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Santi Novani

Master Of Business Administration Program, School Of Business And Management, Institut Teknologi Bandung, Bandung, Indonesia

Author-ID : 331947

Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Public Health Social Sciences Transportation Other

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THE PRICING STRATEGY THROUGH VALUE-BASED PRICING STRATEGY OR LOWEST PRICING STRATEGY IN GARUDA INDONESIA BASED ON SMART APPROACH Norma Aulia; Santi Novani
Jurnal Scientia Vol. 12 No. 03 (2023): Education, Sosial science and Planning technique, 2023 (June-August)
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v12i03.1553

Garuda Indonesia, a leading player in the aviation industry, is at the heart of this research, focusing on the comparative analysis of its two major pricing strategies, value-based pricing and lowest pricing.This study investigates the effectiveness of value-based pricing and lowest pricing strategies adopted by Garuda Indonesia, employing a SMART (Specific, Measurable, Achievable, Relevant, Time-bound) framework. This comparative evaluation aims to identify the strategy best suited to Garuda Indonesia's current market conditions and business objectives. The research considers diverse data, including company financial records, customer surveys, and comprehensive market analyses, to fully understand the economic, competitive, and consumer-driven factors influencing pricing decisions. Factors such as fluctuating demand and supply, escalating competition, operational costs, and Indonesian consumers' nuanced perception of value are thoroughly examined. By setting precise metrics for success within the SMART framework, the study accurately measures the impact of these pricing strategies on Garuda Indonesia's profitability and competitive standing. The research outcomes will provide critical insights and strategic recommendations for Garuda Indonesia's pricing policy, with potential applications for the broader aviation industry. Ultimately, this study deepens the understanding of pricing strategy dynamics, contributing significantly to academia and industry practice.

Strategic Decision Analysis To Manage Competitive Advantage For Shopee Indonesia Kelvin Kelvin; Santi Novani
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20479

Shopee Indonesia, a key participant in the dynamic e-commerce landscape, has leveraged the power of innovative digital solutions to reach and serve a diverse customer base. Despite its success, Shopee faces unique challenges and opportunities that influence its strategic decisions and market position, just like any other competitive industry player. Shopee benefits from the rapid development of Indonesia's internet and e-commerce penetration rate as well as increase in Micro, Small, and Medium-Sized Enterprises (MSME) participation across the nation. However, Shopee confronts intense competition from emerging platforms such as Tiktok Shop, particularly in the Fashion and Beauty category. Shopee's extensive coverage of Stock Keeping Units (SKUs) and comprehensive selection of products are distinguishing features that provide customers with a vast array of options. Additionally, Shopee's marketing strategies and free shipping promotions distinguish it in the market. Notably, Shopee's extensive payment options, such as Cash-on-Delivery, increase its accessibility for a vast array of consumers. However, User Interface and User Experience (UI/UX), loyalty and rewards programs, customer service quality, personalized purchasing experience, and engaging features such as Shopee Games, Shopee Live, and Shopee Video are identified as key areas for improvement. Strategic investments in enhancing UI/UX, providing engaging loyalty programs, delivering exceptional customer service, and leveraging innovative technology to curate personalized purchasing experiences can elevate Shopee's position in the e-commerce industry. Shopee is poised to capitalize on its strengths, resolve its weaknesses, and take advantage of available opportunities to maintain its leadership position in the Indonesian e-commerce market, which is constantly evolving.

Artificial Intelligence And Machine Learning In Supply Chain Decision-Making In An Organisation Ram Prabhu Veluru; Santi Novani
Strategic : Jurnal Pendidikan Manajemen Bisnis Vol 23, No 1 (2023): STRATEGIC
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/strategic.v23i1.57616

The apparel industry is characterised by a complex and culturally diverse global supply chain that requires a high degree of collaboration and is complex with multiple perspectives. We will use Soft System Methodology (SSM) to tackle this complex and ill-structured problem that needs a clear-cut solution.The project will involve conducting extensive market research, analysing business intelligence reports, surveying employees, and conducting interviews with top management, clients and suppliers of Asmara's founding office in Indonesia. There is a potential to improve efficiency, reduce costs, and enhance the customer experience. This thesis aims to analyze the impact of Artificial Intelligence and Machine Learning on the apparel industry. The suggested course of action using SSM involves involving stakeholders actively in deciding on transformational measures and instilling a sense of ownership in the change process.

