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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Siasat Bisnis Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Profetika Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH FEASIBLE (JIF) Economics and Digital Business Review Telaah Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Abdi Psikonomi Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Inovasi Pembangunan Journal of Economics Research and Policy Studies Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Siti Fatimah Nurhayati
Univeristas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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Analisis Faktor-Faktor Yang Mempengaruhi Jumlah Penduduk Enam Kota Di Jawa Tengah Tahun 2018-2023 Putri Aurelia Salsabila; Siti Fatimah Nurhayati
Community Engagement and Emergence Journal (CEEJ) Vol. 5 No. 4 (2024): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i1.7692

Abstract

Jumlah penduduk suatu wilayah merupakan indikator penting dalam berbagai aspek kehidupan mulai dari perencanaan pembangunan, distribusi sumber daya, hingga dinamika sosial budaya. Perubahan jumlah penduduk berasal dari pengaruh beragam faktor, dari mulai kelahiran, kematian, hingga migrasi. Jumlah penduduk yang besar dianggap sebagai hal positif, karena dapat menjadi subjek sekaligus obyek dalam pembangunan. Kaitan antara jumlah penduduk dengan berbagai indikator sosial dan ekonomi merupakan isu kompleks yang terus menarik perhatian peneliti. Penelitian ini ditujukan dalam rangka menyelidiki pengaruh jumlah penduduk terhadap PDRB, upah, jumlah tenaga kesehatan, dan fasilitas kesehatan. Penelitian ini mempergunakan analisis regresi data panel. Mengacu analisis yang dihasilkan, bisa diterangkan, model paling baik yang dipilih ialah Fixed Effect Model (FEM). Perolehan estimasi menunjukan bahwa hanya satu variabel saja yang berpengaruh terhadap jumlah penduduk yang yaitu fasilitas kesehatan. PDRB, upah, dan jumlah tenaga kesehatan tak memengaruhi jumlah penduduk. Temuan uji f menjelaskan, PDRB, UMK, fasilitas kesehatan dan jumlah tenaga kesehatan secara bersamaan memengaruhi jumlah penduduk.
ANALISIS SWOT DALAM PENENTUAN STRATEGI PEMASARAN BRIKET ARANG UKM JAVABARA DI KABUPATEN KARANGANYAR 2023 Muhammad Aldy Febryanto; Siti Fatimah Nurhayati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i2.222

Abstract

UKM Javabara is one of the processing products of charcoal briquettes from coconut shell as the main ingredient. Marketing is the main problem faced in product development, therefore marketing strategies can solve this problem. The analytical tool used as a support is implemented in the "SWOT" matrix to determine the marketing strategy for SME Javabara. These efforts can produce a "SWOT" analysis of the strengths of UKM Javabara in the form of a competent workforce, product assortment with a variety of shape dimensions and products that have high hardness resistance. Weaknesses are limited promotional channel facilities and low public knowledge about charcoal briquette products. Opportunities for rapid technological development, population growth in the surrounding area and as an alternative fuel. Threats of location proximity to competitors and price competition with competitors. So several marketing strategy efforts can be found, namely maintaining the quality of charcoal briquette products, increasing efforts to promote products through social media, websites, etc. and increasing public knowledge about charcoal briquette products through promotional activities, such as holding events, workshops or social campaigns.
Produksi Pembuatan Briket Arang Dari Pengolahan Limbah Tempurung Kelapa Sebagai Sumber Energi Terbarukan Miftahul Cahyo Nugroho; Siti Fatimah Nurhayati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i2.226

Abstract

The use of fossil fuels as an energy source is depleting due to the increasing need for use. Alternative solutions such as renewable energy sources are implemented to minimize dependence on fossil fuels. Coconut shell waste is biomass that can be used as a renewable energy source. Coconut shell waste produced from coconut plants can be converted into charcoal briquettes. The production process involves steps such as getting raw materials on the market, drying raw materials, burning, grinding, mixing with adhesive, molding, and drying briquettes. Efforts to process coconut shell waste as a sustainable renewable energy source by producing charcoal briquettes from this waste can produce an alternative energy source that is both economical and environmentally friendly. Apart from that, using coconut shell waste for energy can help reduce negative impacts such as environmental pollution due to the use of fossil fuels.
Pemanfaatan Briket Arang Tempurung Kelapa sebagai Energi Alternatif Muhammad Sahrul Firmansyah; Siti Fatimah Nurhayati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i2.227

