698

Abstract

Penelitian ini bertujuan untuk mengetahui, menganalisis dan menguji pengaruh CR, DER, DAN DAR untuk memprediksi pertumbuhan laba pada perusahaan yang terdaftar di BEI periode 2016-2018. Penelitian ini menggunakan asosiatif/kuantitatif dengan dukungan model regresi data panel yang digunakan sebagai alat analisis prediksi. Teknik pengambilan sampel dengan menggunakan pendekatan non-probability random sampling dengan metode proposive sampling. Hasil penelitian ini menunjukkan bahwa Current Ratio (CR), Debt Equity Ratio (DER), dan Debt to asset Ratio (DAR) secara parsial/sendiri-sendiri berpengaruh dan signifikan terhadap pertumbuhan laba. Sedangkan secara simultan/bersama-sama, Current Ratio (CR),Debt to Equity Ratio (DER), dan  Debt to Asset Ratio (DAR) berpengaruh dan signifikan terhadap pertumbuhan laba. Adapun saran dari peneliti : bagi perusahaan Manajemen perusahaan seharusnya lebih mampu untuk memaksimalkan kemampuan perusahaan untuk membayar hutang jangka pendeknya melalui aktiva lancar yang dimiliki. Bagi Peneliti selanjutnya Hasil penelitian selanjutnya diharapkan memperbanyak variabel, menambah periode penelitian yang panjang serta menggunakan perusahaan lain yang jumlah sampel penelitian yang lebih banyak agar hasil penelitian tentang struktur modal lebih tepat dan akurat.
Pengaruh Online Customer Review Dan Rating Toko Terhadap Minat Pembelian Produk Whitelab Di Marketplace Tokopedia Pada Generasi Y Irma Nurul Ulfaida; Citra Savitri; Syifa Pramudita Faddila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3017

Abstract

Permasalahan dari online customer review yaitu tidak hanya sebatas pada konsumen yang bisa tertipu review dan rating yang sudah dimanipulasi, permasalahanpun muncul bagi sisi pebisnis dan perusahaan yang tidak mampu mengendalikan online customer reviewsebab sistem ini termasuk dalam word of mouth (eWOM). Kemajuan inovasi yang semakin maju berdampak pada perubahaan cara hidup individu dalam berprilaku, salah satu perubahan gaya hidup yang terkait dengan berbelanja, dimana konsumen melakukan pergerakan yang biasa melakukan pembelian dengan cara offline kini melakukan pembelian dengan cara online atau melalui bisnis web. Tokopedia memfalitasi fitur-fitur yang membuat masyarakat tertarik yaitu dengan memberikan ulasan atas produk yang konsumen beri, kegiatan ini dinamakan dengan online customer review atau serupa dengan bentuk word of mouth (eWOM). Tujuan dari penelitian ini adalah untuk memastikan bagaimana online customer review dan rating toko memengaruhi kecenderungan konsumen untuk melakukan pembelian. Sampel yang diambil sebanyak 100 responden dengan metode non-probability sampling. Pengumpulan data dilakukan dengan mengirimkan kuisioner. Teknis analisis data yang digunakan adalah analisis deskriptif untuk mengolah datanya menggunakan PLS (Partial Least Square). Hasil penelitian ini mengidikasikan bahwa online customer review tidak berpengaruh terhadap minat pembelian produk whitelab di marketplace tokopedia dengan nilai sebesar 0.919, sedangkan rating toko berpengaruh terhadap minat pembelian produk whitelab di marketplace tokopedia dengan nilai sebesar 0.000, untuk original sample masing-masing memiliki pengaruh positif dan signifikasi terhadap minat pembelian produk whitelab di marketplace tokopedia.
Pengaruh Pemasaran Digital Dan Electronic Word Of Mouth (E-WOM) Terhadap Keputusan Pembelian Paket Berlangganan Netflix (Studi Pada Generasi Z Kabupaten Karawang) Ahmad Maulana Yusuf; Citra Savitri; Syifa Pramudita Faddila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i5.3079