STAKEHOLDERS COLLABORATION TOWARDS SUSTAINABLE FOOD SECURITY: AN AGENT-BASED SIMULATION Utomo Sarjono Putro; Valid Hasyimi; Santi Novani; Agung Hendriadi
Jurnal Bisnis Manajemen Vol 24, No 1 (2023): March 2023
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jbm.v24i1.2058

Food security is categorized as a multi-dimensional issue; most policy issues are so complex and strongly rely onÂ the stakeholdersâ€™ interaction. The problem-solving of Indonesia's food security will likely happen if the stakeholdersÂ agree to collaborate in planning and implementation. Though Indonesia has recorded a positive increase in the FoodÂ Security and Vulnerability Atlas score, some issues remain. For example, Indonesia is still importing rice during theÂ harvesting season. This policy is seen as a lack of synergy between governments that puts food producers in aÂ disadvantaged position. Therefore, this research aims to develop a model to analyze collaboration amongÂ stakeholders and then to suggest recommendations to promote collaboration among stakeholders in food securityÂ problems. By employing agent-based simulation software named SOARS (Spot Oriented Agent Role Simulator),Â this research attempts to investigate whether collaboration between stakeholders will happen or not, thus identifyingÂ the significant attribute. The simulation shows that all agents are willing to collaborate. Also, we find that visionÂ alignment is the easiest attribute to achieve the minimum score to collaborate. On the other hand, knowledge andÂ resource sharing are the most difficult one, which represents reality. This paper is concluded with recommendationsÂ to pursue collaboration in food security

Understanding Participation in Value Co-Creation and Acceptance of iPosyandu by Extending UTAUT among Community Health Workers Azmii Lathifah; Utomo Sarjono Putro; Fedri Ruluwedrata Rinawan; Santi Novani; Valid Hasyimi; Adhya Rare Tiara
CommIT (Communication and Information Technology) Journal Vol. 17 No. 2 (2023): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v17i2.8567

Digitalization is inevitable, including in the health sector. The iPosyandu, a mobile digital platform, is introduced to help the report of Community Health Workers (CHWs) and monitor the Pos Pelayanan Terpadu (Posyandu - Integrated Healthcare Center) data online. Unfortunately, CHWs still report data manually using paper, which takes a long time to store because some are still reluctant to change to digital services. Therefore, it is necessary to study CHWs’ intention to create new values and accept technology to sustain the application. The research aims to determine the factor influencing the intention to participate in value co-creation and use iPosyandu by extending the Unified Theory of Acceptance and Use of Technology (UTAUT) among CHW. A Partial Least Square-Structural Equation Modelling (PLS-SEM) is conducted with a cross-sectional survey involving 222 CHWs in Purwakarta, Indonesia. The research finds that effort expectancy and perceived policy support significantly affect the intention to participate in value co-creation and usage of iPosyandu. The findings highlight that the critical role of intention to participate in value co-creation significantly affects the intention to use iPosyandu. The findings also suggest that policymakers and application developers should increase the use of iPosyandu by improving the effort systems, providing policy support, and facilitating CHWs to cocreate the value of the application to encourage them to use iPosyandu.

Utilization Of The Al-Jabbar Mosque Assets Through Business Cooperation In West Java Provincial Secretariat Sandy Riswanto; Santi Novani
Jurnal Scientia Vol. 13 No. 02 (2024): Education and Sosial science, March - May 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/scientia.v13i02.2136

The General Bureau, which is a division of the West Java provincial secretariat, is in charge of managing a number of assets that are currently utilized solely in the city core of Bandung for commercial purposes. The Al-Jabbar Mosques recently is one of the assets managed by the General Bureau, which is currently dispersed across 6 cities in West Java. In addition to serving as a place of worship, the mosque's supporting properties have the potential to be used as a place of business. The Al-Jabbar Mosque's supporting assets are currently not optimally managed. However, with proper utilization, the supporting assets of the mosque should be able to serve as a new source of income. The purpose of this study is to make recommendations on strategies for increasing retribution income by selecting the best alternative of business cooperation for utilizing the assets of the Al-Jabbar Mosques Multiple collection methods (secondary data analysis and interviews) are employed. By integrating the benefits of both quantitative and qualitative data, this strategy—known as mixed methods—allows for a greater understanding of the study issue. The Value Focused Thinking (VFT) and Analytic Hierarchy Process (AHP) method is used to develop alternatives of business cooperation and to select the best business cooperation by involving experts as decision makers, there are 3 (three) business alternatives identified namely commercial space rent, utilization cooperation, build operate transfer. The result from this research can be concluded that Al-Jabbar Mosque's prospective business cooperation is best served by asset utilization cooperation.

