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All Journal Forum Manajemen JURNAL MANAJEMEN DAN BISNIS EQUILIBRIUM Jurnal Ilmiah Satyagraha Nusantara Hasana Journal Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Widyadari : Jurnal Pendidikan Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi (JEMBA) Tali Jagad Jurnal Ilmiah Manajemen Jurnal Ekonomi, Manajemen, Akuntansi
Ni Luh Indiani
Fakultas Ekonomi, Universitas Mahendradatta
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences

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KAJIAN PEMANFAATAN PRESIDENSI G20 INDONESIA DITINJAU DARI SEKTOR PERDAGANGAN BILATERAL INDONESIA DAN JEPANG Ida Bagus Made Maha Dwi Putra; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Abstract

This study aims to describe the Utilization Analysis of Indonesia's G20 Presidency in terms of the Bilateral Trade Sector of Indonesia and Japan through an IJEPA (Indonesia-Japan Economic Partnership Agreement) agreement in the influence of Indonesia as the Presidency or host of the implementation of the G20. In it’s connection, Indonesia at the G20 forum is an advantage in various international economic systems in increasing Indonesia's economic growth.The research method used in this study is a Qualitative research method. The data collection technique in this study uses literature or literature techniques sourced from online media and print media. The results of this study explain that Indonesia's participation in the official G20 forum greatly affects Indonesia's opportunities in increasing both international and bilateral cooperation in the economic sector, especially trade, namely with the IJEPA (Indonesia-Japan Economic Partnership Agreement) agreement which benefits both countries. The many benefits obtained from Japan and Indonesia also prove that this bilateral relationship runs effectively and has many positive impacts both for the government and for Indonesian citizens themselves.
PERAN ELECTRONIC WORD OF MOUTH DAN TRUST TERHADAP MINAT BERKUNJUNG WISATAWAN DI MASA PANDEMI (Pada Objek Wisata Air Terjun Tegenungan) Muhamad Iqbal Aziz; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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This study took the object of Tegenungan Waterfall with the variables Electronic Word Of Mouth, trust and Tourist Visiting Interests in Mada Pandemic, the purpose of this study was to determine the role of Electronic Word Of Mouth and Trust on Tourist Visiting Interests in the Pandemic Period. Quantitative research methodology with questionnaires, population and sample of 120 respondents. Then analyzed the data obtained by using multiple regression analysis. This analysis includes: validity and reliability, classical assumption test, multiple regression analysis, hypothesis testing through t and F tests, and analysis of the coefficient of determination (R2). Where the variables of Visiting Interest (Y), Electronic Word Of Mouth (X1), Trust (X2) were tested using the t-test indicating that the two independent variables significantly influenced visiting interest, as the dependent variable with a significant value generated of 0.00 from each - each Independent variable. Then through the F test, it shows that the Electronic Word Of Mouth and Trust variables have a significant effect on the visiting interest variable with a significant value of 0.00. The R-square figure of 45.5% indicates that the percent of the variable interest in visiting can be explained through the three independent variables in the regression equation, while the remaining 54.5% comes from or is based on other variables outside the three variables used in this study.
FEASIBILITY STUDY PERKEMBANGAN NFT (NON FUNGIBLE TOKEN) SEBAGAI SALAH SATU INSTRUMEN INVESTASI DI BIDANG TEKNOLOGI Dewa Gede Ari Setyawan; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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The development of digital-based technology in the millennium era has implications for the development of various forms of digital-based investment and digital-based investment instruments. This study aims to determine the feasibility of developing NFT (Non-Fungible Token) as an investment instrument in the technology sector. With the development of NFT (Non Fungible Token) as an investment instrument in the technology sector, it is able to support people's financial problems during the Covid-19 pandemic. NFT (Non Fungible Token) is an investment instrument in the form of crypto assets that are in demand by the millennial generation because it requires minimal capital and large profits. This study uses qualitative data analysis techniques, data obtained through literature studies, interviews, and documentation conducted with investment actors who use NFT (Non-Fungible Token) as an investment instrument. The feasibility analysis uses financial aspects, and non-financial aspects, namely marketing aspects, legal aspects and economic aspects. The results of this study indicate that the development of NFT (Non-Fungible Token) as an investment instrument in the technology sector is feasible to be developed based on a review of aspects of feasibility analysis.
AKTUALISASI PEREKONOMIAN INDONESIA DALAM PRESIDENSI G20 PELUANG BERTUMBUH ATAU TREN? (STUDI ANALISIS EKONOMI) Agus Sukawiyana; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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This study will describe how the actualization of the Indonesian economy in the G20 Presidency, whether it is a Growth Opportunity or a trend only. At the 2019 G20 Osaka Summit which was attended by the President of the Republic of Indonesia, Indonesia was elected as Chair of the G20 in 2023. The G20 presidency is responsible for leading the direction of decision making at the G20 Forum in response to global economic development. As the chair of the G20 in 2023, Indonesia needs to consider priority agendas that reflect the interests of developing countries and are in line with national interests. The purpose of this analysis is to examine national strategic issues that can become a priority agenda for the Indonesian trade sector and for the success of Indonesia's Presidency in 2023. The methodology used is a policy evaluation analysis method using Fundamental Public Impacts to analyze if public policies succeed or failed by looking at 3 (three) fundamental dimensions: Policy, Legitimacy, and Action. To see if public policies succeed or failed, an assessment is carried out on each of the sub-dimensions with 4 (four) possible categories of assessment results: Strong, Good, Fair, and Weak. Agenda that can be proposed in Indonesia's G20 presidency in 2023 in the trade sector that are in line with national interests, include: (1) Restoring the Role of the WTO as a World Trade Pillar; (2) Transparency and Monitoring of Trade Policy; (3) Protecting and Responding to Developing Country Challenges; (4) Encouraging Economic Growth through Fiscal Stimulus Policy for SMEs; (5) Evaluation of SMEs Policies; (6) Increasing Digital Data Security in E-Commerce; and (7) Evaluation of Digital Service Tax Application in E-Commerce.
ANALISIS PENGGUNAAN CASHLESS (E-WALLET) SEBAGAI SARANA UNTUK MEMUTUS PERKEMBANGAN VIRUS (TINJAUAN ASPEK PEMASARAN KELAYAKAN BISNIS) M. Bahtiar Saputra; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 3 (2022): Nusantara Hasana Journal, August 2022
Publisher : Nusantara Hasana Berdikari

