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All Journal Jurnal Mirai Management Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Journal of Economic, Management, Accounting and Technology (JEMATech) EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management Aptisi Transactions on Management Jurnal Riset Bisnis dan Manajemen Jurnal Ilmiah Wahana Pendidikan INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Jurnal Pengabdian Pada Masyarakat Innovative: Journal Of Social Science Research
Kusmayadi, Odang
Universitas Singapebangsa Karawang
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Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Telekomsel di Kabupaten Karawang Villy, Villy; Kusmayadi, Odang
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 25 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10437401

Abstract

This study aims to examine and analyze product quality and promotion on purchasing decisions for Telkomsel products in Karawang regency. The survey in this study was conducted at the Grapari Outlet, Karawang Regency. The data used in this study is primary data obtained from the results of distributing questionnaires to Telkomsel provider users. The method used in this research is quantitative with a descriptive and verification approach. The samples used were 375 samples and 5,987 populations which were taken using the nonprobability sampling method with the accidental sampling technique. The analysis technique used in this study is Scale Range Analysis and Path Analysis using the Succesive Interval Method (MSI) and SPSS 26 Software. The results of the research that has been conducted show that partially product quality has a significant effect on purchasing decisions, promotion has a significant effect on Purchasing Decisions. Simultaneously Product Quality and Promotion affect Purchase Decisions
Peran Manajemen Sumber Daya Manusia Dalam Keselarasan Hubungan Industrial di PT Mushroom Indonesia Sejahtera Indah, Hikmah Nur; Kusmayadi, Odang
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.7251

Abstract

Dalam hubungan industrial, karyawan memandang pekerjaan mereka sebagai sarana untuk mencapai dan mendukung tujuan dan persyaratan pekerjaan mereka. Sebaliknya, karyawan dikelola oleh departemen sumber daya manusia di dalam bisnis yang berfungsi sebagai tulang punggung bisnis tanpa adanya hubungan industrial yang optimal. Tujuan dari penelitian ini adalah untuk mengetahui praktik manajemen sumber daya manusia dalam menggabungkan kemitraan industri dan komersial di PT. Mushroom Indonesia Sejahtera Cirebon. Hal ini disebabkan oleh kurangnya perhatian pada hub industri yang mempengaruhi tim manajemen dan karyawan secara individu. Penelitian ini menggunakan metodologi kualitatif. Data dalam analisis ini terdiri dari data primer dan data sekunder. Data primer diperoleh dari hasil wawancara terbuka dengan pihak-pihak terkait (MSDM di perusahaan), data sekunder dari Perjanjian Kerja dan beberapa dokumen lain yang mengikat secara hukum. Temuan penelitian menunjukkan bahwa manajemen (Bipartit) saling bekerjasama dalam membina hubungan industrial. Hal ini dilakukan melalui penanganan dan penyelesaian keluhan karyawan.
Pengaruh Pelatihan, Gaya Kepemimpinan, Dan Beban Kerja Terhadap Produktivitas Kerja Karyawan Oktaviani, Alia; Odang Kusmayadi
Primanomics : Jurnal Ekonomi & Bisnis Vol. 23 No. 3 (2025): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v23i3.3685

Abstract

In an era of increasingly fierce global competition, enhancing employee work productivity has become a crucial factor determining an organization's success in achieving its goals. Employee productivity is influenced by various complex and interrelated factors, including the training provided, leadership style applied, and workload imposed. This study aims to comprehensively analyze the influence of these three factors on employee work productivity. Using a systematic literature review (SLR) approach, this study examined various scientific journals discussing the relationship between training, leadership, and workload on employee productivity. The literature search process was conducted through several leading journal databases such as Scopus, Science Direct, Google Scholar, JSTOR, and Emerald Insight using specific keywords related to research variables. The analysis results show that effective training programs significantly improve employee skills and competencies, enabling them to complete tasks more effectively and efficiently. Training is not limited to conventional technical skills but also includes digital literacy and adaptability to evolving technologies. Appropriate leadership styles, particularly transformational and participatory, have been proven to increase employee motivation and job satisfaction, ultimately positively impacting productivity. Leaders who can inspire, motivate, and empower employees tend to create a conducive work environment where employees feel valued and motivated to deliver their best performance. Optimal workload management contributes to maintaining work-life balance and reducing stress, with the relationship between workload and performance not necessarily linear and simple, but involving complex psychological processes. These findings confirm that these three factors have a significant influence on employee work productivity, both individually and simultaneously. In the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) era and digital transformation, the interaction between these three factors becomes increasingly important to consider in creating organizational resilience. The dimension of organizational culture is also an important moderating factor in the relationship between training, leadership style, workload, and productivity. The practical implication of this research is the need for organizations to adopt a more integrated and contextual approach to improving employee work productivity, by designing strategic policies that align training programs, leadership development, and workload management within a cohesive organizational cultural framework to optimize human resource performance.
Brand Ambassador and Brand Personality on Decision to Purchase Nature Republic in Karawang Pebriyanti, Evi; Kusmayadi, Odang
APTISI Transactions on Management (ATM) Vol 6 No 1 (2022): ATM (APTISI Transactions on Management: January)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v6i1.1565

