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Customer Relationship Management PR PT. Indosat Mojokerto Dengan Pelanggan Di Masa Pandemi Muhammad Viqri; Methia Fani; Febrianti Putri Noor Wahyuni; Shintiya Gebi Fitriya; Ferdyanto Tantyo Nugroho; Dyva Claretta; Dian Hutami Rahmawati
JURNAL SIGNAL Vol 10 No 1 (2022): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v10i01.6225

Abstract

Perkembangan teknologi saat ini semakin berkembang terutama internet. Dengan adanya internet dapat memudahkan masyarakat untuk berkomunikasi dan berinteraksi dengan satu sama lain. Dengan memanfaatkan internet dapat menguntungkan dalam segala pihak, dengan ini pihak public relation Indosat terutama di wilayah Mojokerto, menggunakan internet untuk menjalankan strategi dan peran penting untuk membangun citra positif di masyarakat. Dengan kata lain, menciptakan program yang bermanfaat bagi masyarakat di masa pandemi. Fokus penelitian ini adalah Customer Relationship Management public relation Indosat Mojokerto dalam menjalin hubungan baik dengan pelanggan di masa pandemi. Teori yang digunakan dalam penelitian yaitu teori Customer Relationship Management. Pendekatan yang digunakan dalam penelitian adalah deskriptif kualitatif yang bertujuan untuk memberikan gambaran tentang suatu masyarakat atau kelompok tentang suatu gejala atau hubungan yang ada didalamnya. Teknik pengumpulan data yang diambil adalah wawancara mendalam. Hasil penelitian menunjukkan bahwa dalam hal menjalin hubungan pihak humas Indosat Mojokerto membentuk suatu program yaitu Webinar Indosat guru dan sekolah. Program yang dijalankan sudah berjalan dengan baik serta masyarakat merasa puas akan program yang telah dilakukan oleh pihak indosat Mojokerto.
Analisis Isi Pesan Komunikasi pada Kampanye "Don't Know? Kasih No!" di YouTube Solusi BCA dalam Upaya Edukasi Pencegahan Cybercrime Rafli Argireza Akbar; Dian Hutami Rahmawati
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.5998

Abstract

The rise of cybercrime in Indonesia’s digital financial services demands effective and communicative public education. This study aims to explore how educational communication messages for cybercrime prevention are represented in BCA’s “Don’t Know? Kasih No!” campaign published on YouTube. Using a qualitative content analysis approach, the study focuses on interpreting both verbal and visual message meanings based on Rice and Atkin’s Public Communication Campaign theory. Findings reveal that the campaign constructs digital security education through several key strategies: simplifying technical concepts, providing practical behavioral instructions, reinforcing vigilance through communicative visual elements, engaging the public in participatory message dissemination, and utilizing humor and nostalgia as cultural anchoring. This multidimensional approach successfully delivers messages that are not only informative but also persuasive and easily accepted across diverse societal groups.
DIGITAL NATIONALISM OLEH NETIZEN INDONESIA (Digital Discourse Analysis Dalam Fenomena SEAblings vs K-netz Pada Media Sosial X) Nur Fitri Sofyan Putri; Dian Hutami Rahmawati
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 02, Juni 2026 Produce
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48038

Abstract

through tweets of comments on social media X (Twitter) by utilizing features of likes, comments, reposts, and hashtags. One interesting phenomenon is the SEAblings (South-East Asian netizens) conflict with K-netz (Korean netizens) that features the dynamics of digital nationalism, regional solidarity, and resistance to stereotypes in digital public spaces. This research aims to find out the digital nationalism of Indonesian netizens and digital discourse analysis about the phenomenon of SEAblings vs. K-netz on social media X. The research object is the phenomenon of SEAblings vs. K-Netz on social media X (Twitter), with a focus on digital nationalism practices by Indonesian netizens. The data is collected through media text, documentation, and literature studies, and then analyzed by considering four aspects: text (the element of semiotics), context (the meaning behind the text), action and interaction (effect on others), and ideology and power (the relationship of certain powers). The results showed that the phenomenon of SEAblings vs. K-netz shaped the digital nationalism practice of Indonesian netizens through the formation of solidarity, collective use of language, and cross-cultural interaction in the X social media space, where the tweets of comments did not only display conflict, they did not only. but also efforts to build perceptions and ease tensions through digital literacy and communication strategies. This study concluded that digital nationalism of Indonesian netizens came as a form of solidarity of identity built through interaction, language, and digital communication in X's social media public space.