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All Journal Conference In Business, Accounting And Management (Cbam) 2012 Jurnal Siasat Bisnis Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Benefit: Jurnal Manajemen dan Bisnis Profetika Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) JURNAL ILMIAH FEASIBLE (JIF) Economics and Digital Business Review Telaah Bisnis Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Abdi Psikonomi Wiga : Jurnal Penelitian Ilmu Ekonomi Jurnal Inovasi Pembangunan Journal of Economics Research and Policy Studies Proceeding ISETH (International Summit on Science, Technology, and Humanity) Urecol Journal. Part B: Economics and Business Prosiding University Research Colloquium Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Siti Fatimah Nurhayati
Univeristas Muhammadiyah Surakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Other

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STRATEGI PEMASARAN PRODUK UMKM DENGAN PENDEKATAN MARKETING MIX 7P DAN SWOT: STUDI PADA TEH KELOR AROUMA (KELORUMA) Yovina Bella Puspita; Siti Fatimah Nurhayati
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i4.15838

Abstract

Penelitian ini bertujuan untuk merumuskan strategi pemasaran yang efektif bagi produk teh kelor UMKM "Keloruma" melalui pendekatan kombinatif bauran pemasaran 7P dan analisis SWOT. Hasil penelitian menunjukkan bahwa implementasi strategi marketing mix 7P meliputi pengembangan produk teh kelor seduh dan celup dengan kemasan menarik, penetapan harga kompetitif yang mempertimbangkan biaya produksi dan nilai tambah produk, distribusi lokal berbasis efisiensi logistik, promosi melalui media sosial dan event offline, pengelolaan proses bisnis terintegrasi oleh mahasiswa, serta penggunaan kemasan sebagai bukti fisik untuk memperkuat citra produk. Analisis SWOT mengidentifikasi kekuatan berupa ketersediaan bahan baku dan manfaat kesehatan daun kelor, serta peluang dari tren gaya hidup sehat dan dukungan pemerintah terhadap UMKM. Sementara itu, kelemahan utama terletak pada keterbatasan modal dan skala produksi, serta ancaman berupa rendahnya edukasi pasar dan persaingan produk herbal sejenis. Strategi SO dan WO menjadi prioritas, dengan fokus pada promosi berbasis media sosial dan ekspansi distribusi melalui marketplace digital. Penelitian ini menyimpulkan bahwa strategi pemasaran berbasis kekuatan internal dan peluang eksternal mampu meningkatkan daya saing produk Keloruma dan mendukung pemberdayaan mahasiswa dan pengembangan UMKM lokal secara berkelanjutan.
Analisis Pengaruh Rata-Rata Lama Sekolah, Pengangguran Terbuka, Penduduk Miskin, Dan PDRB Per Kapita Terhadap Tingkat Kejahatan Di Pulau Jawa Tahun 2018-2023 Putri Ghina Syahla'a; Siti Fatimah Nurhayati
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 1 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i1.9878