Abstract

Cosmetics have become a necessity for society, especially women. The country that is currently famous for its cosmetic products is South Korea. The famous Korean cosmetic product in Indonesia is Nature Republic. In 2019, Nature republic's sales experienced a very drastic decline. Strategies that can be used to increase sales are Brand Ambassador and Brand Personality. The method used in this research is quantitative research methods. This research uses descriptive research with a quantitative approach. A sample of 270 respondents. The sampling technique used was stratifed sampling. The results showed that Brand Ambassador and Brand Personality had a strong enough correlation, namely 48.8%, partially Brand Ambassador to purchasing decisions had an effect of 7.6%, partially Brand Personality on purchasing decisions had an effect of 54.9% and simultaneously Brand Ambassador and Brand Personality for Purchase Decision by 62.5%. Meanwhile, 37.5% was influenced by other variables which were not researched. There is a Partial Influence of Brand Personality (X2) on Purchase Decisions (Y) for Korean Nature Republic Cosmetics Users in Karawang Regency of 0.549 or 54.9%. This shows that Brand Personality (X2) contributes or has a positive effect on Purchasing Decisions (Y). The simultaneous influence of Brand Ambassador (X1) and Brand Personality (X2) on Purchase Decisions (Y) of Korean Nature Republic Cosmetics Users in Karawang Regency is 0.625 or 62%, while the remaining 37.5% is influenced by variables not studied. This shows that Brand Ambassador (X1) and Brand Personality (X2) together have an influence on the Company's Purchasing Decision (Y). Korean Cosmetics User Nature Republic in Karawang Regency.
Pengaruh Kualitas Produk Dan Promosi Terhadap Keputusan Pembelian Produk Telekomsel Di Kabupaten Karawang Villy, Villy; Kusmayadi, Odang
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 24 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10441191

Abstract

This study aims to examine and analyze product quality and promotion on purchasing decisions for Telkomsel products in Karawang regency. The survey in this study was conducted at the Grapari Outlet, Karawang Regency. The data used in this study is primary data obtained from the results of distributing questionnaires to Telkomsel provider users. The method used in this research is quantitative with a descriptive and verification approach. The samples used were 375 samples and 5,987 populations which were taken using the nonprobability sampling method with the accidental sampling technique. The analysis technique used in this study is Scale Range Analysis and Path Analysis using the Succesive Interval Method (MSI) and SPSS 26 Software. The results of the research that has been conducted show that partially product quality has a significant effect on purchasing decisions, promotion has a significant effect on Purchasing Decisions. Simultaneously Product Quality and Promotion affect Purchase Decisions
Co-Authors Agus Sopiyan Andri Tri Nugroho Ari Gusman Assyifa Mulandar Dede Jajang Suyaman Deliza Rahmadona Andera Dhina Osiska Elok Faiqoh Esa Miftakhul Ullumia Fadiah Permatasari Ila Karmila Indah, Hikmah Nur Indrie Noor Aini Indrie Noor Aini Kiki Nia sania Effendi Kiki Nia Siana Nita Septia Oktaviani, Alia Pebriyanti, Evi Pipit Muplihah Priska Febiola Sekaryahya Rendy Fajar Sanusi Riska Hoeratunisa Villy, Villy Vira Rizky Septiani Yuliani Yuliani