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh pemasaran digital dan electronic word of mouth terhadap keputusan pembelian paket berlangganan Netflix pada generasi Z di Karawang. Saat ini layanan streaming Netflix adalah media menonton film dan drama series secara online yang dapat digunakan diberbagai perangakat seperti headphone, laptop, dan lainnya. Berkembanya media sosial membantu Netflix untuk memberikan informasi setiap konten terhadap konsumen. Penelitian ini dilakukan pada pengguna layanan streaming Netflix pada Generasi Z di Kabupaten Karawang menggunakan jenis penelitian kuantitatif deskriptif verifikatif dengan analisis data menggunakan path analisis, jumlah sampel menggunkan rumus Slovin dengan responden sebanyak 200 orang. Metode data probabilitas sampling digunakan untuk pengambilan sampel. Metode pengumpulan data didapat dengan menyebar kuesioner. Hasil penelitian didapat bahwa pemasaran digital dan electronic word of mouth dapat memberikan dampak positif dan signifikan terhadap keputusan pembelian. Hasil pengujian secara simultan menunjukkan bahwa pemasaran digital dan electronic word of mouth secara simultan berpengaruh positif dan signifikan terhadap keputusan pembelian. Maka variabel electronic word of mouth mempunyai dampak terbesar pada keputusan pembelian.    
Strategi Komunikasi Pemasaran Menggunakan Analisis SWOT PT. POS Indonesia Cabang Karawang Muhamad Paisal Aristama; Citra Savitri; Syifa Pramudita Faddila
BUDGETING : Journal of Business, Management and Accounting Vol 5 No 1 (2023): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v5i1.7193

Abstract

At this time the shipping service provider business is growing so rapidly in Karawang Regency that it is a threat to business competition. PT POS Indonesia Karawang branch must immediately start establishing an accurate marketing communications strategy mix. In order to be able to compete and not be left behind. This study aims to explain and find out the marketing communication strategy at PT POS Indonesia Karawang branch which is appropriate by using SWOT analysis with descriptive quantitative research methods. The research data were obtained from interviews and observations with the Head of Mail, Package and Logistics Business Sales Division and 1 Spv Service and Marketing division at PT POS Indonesia Karawang branch by asking several question points related to the variables Strengths, Weaknesses, Opportunities, Threats. The results of this study obtained the SWOT matrix with an IFAS value of 0.572 and an EFAS of 0.123, where entering into quadrant I supports aggressive strategies, the strategy that must be carried out is market penetration, market growth, market development through promotion development and service innovation as well as carrying out integrated strategies, marketing communication strategies that are in accordance with company conditions are to support aggressive strategies, PT POS Indonesia Karawang branch must start a marketing communication strategy through print media advertising, sales promotion with discounts & cashback, personal selling carried out by each employee, promotion via internet social media such as Facebook, Instagram or all at once Youtube. Keyywords: Factor & Matrix IFAS-EFAS, Marketing communication strategy, SWOT Analysis
Pengaruh Hedonic Shopping Motivation Dan Sales Promotion Terhadap Impulse Buying Produk Erigo Pada Aplikasi Shopee (Studi Pada Mahasiswa Manajemen Angkatan 2018 Universitas Buana Perjuangan Karawang) Rindiyani Julia Setiasih; Citra Savitri; Syifa Pramudita Faddila
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.3018

