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Prasetya Nugeraha
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STRATEGI PENGEMBANGAN PARIWISATA BERKELANJUTAN PADA OBJEK WISATA ALAM DI BANDAR LAMPUNG Mely Melsadila; A . Efendi A . Efendi; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Objek wisata alam merupakan salah satu bentuk rekreasi dan pariwisata yang memanfaatkan sumber daya alam yang tersedia. Keunikan pariwisata menjadi daya tarik tersendiri bagi wisatawan. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh daya tarik wisata dan destination image terhadap revisit intention pada objek wisata alam di Bandar Lampung. Populasi dalam penelitian ini adalah 854.084 orang pengunjung objek wisata alam di Bandar Lampung dengan jumlah Sampel sebanyak 100 responden yang diambil dengan menggunakan teknik purposive sampling. Sumber data yang digunakan yaitu data primer dan data sekunder. Data dikumpulkan melalui kuesioner. Data pada penelitian ini dianalisis dengan menggunakan analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa variabel daya tarik wisata secara parsial berpengaruh signifikan terhadap revisit intention, variabel destination image secara parsial berpengaruh signifikan terhadap revisit intention. Sedangkan hasil secara simultan variabel daya tarik wisata dan destination image berpengaruh signifikan terhadap revisit intention dengan nilai R Square sebesar 0,594 atau 59,4%.
STRATEGI BISNIS COFFEE SHOP PASCA PANDEMI COVID-19 (STUDI PADA ADIKSI COFFEE PURNAWIRAWAN DI BANDAR LAMPUNG) Riska Alisia Damayanti; Arif Sugiono; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 11 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

After the Covid-19 pandemic, many business actors, one of which was a coffee shop, went bankrupt due to the outbreak. The coffee shop business which is quite well-known in Bandar Lampung, namely Adiksi Coffee. In the midst of the booming coffee shops experiencing bankruptcy, Adiksi Coffee opened a new branch, so this study aims to explain the corporate strategy as well as the business and functional strategy implemented by Adiksi Coffee after the Covid-19 pandemic. This research was conducted using a descriptive method through a qualitative approach. The strategy for determining informants was by purposive sampling. The informants of this study were the managers and employees of Addiction Coffee. Based on the results of the study, it can be described that Adiksi Coffee in maintaining its business uses a corporate strategy as well as a business strategy, namely a growth strategy by carrying out market penetration and market development and the functional strategy used is a marketing strategy by carrying out a promotion strategy, an operating strategy by carrying out differentiation or differentiating , and human resource strategy by implementing company SOPs.
DAMPAK PENGGUANAAN DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN COFFEE SHOP DI BANDAR LAMPUNG Ade Rizal; Damayanti Damayanti; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 12 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

Dalam sebuah persaingan dunia usaha, keputusan pembelian menjadi salah satu faktor penting yang harus di perhatikan oleh para pelaku usaha. Di dunia yang didorong oleh teknologi saat ini, situs jaringan sosial telah menjadi jalan dimana pengecer dapat memperluas pemasaran mereka ke konsumen yang lebih luas. Penelitian ini bertujuan untuk mengetahui pengaruh digital marketing terhadap keputusan pembelian konsumen coffee shopdi Bandar Lampung. Populasi penelitian adalah konsumen coffee shop di Bandar Lampung. Jenis penelitian ini menggunakan explanatory research dengan menggunakan pendekatan kuantitatif. Populasi dari penelitian ini adalah konsumen coffee shop di Bandar Lampung. Teknik pengambilan sampel menggunakan accidental samplingdan menggunakan metode nonprobability sampling dengan jumlah sampel 100 responden. Data disebarkan menggunakan kuesioner. Teknik analisis yang digunakan meliputi uji validitas, uji reliabilitas, regresi linier sederhana, uji t dan uji R2 dengan alat bantu SPSS 26.0. Hasil penelitian ini menunjukan bahwa variabel digital marketing memilik pengaruh yang signifikan terhadap variabel keputusan pembelian konsumen coffee shop di Bandar Lampung.
ANALISIS MODEL BISNIS DENGAN PENDEKATAN BUSINESS MODEL CANVAS USAHA MIE ACEH DI KOTA BANDAR LAMPUNG (STUDI KASUS PADA USAHA MIE ACEH NUSANTARA CUT MUTIA) Septian Nur Hidayat; Damayanti Damayanti; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol 1 No 13 (2023): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/ss

