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All Journal Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Nusantara Science and Technology Proceedings MEDIASI Jurnal Kajian dan Terapan Media, Bahasa, Komunikasi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Jurnal Signal Jurnal Spektrum Komunikasi International Journal of Social, Economic, and Business
Dian Hutami Rahmawati
Department Of Communication Studies, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya 60294, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Social Sciences

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Customer Relationship Management PR PT. Indosat Mojokerto Dengan Pelanggan Di Masa Pandemi Muhammad Viqri; Methia Fani; Febrianti Putri Noor Wahyuni; Shintiya Gebi Fitriya; Ferdyanto Tantyo Nugroho; Dyva Claretta; Dian Hutami Rahmawati
JURNAL SIGNAL Vol 10 No 1 (2022): JURNAL SIGNAL
Publisher : Universitas Swadaya Gunung Jati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33603/signal.v10i01.6225

Abstract

Perkembangan teknologi saat ini semakin berkembang terutama internet. Dengan adanya internet dapat memudahkan masyarakat untuk berkomunikasi dan berinteraksi dengan satu sama lain. Dengan memanfaatkan internet dapat menguntungkan dalam segala pihak, dengan ini pihak public relation Indosat terutama di wilayah Mojokerto, menggunakan internet untuk menjalankan strategi dan peran penting untuk membangun citra positif di masyarakat. Dengan kata lain, menciptakan program yang bermanfaat bagi masyarakat di masa pandemi. Fokus penelitian ini adalah Customer Relationship Management public relation Indosat Mojokerto dalam menjalin hubungan baik dengan pelanggan di masa pandemi. Teori yang digunakan dalam penelitian yaitu teori Customer Relationship Management. Pendekatan yang digunakan dalam penelitian adalah deskriptif kualitatif yang bertujuan untuk memberikan gambaran tentang suatu masyarakat atau kelompok tentang suatu gejala atau hubungan yang ada didalamnya. Teknik pengumpulan data yang diambil adalah wawancara mendalam. Hasil penelitian menunjukkan bahwa dalam hal menjalin hubungan pihak humas Indosat Mojokerto membentuk suatu program yaitu Webinar Indosat guru dan sekolah. Program yang dijalankan sudah berjalan dengan baik serta masyarakat merasa puas akan program yang telah dilakukan oleh pihak indosat Mojokerto.
Analisis Isi Pesan Komunikasi pada Kampanye "Don't Know? Kasih No!" di YouTube Solusi BCA dalam Upaya Edukasi Pencegahan Cybercrime Rafli Argireza Akbar; Dian Hutami Rahmawati
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v10i3.5998

Abstract

The rise of cybercrime in Indonesia’s digital financial services demands effective and communicative public education. This study aims to explore how educational communication messages for cybercrime prevention are represented in BCA’s “Don’t Know? Kasih No!” campaign published on YouTube. Using a qualitative content analysis approach, the study focuses on interpreting both verbal and visual message meanings based on Rice and Atkin’s Public Communication Campaign theory. Findings reveal that the campaign constructs digital security education through several key strategies: simplifying technical concepts, providing practical behavioral instructions, reinforcing vigilance through communicative visual elements, engaging the public in participatory message dissemination, and utilizing humor and nostalgia as cultural anchoring. This multidimensional approach successfully delivers messages that are not only informative but also persuasive and easily accepted across diverse societal groups.
Semiotic Analysis of the Representation of Impulsive Buying in the Drama Series “Pay Later” Baihaqi Ammar Rahadi; Dian Hutami Rahmawati
International Journal of Social, Economic, and Business Vol. 1 No. 4 (2025): June 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i4.61

Abstract

This study explores the representation of impulsive buying behavior in the Indonesian drama series Pay Later using a qualitative approach with semiotic analysis. Impulsive buying, often driven by emotional or social triggers, is increasingly normalized in digital consumer culture particularly among young urban populations influenced by media and financial technologies. The purpose of this study is to uncover how visual and narrative elements in the series construct meanings around impulsive consumption. Drawing on Stuart Hall’s theory of representation and John Fiske’s three levels of semiotic analysis reality, representation, and ideology this research examines 18 selected scenes from the series that contain symbolic cues related to consumer behavior. The findings reveal that Pay Later portrays impulsive buying as an emotionally justified and socially accepted behavior, facilitated by seamless financial technology such as Buy Now Pay Later (BNPL) services. Characters are shown using BNPL as a lifestyle solution, often without awareness of long-term consequences. The series also embeds consumerist ideology through status-driven dialogue and dramatized debt consequences such as anxiety, job loss, and family conflict. Additionally, the narrative highlights the influence of social media and self-branding, where impulsive consumption is performed for digital validation. These representations reflect broader socio-economic realities in Indonesia, where financial technology intersects with identity and peer pressure. The study concludes that media texts like Pay Later do not simply reflect consumer behavior but actively participate in shaping it through symbolic and ideological framing. The implication of this research is the need for increased media literacy, particularly in recognizing how media constructs financial norms and consumption values. The findings may be useful for educators, policymakers, and content creators in addressing the impact of media on consumer behavior in the digital era.
Pemanfaatan key opinion leader dalam strategi digital PR BNNP Jawa Timur Chintya Ihzabella; Dian Hutami Rahmawati
Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Vol 12 No 1 (2026): April 2026 Jurnal Komunikasi Universitas Garut : Hasil Pemikiran dan Penelitian
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jk.v12i1.43551

