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All Journal Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management International Journal Administration, Business & Organization
Ratna H, Yunyun
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Pemasaran Busana Muslim pada UKM Tamykalika di Masa Pandemi Covid-19) Veranita, Mira; Susilowati, Rini; Ratna H, Yunyun; Arisena, Adri
Jurnal Co Management Vol. 4 No. 1 (2021): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (117.741 KB) | DOI: 10.32670/comanagement.v4i1.579

Abstract

UKM Tamykalika sebagai produsen busana muslim, harus selalu dapat memenuhi keinginan masyarakat yang selalu berubah karena perubahan gaya hidup dan trend mode. Di masa pandemic Covid-19 ini, berbagai pembatasan diberlakukan oleh pemerintah untuk mencegah penyebaran virus Covid-19 yang pada akhirnya berdampak pada berbagai aktivitas ekonomi, termasuk UKM Tamykalika. Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran terhadap keputusan pembelian, dengan menggunakan metode deskriptif kuantitatif, dengan alat pengumpulan data observasi, wawancara dan penyebaran kuesioner kepada 75 orang responden. Hasil penelitian menunjukkan bahwa UKM Tamykalika beradaptasi dengan menerapkan online marketing dan melakukan promosi online melalui platform media sosial dan market place. Koefisien determinasi menunjukan bahwa pengaruh bauran promosi terhadap proses keputusan pembelian busana muslim di UKM Tamykalika adalah sebesar 74,91%, sedangkan sisanya 25,09% ditentukan oleh faktor-fakror lain diluar penelitian seperti tingkat pendapatan, trend dan pesaing.
PENGARUH KINERJA PEGAWAI TERHADAP KUALITAS PELAYANAN ADMINISTRASI KEPENDUDUKAN DI KECAMATAN MARGAHAYU KABUPATEN BANDUNG Ratna H, Yunyun; Darmawan, Eki Dudi; Sudewa, Jaka
Jurnal Co Management Vol. 4 No. 2 (2021): Jurnal Ilmiah Manajemen dan Ilmu Sosial : Co-Management
Publisher : IKOPIN

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1180.182 KB) | DOI: 10.32670/comanagement.v4i2.1237

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kinerja pegawai terhadap kualitas pelayanan administrasi kependudukan di Kecamatan Margahayu Kabupaten Bandung. Metode penelitian yang digunakan adalah metode kuantitatif dan teknik pengumpulan data observasi, kuesioner dan kajian pustaka. Teknik analisis yang digunakan adalah analisis koefisien korelasi Rank Spearman dan koefisien determinasi. Hasil penelitian menunjukan bahwa kinerja pegawai mempengaruhi kualitas pelayanan administrasi kependudukan. Nilai yang diperoleh menggunakan koefisien determinasi sebesar 75.69% dan 24.31% dipengaruhi oleh faktor lain-lain. Koefisien korelasinya adalah 0.87, hal ini menunjukan bahwa kinerja pegawai dan kualitas pelayanan administrasi kependudukan memiliki hubungan sangat erat.
Women's Transformational Leadership In Improving Public Services: A Systematic Review Rudiana, Rana; Nunung, Ai; Ratna H, Yunyun; Pujihartanti, Erna; Veranita, Mira
International Journal Administration, Business & Organization Vol 6 No 2 (2025): IJABO
Publisher : Asosiasi Ahli Administrasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61242/ijabo.25.507

Abstract

This study addresses the limited scholarship on the specific contribution of women’s transformational leadership in enhancing public service quality. While prior research often examines women’s leadership or transformational leadership separately, few systematically explore their intersection in the public sector. To bridge this gap, a systematic narrative review was conducted on 11 selected articles retrieved through Elicit AI. Thematic and contextual analysis was employed to identify patterns, themes, and theoretical constructs across organizational and sectoral contexts. Findings reveal that women leaders consistently demonstrate the four core dimensions of transformational leadership: idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration. These practices foster inclusive, ethical, and innovative organizational cultures aligned with the demands of modern public service. However, contextual challenges such as organizational culture, social norms, gender stereotypes, and limited access to strategic roles shape the effectiveness of women’s leadership. Theoretically, this study contributes to leadership and gender scholarship by integrating transformational leadership theory into the domain of public administration. It underscores the importance of empathetic, participatory, and visionary leadership in advancing sustainable service reforms. Overall, the synthesis highlights how empowering women in transformational leadership roles enhances public service effectiveness and drives bureaucratic change, while calling for further research on intersectionality and cross-sectoral dynamics.
Co-Authors Adri Arisena Darmawan, Eki Dudi Jaka Sudewa NUNUNG, AI Pujihartanti, Erna Rini Susilowati, Rini Rudiana, Rana Veranita, Mira