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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Mantik Journal of Tourism and Economic Kontigensi: Jurnal Ilmiah Manajemen International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Visi Manajemen (JVM) Gema Wisata Safari : Jurnal Pengabdian Masyarakat Indonesia Literacy : International Scientific Journals of Social, Education, Humanities Media Bina Ilmiah Jurnal Penelitian Pendidikan Indonesia An International Journal Tourism and Community Review International Conference on Digital Advanced Tourism, Management, and Technology Proceeding of The International Conference on Management, Entrepreneurship, and Business International Journal of Economics and Management Research
Sapto Supriyanto
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analysis of Factors Influencing Consumer Behavior in Choosing Services : A Case Study of Ivan Gunawan's Mandjha Hijab Company in Central Java sapto supriyanto; Bambang Guritno; Samtono
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.2946

Abstract

This study analyzes consumer behavior in purchasing hijab products from the Mandjha by Ivan Gunawan brand by examining the influence of product quality, price, promotion, and store location. The background of this research lies in the rapid development of the Muslim fashion industry in Indonesia, which has led to increasing competition among local hijab brands. The key issue explored is what factors most significantly influence consumer decisions to purchase Mandjha products. A qualitative descriptive method was used, involving interviews, observations, and documentation with selected consumers and marketing staff. The research identifies how consumers respond to various marketing elements implemented by the brand. Findings show that product quality—including fabric comfort, trendy design, and an exclusive image—remains the most influential factor in the buying decision. While the price reflects the quality and branding, it can be a limiting factor for some segments. Promotional strategies, especially through social media and celebrity endorsements, effectively increase brand awareness and emotional engagement, particularly among millennial consumers. Store accessibility and strategic locations also positively influence purchasing decisions, though to a lesser extent than product and promotion. Consumer behavior toward Mandjha products appears to be driven by a mix of rational considerations (price and quality) and emotional connections (branding and promotion). This dual influence suggests that companies should adopt an integrated marketing approach to build strong brand loyalty and sustain competitiveness. The study concludes that focusing on continuous product development, strategic pricing, creative promotional techniques, and accessible store placement is essential for maintaining consumer interest. It also recommends further research with quantitative methods and a larger, more diverse sample to validate and expand the findings.
Enhancing the Competitiveness of Indonesian MSME Products in Malaysia Through Simple Supply Chain Management Strategies Sapto Supriyanto; Bambang Guritno; Samtono Samtono; Anna Srilestari M; Putria Sri Handayani
An International Journal Tourism and Community Review Vol. 2 No. 3 (2025): September : An International Journal Tourism and Community Review
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/tourcom.v2i3.301

Abstract

This study investigates the implementation of a simple supply chain strengthening program to enhance the competitiveness of Indonesian micro, small, and medium enterprises (MSMEs) in the Malaysian market. Indonesian MSMEs face challenges in market entry, including limited knowledge of export procedures, high distribution costs, and low product acceptance due to labeling and packaging issues. The research aims to evaluate whether targeted, low-cost interventions can improve MSME readiness and performance in international trade. A total of 40 MSMEs from the food and beverage, handicraft, and processed product sectors participated, with 55 owners, managers, and employees engaged in training and mentoring activities. Data were collected using pre–post knowledge questionnaires, logistics cost records, product placement monitoring, in-depth interviews, and focus group discussions. The program resulted in a 35% increase in knowledge scores, a 15% reduction in average distribution costs, a rise in product acceptance from 45% to 72%, and successful distribution partnerships for 8 MSMEs, leading to a 180% increase in monthly orders. The findings indicate that practice-based, contextual training combined with logistics optimization and market facilitation significantly enhances MSME competitiveness. Low-cost interventions are shown to be effective and scalable, providing practical guidance for policymakers and support institutions. The study contributes to the literature on MSME export readiness by demonstrating that structured, simple supply chain strategies can deliver measurable outcomes in low-resource settings. Future research should examine larger samples, longer monitoring periods, and additional markets to assess long-term sustainability and sector-specific strategies
Barriers and Challenges in Implementing Green Management Practices: A Study of Corporate Implementation Sapto Supriyanto; Thomas Chrityanto Matantu
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.86