Abstract

Perilaku kriminal mencerminkan tindakan yang bertentangan dengan nilai kemanusiaan serta melanggar ketentuan hukum yang berlaku. Keberadaan kejahatan berdampak pada menurunnya rasa aman masyarakat, terganggunya stabilitas sosial–politik, dan terhambatnya pertumbuhan ekonomi. Penelitian ini bertujuan mengkaji keterkaitan antara rata-rata lama sekolah, tingkat pengangguran terbuka, jumlah penduduk miskin, serta produk domestik regional bruto (PDRB) per kapita terhadap tingkat kriminalitas di Pulau Jawa selama periode 2018–2023. Penelitian memanfaatkan data sekunder dan menerapkan metode kuantitatif melalui analisis regresi data panel yang mengombinasikan dimensi waktu (2018–2023) dan wilayah enam provinsi di Pulau Jawa. Hasil pengujian Chow dan Hausman menunjukkan bahwa model efek tetap (fixed effect model) merupakan model yang paling sesuai. Temuan empiris mengungkapkan bahwa tingkat pengangguran terbuka dan jumlah penduduk miskin berpengaruh negatif terhadap tingkat kejahatan, sementara PDRB per kapita berpengaruh positif. Di sisi lain, variabel rata-rata lama sekolah tidak menunjukkan pengaruh yang signifikan. Berdasarkan uji simultan, seluruh variabel independen secara bersama-sama terbukti memengaruhi tingkat kejahatan di Pulau Jawa.
Analysis of HIV Cases in West Java Province 2019-2023 Rahmadani, Hevaf; Nurhayati, Siti Fatimah
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study aims to analyze how socioeconomic factors affect HIV prevalence in West Java Province from 2019 to 2023. The variables examined include poverty, unemployment, the Human Development Index (HDI), and health facilities. Using a quantitative approach with panel data regression on 27 districts/cities, the Fixed Effect Model (FEM) results show that HDI and health facilities significantly influence HIV prevalence, while poverty and unemployment have no significant effect. The coefficient of determination (R²) of 0.6930 indicates that 69.30% of HIV rate variations are explained by the model's variables, with the remainder influenced by other factors. These findings highlight that improving the Human Development Index and expanding health facilities play a crucial role in reducing HIV prevalence across West Java Province.
Analysis of Stunting in Indonesia 2021-2023: Impacts and Challenges Hilda Nur Andini; Siti Fatimah Nurhayati
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: This study examines the impact of socioeconomic factors on stunting prevalence in Indonesia from 2021–2023. Using panel data regression with a Random Effect Model (REM) across 34 provinces, four independent variables were analyzed: poverty rate, unemployment rate, GRDP per capita, and number of health workers. Results show that poverty positively and significantly affects stunting, while GRDP per capita has a significant negative effect. Meanwhile, unemployment and health worker variables are insignificant. The R² value of 0.2877 indicates that 28.77% of stunting variation is explained by the model, with the rest influenced by external factors. The findings highlight that economic improvement and poverty reduction are key strategies to lower stunting prevalence in Indonesia.
Analysis of the Impact of Economic Growth in South Africa from 2000 to 2022 Annisa Tri Hapsari; Siti Fatimah Nurhayati
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Purpose: The purpose of this study is to analyze the effect of foreign direct investment (FDI), inflation, average length of schooling, and unemployment rate on economic growth in South Africa from 2000 to 2022.Methodology: This study uses secondary data sourced from the World Bank from 2000 to 2022. The analysis model used in this study is multiple linear regression using the Partial Adjustment Model (PAM) method.Results: The analysis shows that there are two influential variables, namely inflation, which has a negative effect, and average length of schooling, which has a positive effect on South Africa's economic growth, while foreign direct investment (FDI) and unemployment rate have no effect on South Africa's economic growth. The F-test results show that FDI, inflation, average length of schooling, and unemployment rate have a combined effect on economic growth; in other words, the model exists.Applications/Originality/Value: The results of this study are expected to assist key stakeholders, particularly the South African government, in formulating effective and sustainable economic development policies that are adaptive to external shocks, such as global crises and inflationary pressures.
Analysis of Socioeconomic Factors Influencing Early Marriage Among Women Aged 20–24 in the Kalimantan Archipelago Revangga Argo Nastio Gagah Dewantara; Siti Fatimah Nurhayati
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10104

Abstract

Early marriage remains one of the social problems that affects the quality of human resources and economic development in various regions of Indonesia, including the island of Kalimantan. This phenomenon is often associated with the socio-economic conditions of the community. However, empirical studies that specifically analyze the influence of macroeconomic factors on early marriage in this region are still limited. This study aims to analyze the effect of the Human Development Index (HDI), open unemployment rate, percentage of poor population, and inflation on the proportion of women aged 20–24 who were married before the age of 18 in Kalimantan Island. This research employs a quantitative approach using panel data from five provinces on Kalimantan Island during the 2018–2024 period, sourced from Statistics Indonesia (Badan Pusat Statistik). The analysis was conducted using panel data regression with the Fixed Effects Model (FEM) approach. The results indicate that the Human Development Index, open unemployment rate, and percentage of the poor population have a negative effect on early marriage. Meanwhile, inflation does not have a significant effect on early marriage. These findings suggest that improving the quality of human development and enhancing the economic conditions of society play an important role in reducing the practice of early marriage.
Capacity Building on Islamic Household Management for Mothers of PRA Tohudan Colomadu Maulidiyah Indira Hasmarini; Retno Faridatussalam; Siti Fatimah Nurhayati; Wisnu Sri Hertinjung; Muhammad Anas; Firliana Rizky Ramadhina; Pinkan Yulia Salwa; Isnaeni Hasna Hanisah
Abdi Psikonomi Vol 6, No 3 (2025): Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i3.14897

