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All Journal Indonesian Journal of Strategic Management Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Variance : Journal of Statistics and Its Applications Coopetition : Jurnal Ilmiah Manajemen International Journal of Environmental, Sustainability, and Social Science Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Adri Arisena
Institut Manajemen Koperasi Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Mathematics Social Sciences Other

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Pengaruh layanan pengiriman makanan terhadap meningkatkan penjualan pengusaha Kuliner Fahreza, Mohammad; Arisena, Adri; Zhafira, Nabila Ayu
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. Spesial Issue 4 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/fairvalue.v4iSpesial Issue 4.2745

Abstract

This research was backgrounded by culinary SMEs or Jatinangor culinary entrepreneurs whose sales fell due to Covid-19 in 2020. To suppress the spread of Covid-19, the Government recommends one of them by using digital transactions. This study aims to find out how GoFood's food delivery service has an influence on increasing culinary sales in Jatinangor. What efforts should be made by the GoFood food delivery service application in increasing sales of culinary entrepreneurs in Jatinangor. The methods used are hypothesis testing and case studies by describing each related factor through interviews and literature studies. The object of this study is culinary business actors or culinary SMEs registered in the GoFood Jatinangor application. The data obtained are processed by distributing questionnaires, field interviews and based on t-tests and coefficients of determination. The results showed that GoFood food delivery services had an effect on increasing sales of culinary entrepreneurs or Culinary MSMEs in Jatinangor, so that GoFood food delivery services should minimize or not change the rules for profit sharing costs and carry out promotional programs for new members or restaurants
Co-Authors Achmad Zanbar Soleh Adji, Widwi Handari Agrivinie Rainy Firohmatillah Dewi, Erminawati Erminawati Dewi Evan Firdaus Fadla Muzaiyyannah Fahreza, Mohammad Fajar Indrayatna Fitriana Dewi Sumaryana GENTA, Franklin Kharisma Gijanto Purbo Suseno Gunardi Gunardi Gunardi Gunardi Jaka Sudewa Keizer H, Hendriady de Lienda Noviyanti Perwito Perwito Putra Mahardhika Ratna H, Yunyun Rini Susilowati Rini Susilowati, Rini Sugiyanto - Sugiyanto Ikhsan Sugiyanto Ikhsan Sugiyanto Sugiyanto Syamsu Yusuf Veranita, Mira Yunyun Ratna H Zhafira, Nabila Ayu