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Indonesian people are starting to get used to cashless payments. Cashless payments became popular in Indonesia in 2014, since Bank Indonesia started the National Non-Cash Movement (GNNT), which was the first step towards realizing a cashless payment society. This research was conducted with the aim of knowing the analysis of the use of cashless (e-wallet) as a means to determine the development of the virus (a review of the marketing aspects of business feasibility). This type of research is a qualitative descriptive research – quantitative research method with observation and documentation techniques. The subject and object of this research is SME trap (Jejak Bali Culinary) with purposive sampling technique. The results of this study are the main function of OVO merchants is an application intended for merchant owners who collaborate with OVO to help manage financial transactions both in terms of income and expenses. Based on competitor analysis, Go-Pay is a digital payment that has the potential to compete with OVO’s presence among consumers. e - money users. based on a SWOT analysis of strengths, weaknesses, opportunities, and threats in the use of OVO merchants in business opportunities in the culinary field at JEBAK (Jejak Bali Kuliner) that the use of the OVO merchant application is in a strong position  and able to continue to grow in market share. The existence of OVO can be used as a forum to seize very profitable business opportunities for businessmen. The opportunities that can be exploited by businessmen when using the OVO merchant application are to simplify the payment system with consumers, payments have been provided through an expedition machine that is easy to use, can streamline time, is flexible, is safe, reduces production costs and helps merchant financial management.  Factor analysis, promotions and cashback from OVO companies are opportunities that are used by business people to increase the number of buyers and the amount of income through the provision of bonuses from each transaction that takes place.
PENGARUH CONTENT CREATOR PADA APLIKASI REEL INSTAGRAM DALAM MENINGKATKAN INOVASI GENERASI MUDA Ni luh juliantari Ni luh juliantari; Anak Agung Elik Astari Anak Agung Elik Astari; Ni Luh Indiani Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

