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All Journal Owner : Riset dan Jurnal Akuntansi Jesya (Jurnal Ekonomi dan Ekonomi Syariah) GANEC SWARA Jurnal Proaksi Global Financial Accounting Journal JASS (Journal of Accounting for Sustainable Society) Jurnal EK dan BI Jurnal Ilmu Manajemen Profitability Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Cahaya Mandalika JURNAL PENGABDIAN KEPADA MASYARAKAT CAHAYA MANDALIKA (ABDIMANDALIKA) Bahtera Inovasi JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur INVOICE : JURNAL ILMU AKUNTANSI Jurnal Bina Bangsa Ekonomika Society: Jurnal Pengabdian Masyarakat eCo-Fin Comsep : Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Keuangan dan Bisnis Jurnal Ekonomi dan Bisnis Dharma Pengabdian Perguruan Tinggi (DEPATI) Jurnal Masyarakat Mengabdi Nusantara Mestaka: Jurnal Pengabdian Kepada Masyarakat Jurnal Publikasi Manajemen Informatika (JUPUMI) Zadama: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Community: Jurnal Pengabdian Pada Masyarakat Jurnal Nusantara Mengabdi Jurnal Bisnis dan Manajemen (JURBISMAN)
M. Rimawan
Sekolah Tinggi Ilmu Ekonomi Bima
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Journal : Society: Jurnal Pengabdian Masyarakat

 1 
Membangkitkan UMKM Kerupuk Singkong Desa Tonggorisa Di Masa Pendemi Covid19 Melalui Sosialisasi Digital Marketing Dan Inovasi Produk Untuk Meningkatkan Pendapatan Muhamad Rimawan
Society : Jurnal Pengabdian Masyarakat Vol 1, No 3 (2022): Mei
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v1i3.103

Abstract

Various problems related to the decline in the MSME economy during the current COVID-19 pandemic have had a significant impact on MSME actors. One of the MSMEs affected by the pandemic is an SME that makes cassava crackers in Tonggorisa Village, Palibelo District, Bima Regency, which has experienced a decline in income. Dozens of people get income from producing these crackers. To stabilize sales and people's income, we help by providing socialization and training involving Digital Marketing and product innovation. In the first stage, we disseminated the importance of doing business during the Covid-19 pandemic, aimed at the impacted community MSMEs must continue to run and be stable as before the pandemic. In the second stage, we introduce digital marketing to the public so that it can be used as a medium to market crackers to a wider market. It is hoped that with this socialization, the community can transform to digital business to get more income potential. In the last stage, we explain the importance of product innovation. We explain the importance of product innovation so that there is product diversification that can attract consumer interest so that they can survive in the midst of competition in the digital business. It is hoped that with this socialization, cassava crackers SMEs can increase their income and survive in the midst of a pandemic.
Co-Authors Afdatul Wahdaniyah Ainun Fadilah Aliah Pratiwi Alwi Alwi Alwi Alwi Alwi Alwi Alwi Amirulmukminin Amirulmukminin Anggi Anggriani Aris Munandar Aris Munandar Della Saputri Dhini Nurullah Dzaitun Mithaqain Fakriatun Baiti FATIHITUL MIHRAD fatmawati fatmawati Fitratul Aqidah Gunawan Sakti Hamdani Hanifah Muthiah Hanifah Muthiah Hanifah Mutiah Husmiati Ismaliah Indah Putri Sari Intisari Haryanti Irwan Irwan Jaeanab Jaeanab Jaenab Jaenab Kartin Aprianti M Syukur Dwiriansyah M Syukur Dwiriansyah M. Yusuf Mawar Hidayati Muhammad Syafikul Khalis Mukhlis Mulyadin Mulyadin Nafisa Iyelda Nafisah Nurulrahmatiah Nanang Yuliana Ni Made Dwi Puspitawati Nilam Sari Nining Andriani Nunik Tri Wulandari Nur Fetiningsih Syaframis Nuraini Nuraini Nuranisyah dan Firmansyah Kusumayadi Nurul Huda Ovriyadin Ovriyadin Ovriyadin, Ovriyadin Ovriyaidn Puji Muniarty Puji Muniarty Rosti Waliana Putri Saidnil Aksa Salimatul Uyun Soedjatmiko Sri Ernawati Sri Ernawati Sri Mulyanti Sufriani Sufriani Tri Wahyuni Alifah WULANDARI Wulandari Wulandari Wulandari Wulandari Wulandari Wulandari Yuyun Andrianingsih