Article Per Year (5 Year)
p-Index From 2021 - 2026
2.66
P-Index
This Author published in this journals
All Journal CIVITAS: Jurnal Studi Manajemen JURNAL ILMIAH MAKSITEK Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JPM: JURNAL PENGABDIAN MASYARAKAT Bima Abdi: Jurnal Pengabdian Masyarakat Jurnal Ekonomi International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Pengabdian Masyarakat Akademisi Jurnal Pengabdian Masyarakat Inovasi Jurnal Ilman: Jurnal Ilmu Manajemen JIBEMA: Jurnal Ilmu Bisnis, Ekonomi, Manajemen, dan Akuntansi PUBLIDIMAS
Ade Rahma Ayu
Sekolah Tinggi Ilmu Manajemen Sukma
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
THE EFFECT OF PRICE ON CONSUMER SATISFACTION OF DIM SUM CEMAL CEMIL IN MEDAN CITY Ade Rahma Ayu; Aqila Zulaikha Majid; Regina Aulia Natasya; Vira Adelia Syafitri; Nabila Dwi Agustin; Rizki Al Akbar; Christian Parulian Manurung
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of price on customer satisfaction at Dim Sum Cemal Cemil in Medan. The study employed a quantitative approach using a survey method, in which questionnaires were distributed to 60 respondents who were customers of Dim Sum Cemal Cemil. Accidental sampling was used as the sampling technique. The data were analyzed using IBM SPSS Statistics software through validity tests, reliability tests, normality tests, heteroscedasticity tests, simple linear regression analysis, t-tests, F-tests, and the coefficient of determination (R²). The results showed that all statement items were valid and reliable. The results of the simple linear regression analysis yielded the equation Y = 11.892 + 0.694X, indicating that price has a positive effect on customer satisfaction. The t-test results showed a calculated t-value of 6.536 with a significance level of 0.000 (<0.05), thus proving that price has a positive and significant effect on customer satisfaction. The F-test results also showed a significance value of 0.000, meaning the regression model is appropriate for use. Furthermore, the coefficient of determination (R-squared) of 0.424 indicates that price explains 42.4% of the variation in consumer satisfaction, while the remaining 57.6% is influenced by other factors not examined in this study. Thus, it can be concluded that price is one of the key factors influencing customer satisfaction at Dim Sum Cemal Cemil in Medan. Therefore, the business is advised to maintain a pricing policy that aligns with product quality and customer purchasing power in orders to enhance customer satisfaction and loyalty.
Co-Authors Aldi Gofwando Aqila Zulaikha Majid Arliana Br Sembiring Bakhtiar Putra Demokrasi Zebua Christian Parulian Manurung Cindy Antika Della Aula Dina Desy Irana Dewi Lubis Dewi Wahyuni Friend Siska Pinem Diana Suksesiwaty Lubis Edi Winata Emi Hotmayhesty Sitorus ERVIRIANI . Ezy Maulana Daulay Husni Mubarak Indah Rahmadani Istifany Tri Monica Istifany Tri Monica IVONE . Januar Budi Satria Kartika Sari Lubis Khairunisa LISA . Miftahul Jannah Muhammad Dohardo Hutagalung Muhammad Fajar Satrio Nabila Dwi Agustin Nazmah Novita Aulia Sari Nasution Rachel Sijabat Rahmad Syahputra Regina Aulia Natasya Resti Adinda Resti Ananta Saragih Revaulina Simbolon Rizki Al Akbar Rona Frenita Salafi Al Fauzan Salwa Nafisah Putri Sarah Rahmah Sinta Aulia Syahly Nifta Rizqoni Thalia Ayu Permatasari Triya Citra Vira Adelia Syafitri Vivi Aprillia WONG PONG HAN