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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Media Mahardhika Jurnal Sains Sosio Humaniora Ecopreneur.12 JURNAL PENELITIAN EKONOMI DAN AKUNTANSI (JPENSI) JURNAL MANAJEMEN JURNAL EKSBIS Community Engagement and Emergence Journal (CEEJ) BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Jurnal Scientia International Journal Of Science, Technology & Management (IJSTM) Strategic: Journal of Management Sciences Penamas: Journal of Community Service Jurnal Pengabdian Masyarakat: BAKTI KITA Jurnal Karya Abdi Masyarakat Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Journal of Social Comunity Services Journal of Economics and Economic Policy Jurnal Cendekia Ilmiah The Journal of Financial, Accounting and Economics Ascendia: Journal of Economic and Business Advancement Journal of Artificial Intelligence and Digital Economy
M. Rizal Nur Irawan
Department Of Management, Darul ' Ulum Islamic University, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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The Influence of Beauty Vlogger as A Marketing Influencer, Brand Trust and Brand Image on The Decision to Purchase Ms Glow Beauty Product in The Shopee Marketplace Irawan, Muhammad Rizal Nur
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 8 No. 2 (2023): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v8i2.5088

Abstract

This research aims to determine how Powerhouse Advertising, Brand Trust, and Brand Picture influence Purchase Choices to some extent—this type of quantitative descriptive research. Respondents are Shopee users of the Faculty of Economics, Lamongan Islamic University. Purposive sampling was used to select samples. The results showed that simultaneously, beauty vloggers had a significant effect on Brand Trust Purchase Decisions, the most dominant influence on MS Glow Beauty Product Purchase Decisions in the Shopee Marketplace.
FACTORS AFFECTING STUDENTS INTEREST IN BECOMING PUBLIC ACCOUNTANTS Lande, Adriani; Irawan , Mohamad Rizal Nur; Syaikhudin, Ahmad Yani
Journal of Economic and Economic Policy Vol. 1 No. 4 (2024): Journal of Economics and Economic Policy
Publisher : PT. Antis International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/ijecep.v1i4.49

Abstract

This study aims to examine the influence of labor market considerations, financial rewards, and professional risks on accounting students' interest in pursuing a career as public accountants at the Islamic University of Darul Ulum Lamongan and STIE Cendekia Bojonegoro. Methods: The research employed a quantitative associative approach, using a saturated sampling technique, with a sample of 71 final-year accounting students. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS Version 25. Results: The findings reveal that labor market considerations, financial rewards, and professional risks each have a significant positive effect on students' interest in becoming public accountants, with t-test results indicating strong statistical support for all three variables. Simultaneously, these factors collectively influence students' career interests, highlighting their complementary role in shaping aspirations. Novelty: This study underscores the significance of professional risks as a motivating factor, demonstrating that perceived risks, when associated with high potential rewards, can positively influence career decisions. This insight provides a nuanced understanding of the factors driving career preferences among accounting students in Indonesia, with implications for educational institutions and professional organizations aiming to enhance interest in the public accounting profession.
Customer Relationship Management : Literature Review Rafikah Zulyanti, Noer; Rizal Nur Irawan, Mohamad
International Journal of Science, Technology & Management Vol. 4 No. 4 (2023): July 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i4.881

Abstract

The purpose of this article is to provide a more meaningful view of CRM starting from the CRM definitions of several figures along with their orientation and the CRM strategic model framework so that later they can contribute to researchers and companies about CRM implementation and show that by managing customer relationships with both can increase the value of the organization/company. The method used is a literature study derived from previous books and articles that analyze the CRM model. There are 10 models in this article that are presented with comprehensive discussions and reviews that explore customer-centric, technology solutions to improve customer relationships, knowledge management systems, employee involvement in organizational performance.
Experiential Marketing Terhadap Customer Loyalty Melalui Customer Engagement Sebagai Variabel Intervening dari PT. Palapa Elektronik Lamongan Ahmad Fathur Rozi; Ahmad Yani Syaiichudin; Ariefah Sundari; Saifuddin Zuhri; Mohammad Rizal Nur Irawan
Strategic: Journal of Management Sciences Vol. 4 No. 1 (2024): Strategic : Journal of Management Science
Publisher : Program Studi Magister Ilmu Manajemen Sekolah Tinggi Ilmu Ekonomi Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/strategic.v4i1.223

Abstract

Sesuai dengan SDG No. 3.2, penelitian ini akan melihat bagaimana experiential marketing memediasi hubungan antara PT. Loyalitas pelanggan Palapa Elektronik Lamongan dan keterlibatan pelanggan. Line, WhatsApp, dan Instagram termasuk di antara teknologi online yang digunakan dalam penelitian, selain survei langsung yang dilakukan di PT. Palapa Elektronik Lamongan. Kami mampu mengumpulkan dan menganalisis data dari 116 peserta. Partisipan adalah pelanggan PT Palapa Elektronik Lamongan yang telah melakukan minimal dua kali pembelian dari toko tersebut dalam enam bulan sebelum penelitian. Alat pengolah datanya adalah teknik pemodelan struktural yang memanfaatkan metodologi Partial Least Square (PLS-SEM). Temuan penelitian ini menunjukkan bahwa experiential marketing secara signifikan mempengaruhi keterlibatan dan loyalitas konsumen. keterlibatan klien juga secara signifikan mengubah korelasi antara experiential marketing dan loyalitas klien. With experiential marketing, customers have an unforgettable experience with your brand. If this type of marketing is successful, it can give them a positive attitude. This experience creates a stronger bond and brand loyalty between the brand and the customer.
Analisis Pengelolaan Akuntansi Manajemen pada Bank Daerah Kelancaran Operasional Perbankan Have Zulkarnaen; Andini Dwi Prameswari; Mohamad Rizal Nur Irawan; Muh. Nur Ali Khoirun
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 4: Juni 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/j-ceki.v5i4.16580