Abstract

This community service program was implemented based on challenges faced by the PRA (Aisyiah Tohudan Branch Leadership) in Colomadu, Karanganyar, Central Java. The primary target group needed assistance in capacity building in Islamic household management. The problem faced by the partners was that mothers lacked an understanding of Islamic household management, which relates to planning, resource management, communication between family members, moral development within the household, children's education, and family financial management. The objectives of this community service activity were: 1. To help the primary target group understand Islamic household management, 2. To assist partners in planning, resource management, and communication between family members, 3. To assist partners in family financial management, and 4. To support partners in educating their children in accordance with current developments and Sharia guidelines. The methods used in this activity included focus group discussions, lectures, and mentoring. The community service outcomes achieved included draft articles for publication in the Abdipsikonomi journal, YouTube publications for the Development Economics Study Program, intellectual property rights (IPR) processes for posters and YouTube videos, and articles uploaded to the online media outlet Retizen Republika.
Co-Authors Adinda Putri Wulandari Aflit Nuryulia Praswati Ajrun, Al Kautsar Akmal Alfaiz Biamrillah Alicya Dhieta Puri Pramesthi Alif Amru Ramadhan Alma Frida Henrryawati Alviansyah, Vito Jorghi Andiarma Tesamaris Andrianni, Atik Annisa Tri Hapsari Aprilia, Ratih Aprilia Apriyanti Kusuma Dewi Aqib Andiwa Harits Atik Andrianni Aziz Adi Permana Azmarani Amelia Kinanthi Bagas Prasetyo Biamrillah, Alfaiz Bramdi Winda Ardana Dimas Permadi Dini Rahmawati Dyah Ayu Nugraeni Dyah Putri Mahasari Eni Setyowati Eny Kusumawati Farahita, Chintya Fatiha Zahra Karunia Firliana Rizky Ramadhina Fitriani, Citra Indah Giska Ocza Megananda Hananing Galih Pramesti Haris Haris Henrryawati, Alma Frida Hilda Nur Andini Icha Aprilianti Indah Kurniasasri Isnaeni Hasna Hanisah Kiki Widya Kirana Kirana, Kiki Widya Kurniasasri, Indah Kurniawati Niladewi Lukman Hakim M. Sholahuddin Mahasari, Dyah Putri Majreha, Vilo Masagus Rachman Maulidiyah Indira Hasmarini Miftahul Cahyo Nugroho Muhamad Faisal Maulana Muhammad Aldy Febryanto Muhammad Anas Muhammad Arif Muhammad Arif Muhammad Hanif Rosyidi Muhammad Sahrul Firmansyah Muhammad Sholahuddin Muzakar Isa Neiska Syifa Atfinia Niladewi, Kurniawati Nuha, Auziqna Fadli Rosihan Pinkan Yulia Salwa Pramesthi, Alicya Dhieta Puri Putri Aurelia Salsabila Putri Ghina Syahla'a Putri Ghina Syahla'a Putriy, Riska Meylinda Rachman, Masagus Rahmadani, Hevaf Retno Faridatussalam Revangga Argo Nastio Gagah Dewantara Ricky Cahyo Wibowo Rindana Rahmawati Kusumaningrum Rini Setyowati Riska Amalia Riska Amalia Salsabila, Putri Aurelia Satiti, Tunjung Tyas Siti Zulaekah Syamsudin Syamsudin T Triyono Tesamaris, Andiarma Triyono, T Tunjung Tyas Satiti Ulumudin, Yusril Ihya Vania Salsabila Setya Putri Wisnu Sri Hertinjung Wulandari, Adinda Putri Yovina Bella Puspita Yunika Setyani Yusril Ihya Ulumudin