Menciptakan Tujuan Pembangunan Berkelanjutan (SDGs) Melalui Value Co-Creation Dalam Akuakultur Darat Di Indonesia Triani , Rini; Novani, Santi
TheJournalish: Social and Government Vol. 4 No. 5 (2023): Special Issue
Publisher : CV The Journal Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55314/tsg.v4i5.618

Akuakultur adalah salah satu sektor dengan pertumbuhan tercepat dalam produksi pangan global, namun pola unik terbentuk karena kemajuan teknologi. Seluruh aktivitas rantai pasok utama terdampak, mulai dari produksi akuakultur hingga pemasaran ritel. Penerapan teknologi digital juga menghasilkan interaksi baru antar pemangku kepentingan (stakeholder) atau disebut juga value co- creation. Fokus utama penelitian ini adalah untuk mengeksplorasi bagaimana integrasi sumber daya dan pengetahuan dalam ekosistem akuakultur dapat berkontribusi terhadap pencapaian Tujuan Pembangunan Berkelanjutan (SDGs). “eFishery” sebuah start-up Indonesia yang mengembangkan teknologi digital untuk meningkatkan akuakultur darat, menjadi objek pada penelitian ini. Metode kualitatif digunakan untuk mengumpulkan data yang sangat bernilai di Kasef (Kampung Super Ekosistem eFishery) yang berlokasi di Garut, Jawa Barat. Temuan-temuan studi ini mempunyai potensi untuk mengungkap instrumen strategis yang secara efektif berguna untuk mengelola penciptaan nilai bersama (value co-creation) antara beberapa stakeholder dalam industri akuakultur darat. Selain itu, penelitian ini bertujuan untuk memperluas pemahaman para praktisi dan akademisi tentang pentingnya teknologi digital dalam praktik akuakultur berkelanjutan.

UNCOVERING THE RELATIONSHIP BETWEEN 7 STRESS FACTORS OF SV-NBJSQ INDONESIAN VERSION AND JOB STRESS ON EMPLOYEE IN GREATER JAKARTA & BANDUNG Rabbani, Ghazali Akmal; Novani, Santi
International Journal of Social Service and Research Vol. 4 No. 9 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i9.933

This study investigates the relationship between seven stress factors identified by the Short Version-New Brief Job Stress Questionnaire (SV-NBJSQ) Indonesian version and overall job stress among employees in Greater Jakarta and Bandung. The research design is structured to systematically gather, analyze, and interpret data to address the study's research questions, which aim to identify significant stress factors and develop an objective model for calculating and categorizing stress levels. The data analysis involved two main components: calculating the Stress Index and classifying stress levels, followed by analyzing the structural relationships between the seven factors and job stress using Structural Equation Modeling-Partial Least Squares (SEM-PLS). The research found that depression symptoms are the most significant predictor of job stress, while physical reactions, anxiety symptoms, and fatigue symptoms also showed positive but lesser correlations. Moreover, the research validated the use of the SV-NSQ in Indonesia, providing a localized tool for assessing job stress.

Improvizing West Java MSMEs Using Quality Service Gaps Model H Putri, Afisindika Fadhilah; Novani, Santi
BASKARA : Journal of Business and Entrepreneurship Vol 7, No 1 (2024): BASKARA: Journal of Business and Entrepreneurship
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54268/baskara.v7i1.24376

This study aims to understand the challenges and opportunities for the development of Micro, Small and Medium Enterprises (MSMEs) in West Java. With a very large number, MSMEs in West Java have great potential to drive economic growth. However, various obstacles such as access to capital, information, and technology are still an obstacle. This research proposes the application of the Service Science framework to map the MSME ecosystem and identify opportunities for service innovation. Thus, it is expected to increase the competitiveness of MSMEs and make a greater contribution to the regional economy. This research reveals that MSMEs in West Java face significant constraints in terms of access to capital, information, and technology. Through in-depth interviews with 8 MSME owners, this research aims to understand in-depth the challenges and opportunities faced by micro, small and medium enterprises. Thematic analysis of the interview data identified a gap between the ideal conditions that MSMEs desire and the actual conditions they experience. Using the Service Quality Gap Model, this study created four action plans to improve MSMEs in West Java. By addressing the identified gaps and encouraging collaboration between MSMEs, government, academia and industry, the Sadulur platform can catalyze the sustainable growth and development of MSMEs in West Java. These gaps, which we refer to as 'customer gaps', are manifested in four main themes: 1) the potential for MSMEs to create innovative products more easily, 2) the need to develop a strong business foundation and build sustainable brand value, 3) the importance of improving business processes and management to increase efficiency, and 4) the need to build good relationships with external parties to expand networks and business opportunities. These findings form the basis for formulating an action plan to improve the quality of services provided to MSMEs.