Abstract

Penelitian ini bertujuan untuk mengetahui pengelolaan akuntansi manajemen yang baik dalam mencapai kelancaran operasional perbankan. Penelitian ini menggunakan jenis penelitian deskriptif kualitatif yang bertujuan untuk mendeskripsikan kondisi yang terjadi untuk melihat, mengungkapkan, dan menggambarkan secaratepat hal-hal yang sedang dihadapi serta menarik kesimpulan. Teknik analisis adalah hasil dari proses partisipatif, wawancara, dan studi literasi. Hasil penelitian dari analisis yang dilakukan menunjukkan bahwa akuntansi manajemen dapat dikembangkan dengan adanya penerapan teknologi pengarsipan secara digital dan penambahan sumber daya manusia dalam hal kegiatan proses operasional yang dijalankan.. Pengembangan dalam digitalisasi dan penguatan sumber daya manusia sangat diperlukan guna mencapai kegiatan operasional perbankan yang berkelanjutan.
Pengaruh Brand  Image , Brand  Trust Halal, dan Kualitas Produk Terhadap Keputusan Pembelian Cushion  Wardah pada Konsumen di Toko Tambangan Cosmetic Kecamatan Babat Lamongan Tiara Gladis Dwi Febrianti; Muhammad Rizal Nur Irawan; Saifuddin Zuhri
Journal of Economic and Business Advancement Vol. 2 No. 1 (2026): : September: Ascendia: Journal of Economic and Business Advancement
Publisher : CV SCRIPTA INTELEKTUAL MANDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65310/p4f8ax80

Abstract

This study analyzes the effects of Brand Image, Halal Brand Trust, and Product Quality on purchase decisions for Wardah cushion products among consumers at Toko Tambangan Cosmetic, Babat District, Lamongan Regency. A quantitative causal-associative design was applied to 96 female respondents selected through purposive sampling. Data were collected using a five-point Likert questionnaire and analyzed with multiple linear regression in IBM SPSS Statistics 26. The results indicate that Brand Image has a positive and significant effect on purchase decisions, with a t-value of 3.065, significance of 0.003, and beta coefficient of 0.319. Halal Brand Trust also has a positive and significant effect, with a t-value of 3.432, significance of 0.001, and the highest beta coefficient of 0.388. Product Quality does not significantly affect purchase decisions, with a t-value of -0.166 and significance of 0.868. Simultaneously, the three variables significantly influence purchase decisions, with an F-value of 19.104 and significance of 0.000. These findings emphasize the importance of strengthening halal trust and brand image while maintaining product quality in competitive cosmetics marketing for sustainable consumer confidence and stronger long-term market positioning.  
INTEGRATION OF ENVIRONMENTAL MANAGEMENT ACCOUNTING IN SUPPORTING GREEN ECONOMY IN EAST JAVA PROVINCE 2023-2025 Have Zulkarnaen; Mohamad Rizal Nur Irawan
Journal of Artificial Intelligence and Digital Economy Vol. 3 No. 9 (2026): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v3i9.1932

Abstract

Objective: This study examines the role of environmental management accounting in supporting green economy implementation in East Java Province during 2023-2025. Method: A qualitative descriptive approach based on literature review and secondary data analysis is employed using official statistics from Statistics of East Java Province, publications of the Indonesia Financial Services Authority, and traceable scientific literature. Results: The analysis shows that East Java's Gross Regional Domestic Product at current prices increased from IDR 2,953.54 trillion in 2023 to IDR 3,168.29 trillion in 2024 and IDR 3,403.17 trillion in 2025, while annual growth was 4.95%, 4.93%, and 5.33%, respectively. Manufacturing remains the dominant sector in 2025 with a 31.32% contribution. This economic structure strengthens the need for environmental cost measurement and resource-efficiency management. Empirical evidence involving East Java MSMEs indicates that environmental accounting strategy and waste management are associated with sustainability performance, while MFCA supports financial performance. Novelty: The study concludes that EMA can connect profitability objectives with green economy goals through environmental cost identification, material and energy flow measurement, green budgeting, green investment appraisal, and environmental performance indicators.
Co-Authors Abdul Ghofur Abid Muhtarom Ahmad Yani Syaiichudin Andi Farouq Hasan Andi Farouq Hasan Andini Dwi Prameswari Anggraeni, Fitri Dwi Ariefah SUNDARI Basannang, Siti Mariani Chodariyanti, Laily Dewi Kusmayasari Eka Fais Wahyuli Eka Washilatus Suryani Ellycia Rahma Nurfidya Fahreza Fachruddin, Fanny Evanda Fanny Evanda Fachruddin Fitri Dwi Anggraeni Hanis, Siti Nur Have Zulkarnaen Heny Ekawati Haryono Heru Dwi Prasetiyo Ike Susanti Iva Milatul Chanifah Kemal Farouq Mauladi Lande, Adriani Lathifi, Saiful Maimunah, Handariyatul Moh Ali Wafa Mohammad Yaskun Muh. Nur Ali Khoirun Novi Darmayanti Nurul Badriyah Radian Sri Rama Rafikah Zulyanti, Noer Ratna Ekasari Rizqy Nour Priandini Rohma Zulia Budiarti Rozi, Ahmad Fathur Safaatillah, Nurus Saifuddin Zuhri Saifuddin Zuhri Sayekti, Levia Inggrit Silvia Karvika Putri Syaikhudin, Ahmad Yani Tiara Gladis Dwi Febrianti Yuhronur Efendi Yuhronur Efendi Zulkifli Lubis