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Journal : Jurnal Mantik

Determinants of Product Purchasing Decisions (Case Study at PT Federal International Finance Branch of Cianjur, West Java): Determinants of Product Purchasing Decisions (Case Study at PT Federal International Finance Branch of Cianjur, West Java) Hani Fitria Rahmani; Nurus Safa'atillah
Jurnal Mantik Vol. 3 No. 4 (2020): February: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (369.84 KB)

Abstract

This study has the objective to determine how much influence the determinants of the product The purchase decision by Federal Internastional Finance Branch of Cianjur. Known determinants are advertising and brand image. This study used survey method. By spreading the enclosed questionnaire at 74 respondents as consumers of PT Federal International Finance. The research proves there is a direct or indirect effect on advertising on purchasing decisions, and there is a direct or indirect effect on brand image to the purchasing decision. Results further said there are significant research on advertising and brand image together against keutusan the purchase of 92.8%.
Delivering impact beyond the plate: service quality, information, and government trust in school feeding perception Sugiharto, Muhammad; Rahma, Rana Ardila; Hadithya, Riyan; Rahmani, Hani Fitria
Jurnal Mantik Vol. 9 No. 2 (2025): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i6.6603

Abstract

School feeding programs are widely recognized as strategic interventions to improve child nutrition, support academic achievement, and reduce the economic burden on low-income families, making them a vital component of social policy in many countries, including Indonesia. The Free Nutritious Meal Program for elementary schools aims to address these goals, yet its success depends not only on technical delivery but also on how beneficiaries perceive its benefits. This study examined the perceived benefits of the program by analyzing the influence of food quality, meal distribution frequency, and program information, with trust in government as a mediating variable. Using a quantitative approach, data were collected from 133 parents of beneficiary students through structured questionnaires and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). Results indicate that food quality has the strongest direct effect on perceived benefits, followed by program information. Meal frequency showed no significant direct effect but contributed indirectly by strengthening trust in government, which emerged as a significant mediator. These findings highlight that improving technical service quality must be accompanied by strategies to build institutional trust. The study offers theoretical contributions by integrating public service management and trust perspectives, and practical implications for policymakers to enhance service quality, transparency, and communication strategies.