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Navigating The Circular Economy in Sustainable Ecotourism: A Case of Margo Utomo Eco Resort Wibisono, Akbar; Novani, Santi
Journal Integration of Management Studies Vol. 3 No. 3 (2025)
Publisher : Integrasi Sains Media

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Abstract

As environmental pressures intensify, the tourism industry faces increasing demand to transition from linear, waste-intensive practices to sustainable models. This case study investigates how Margo Utomo Eco Resort, an established agro-tourism site in East Java, Indonesia, can operationalize circular economy (CE) principles. Although the resort currently employs eco-conscious practices such as composting, local sourcing, and biogas generation, these efforts remain fragmented and informal. A qualitative approach was adopted, including internal document review, staff interviews, site observations, and a focus group. Strategic analysis was conducted using SWOT and PESTLE frameworks to identify key barriers and opportunities. Circular business model archetypes were applied to develop intervention options, which were then prioritized through Multi-Criteria Decision Analysis (MCDA). The SMARTER method (Simple Multi-Attribute Rating Technique Exploiting Ranks) was used to rank strategies based on environmental impact, cost, feasibility, and guest alignment. The top-ranked strategies were: (1) upgrading the composting system, (2) adopting refillable and biodegradable toiletries, and (3) implementing a preventive maintenance plan using in-house resources. These were selected for their high impact and feasibility within existing operational constraints. The findings demonstrate that sustainability transitions in small-scale tourism enterprises need not rely on advanced technologies. Incremental improvements, grounded in local capacity and structured prioritization, can yield significant progress. This study offers a replicable roadmap for integrating circularity in similar hospitality contexts.
An Analysis of Strategies for Enhancing Market Share in the West Java Tissue Industry: A Case Study of PT XYZ: An Analysis of Strategies for Enhancing Market Share in the West Java Tissue Industry: A Case Study of PT XYZ Josse, Josse carnoven; Santi Novani
OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Vol 9 No 2 (2025): OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universitas Pasundan

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Abstract

PT XYZ, the market leader in West Java's dry tissue industry, faces market share growth stagnation due to intensifying competition and consumer price sensitivity. This study aims to analyze the internal and external factors causing this stagnation and to formulate effective business strategies to enhance PT XYZ's market share and penetration. This research employed a qualitative approach with a case study design focusing on PT XYZ. Data were collected through semi-structured interviews with key management personnel, supported by secondary data. Data were analyzed using VRIO, Porter’s Five Forces, STP, Perceptual Mapping, and Competitor Analysis frameworks, then synthesized through SWOT analysis and the TOWS Matrix. The findings identified the company's main internal strengths (such as production facilities and product quality), weaknesses (value growth stagnation and potential cannibalization), external opportunities (eco-friendly products and distribution gaps), and threats (price sensitivity and competitive pressure). Based on this analysis, key strategies were formulated, including developing innovative eco-friendly products, expanding and optimizing the distribution network, and repositioning brands for specific market segments. The implementation of these strategies is expected to sustainably enhance PT XYZ's competitiveness and market share.
Optimizing Economic Performance via MES: A Strategic Decision-Making Framework for Apparel Manufacturing Singh, Hariom Kumar; Novani, Santi
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 5 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i5.8263

Abstract

In the dynamic landscape of the apparel manufacturing industry, timely and accurate decision-making is critical to operational success. However, the absence of a real-time monitoring system on the production floor has led to dependency on manual reporting, resulting in data delays, inconsistencies, and even manipulation. These challenges severely limit transparency, responsiveness, and overall efficiency. This thesis addresses this business-critical issue by proposing the implementation of a Manufacturing Execution System (MES) to digitally transform production monitoring and reporting processes. Utilizing the Soft Systems Methodology (SSM), this study explores multiple stakeholder perspectives including production teams, supervisors, and management to define root causes and identify feasible solutions. The research incorporates qualitative insights through interviews and surveys, coupled with best practice analysis to design a context-specific MES framework. The outcome aims to enhance real-time data visibility, streamline workflows, and support data-driven decision-making, ultimately contributing to increased productivity and trust across operational levels.