Abstract

This study explores the barriers and challenges organizations face when implementing green management practices. Through a qualitative approach involving in-depth interviews with 15 key informants and document analysis, the research reveals complex interconnections between organizational, resource-related, and external barriers that impede successful implementation. The findings highlight a "green management commitment paradox" where surface-level support for environmental initiatives, without corresponding structural changes, hinders implementation efforts. The study identifies three primary barrier categories: organizational resistance and leadership commitment issues, resource allocation challenges, and external regulatory pressures. The research contributes to both theory and practice by providing a nuanced understanding of how these barriers interact and influence implementation success. The findings suggest that organizations need to adopt a holistic approach to environmental management, considering both technical and social dimensions of change to achieve effective implementation of green management practices.
Feasibility Study In The Aspect Of Ecotourism Destination Products, In Puncak Village, Cigugur District, Kuningan Regency Tina Wiryawati; Sapto Supriyanto; Haniek Listyorini 
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.42

Abstract

Since 2016 the District Government declared "Kuningan as a conservation district", but despite the declaration as a conservation district, the development of tourism businesses tends to be far from conservation values. One of the villages that wants to maintain conservation values is Puncak Village, Cigugur Sub-district on the slopes of Mount Ceremei, by becoming an ecotourism destination. This research aims to conduct a feasibility study of Puncak Village as an ecotourism destination by assessing the condition of product feasibility both in the elements of tourist attraction, amenity feasibility and accessibility feasibility as an ecotourism destination. This feasibility study was pursued with an interactive qualitative method with in-depth interviews with informants, direct observation and collecting a number of data and documents. The result of the study state that the elements of the Puncak Village tourist attraction have fulfilled high feasibility criteria. A number of potential tourist attractions have been charged with ecotourism, namely adventure tourism, agrotourism, cultural tourism, educational tourism, and MSME tourism, which support the occurrence of ecotourism values in nature conservation, cultural conservation, learning and community empowerment. In the amenity element, Puncak Village has amenity criteria that are in accordance with ecotourism, both basic amenity, complementary amenity, and supporting amenity with a community empowerment model. In the accessibility element, it has a fairly good feasibility condition, well-paved village roads, and the road to the core zone is a path with very limited access. Ecotourism activities focus on jungle, special, utilization, religious, cultural and historical zones.
Effect Of Price And Food’s Quality On Consumer Buying Interest Mediated By Brand Image In Culinary Tourism Kebon Ayu Village, West Lombok Regency Baiq Firli Amanda Sari; Sapto Supriyanto; Andhi Supriyadi 
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.132

Abstract

The aim of this research is to examine and elucidate the relationship between food quality and price and customer buying interest in culinary tourism in Kebon Ayu village, West Lombok Regency, as it is mediated by brand image. The focus of this extensive study is on the statistical processing of numerical data, specifically looking at the factors that arise. The study's findings will explain how food prices and quality affect consumer purchasing interest in culinary tourism in Kebon Ayu village, West Lombok Regency, and how this is mediated by brand image.. The sample of this study was tourists who came to visit the culinary tourism of Kebon Ayu village as many as 120 people. Data collection techniques using questionnaires and data were tested and analyzed using multiple linear regression with SPSS Version 20. Based on the results of research data analysis, it can be concluded that (1) price affects buying interest (2) food quality affects buying interest (3) brand image affects buying interest (6) price affects buying interest mediated by brand image (7) food quality affects buying interest mediated by brand image.
Community Empowerment Model Through Village Intitutions To Organize Events : Studies In Tourism Pilot Areas Apri Kuntariningsih; Yustina Denik Risyanti; Sapto Supriyanto; Hartoyo Soehari 
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.137