Abstract

Utilization of coconut shell waste as one of the raw materials for making charcoal briquettes is an innovative step in overcoming environmental and natural resource problems. This study aims to develop an effective and environmentally friendly method in converting coconut shells into charcoal briquettes that produce high quality. Briquettes made from coconut shells have a high calorific value among other biomass briquettes, namely 5780 cal / gr. The process of making charcoal briquettes begins with the collection of coconut shells as the main ingredient. Coconut shells are then processed through a series of stages, including drying, grinding, and mixing with additional materials as adhesives. This mixture is then pressed into briquette form using a briquette molding machine. From this study, the method of testing the manufacture of briquettes from coconut shells was carried out. Then in the collection of secondary data, it was done by comparing literature on relevant research. Making charcoal briquettes from coconut shells can have a positive impact economically and environmentally. In addition to reducing the amount of coconut shell waste that is disposed of, the use of charcoal briquettes can also support forest conservation efforts and reduce greenhouse gas emissions. With this method, it is expected to contribute positively to the management of natural resources and maintain environmental sustainability.
Analisis Strategi Pemasaran Usaha Mau Tahu Banget Hananing Galih Pramesti; Siti Fatimah Nurhayati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i2.228

Abstract

One food that is well known throughout Indonesia which is made from soybeans is called tofu. The public saw the prospects for the processed tofu business, which resulted in many competitors selling various processed tofu. As a result, it is very difficult to sustain this business. Sellers of processed products must realize that they must use marketing strategies to defend themselves and attract new customers in order to compete. SWOT analysis was used to determine marketing strategies so it was found that the "Mau Tahu Banget" product had many advantages, including quality and safety, abundant raw materials and affordable prices. On the other hand, products do not last long, and lack of promotion is a weakness. Changing products, working with restaurants and cafes, into opportunities for "Want to Know" products. The particular threat of the "I Want to Know" product in terms of strengths, weaknesses and opportunities is intense competition. Pricing, product, promotion, and distribution strategies are all part of increasing sales through reliance on key customers, consumer trends, and changes in the prices of expensive raw materials. It is very important to implement all these strategies because building trust between business actors and consumers is very important because with consumer trust and loyalty, businesses can survive.
Faktor-Faktor Yang Mempengaruhi Produksi Jagung Di WIlayah Jawa Tengah Bramdi Winda Ardana; Siti Fatimah Nurhayati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 2 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i2.241

Abstract

This research aims to analyze the influence of population, gross regional domestic product (GRDP), harvested area and corn prices on corn production in the Central Java Province Region. The data source uses secondary data taken from BPS data for 2020 - 2021. And the data model is panel data consisting of 29 districts or cities in Central Java with the times series for 2020 - 2021. The analysis method is purposive sampling with multiple linear regression models and analysis tools with Eviews. The analysis technique is testing the best model with the Chow and Hausman test, classical assumption test (normality test, multicollinearity test, autocorrelation test, and heteroscedasticity test) and multiple linear regression analysis. The findings show that population size and corn prices do not have a significant effect on corn production, while gross regional domestic product (GRDP) has a significant positive effect on corn production, and harvest area has a significant negative effect on corn production.
Penentuan Strategi Pemasaran Tote Bag Lurik (BAGRIK) : Analisis SWOT Rini Setyowati; Siti Fatimah Nurhayati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 2 No. 4 (2024)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v2i4.364

Abstract

Tote Bag Lurik (BAGRIK) is a tote bag product and its derivatives made from lurik patchwork. The use of lurik patchwork is a form of regional cultural preservation and waste utilization efforts in creating and developing innovative and creative potential products. The products produced from the management of lurik patchwork are so diverse that marketing efforts are not easy. The marketing process is one of the important parts that must be considered, in the marketing process determining the right strategy must be done so that the company is able to maintain and develop its business. SWOT analysis is used as a form of effort in identifying existing problems so that the company's goals can achieve the expected targets. Limitations in promotional facilities and the lack of public interest in products made from lurik are weaknesses for BAGRIK. The large number of competitors and price competition between producers is a threat to BAGRIK. So that a marketing strategy can be found that can be applied in an effort to maintain its business by always maintaining and improving product quality, not lowering the standards of the products produced, establishing good interactions with consumers, making good use of technological developments, increasing public interest in products made from lurik by conducting more education about lurik and the products produced.
Analisis Produksi Tepache dan Strategi Pemasarannya Dyah Ayu Nugraeni; Siti Fatimah Nurhayati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.389