Abstract

Perkembangan teknologi saat ini semakin pesat dengan munculnya e-commerce sebagai sarana transaksi online. Salah satunya shopee yang menjadi e-commerce terbaik di Indonesia. Tidak heran jika konsumen memilih untuk menggunakan shopee sebagai tempat transaksi jual beli online bagi masyarakat terutama untuk pembelian produk erigo.Tujuan dari penelitian ini adalah untuk mengetahui pengaruh hedonic shopping motivation dan sales promotion terhadap impulse buying produk Erigo pada aplikasi shopee. Penelitian ini dilakukan di Universitas Buana Perjuangan Karawang Fakultas Ekonomi Dan Bisnis angkatan 2018 dengan sampel sebanyak 101 responden. Variabel yang digunakan pada penelitian ini meliputi hedonic shopping motivation, sales promotion sebagai variabel independent dan impulse buying sebagai variabel dependen. Teknik analisis data mengguanakan analisis regresi linear berganda. Hasil penelitian ini menunjukan bahwa variabel hedonic shopping motivation berpengaruh positif dan signifikan terhadap variabel impulse buying, variabel sales promotion berpengaruh positif dan signifikan terhadap variabel impulse buying, dan hedonic shopping motivation dan sales promotion bersama-sama berpengaruh signifikan terhadap perilaku impulse buying.
Model Integrated Marketing Communication Dalam Meningkatkan Keputusan Pembelian Produk Kopi Sanggabuana Khas Karawang Syifa Pramudita Faddila; Neni Sumarni
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1751

Abstract

Kopi Sanggabuana merupakan kopi asli khas Kabupaten Karawang yang diproduksi di Desa Mekarbuana. Kualitas kopi mampu bersaing dengan kopi lainnya, namun kegiatan promosi belum dilakukan secara maksimal. Penelitian ini bertujuan untuk mengetahui model integrated marketing communication dalam meningkatkan keputusan pembelian yang dapat diimplementasikan pada Kopi Sanggabuana. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Populasi dalam penelitian ini yaitu masyarakat Kabupaten Karawang yang berusia >15 tahun, dengan jumlah sampel sebanyak 70 responden. Penelitian dilakukan dengan menggunakan metode regresi linier berganda dengan menggunakan data primer berupa kuesioner. Hasil analisis didapatkan Sales Promotion, Personal Selling, serta Public Relation and Publicity yang berpengaruh terhadap keputusan pembelian, tapi hanya Sales Promotion dan Personal Selling yang dapat meningkatkan keputusan pembelian produk Kopi Sanggabuana. Sedangkan secara simultan, integrated marketing communication berpengaruh terhadap keputusan pembelian.
What Does Gen Z See That Can Influence Their Interest In Visiting Indonesia? Study on Instagram @WonderfullIndonesia Syifa Pramudita Faddila; Agus Rahayu; Heny Hendrayati
International Journal of Economics Development Research (IJEDR) Vol. 5 No. 2 (2024): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.3872

Abstract

Indonesia is one of the countries with the most beautiful tourist destinations in the world. Its beauty must be introduced to all tourists, especially local tourists from the younger generation. This research aims to find out what variables attract the attention of Generation Z when they want to visit tourist attractions, especially after seeing the Instagram account @WonderfullIndonesia. The research involved 180 Generation Z student respondents in Karawang. Data that was collected through a questionnaire distributed using Google Forms was analyzed using SEM-PLS. The research results show that Generation Z's interest in visiting pays attention to eWOM, green marketing, and lifestyle variables. Even though social media marketing activity does not influence visiting interest, it is still a factor that must be considered.
How Does Mixue's Guerilla Marketing Influence Purchasing Decisions? Mediation Analysis Of Brand Awareness In Higher Education Students Syifa Pramudita Faddila; Neni Sumarni
West Science Business and Management Vol. 1 No. 05 (2023): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v1i05.508

Abstract

The number of Mixue outlets has rapidly spread in Indonesia since 2020, creating a stigma in the community that Mixue is a "Malaikat Pencatat Ruko Kosong". The availability of many Mixue outlets located in almost every region in the city/regency of Indonesia affects the decision-making process of consumers to be interested in buying Mixue products. This study aims to determine the influence of guerilla marketing on purchasing decisions through brand awareness. The quantitative research method with the student population of the Management Study Program of Buana Perjuangan University Karawang amounted to 3,017 students, while the sample used was 76 students. The analysis used uses SEM. The analysis results prove that guerilla marketing affects brand awareness but does not affect purchasing decisions directly. Brand awareness influences purchasing decisions. Brand awareness is proven to mediate the influence of guerilla marketing on Mixue's product purchase decisions.
The Influence of Marketing Communication and Affiliate Marketing on Product Purchase Intention on Instagram @swulann01 Melinia Yanuar; Citra Savitri; Syifa Pramudita Faddila
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.885