Abstract

The Indonesian tourism industry is very important for development because it can increase its contribution to gross domestic product (GDP). Recently, community-based tourism (CBT) has developed, which refers to a type of sustainable tourism. Community-based tourism aims to create a fairer distribution of tourism income, improve cultural preservation, and increase environmental protection by directly involving local communities in tourism management. The aim of the research is to determine community empowerment through village institutions to organize events, in a tourism village pilot as a case study. Qualitative research that focuses on community empowerment where the informants in this research are village heads, village officials, Pokdarwis administrators, tourism village managers, and economic driving community groups. The research results show that although production, accommodation and accessibility units have not yet been formed, the division of labor with reference to the main tasks and functions of each institution in the tourism village pilot, has produced culinary products, arts groups and agro-tourism areas.
The Potential Of Sustainability Aspects For Development Of Tourism Sector In Central Java Apri Kuntariningsih; Mengku Marhendi; Yustina Denik Risyanti; Samtono Samtono; Sapto Supriyanto; Andhi Supriyadi; Hartoyo Soehari
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.138

Abstract

Tourism supports economic development because tourism contributes to the economy of a region. The benchmark for the success of the tourism industry, especially its development, is the increasing number of tourists, both local and foreign, while always paying attention to the sustainability of tourism destinations. This research aims to document and analyze tourism development with indicators of the number of tourist visits, sustainable tourism with environmental aspects through reviewing waste management, and social aspects through the sustainability of cultural heritage in Central Java Province. The research location is in Central Java Province, with aggregate provincial data which shows that in this province tourism villages are being activated and promoted, while this research uses descriptive qualitative. The results of this research show that to reduce dependence on one particular market or tourist segment, market diversification is necessary. In the environmental aspect, it is necessary to provide sanctions for those who litter, strive to use environmentally friendly technology, and involve the private sector in supporting waste management programs. Social aspects by maximizing strengths, taking advantage of opportunities, overcoming weaknesses, and overcoming threats.
The Influence Of Sanitation, Cleanliness, And Facilities On Customer Satisfaction During Overnight Stays With Service Quality As A Mediating Variable At Hotel Grasia Semarang Noor Faiq; Sapto Supriyanto
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 2 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i2.145

Abstract

This research was conducted at the Grasia Hotel Semarang which aims to analyze and explain the effect of sanitation and cleanliness and facilities which are in unfavorable conditions due to an increase and decrease in the occupancy rate of consumers staying from January 2022 to October 2022, and slow service to consumers when check-in, at the time of stay or in-house and at check out.Research data obtained through questionnaires and interviews. The sample used in the study had one hundred respondents. The research results are expected to provide useful information for management and teachers. The data obtained were processed using descriptive analysis and quantitative statistical analysis. Quantitative analysis uses multiple regression analysis to determine the effect of the independent variable on the dependent variable, test the model, test the hypothesis, and but before carrying out the test, the validity and reliability tests are carried out first.The results of the regression analysis show that the increase in consumer satisfaction is influenced directly or indirectly by sanitation, cleanliness, facilities, and quality of service. The results of the multiple regression analysis test showed a significant F value, with a determination correlation value of adjusted R2 square of 0.629. This shows that sanitation, facilities, and quality of service significantly affect consumer satisfaction while staying together with a close relationship of 62.9%. This shows that to increase consumer satisfaction, it is necessary to have sanitation, cleanliness, facilities, and good service quality.
Economic Dynamics and Human Resource Cohesiveness in Post-Disaster Recovery : A Quantitative Analysis of Indonesian Communities Milad Fathi Hasan Issa; Bambang Guritno; Sapto Supriyanto; Mohammed Mahmoud Mohammed Imleesh
International Journal of Economics and Management Research Vol. 4 No. 3 (2025): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i3.559