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This study aims to determine the effect of content creators on the Instagram Reel application in increasing the innovation of the younger generation. The population and sample in this study were Instagram reel users in Denpasar in September 2022. Data collection was carried out by distributing research respondents. Data analysis was performed using multiple linear regression analysis. The results of the analysis show that content creators have a positive and significant effect on young generation innovation, Instagram reels have a positive and significant impact on young generation innovation. The implication of this research is that the younger generation must maintain and improve their creativity in creating new ideas and must increase innovation in the future. Then for further researchers to add other variables, which have not been included in this study in order to expand this research.
STUDI BISNIS MODEL CANVAS DALAM PENGEMBANGAN USAHA DAN WIRAUSAHA MUDA DI DENPASAR Putu Selviani; Anak Agung Elik Astari; Ni Luh Indiani
Nusantara Hasana Journal Vol. 2 No. 4 (2022): Nusantara Hasana Journal, September 2022
Publisher : Nusantara Hasana Berdikari

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Through a business feasibility study, business owners can find out whether Goldmine Coffee is feasible to run. The study used quantitative and qualitative data analysis techniques, data obtained through interviews and documentation conducted at Goldmine Coffee Sanur. The feasibility analysis uses non-financial aspect analysis by analyzing market and marketing aspects. To find out the business opportunities for Goldmine Coffee, a SWOT analysis. While the analytical tools used for the feasibility of analyzing the financial aspect use the analysis of Net Present Value (NPV), Internal Rate of Return (IRR), Profitability Index (PI), and Payback Period (PP). The results showed that Goldmine Coffee is in quadrand IV position with a strong competitive position. Based on the results of the analysis of the financial aspect, the positive Net Present Value (NPV) was Rp. 791,313,749, the Internal Rate of Return (IRR) is 70%, the Profitability Index (PI) is greater than 1, which is 7.5%, with the Payback Period (PP) of this business for 4 months 25 days. For the business model of Goldmine Coffee, which is a player in the beverage industry, it is said to be strategic in an industry. Thus Goldmine Coffee is said to be worth running.
ANALISIS STRATEGI PEMASARAN UMKM PADA MASA PANDEMI COVID – 19 DI KOTA DENPASAR Putu Ari Mulyani; Ni Luh Indiani
Forum Manajemen Vol 19 No 1 (2021): Jurnal STIMI Vol. 19 No. 1 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i1.418

Abstract

Micro, Small and Medium Enterprises (MSMEs) are currently experiencing difficulties due to the Covid-19 pandemic which has made the economy decline. MSMEs as one of the supporting forces for Indonesia's economic growth, especially in Denpasar City, Bali Province, should get more attention from the local government. In the midst of pandemic like this, internal environmental factors and external factors are an obstacle for MSME actors. In anticipating these environmental changes and not having a marketing strategy, MSMEs have no competitiveness compared to other products. This study uses SWOT analysis which is the right alternative to helphave MSMEs determine marketing strategies and anticipate environmental changes due to the Covid-19 pandemic both from internal factors: strength (strength), weakness (weaknesess) while threats (Threats), opportunities (Opportunities) is part of external factors or competitors. From this research, it was found that there were 4 marketing strategies for MSMEs to increase competitiveness, namely the S-O Strategy for MSMEs to innovate products, make characteristics of the products being sold and utilize technology to market products. The W-O strategy, MSME players must look at the consumer market share, and the W-T Strategy introduces products in areas outside the city of Denpasar and innovative product packaging. Government policies are very important in terms of the assisting MSMEs through grant funding programs and banking policies in the form of low interest capital loans.
DIGITAL MARKETING SEBAGAI STRATEGI KOMUNIKASI PEMASARAN “WARUNG RS (RAMASHITA)” DALAM MENINGKATKAN JUMLAH KONSUMEN Ni Luh Indiani; Ni Putu Andini Desiyanti Laksmi
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.432

