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Santi Novani

Master Of Business Administration Program, School Of Business And Management, Institut Teknologi Bandung, Bandung, Indonesia

Author-ID : 331947

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Transportation Other

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What Influences Touristâ€™ Visit Decision to Coastal Area? A Lesson Learned from Southern Beaches of West Java Kijima, Kyoichi; Novani, Santi; Widiana, Retno; Palumian, Yonathan; Cintyawati, Cici
The Asian Journal of Technology Management (AJTM) Vol 13, No 1 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.1.5

Abstract. Indonesia, as an archipelago country, posits the third rank of the worldâ€™s longest coastline list. The potential of coastal tourism was voluminous to be developed in the future. Since the tourism contribution has a positive inclination during the years to GDP, the government put the tourism as one of the national development priority sector. However, the circumstances were not well-ready. Still, the beaches were not gaining substantial attention from the tourist for several areas even though it has a scenic view. The current study aims to analyze factors influencing tourist decision to choose the coastal area that may lead to tourism development in Southern Beaches of West Java. It is the most populated area and has many potential beaches. Methods used in this paper were mixed methods using a qualitative and quantitative approach. First, exploratory is conducted by interviews and analyzed manually by transcribed and coded to define what variables explored. Then, Exploratory factor analysis (EFA) was done to examine the factors of influences touristâ€™ visit decision. The result demonstrates five factors are influencing the tourist decision to choose the Southern Beach tourism in West Java, i.e., hotel and restaurant, word of mouth testimony, access, convenience (cost and food attraction) and local attribution.Keywords: Coastal tourism, tourist decision, mixed method, exploratory, exploratory factor analysis

Development of IES (Innovation Entrepreneurship System) Application Mobile for Start-Ups Using Service Science Perspective (Study Case: LPIK ITB) Utari, Mentari Nur; Novani, Santi
The Asian Journal of Technology Management (AJTM) Vol 14, No 2 (2021)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2021.14.2.5

Institute of Innovation and Entrepreneurship Development (LPIK) ITB is established as a hub to commercialize the innovation as well as an entrepreneurship development for ITB academic community. Many organizations including LPIK still deny how Industry 4.0 can influence businesses or struggle to find the talent or knowledge how to adopt it. LPIK applies change and prepares a future where intelligent machines improve their business goals. One of them is the existence of mobile applications to create value co-creation. This study using service science perspective to portray LPIK ITB. The methodology used is using a mix methodology. First, quantitative survey is conducted to measure the service quality (SERVQUAL) then qualitative study is conducted by exploratory approach using in-depth interviews and FGDs. Using service science approach, we identify the failed points using blueprints method and design thinking to create for product innovation features. The result of this study is proposed four development programs to improve IES LPIK ITB services, i.e, IES Shop along with the UI/UX features of the standalone service system and as a liaison between the Customers, Mentors, Industries, Investors, and Employees at LPIK involved (Proposed Prototype), Design Service Blueprint (Customer Oriented), Integrated People Development Program, and Digital Experience Development Program.

Website as Co-Created Decision Support System Towards Enhanced Experience of Solo City Tourism Putro, Utomo Sarjono; Mayangsari, Lidia; Siallagan, Manahan; Novani, Santi
The Asian Journal of Technology Management (AJTM) Vol 9, No 2 (2016)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2016.9.2.3

Abstract. The linkage among information-intensive era, technology, and tourism industry build inseparable genetic relationship which is supposed to be realized in practice. Let alone in this digital era, the urgency to exploit information to the next level resulted in the need to bring a higher game on the technology in order to manage information effectively and efficiently. Tourism industry is categorized as complex system regarding the components substituted it. The diverse elements which interact with dynamics pace give birth to complex tasks to manage by the responsible parties and consequently enhance experience in tourism industry. Competing with complex situation, computerized decision system is urgently needed to collect and also distribute accurate knowledge of tourism industry, collaborate with both supporting public and private sectors, and gain rationality for all stakeholders in the system. Solo city, known also as Surakarta and located in Central Java (Indonesia), is obliged to do its tourism industry justice as it is an important vehicle for regional development of the city. Tourism industry of Solo city represents the major and significant contributor to the local economy to the point where tourism is the brand of Solo city. Taking the prior research finding, value orchestration platform to promote tourism in batik Solo industrial cluster into the reference, this study improves the model by highlighting the duality function the tourism website supposed to have using hashtag (#) minings principle as the latest user interface technology. This study proposes a collaborative website platform as a co-created decision support system to enhance tourism experience for tourist as consumer and optimize management process for Department of Culture and Tourism of Solo city as provider.Keywords: Decision support system, hashtag mining, service-dominant logic, solo city, tourism experience