Abstract

This study examines the influence of economic dynamics and human resource cohesion on the success and speed of post-disaster economic recovery in Indonesian communities. Using a cross-sectional quantitative survey design, data were collected through structured questionnaires from 120 respondents consisting of community members and recovery team members in disaster-affected areas across Indonesia during the period 2020-2024. This study used descriptive statistics, Pearson correlation analysis, and multiple linear regression using IBM SPSS Statistics 26 to analyze the relationship between these variables. The results showed that both economic dynamics (β = 0.30, p < 0.001) and human resource cohesion (β = 0.48, p < 0.001) had a significant positive effect on post-disaster economic recovery. The model used in this study was able to explain 72.7% of the variance in economic recovery (R² = 0.727, F = 155.39, p < 0.001). Human resource cohesion emerged as a stronger predictor, with a correlation of r = 0.804 with economic recovery, while economic dynamism correlated at r = 0.694. These findings emphasize that communities with strong economic activity and high levels of social cohesion tend to recover more quickly and effectively in maintaining business continuity and income stability. This study highlights the importance of integrating economic strengthening initiatives with increasing social cohesion as a key strategy to accelerate and sustain post-disaster community recovery efforts. The implication of these findings is that economic recovery programs must include social components that strengthen relationships between individuals, groups, and institutions within the community to create sustainability in the recovery process.
Pengaruh Disiplin, Kompetensi Dan Kinerja Karyawan Terhadap Kepuasan Pelanggan PT.Bank Perkreditan Rakyat Shinta Daya Yogyakarta Sulistiono; Hendrajaya; Sapto Supriyanto; Suitbertus Fajar Nugraha; JB Herimahadi; Agatha
Journal of Tourism and Economic Vol. 7 No. 1 (2024): Edisi 13 Jun 2024
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/fv588f94

Abstract

Bank Perkreditan Rakyat (BPR) is one of the formal Microfinance Institutions (LKM). From the function of human resource management (HRM), to realize BPRs can become banks that play an important role in the economic development process, one of which is through institutional strengthening, namely by improving the quality of human resources including discipline, competence, and employee performance to improve the quality of bank services to customers. and to strengthen good corporate governance (GCG). The purpose of this study was to determine the effect of discipline, competence and employee performance on customer satisfaction at PT. People's Credit Bank Shinta Daya Yogyakarta. Based on the results of data analysis, it can be concluded that: partially employee discipline has a positive and significant effect on customer satisfaction; Employee competence has a negative and significant effect on customer satisfaction; Employee performance has a positive and significant effect on customer satisfaction; and simultaneously Discipline, Competence and Employee Performance have a positive and significant effect on customer satisfaction.
Co-Authors Agatha Agung Subeno Agustia Dzikir Maulani Aladdin Taher Omar Elghawi Aletta Dewi Maria TH Andhi Supriyadi  Anggraini Retno Wulandari Anik Ida Iryani Anik Ida Iryani Anna Srilestari M APRI KUNTARININGSIH Baiq Firli Amanda Sari Bambang Guritno Bambang Guritno Diovany Tirtana Enik Rahayu Gana Wuntu Haniek Listyorini Haniek Listyorini  Hartoyo Hartoyo Hartoyo Soehari Hartoyo Soehari Hartoyo Soehari  Hendrajaya JB Herimahadi Marhendi, Mengku Milad Fathi Hasan Issa Mochamad Miswanto Gunawan Mohammed Mahmoud Mohammed Imleesh Noor Faiq Nuning Nur Aini Palupi Martasari Palupiningtyas, Dyah Pranoto Hadi Prayitno Putria Sri Handayani Ray Octafian Rizka Taurina Rachmawati Samtono Samtono . Samtono Samtono Septi Ariyani Siti Musyaroh Sri Yulianto Fajar Pradapa Suitbertus Fajar Nugraha Sulistiono Supriyadi, Andhi Taufik Hidayat Thomas Chrityanto Matantu Tina Wiryawati Vika Lusi Apriani Yustina Denik Risyanti