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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Mantik Kontigensi: Jurnal Ilmiah Manajemen Jurnal Visi Manajemen (JVM) Gema Wisata Safari : Jurnal Pengabdian Masyarakat Indonesia Literacy : International Scientific Journals of Social, Education, Humanities Jurnal Penelitian Pendidikan Indonesia An International Journal Tourism and Community Review Proceeding of The International Conference on Management, Entrepreneurship, and Business
Sapto Supriyanto
Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analysis of Factors Influencing Consumer Behavior in Choosing Services : A Case Study of Ivan Gunawan's Mandjha Hijab Company in Central Java sapto supriyanto; Bambang Guritno; Samtono
LITERACY : International Scientific Journals of Social, Education, Humanities Vol. 4 No. 3 (2025): December : International Scientific Journals of Social, Education, Humanities
Publisher : Badan Penerbit STIEPARI Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/literacy.v4i3.2946

Abstract

This study analyzes consumer behavior in purchasing hijab products from the Mandjha by Ivan Gunawan brand by examining the influence of product quality, price, promotion, and store location. The background of this research lies in the rapid development of the Muslim fashion industry in Indonesia, which has led to increasing competition among local hijab brands. The key issue explored is what factors most significantly influence consumer decisions to purchase Mandjha products. A qualitative descriptive method was used, involving interviews, observations, and documentation with selected consumers and marketing staff. The research identifies how consumers respond to various marketing elements implemented by the brand. Findings show that product quality—including fabric comfort, trendy design, and an exclusive image—remains the most influential factor in the buying decision. While the price reflects the quality and branding, it can be a limiting factor for some segments. Promotional strategies, especially through social media and celebrity endorsements, effectively increase brand awareness and emotional engagement, particularly among millennial consumers. Store accessibility and strategic locations also positively influence purchasing decisions, though to a lesser extent than product and promotion. Consumer behavior toward Mandjha products appears to be driven by a mix of rational considerations (price and quality) and emotional connections (branding and promotion). This dual influence suggests that companies should adopt an integrated marketing approach to build strong brand loyalty and sustain competitiveness. The study concludes that focusing on continuous product development, strategic pricing, creative promotional techniques, and accessible store placement is essential for maintaining consumer interest. It also recommends further research with quantitative methods and a larger, more diverse sample to validate and expand the findings.
Enhancing the Competitiveness of Indonesian MSME Products in Malaysia Through Simple Supply Chain Management Strategies Sapto Supriyanto; Bambang Guritno; Samtono Samtono; Anna Srilestari M; Putria Sri Handayani
An International Journal Tourism and Community Review Vol. 2 No. 3 (2025): September : An International Journal Tourism and Community Review
Publisher : Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69697/tourcom.v2i3.301

Abstract

This study investigates the implementation of a simple supply chain strengthening program to enhance the competitiveness of Indonesian micro, small, and medium enterprises (MSMEs) in the Malaysian market. Indonesian MSMEs face challenges in market entry, including limited knowledge of export procedures, high distribution costs, and low product acceptance due to labeling and packaging issues. The research aims to evaluate whether targeted, low-cost interventions can improve MSME readiness and performance in international trade. A total of 40 MSMEs from the food and beverage, handicraft, and processed product sectors participated, with 55 owners, managers, and employees engaged in training and mentoring activities. Data were collected using pre–post knowledge questionnaires, logistics cost records, product placement monitoring, in-depth interviews, and focus group discussions. The program resulted in a 35% increase in knowledge scores, a 15% reduction in average distribution costs, a rise in product acceptance from 45% to 72%, and successful distribution partnerships for 8 MSMEs, leading to a 180% increase in monthly orders. The findings indicate that practice-based, contextual training combined with logistics optimization and market facilitation significantly enhances MSME competitiveness. Low-cost interventions are shown to be effective and scalable, providing practical guidance for policymakers and support institutions. The study contributes to the literature on MSME export readiness by demonstrating that structured, simple supply chain strategies can deliver measurable outcomes in low-resource settings. Future research should examine larger samples, longer monitoring periods, and additional markets to assess long-term sustainability and sector-specific strategies
Barriers and Challenges in Implementing Green Management Practices: A Study of Corporate Implementation Sapto Supriyanto; Thomas Chrityanto Matantu
Proceeding of the International Conference on Management, Entrepreneurship, and Business Vol. 1 No. 2 (2024): December : Proceeding of the International Conference on Management, Entreprene
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/icmeb.v1i2.86

Abstract

This study explores the barriers and challenges organizations face when implementing green management practices. Through a qualitative approach involving in-depth interviews with 15 key informants and document analysis, the research reveals complex interconnections between organizational, resource-related, and external barriers that impede successful implementation. The findings highlight a "green management commitment paradox" where surface-level support for environmental initiatives, without corresponding structural changes, hinders implementation efforts. The study identifies three primary barrier categories: organizational resistance and leadership commitment issues, resource allocation challenges, and external regulatory pressures. The research contributes to both theory and practice by providing a nuanced understanding of how these barriers interact and influence implementation success. The findings suggest that organizations need to adopt a holistic approach to environmental management, considering both technical and social dimensions of change to achieve effective implementation of green management practices.
Co-Authors Agung Subeno Aletta Dewi Maria TH Anggraini Retno Wulandari Anik Ida Iryani Anik Ida Iryani Anna Srilestari M Bambang Guritno Bambang Guritno Diovany Tirtana Enik Rahayu Gana Wuntu Haniek Listyorini Hartoyo Hartoyo Hartoyo Soehari Hendrajaya Mochamad Miswanto Gunawan Nuning Nur Aini Palupi Martasari Palupiningtyas, Dyah Pranoto Hadi Prayitno Putria Sri Handayani Ray Octafian Rizka Taurina Rachmawati Samtono Samtono Samtono Septi Ariyani Siti Musyaroh Sri Yulianto Fajar Pradapa Supriyadi, Andhi Thomas Chrityanto Matantu Vika Lusi Apriani