The Effect of Product Innovation, Value Co-Creation on Marketing Performance of a SMEs in Covid-19 Pandemic Era Rahmawati, Fauziyah; Novani, Santi
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 20, No 2 (2021): September
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v20i2.110-124

This study aims to analyze product innovation and value co-creation on marketing performance in this pandemic covid-19. SMEs of food and beverage used as a sample. Sampling was done using a purposive sampling technique. Data were collected using a self-administered questionnaire. This study uses 34 data from MSMEs in the food and beverage sector affected by COVID-19. Partial Least Square (PLS) on Structural Equation Modeling (SEM) was chosen as the research method in this study. The results show that value co-creation have a significant effect on marketing performance. Product innovation negatively and not significant effects on marketing performance, and value co-creation significantly affect product innovation. The novelty in this study is a phenomenon that occurs; that is when the Covid-19 pandemic spreads in Indonesia. This study's limitation is needed to add other variables beyond the variables already in the model. This study only focused on SMEs for the food and beverage sector

Factors Influencing Tourists’ Travel Experience Sharing on Social Media Retno Widiana; Santi Novani
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.104

As travel-related content of tourist experiences benefits for both tourists to consume information online and for companies by providing insight into how visitors perceive their services, it becomes critical to understand the antecedents of travel experience sharing on social media. The study aims to develop a model of overall satisfaction, perceived enjoyment, motivations, and inhibitor toward sharing travel experiences, where personality factors impact overall satisfaction and perceived enjoyment. Partial Least Squares analysis was performed to evaluate the last experience of 169 Indonesian tourists in Bandung. The study discovers that conscientiousness and openness to experience trait is significant predictor of overall experience satisfaction, and only extraversion trait is identified as a significant predictor of perceived enjoyment. When it comes to predicting travel experience sharing on social media, overall satisfaction, perceived enjoyment, personal fulfillment, and self-actualization reasons have been significant predictors, but altruistic motivations and security and privacy concerns have not. Destination managers should be aware of different travelers’ personalities that could impact their satisfaction and perceived enjoyment, influencing their sharing experience behavior. Personalized service and promotion can increase contributors to sharing travel-related content on social media. Keywords: personality traits, overall satisfaction, perceived enjoyment, travel experience sharing, PLS-SEM

CITY BRANDING VS. CULTURAL BRANDING: TOWARDS A THEORITICAL FOR DEVELOPING BANDUNG IDENTITY Leo Aldianto; Adi Asmariadi Budi; Grisna Anggadwita; Santi Novani; Christina Wirawan
KINERJA Vol. 23 No. 1 (2019): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v23i1.2125

City branding is not just an image of the city but also an identity which shows the origin and character of the city. When branding is associated to marketing and advertisement of the city, image/identity shows sovereignty and pride of the city. The transformation of Indonesian government mechanism from centralization to decentralization has brought new sight of government leadership and management. Regional government like city, district, or province has almost full authority on conducting their own government. Bandung city as one of cities in Indonesia has showed its ability on conducting city branding. “Bandung Juara” as Bandung city branding could give positive impact on regional economic development through city advertisement. In the other side, the cultural identity of Bandung city does not arise along with those city branding. This study aims to identify the identity of Bandung through city branding compared with cultural branding. This research uses descriptive analysis method by analyzing synthesis literature from some previous researches and related information of Bandung city which collected and summarized to get conclusion about Bandung as branding city vs. culture branding. The finding shows that creativity and modernity are very dominant on Bandung city branding strategy. It gives positive impact on economic development, but in the other side it covers their original culture. Sundanese culture as original culture of Bandung city did not totally supported on city branding strategy. This problem could make Sundanese culture extinct because it will be leaft behind and replaced with modern- culture.Keywords: Bandung, city branding, cultural branding, city image, creative city, Sundanese culture