Abstract

Tepache merupakan minuman tradisional Meksiko yang berbahan dasar buah nanas. Tepache umumnya berbahan dasar nanas yang dicampur dengan gula dan rempah-rempah, kemudian difermentasi selama 3 hari. Hasilnya adalah minuman berkarbonasi dengan rasa segar, manis dan asam. Tepache merupakan salah satu peluang usaha yang dapat membantu mengatasi penurunan. Penelitian ini bertujuan untuk mengindentifikasi proses produksi Tepache dan strategi pemasarannya. Identifikasi proses produksi tidak hanya membahas mengenai proses produksi saja, tetapi juga mencakup perhitungan biaya, penentuan harga jual dan perhitungan laba. Penentuan strategi pemasaran mendasarkan pada analisis SWOT. Hasil penelitian menunjukkan bahwa modal sebesar Rp.2.804.000 diperoleh produksi Tepache sebanyak 200 botol ukuran 240ml, dengan biaya produksi per unit Rp. 5.608. Tepache dijual dengan harga Rp. 7.000, selama periode 19 November sampai 04 Desember 2023 diperoleh laba sebesasr Rp. 1.193.000. Berdasarkan analisis SWOT diketahui bahwa strategi pemasaran yang diterapkan secara online melalui media sosial dan offline melalui event khusus seperti Car Free Day (CFD) serta expo kuliner. Hal ini dilakukan mengingat persaingan yang cukup ketat di bidang minuman fermentasi, namun Tepache mempunyai keunggulan yaitu bahan baku murah dan rasa yang khas disukai banyak orang, sehingga minuman Tepache masih mempunyai peluang eksis dipasaran dengan inovasi varian rasa dan ukuran kemasan.
Strategi Pemasaran usaha Mebel Home Industry UD Jati Mandiri Talunombo Baturetno kabupaten Wonogiri Yunika Setyani; Siti fatimah Nurhayati
Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi Vol. 3 No. 1 (2025)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/determinasi.v3i1.400

Abstract

Jati Mandiri adalah usaha rumahan yang berfokus pada produksi dan penjualan mebel serta furniture rumah tangga.Dalam menghadapi berbagai tantangan serta peluang guna untuk menjalankan bisnisnya.Dengan menggunakan metode analisis SWOT (Strengths, Weaknesses, Opportunities, Threats) adalah alat anlisis guna mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi oleh usaha jati mandiri.Diuangkapkan bahwa kekuatan utama Usaha Jati Mandiri terletak pada kualitas bahan baku dan keahlian pembuatan mebel yang memiliki kualitas yang baik.Namun, kelemahan seperti keterbatasan dalam pemasaran dan kurangnya inovasi produk menjadi hambatan.Peluang yang signifikan meliputi meningkatnya permintaan pasar untuk mebel berkualitas dan tren desain interior yang mengedepankan bahan dasar yang awet.Adanya ancaman yang datang dari persaingan ketat dan fluktuasi harga bahan baku sering kali menghambat proses produksi usaha rumahan ini.Hasil dari pembahasan,menyarankan kepada pemilik usaha untuk perlu memperkuat daya saing melalui peningkatan strategi pemasaran, termasuk pemanfaatan media digital guna untuk mencapai target pasar yang lebih luas lagi.Selain itu, peningkatan kualitas produk melalui inovasi desain dan penguatan kontrol kualitas menjadi kunci untuk mempertahankan dan meningkatkan posisi di pasar. Dengan menerapkan strategi-strategi ini, Usaha Jati Mandiri diharapkan dapat mengatasi tantangan yang ada dan memanfaatkan peluang untuk pertumbuhan yang berkelanjutan.
Implementasi Strategi Pemasaran Dalam Meningkatkan Daya Saing Brownies Bite Sugarglu.Baked Alicya Dhieta Puri Pramesthi; Siti Fatimah Nurhayati
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i6.9577