Abstract

This study aims to determine the analysis of business models with the approach Business Model Canvas in the Mie Aceh Nusantara Cut Mutia business during a food security crisis. This type of research is a descriptive study using a qualitative approach. Data collection techniques used, namely observation, interviews and documentation. The research results show that Key Partners owned are suppliers of coffee and spices from Aceh, distributors at Pasar Pasir Gintung, owners of business premises leases, and the local sub-district government. Key Activities the activities carried out are purchasing raw materials, ordering coffee and spices, producing aceh noodles independently, selling at business outlets, and marketing offline and online. Key Resources needed, namely physical resources, intellectual resources, human resources, and financial resources. Cost Structure consists of variable costs and fixed costs. Value Propositions what is offered is a populist price, maintained taste quality, satisfying service, effective presentation, and innovating. Customer Relationship which is woven, namely by providing maximum and satisfying service, maintaining the quality of taste of all menus, employees have a friendly nature, spatial layout adapted to populist business market segmentation. Customer Segments the targets are based on geographic segments, demographic segments, and psychographic segments. Channels done by direct and indirect. Revenue Streams obtained through selling the Mie Aceh Nusantara Cut Mutia menu for free offline and online. The impact of the Covid-19 pandemic and the food crisis affected the Mie Aceh Nusantara Cut Mutia business, but the strategy to reduce profit margins has kept this business profitable.
The Influence of Tourism Facilities and Destination Image on Visiting Decisions at Rio Beach by the Beach, South Lampung Jundi Naufal Habibi; Maulana Agung P; Prasetya Nugeraha
International Journal of Economics, Business and Innovation Research Vol. 4 No. 01 (2025): International Journal of Economics, Business and Innovation Research( IJEBIR)
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Rio by the Beach Beach in South Lampung has great potential as a leading touristdestination, but competition with other beaches in the surrounding area and lessthan optimal management are obstacles in increasing tourist visits. The researchersset out to find out how factors like physical attractiveness and geographical proximityaffected people's propensity to have sexual relations. This study employed anexplanatory research methodology with a quantitative approach. One hundredguests visiting Rio by the Beach filled out the surveys that were used to gather data.Multiple line regression tests were used to examine the data. The researchersdiscovered that tourist attractions had a positive impact on sales by 21.7% anddestination services by 52.7%. There was a 56.9% influence of both variables ontourists' decision to travel. These findings indicate that adequate tourist facilities anda positive destination image can increase tourist comfort, satisfaction, and trust inchoosing Rio by the Beach Beach as a tourist destination.
KAJIAN PENGELOLAAN PIUTANG UNTUK MEMINIMALKAN RISIKO TUNGGAKAN PIUTANG PADA KOPERASI SIMPAN PINJAM Wahyu Ningsih; Mediya Destalia; Prasetya Nugeraha
Jurnal Perspektif Bisnis Vol. 8 No. 1 (2025): Jurnal Perspektif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jpb.v8i1.208

Abstract

Penelitian ini bertujuan untuk menggambarkan pengelolaan piutang pada Koperasi Simpan Pinjam Bina Artha Mandiri (KSP BAM) Unit Natar. Metode yang digunakan adalah kualitatif deskriptif dengan teknik pengumpulan data melalui wawancara, observasi, dan dokumentasi. Informan penelitian dipilih secara purposive, yakni tiga individu yang memiliki keterkaitan langsung dengan isu yang diteliti. Proses analisis data dilakukan secara kualitatif melalui tahapan reduksi data, penyajian data, serta penarikan kesimpulan, dan dilengkapi dengan analisis rasio piutang, yaitu Rasio Perputaran Piutang (RTO), Rata-rata Waktu Penagihan (ACP), Rasio Tunggakan, dan Rasio Penagihan. Hasil penelitian ini menunjukkan pengelolaan piutang di KSP BAM Unit Natar telah menerapkan prinsip kehati-hatian melalui pendekatan 5C, meskipun belum tertulis secara formal. Penetapan syarat kredit dituangkan dalam akad kredit, dan penagihan dilakukan rutin melalui kunjungan lapangan dua kali dalam seminggu. Kendala pengelolaan piutang meliputi penyalahgunaan data oleh karyawan, kurangnya ketelitian survei calon debitur, debitur kesulitan membayar angsuran piutang dan perpindahan tempat tinggal tanpa pemberitahuan. Upaya penyelesaian dilakukan melalui penagihan secara intensif, pengecekan lapangan dan penagihan ulang, serta pemberian sanksi administratif dan pemutihan piutang jika diperlukan. Berdasarkan analisis rasio keuangan, pengelolaan piutang dinilai cukup baik, meskipun rasio tunggakan masih tinggi dan pencapaian rasio penagihan belum optimal. Oleh karena itu, diperlukan perbaikan dalam penagihan dan pengendalian tunggakan untuk menjaga kesehatan keuangan koperasi.
PENGARUH PERAN DUTA MEREK, CITRA PRODUK , DAN FAKTOR KEPERCAYAAN TERHADAP PERILAKU PEMBELIAN PRODUK SCARLETT Ani, Yessi Indri; Hartono, Hartono; Prasetya Nugeraha
Jurnal Kompetitif Bisnis Vol. 3 No. 3 (2025): Jurnal Kompetitif Bisnis
Publisher : Jurusan Administrasi Bisnis, FISIP, Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.0120/jkb.v3i3.415