DEVELOPING DIGITAL BANKING PLATFORM STRATEGIES FOR FUTURE CHALLENGES USING SCENARIO PLANNING I Gusti Agung Ayu Dianintha Andari; Santi Novani
JPIM (Jurnal Penelitian Ilmu Manajemen) Vol 9 No 3 (2024): JPIM (JURNAL PENELITIAN ILMU MANAJEMEN)
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar

The study explores strategies for digital banking platforms in Indonesia, emphasizing scenario planning to address future challenges. Indonesia’s digital banking sector, propelled by technological growth and changing consumer preferences, faces critical challenges such as regulatory fluctuations, intense competition, cybersecurity risks, and low financial literacy. Using Allo Bank as a case study, this research employs PESTLE and SWOT analyses, along with scenario planning, to evaluate strategic responses to key uncertainties in regulation, consumer behavior, and technology. The findings reveal that scenario-based planning enhances adaptability in digital banking, enabling Allo Bank to proactively navigate market complexities and leverage opportunities. Key recommendations include investment in regulatory compliance, technology for secure digital operations, and continuous innovation to maintain competitiveness in a volatile regulatory environment. This study underscores the importance of adaptive strategies for sustained growth in Indonesia’s dynamic digital banking ecosystem.

Co-Authors Adhya Rare Tiara Adi Asmariadi Budi Adinda Toti Paringan Agung Hendriadi Andi Sigit Trianto Annisa Nurul Azizah Aprilian, Adho Kurnia Lefitra Arafat, Yaumal Aris Sandhika Aziziah, Syarifah Rena Iftitan Azmii Lathifah Bambang Rudito Brilliane, Citra Septi Brilliant Asmit Budi, Adi Asmariadi Budiaji, Lukman Christina Wirawan Cici Cintyawati Citra Septi Brilliane Dermawan Wibisono Devi Aditiawarman Dhanan Sarwo Utomo Dharma, Budi Dini Turipanam Alamanda Fakhruddin, Muhammad Rifqi Farhana, Adinda Fedri Ruluwedrata Rinawan Ferry Firmansyah Fikri, Dimas R. A. Gangga, Rahadhian Adhitya Grisna Anggadwita H Putri, Afisindika Fadhilah Harimukti Wandebori Harmen, Feri Hatian Ojak Somonggal Hidetsugu Morimoto, Hidetsugu I Gusti Agung Ayu Dianintha Andari I Gusti Agung Ayu Dianintha Andari Ilham Fadhil Nurdayat Jehan Nurbani Josse, Josse carnoven Kelvin Kelvin Kijima, Kyoichi Kijima, Kyoichi Kyoichi Kijima Leo Aldianto Lukman Budiaji Mairudi, Mairudi Manahan Siallagan Manahan Siallagan Mayangsari, Lidia Muhammad Rifqi Fakhruddin Mulyadi, Hendrikawan Nadia Alifya Zahra Niko Abdurrahman Norma Aulia Nurdayat, Ilham Fadhil Oktofa Yudha Sudrajad Prayitno Prayitno Putro, Utomo Sarjono Putro, Utomo Sarjono Qurratuaini, Hanifa Rabbani, Ghazali Akmal Rachmawati, Evi Rahmawati, Fauziyah Ram Prabhu Veluru Raynaldi, Mochammad Retno Widiana Sakti Parsaulian Salsabila, Unik Hanifah Sandy Riswanto Santi Agustina Manalu Sapoetra, Tri Djaka Shofiyyah, Yasmin Sidik Darusulistyo Singh, Hariom Kumar Suhono Harso Supangkat Suryana, Lisandy Arinta Susan Oktiwidya Ananda Susan Oktiwidya Ananda Taffy Ukhtia Panduputri Takeshi Arai Tinamtu, Ali Rekso Togar M Simatupang Togar Mangihut Simatupang Triani , Rini Tutik Inayati Utari, Mentari Nur Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Utomo Sarjono Putro Valid Hasyimi Vindiana, Afina Putri Widiana, Retno Widodo, Ahmad Tiko Winda Lestari, Karin Yanto Karnosaputra Yaumal Arafat Yonathan Palumian Yuki Tsuruya, Yuki Yuni Pratidina Wijilestari

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