Abstract

Tingginya persaingan di industri kuliner menuntut pelaku UMKM untuk memiliki strategi pemasaran yang efektif guna meningkatkan daya saing. Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Brownies Bite SugarGlu.Baked dalam memperkuat posisinya di pasar. Penelitian ini dianalisis menggunakan kombinasi bauran pemasaran 7P dan analisis SWOT. Hasil penelitian menunjukkan bahwa SugarGlu.Baked telah menerapkan strategi pemasaran melalui produk yang inovatif, harga kompetitif, promosi digital aktif, serta saluran distribusi online dan kemitraan lokal. Melalui analisis SWOT, dirumuskan strategi penguatan keunggulan seperti bundling produk, promosi musiman, dan inovasi rasa, serta strategi mengatasi kelemahan melalui pelatihan digital marketing dan perluasan kapasitas produksi. Penerapan strategi ini terbukti mendukung peningkatan visibilitas dan daya tarik konsumen terhadap produk SugarGlu.Baked. Studi ini memberikan kontribusi bagi pengembangan praktik pemasaran UMKM, khususnya dalam merancang strategi yang sesuai dengan kondisi internal dan eksternal bisnis. Pendekatan terpadu antara 7P dan SWOT mampu menjadi dasar perumusan strategi adaptif yang relevan di era persaingan bisnis yang dinamis.
Co-Authors Adinda Putri Wulandari Aflit Nuryulia Praswati Ajrun, Al Kautsar Akmal Alfaiz Biamrillah Alicya Dhieta Puri Pramesthi Alif Amru Ramadhan Alma Frida Henrryawati Alviansyah, Vito Jorghi Andiarma Tesamaris Andrianni, Atik Annisa Tri Hapsari Aprilia, Ratih Aprilia Apriyanti Kusuma Dewi Aqib Andiwa Harits Atik Andrianni Aziz Adi Permana Azmarani Amelia Kinanthi Bagas Prasetyo Biamrillah, Alfaiz Bramdi Winda Ardana Dimas Permadi Dini Rahmawati Dyah Ayu Nugraeni Dyah Putri Mahasari Eni Setyowati Eny Kusumawati Farahita, Chintya Fatiha Zahra Karunia Firliana Rizky Ramadhina Fitriani, Citra Indah Giska Ocza Megananda Hananing Galih Pramesti Haris Haris Henrryawati, Alma Frida Hilda Nur Andini Icha Aprilianti Indah Kurniasasri Isnaeni Hasna Hanisah Kiki Widya Kirana Kirana, Kiki Widya Kurniasasri, Indah Kurniawati Niladewi Lukman Hakim M. Sholahuddin Mahasari, Dyah Putri Majreha, Vilo Masagus Rachman Maulidiyah Indira Hasmarini Miftahul Cahyo Nugroho Muhamad Faisal Maulana Muhammad Aldy Febryanto Muhammad Anas Muhammad Arif Muhammad Arif Muhammad Hanif Rosyidi Muhammad Sahrul Firmansyah Muhammad Sholahuddin Muzakar Isa Neiska Syifa Atfinia Niladewi, Kurniawati Nuha, Auziqna Fadli Rosihan Pinkan Yulia Salwa Pramesthi, Alicya Dhieta Puri Putri Aurelia Salsabila Putri Ghina Syahla'a Putri Ghina Syahla'a Putriy, Riska Meylinda Rachman, Masagus Rahmadani, Hevaf Retno Faridatussalam Revangga Argo Nastio Gagah Dewantara Ricky Cahyo Wibowo Rindana Rahmawati Kusumaningrum Rini Setyowati Riska Amalia Riska Amalia Salsabila, Putri Aurelia Satiti, Tunjung Tyas Siti Zulaekah Syamsudin Syamsudin T Triyono Tesamaris, Andiarma Triyono, T Tunjung Tyas Satiti Ulumudin, Yusril Ihya Vania Salsabila Setya Putri Wisnu Sri Hertinjung Wulandari, Adinda Putri Yovina Bella Puspita Yunika Setyani Yusril Ihya Ulumudin