Abstract

Salah satu sektor bisnis di Indonesia yang kini mulai berkembang pesat adalah industri kosmetik. Studi berikut tujuannya gunamenganalisis “pengaruh brand ambassador, brand image, dan credibility terhadap keputusan pembelian produk Scarlett di Topshop Kota Bandar Lampung” baik secara individu maupun kolektif. Metodologi penelitian menggunakan rumus Lemeshow untuk penentuan sampel dengan total responden sebanyak 97 orang. Kuesioner digunakan untuk mengumpulkan data, yang kemudian di analisis secara kuantitatif. Perolehan studi membuktikkan bahwasannya: (1) Brand ambassador mempunyai dampak signifikan sebesar 45,6% terhadap keputusan pembelian produk Scarlett; (2) Brand image berpengaruh signifikan dengan kontribusi sebesar 39,3%; (3) Credibilitymemberikan pengaruh signifikan sebesar 32,8%; (4) Ketiga variabel tersebut secara simultan memberi dampak signifikan pada keputusan pembelian produk Scarlett di Topshop Kota Bandar Lampung dengan kontribusi total sebesar 60,1%.
The Influence of Brand Image and Green Product on Green Purchase Decision: A Case Study of Somethinc Skincare Esa Afrilia Saputri; Maulana Agung Pratama; Prasetya Nugeraha
International Journal of Economics, Business and Innovation Research Vol. 5 No. 02 (2026): February - March, International Journal of Economics, Business and Innovation
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i02.2909

Abstract

This study aims to evaluate the impact of brand image and green products on environmentally friendly purchasing decisions for Somethinc skincare products in Indonesia. The international cosmetics industry, including the domestic industry, has experienced significant expansion but faces obstacles related to sustainability and the phenomenon of greenwashing. The method used is an integrative quantitative approach with a sample of 97 respondents in Bandar Lampung who have used Somethinc products. Data collection was conducted through a questionnaire with a Likert scale and analyzed using multiple linear regression. The results of the study show that both partially and simultaneously, brand image and green products have a positive and significant influence on green purchasing decisions. Brand image plays a role in shaping initial trust, while green product attributes provide concrete verification of the brand's commitment to sustainability. Practically, this study provides managerial implications for Somethinc's marketing strategy in increasing the loyalty of environmentally conscious consumers in a growing market.
Co-Authors A . Efendi A . Efendi Ade Rizal Afifah Berliana Agung Rasi Fauzi Agus Hadiawan Aklas Nurdika Triatama Ani, Yessi Indri Arif Sugiono Dadang Karya Bakti Damayanti Damayanti Deddy Aprilani deddy Aprilia Dian Komarsyah Djuardi Dwi Candra Esa Afrilia Saputri Fransiska Helen Wandita Hartono Hartono Hartono Hatono Indah Noversi Yolanda Jundi Naufal Habibi K Bagus Wardianto K. Bagus Wardianto khusnul muslimah Maulana Agung P Maulana Agung Pratama Mediya Destalia Mely Melsadila Riska Alisia Damayanti Roby Rakhmadi Septian Nur Hidayat Shanti Novia Suprihatin Ali Tina Fitriyani Wahyu Ningsih