Abstract

The problem in this study is the decline in the performance of Sri Wulan's Shopee affiliate program in recent months, which is inversely proportional to the Insight profile and Instagram story and even Sri Wulan's followers who continue to increase every month. This study aims to determine how influential and significant the variables of marketing communication and marketing affiliation are on product purchase interest on Sri Wulan's Instagram, where marketing communication here focuses on Shopee affiliate marketing Instagram Sri Wulan as an affiliator in the field of fashion style. The method used in this research is quantitative with the Structural Equation Model (SEM) analysis tool using Smart-PLS software version 4. The sample collection technique in this research uses non-probability sampling, namely purposive sampling using the Slovin formula, so that the sample results are 400 respondents with a Likert scale. Based on the results of hypothesis testing, it is found that there is a significant relationship between marketing communication on buying interest in fashion products, there is also a significant relationship between affiliate marketing on buying interest in fashion products for followers of Sri Wulan's Instagram account (@swulann01).
The Influence of Product Quality, Brand Image and Lifestyle on Iphone Purchasing Decisions For Generation-Z in Karawang Haekal Fitrayassa; Citra Savitri; Syifa Pramudita Faddila
West Science Business and Management Vol. 2 No. 02 (2024): West Science Business and Management
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsbm.v2i02.901

Abstract

In Indonesia, the iPhone became the ruler of the smartphone market share of 11.81%. However, the iPhone has a relatively expensive price for teenagers or gen-z, although with a high price there are still many who crave this smartphone, this study aims umtuk determine the extent to which product quality, brand image, and lifestyle affect iPhone purchasing decisions in Generation-z in Karawang. This study uses a quantitative approach. The population studied based on domicile in Karawang, the number of samples used as many as 200 respondents. The determination of sampling technique in research is nonprobability sampling through purpose sampling. The results of this study stated that the quality of product brand image and lifestyle significantly influence the decision to buy an iPhone in Generation-z in Karawang. Further research may consider other factors such as cultural influences, social environment and price competitiveness in influencing iPhone purchase decisions.
Co-Authors Abdullah Fatah Agus Rahayu Ahmad Maulana Yusuf Aimmatul Khulwani Alfiah Nurfadilah Ananda Tato Aris Anwar Fauzi Rohman Aura Aulia Citra Saviti Citra Savitri Citra Savitri Savitri Darma Karen Yudhistira Dea Oktaviya Desniyanti Manik Dewi Ratna Suminar Dexi Triadinda Dian Kurniasari Dicky Sulistiya Harta Wijaya Dila Irawati Dita Agustia Ellin Permatasari Ery Rosmawati Faras Laura Kurnia Felix Oktavianus Wijaya Haekal Fitrayassa Hafsari Prabhamanik Faddila Hanapiah Halimatu Sya'diah Heny Hendrayati Herni Herni Ina Krissina Yuliani Irma Nurul Ulfaida Khoerul Ambiya Kris Monica Silitonga Laras Ratu Khalida Latifah Istiqomah Leo Abdul Azis Mawa Syahputri Meisarah Nabila Melinia Yanuar Mohammad Ferda Aji Perdana Muhamad Paisal Aristama Muhammad Akmal Rizki Faiz Muhammad Arrizky Ilham As’ad Muhammad Nuch Ghifffary Herawan Neni Sumarni Netti Nurlenawati Putri Maylani Sihnap Putri Widia Ningsih Rahayu Nur Agustin Raka Fahrizal Irwansyah Rindiyani Julia Setiasih Rizky Maulana Robby Fauji Rosalinda Salma Aulia Mulyawati Santi Pertiwi Hari Sandi Sihabudin Sihabudin Uus Mohammad Darul Fadli Yuni Yuliantika Yunita Eka Sari Zania Nurul Ramadanti