Abstract

Technological developments have markedly changed the way a business works, especially a culinary business that named Warung RS (ramashita) located in Dalung area, North Kuta District, Badung Regency, Bali. This business is still relatively new, but consumers remain loyal to the message in the pandemic and sales of vegetarian culinary products are increasingly Increased. This phenomenon is a result of business entering the digital age in social media. Marketing not intensively conducted by the owner of this business, but it is consumers who are encouraged to market it virally in social media especially social media Instagram and Facebook. In this article the author descriptively analyze the behavior of consumers in digital marketing that has been sales of these culinary products. The analysis was conducted with a case study and attributed in the literature on consumer behavior and digital marketing. This article aims to explaining consumer behavior in the digital age so that it can be input in determining the marketing strategies of culinary businesses in the future as well as becoming consumer research thinking materials in the future.
STRATEGI OPTIMALISASI PENERIMAAN PAJAK DAERAH PADA BADAN PENDAPATAN KOTA DENPASAR Ni Luh Evayani; Putri Anggreni; Sebastianus Bambang Dwianto; Ni Luh Indiani; Ni Made Widiani; I Nyoman Wirakusuma
Forum Manajemen Vol 20 No 1 (2022): Jurnal STIMI Vol. 20 No. 1 - 2022
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v20i1.462

Abstract

Development is a series of activities or efforts to change the state of a country. Basically, national development aims to create a just and prosperous society through improving people's living standards. Regional taxes are one of the important components in Regional Original Income, namely mandatory contributions that can be imposed on everyone (taxpayers) without exception and the tax proceeds are used to finance the implementation of regional government and regional development. The purpose of this study was to determine the Strategy for Optimizing Regional Tax Revenue at the Denpasar City Regional Revenue Agency. The analytical techniques used to analyze the data are descriptive, qualitative, and SWOT analysis techniques. Where the results of the analysis show that the Denpasar City Revenue Agency has a good ability to respond to various threats and opportunities contained in its internal and external environment with the final value of the IFAS matrix of 3.37 and the final value of the EFAS matrix of 3.19. Being in Quadrant I is an aggressive strategy in a good position to have opportunities and strengths, so they can take advantage of existing opportunities. Through the use of the SWOT matrix, the strategies used in this research are Improving the Local Tax Intensification and Extensification Program, the Quality of Human Resources of the Regional Tax Apparatus, and Building Cooperation with Government, Private and Community Agencies in the collection of Regional Taxes at the Denpasar City Regional Revenue Agency.
Co-Authors Agus Sukawiyana Astari, Anak Agung ELik Ayu Sudha Sucandrawati Ni Luh Ketut Dewa Gede Ari Setyawan Eka Sugiantari Putu I Dewa Nyoman Usadha I Gede Made Untara I Gusti Ayu Mas Prihandani I kadek donny wishanesta I Kadek Dony Wishanesta I Nyoman Wirakusuma I Putu Agus Adiyasa Ida Bagus Made Maha Dwi Putra Indah Kumala Sari M. Bahtiar Saputra Muhamad Iqbal Aziz Ni Komang Ayu Tri Utami Ni Luh Dewi Sriwidani Ni Luh Evayani Ni luh juliantari Ni luh juliantari Ni Luh Putu Mega Pebriani Ni Made Peni Priantari Ni Made Widiani Ni Putu Andini Desiyanti Laksmi Ni Wayan Ari Sudiartini Putri Anggreni Putu Ari Mulyani Putu Ari Mulyani Ari Mulyani Putu Selviani Sebastianus Bambang Dwianto Sudiartini, Ni Wayan Ari