Abstract

Abstract   This study examines the digital public relations strategy implemented by the National Narcotics Agency of East Java Province in utilizing Key Opinion Leaders (KOLs) to support public communication. The institution is responsible for implementing programs aimed at preventing and combating drug abuse and illicit drug trafficking. However, it faces challenges related to public communication that tends to be formal and one-way, which limits its ability to build emotional connections with the public and encourage greater community engagement.This research employs a descriptive qualitative approach to understand the communication processes and strategies carried out by the institution. Data were collected through in-depth interviews with key informants involved in the communication strategy and through direct observation of communication activities conducted by the agency.The findings indicate that the digital public relations strategy is implemented systematically based on the stages of The ROSTIR Model. The initial stage involves identifying public communication needs by monitoring mass media coverage and reviewing public complaint channels. The next stage focuses on determining communication objectives, including expanding audience reach and increasing public engagement. Strategic planning is carried out by determining the characteristics of suitable Key Opinion Leaders, designing the selection mechanism, and developing communication messages. Tactical implementation is conducted through content competitions, collaboration programs with KOLs, strengthening internal capacity, and integrating various communication media. The final stage involves evaluation using performance indicators to assess the effectiveness of the strategy and to provide a basis for improving future communication strategies. Keywords: Digital public relations;key opinion leader; public communication; bnnp east java, communication strategy. Abstrak Penelitian ini menganalisis strategi digital public relations yang diterapkan oleh Badan Narkotika Nasional Provinsi Jawa Timur dalam memanfaatkan Key Opinion Leaders (KOL) untuk mendukung komunikasi publik. Lembaga tersebut memiliki tanggung jawab dalam melaksanakan program pencegahan dan pemberantasan penyalahgunaan serta peredaran gelap narkoba. Namun, dalam pelaksanaannya masih terdapat tantangan berupa pola komunikasi publik yang cenderung formal dan bersifat satu arah, sehingga belum sepenuhnya mampu membangun kedekatan emosional dengan masyarakat dan meningkatkan keterlibatan publik. Penelitian ini menggunakan pendekatan kualitatif deskriptif untuk memahami proses dan strategi komunikasi yang dilakukan. Pengumpulan data dilakukan melalui wawancara mendalam dengan informan yang terlibat dalam pelaksanaan strategi komunikasi serta observasi langsung terhadap aktivitas komunikasi yang dijalankan oleh lembaga tersebut. Hasil penelitian menunjukkan bahwa strategi digital public relations dijalankan secara sistematis dengan mengacu pada tahapan dalam The ROSTIR Model. Tahap awal dilakukan melalui identifikasi kebutuhan komunikasi publik dengan memantau pemberitaan media massa serta menelaah laporan atau pengaduan masyarakat. Selanjutnya, organisasi menetapkan tujuan komunikasi yang berfokus pada perluasan jangkauan audiens serta peningkatan keterlibatan masyarakat. Tahap perencanaan meliputi penentuan karakteristik Key Opinion Leaders, penyusunan mekanisme pemilihan, serta perancangan pesan komunikasi yang relevan. Implementasi strategi dilakukan melalui kompetisi konten, program kolaborasi dengan KOL, penguatan kapasitas internal, serta integrasi berbagai saluran media komunikasi. Tahap evaluasi dilakukan dengan menggunakan indikator kinerja untuk menilai efektivitas strategi sekaligus menjadi dasar penyempurnaan strategi komunikasi di masa mendatang. Kata-kata kunci: Digital public relations; key opinion leader; komunikasi publik; bnnp jawa timur; strategi komunikasi.
Co-Authors Alfian Affandi Augustin Chairil Aulia Rahmawati Baihaqi Ammar Rahadi Carissa Emilyana Carlos Antonio Lopulalan Chintya Ihzabella Cindi Purnama Sari Dyva Claretta Febrianti Putri Noor Wahyuni Febriyanti, M.Med.Kom, Syafrida Nurrachmi Ferdyanto Tantyo Nugroho Firdaus Juliansyah Fransiska Nikola Heidy Arviani Jonathan Diven Setiawan Kusumajanti Latif Ahmad Fauzan Marisa Novita Angelin Dalima Methia Fani Monica Karenina Morelynte Dovena Remeng Muhammad Viqri Nanda Rachma Dewi Nur Auwaliyah Amin Okta Annisa Kusumawardhani Pandu Tanoyo Rafli Argireza Akbar Ratih Pandu Mustikasari Renada Audri Suhariono Ririn Puspita Tutiasri ririn tutiasri Shintiya Gebi Fitriya Silvia Ika Aristin Syafira Aurell Irma Putri Syahrul Munir Yahezkiel Ivandro Yulis Nila Sari