The Roles of Customer Perception of Innovativeness and Engagement on Loyalty through Value Co-creation Behaviors: The Case of Food-delivery Service Adinda Toti Paringan; Santi Novani
Binus Business Review Vol. 13 No. 1 (2022): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v13i1.7850

The food delivery service that has gained popularity over the last few years should preserve its competitiveness by developing customer satisfaction and loyalty through customer value co-creation behaviors. However, there is still limited literature on understanding the antecedents and implications of customer value co-creation behavior in the service industry. The research aimed toÂ evaluate the effect of customer perceptions of innovativeness and customer engagement on value co-creation behavior. Also, this study wants to reveal the relationship between value co-creation behavior on customer satisfaction and loyalty in food delivery services, using Service-Dominant (S-D) logic perspective. A survey of Indonesian GoFood customers was conducted through an online questionnaire. Then, 349 complete responses were empirically analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The findings reveal that customer engagement and perceived innovativeness affect customer value co-creation behavior. However, customer participation does not immediately increase customer loyalty. Instead, it must be accompanied by an increase in customer satisfaction. By investigating the antecedents and implications of value co-creation behavior among food delivery service users, the research provides practitioners with viable business strategies for maximizing customer loyalty by evaluating service innovation and the customers' behavior in co-creation value. Moreover, the research contributes to the theoretical development of customer value co-creation behaviorsÂ and the foodservice business.

The Role of Value Co-Creation in ICT-based Service Innovation within Tourism Context Citra Septi Brilliane; Santi Novani; Adinda Farhana
Journal of Indonesian Tourism and Development Studies Vol. 9 No. 1 (2021)
Publisher : Program Pascasarjana

Show Abstract | Download Original | Original Source | Check in Google Scholar

The rapid development of technology has shifted the conventional tourism industry towards the digitalization of the tourism sector. The emergence of travel booking platforms, as a form of technology-based service innovation, is able to simplify traveling activities and previous works of literature have indicated a positive relationship towards customer satisfaction. However, touristâ€™s behavior has change become more demanding to involve in the creation of value in accordance with their needs and wants. The concept of value co-creation elaborates this issue, offering a new concept of value creation and new roles between service providers and tourists. This study aims to examine value co-creation as mediating variable between IT-based service innovation and customer satisfaction, using DART measurements and SEM-PLS is used to assess the model. The findings prove that IT-based service innovation positively influences value co-creation between users, which can increase customer satisfaction. However, IT-based service innovation does not have a direct impact on customer satisfaction, which indicates that value co-creation fully mediating the relationship between service innovation and customer satisfaction. Thus to enhance customer satisfaction, service providers need to propose service innovation that facilitates customer involvement in value creation, which can be supported by technology.Keywords: Customer satisfaction, Service innovation, Tourism, Travel booking platform, Value co-creation.

CONCEPTUAL MODEL OF STUDENTS ABROAD’S BEHAVIOUR: AGENT-BASED MODELING APPROACH Inayati, Tutik; Putro, Utomo Sarjono; Novani, Santi; Nurdayat, Ilham Fadhil
ASEAN Marketing Journal Vol. 11, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Manuscript type: Original Papers Research Aims: To explore the behavioral process of international students on how they can change their decision to remain or return home based on their interactions with other agents during their studies. Design/methodology/approach: This paper uses an agent-based methodology approach to simulate the behavior of students based on their interactions while studying abroad. A combination of four parameters with three different scenarios and 40 repetitions in every scenario are conducted to verify the model; 81 simulations are determined to simulate this model. Research Findings: The number of natives interacting with students is proven as one single important parameter that influences the number of remaining students and their probability density. Theoretical Contribution/Originality: Utilisation of agent-based simulation to predict behavior of students Practitioner/Policy Implication: Supporting good quality of life condition for students environmentally and socially Research limitation/Implications: Interaction with fellow students, natives, recruiters abroad and in home country are the only interactions considered in this model. More elaborate and complicated model is needed.

