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All Journal Jurnal Riset Akuntansi dan Bisnis CIVITAS: Jurnal Studi Manajemen Jurnal Manajemen, Ekonomi, Keuangan dan Akuntansi Jurnal Darma Agung Jurnal Ekonomi Journal of Trends Economics and Accounting Research Jurnal Ilman: Jurnal Ilmu Manajemen Journal of Management and Economics Research
Husni Mubarak
Sekolah Tinggi Ilmu Manajemen SUKMA
Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences

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Pengaruh Likuiditas, Profitabilitas dan Rentabilitas Terhadap Harga Saham Pada Perusahaan Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Glistin Azuma Siregar; Husni Mubarak
Jurnal Riset AKuntansi dan Bisnis Vol 23, No 1 (2023): Maret
Publisher : Jurnal Riset Akuntansi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/14495

Abstract

The purpose of this study was to determine the effect of Current Ratio, Return On Assets and Return On Equity simultaneously on Stock Prices in Food and Beverage Companies Listed on the Indonesia Stock Exchange. This study uses data from the financial statements of food and beverage companies listed on the Indonesia Stock Exchange for 2016 – 2020. Data analysis uses Multiple Linear Regression Tests, hypothesis testing uses the coefficient of determination test (R2), partial test (t-test) and simultaneous test ( F-test) while data processing uses SPSS 22.0. The results of this study indicate that the Current Ratio, Return On Assets and Return On Equity simultaneously influence the stock prices of Food and Beverage Companies listed on the Indonesia Stock Exchange in 2016-2020, while the partial test results show that the current ratio has a negative and insignificant effect on stock prices while return on assets and return on equity have no effect and are not significant on stock prices at Food and Beverage Companies listed on the Indonesia Stock Exchange in 2016-2020
DIGITAL MARKETING STRATEGY DESIGN IN INCREASING SALES VOLUME AT MSME CHIPS ALJANNAH Miftahul Zannah; Husni Mubarak
Jurnal Ekonomi Vol. 12 No. 3 (2023): Jurnal Ekonomi, 2023, September
Publisher : SEAN Institute

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Abstract

Micro, Small and Medium Enterprises (MSMEs) is one of the activities that increase growth, movement, and economic development. Economic development in Indonesia is one important part with the aim of improving the welfare of society. This study aims to how the design of Digital marketing strategies in increasing sales Volume at MSMEs chips Aljannah. Marketing strategy undertaken by SMEs chips Aljannah marketing mix marketing mix strategy is 7P. The method of data analysis in the study is qualitative research with descriptive methods by conducting interviews and observations as primary data and documentation as secondary data. The results of this study show that MSMEs chips Aljannah still apply traditional marketing without any specific marketing strategy and has not involved the role of digital marketing in making sales, digital marketing strategy design that has been prepared is expected to increase sales volume, brand image and expand the reach of consumers MSMEs chips Aljannah. The use of social media is very helpful for Aljannah chips MSMEs in marketing.
Pengaruh Promosi dan Fasilitas terhadap Kepuasan Pengunjung pada Monaco Park Kabupaten Deli Serdang Sasnita Simbolon; Riandani Rezki Prana; Husni Mubarak
Journal of Management and Economics Research Vol 1 No 1 (2022): Desember 2022
Publisher : Graha Mitra Edukasi

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Abstract

The purpose of this Research was to know how much influence promotions and facilities on satisfaction of visitor at Monaco park in Kabupaten Deli Serdang. The research sample were 90 people whose research was conducted from May to June 2019, Sampling used accidental sampling (sample accidental meet), which was the sample by taking samples to anyone who was in a place or chance to meet as a sample that was deemed suitable as a data source. Data analysis used multiple linear regression, hypothesis testing used test coefficient of determination (R2), simultaneous test (F test), partial test (t test), while processing data used SPSS 16. The results showed that promotion and facilities were able to explain their existence to the variable visitor satisfaction, besides that, simultaneously the promotion variables and facilities have a positive and significant effect on visitor satisfaction. While partially promotion variable has not affect visitor satisfaction, while partially facility variables have a positive and significant effect on visitor satisfaction at Monaco park in Kabupaten Deli Serdang
Co-Authors Ana Karlina Dede Ariyanto Desi Syahrani Dinda Febrina Pakpahan Glistin Azuma Siregar Lukas Todo Panggabean Melwinda Laia Miftahul Zannah Riandani Rezki Prana Ririn Selvia Purba Sasnita Simbolon Tanti Sudiarti Vira Soraya