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All Journal CCIT (Creative Communication and Innovative Technology) Journal Jurnal Manajemen dan Bisnis Baja (JUMANIS BAJA) Jurnal Ilmiah Sains dan Teknologi Journal Sensi: Strategic of Education in Information System CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Journal Cerita: Creative Education of Research in Information Technology and Artificial Informatics Community Development Journal: Jurnal Pengabdian Masyarakat Sustainable: Jurnal Kajian Mutu Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Indonesian Journal Accounting (IJAcc) (JUMPER) International Transactions on Education Technology (ITEE) Blockchain Frontier Technology (BFRONT) International Transactions on Artificial Intelligence (ITALIC) Journal Collabits
Erliyani, Ita
Universitas Raharja
Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi)

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Pengaruh Kemudahan Pembayaran Menggunakan QRIS, Komunikasi Pemasaran, Digital Marketing Terhadap Keputusan Pembelian Erliyani, Ita
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3858

Abstract

This study was conducted to determine the effect of ease of payment using QRIS, marketing communication, and digital marketing on purchasing decisions. The type of research used is quantitative. The sample method is nonprobability sampling with purposive sampling, analyzing data using IBM SPSS Statistics 26. The sample used and met the research criteria was 100 people. The data collection method used a questionnaire with a Likert scale. The data analysis technique used in this study was multiple linear regression. The results of the analysis show that ease of payment using QRIS has a positive and significant effect on purchasing decisions. Marketing communication has a positive and significant effect on purchasing decisions. Digital marketing has a negative, significant effect on purchasing decisions. The results of this study obtained an Adjusted R Square value of 69.8%. The results of simultaneous research on ease of payment using QRIS, marketing communication, and digital marketing have a positive and significant effect on purchasing decisions for ShopeePay users in Tangerang City.
Pengaruh Kemudahan Pembayaran Menggunakan QRIS, Komunikasi Pemasaran, Digital Marketing Terhadap Keputusan Pembelian Erliyani, Ita
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3858

Abstract

This study was conducted to determine the effect of ease of payment using QRIS, marketing communication, and digital marketing on purchasing decisions. The type of research used is quantitative. The sample method is nonprobability sampling with purposive sampling, analyzing data using IBM SPSS Statistics 26. The sample used and met the research criteria was 100 people. The data collection method used a questionnaire with a Likert scale. The data analysis technique used in this study was multiple linear regression. The results of the analysis show that ease of payment using QRIS has a positive and significant effect on purchasing decisions. Marketing communication has a positive and significant effect on purchasing decisions. Digital marketing has a negative, significant effect on purchasing decisions. The results of this study obtained an Adjusted R Square value of 69.8%. The results of simultaneous research on ease of payment using QRIS, marketing communication, and digital marketing have a positive and significant effect on purchasing decisions for ShopeePay users in Tangerang City.
Co-Authors Achani Rahmania Az Zahra Afif Alfiyanto Alfan Bachtiar Alfian Bachtiar Andri Cahyo Purnomo Andrias Andrias Bambang Dedy Iskandar Dendy Jonas Desy Apriani Djodi Setiawan Eliyana, Fanni Ema Ambiapuri Faizi, Idham Noor Fajar Shodiq Hamdany, Mohammad Azharie HANDRIADI HANDRIADI Hanum, Gilang Kartika Hidayat, Khairul Lukman Hakim Mita Triana Putri Muafiq, Farikhul Muhammad Faisal Muhammad Zakki Mardhi Natasya Aprila Yusuf Novi Rifkhah Prastiwi Nurhayati Nurhayati Nuril Hilaliyah Ramadhona, Nova Rosdiana Rosdiana Rukun Santoso Siti Maesaroh Siti Maesaroh Siti Maesaroh Subandi, Ulfah Hartini Suwarto Suwarto Titys Wicaksono Wibowo Tobi Nurhidayat Widiya Sapitri Widya Safitri Winda Afriandini wulandari, siti afifah Yosi Fitria Ningsih