Scenario Planning for Esg Implementation at PT Kereta Api Indonesia (Persero) Jehan Nurbani; Santi Novani
Journal on Education Vol 5 No 3 (2023): Journal on Education: Volume 5 Nomor 3 Tahun 2023
Publisher : Departement of Mathematics Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joe.v5i3.1841

Sustainable business is currently become an important issue, because it can give added value beside the economic value, that is beneficial for environmental, social, and governance. Therefore, ESG (Environmental, Social, and Governance) concept is implemented to achieve this target. PT Kereta Api Indonesia (Persero) currently have a plan for ESG implementation, that is also having a challenge in the process. The objective of this study is to analyze the possible scenarios for ESG implementation. This study used qualitative method, where the data is obtained with primary data and secondary data. Data obtained is analyzed using tools such as PESTEL, Porter's Five Forces, and Resource-Based View. Then, it was continued with scenario planning analysis, using 5 stages, including 1) orientation, 2) exploration, 3) scenario creation, 4) option creation, and 5) integration. The study resulted 4 scenarios, 1) High-speed Railway, 2) Commuter Line, 3) Steam Locomotive, and 4) Diesel Locomotive. These scenarios were created by considering the two critical uncertainties from identified driving forces which are government’s regulation and funding policy. Through these four scenarios generated, the company is expected to be able to deal with uncertainties in the future well, so that ESG implementation plan can run effectively and efficiently.

Co-Authors Adhya Rare Tiara Adi Asmariadi Budi Adinda Toti Paringan Agung Hendriadi Andi Sigit Trianto Annisa Nurul Azizah Aprilian, Adho Kurnia Lefitra Arafat, Yaumal Aris Sandhika Aziziah, Syarifah Rena Iftitan Azmii Lathifah Bambang Rudito Brilliane, Citra Septi Brilliant Asmit Budi, Adi Asmariadi Budiaji, Lukman Christina Wirawan Cici Cintyawati Citra Septi Brilliane Dermawan Wibisono Devi Aditiawarman Dhanan Sarwo Utomo Dharma, Budi Dini Turipanam Alamanda Fakhruddin, Muhammad Rifqi Farhana, Adinda Fedri Ruluwedrata Rinawan Ferry Firmansyah Fikri, Dimas R. A. Gangga, Rahadhian Adhitya Grisna Anggadwita H Putri, Afisindika Fadhilah Harimukti Wandebori Harmen, Feri Hatian Ojak Somonggal Hidetsugu Morimoto, Hidetsugu I Gusti Agung Ayu Dianintha Andari I Gusti Agung Ayu Dianintha Andari Ilham Fadhil Nurdayat Jehan Nurbani Josse, Josse carnoven Kelvin Kelvin Kijima, Kyoichi Kijima, Kyoichi Kyoichi Kijima Leo Aldianto Lukman Budiaji Mairudi, Mairudi Manahan Siallagan Manahan Siallagan Mayangsari, Lidia Muhammad Rifqi Fakhruddin Mulyadi, Hendrikawan Nadia Alifya Zahra Niko Abdurrahman Norma Aulia Nurdayat, Ilham Fadhil Oktofa Yudha Sudrajad Prayitno Prayitno Putro, Utomo Sarjono Putro, Utomo Sarjono Qurratuaini, Hanifa Rabbani, Ghazali Akmal Rachmawati, Evi Rahmawati, Fauziyah Ram Prabhu Veluru Raynaldi, Mochammad Retno Widiana Sakti Parsaulian Salsabila, Unik Hanifah Sandy Riswanto Santi Agustina Manalu Sapoetra, Tri Djaka Shofiyyah, Yasmin Sidik Darusulistyo Singh, Hariom Kumar Suhono Harso Supangkat Suryana, Lisandy Arinta Susan Oktiwidya Ananda Susan Oktiwidya Ananda Taffy Ukhtia Panduputri Takeshi Arai Tinamtu, Ali Rekso Togar M Simatupang Togar Mangihut Simatupang Triani , Rini Tutik Inayati Utari, Mentari Nur Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Valid Hasyimi Vindiana, Afina Putri Widiana, Retno Widodo, Ahmad Tiko Winda Lestari, Karin Yanto Karnosaputra Yaumal Arafat Yonathan Palumian Yuki Tsuruya, Yuki Yuni Pratidina Wijilestari

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