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All Journal DIKSI Litera Lingua Cultura LingTera Journal of Language and Literature Journal of English Language Teaching and Linguistics Jurnal Abdi Insani Widyaparwa Studies in English Language and Education Jurnal bahasa, sastra, seni, dan pengajarannya

Emi Nursanti

Universitas Negeri Yogyakarta

Author-ID : 335647

Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Other

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IDENTIFIKASI KESALAHAN TERHADAP HASIL TERJEMAHAN MESIN BAHASA INGGRIS KE BAHASA JAWA: KAJIAN SEMANTIK Meilawati, Avi; Nursanti, Emi
Diksi Vol. 26 No. 2: DIKSI SEPTEMBER 2018
Publisher : Fakultas Bahasa, Seni, dan Budaya, Universitas Negeri Yogyakarta

Abstract (Title: Identification of Errors on English Engineering Translation Results to Java Language: Semantic Study). This study uses linguistic principles to study the results of English to Javanese translations using an online translation engine. In particular, this study aims to identify translation errors and study them from a semantic perspective. Data is obtained by entering ten thousand samples of English sentences into the Google Translator translation engine which are then analyzed qualitatively. Analysis is focused on the level of words and phrases. The results of the study show four main problems in the semantic domain, namely the absence of lexicons, the inaccuracy of lexicons, word ambiguity, and idiom phrases. Suggestions were given to improve the quality of Javanese language SMT from a linguistic perspective, related to quantity, coverage, and quality of corporate data.Keywords: semantics, machine translator, Javanese, English, linguistics

COVID-19 Conceptual Metaphors in Indonesian Newspapers Nursanti, Emi; Andriyanti, Erna; Wijaya, Ikha Adhi
Journal of Language and Literature Vol 24, No 1 (2024): April
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/joll.v24i1.7855

Conceptual metaphor plays a significant role in everyday communication as it is a fundamental aspect of the human mind and conceptualization. It reflects people’s ways of thinking in responding to a phenomenon or event. To describe how online media in Indonesian report the COVID-19 pandemic metaphorically, the study would explain 1) the mapping of conceptual metaphors related to COVID-19, and 2) their cognitive functions or ways of thinking about COVID-19. This qualitative study analyzed metaphorical lexical units in three online newspapers in Bahasa Indonesia with local and national coverage: Kompas, Jawa Pos, and Kedaulatan Rakyat. The Metaphor Identification Procedure (MIP) was used in the data collection process and Conceptual Metaphor Theory (CMT) was used to analyze the data. The study found that Indonesians are rich in lexical items as source domains to conceptualize things related to the COVID-19 pandemic. The prominent source domains, inter alia, are WARFARE, DESTRUCTIVE FORCE, COLOR SPECTRUM, and MOVEMENT. The conceptual metaphors illustrate how people feel, act, and think about COVID-19. The dominance of lexical items in WARFAFE and DESTRUCTIVE FORCE categories implies that the metaphors were used to raise people’s awareness that they were in a difficult situation and needed to fight the virus together.

Mood structures and their functions to reveal white's dominance: A critical discourse analysis in Doris Lessing's The Grass is Singing Nursanti, Emi
LingTera Vol. 9 No. 1 (2022)
Publisher : Department of Applied Linguistics, FBSB, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lt.v9i1.49131

This discourse study aims to analyze the structure and function of the modes in the speech of the characters in The Grass is Singing concerning white domination over black people. This is a qualitative study with a critical discourse analysis approach. The findings conform Fairclough's theory (1989) that the mood structure, whether declarative, interrogative, or imperative, can show the speaker's dominance and power. In the declarative mode, the speaker or the person giving the information tends to be in a higher position than the interlocutor. In the interrogative and imperative modes, the person who asks for both information and action from the interlocutor is generally more dominant. These findings reveal that white people consider their group to be superior to black people even though within the white group itself a social class division exists where those who are more successful will be more powerful than people who are struggling economically.

Linguistic realization of marketing strategies in food discourse: a pragmatic study on Instagram account Sudartinah, Titik; Nursanti, Emi; Arrum, Regita Sekar
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya
Publisher : citeus

Show Abstract | Download Original | Original Source | Check in Google Scholar

In today's digital era, speech acts are not only realized through face-to-face communication but also manifested in online interaction. One of the prominent platforms where online interaction occurs is Instagram. Nowadays, Instagram functions not only as a medium for sharing personal moments but also as a powerful business tool for promotion. This study examines (1) the types of speech acts employed in the @voilajogja culinary Instagram account and (2) how these acts manifest marketing strategies in food discourse. The study applies Searle's (1979) speech act theory and Kotler and Keller's (2021) marketing management framework within a mixed-method design. The analysis focuses on captions posted during the Ramadan period (March 1–31, 2025). The findings reveal that representative speech acts are the most salient (94.3%), functioning to inform users about restaurant locations, operating hours, and recommended menu items. Commissive acts (42.9%) appear in the form of promotional promises such as buy 5 get 1 free, 50% discounts for children under 12 years old. Directive acts (25.7%) encourage followers to make reservations or order specific dishes. Expressive acts (28.6%) convey positive evaluations and admiration for the food and ambiance. Notably, declarative acts are absent aligning with Instagram's informal and promotional nature. Drawing on Kotler and Keller's (2021) marketing communication framework, these linguistic patterns represent the integration of informative, persuasive, and emotional strategies to attract and engage consumers. Overall, the findings suggest that food promotion on Instagram functions not only as a digital marketing practice but also as a site of pragmatic interaction where marketing strategies are linguistically realized.

OPTIMALISASI PEMASARAN PRODUK UMKM GERABAH MELIKAN MELALUI PELATIHAN DIGITAL MARKETING Astuti, Purwaningtyas Dwi; Widyastuti, Susana; Nursanti, Emi; Sudartinah, Titik; Andriyanti, Erna
Jurnal Abdi Insani Vol 13 No 1 (2026): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v13i1.3513

The development of digital technology requires MSMe players, such as pottery craftsmen, to adapt modern marketing strategies in order to increase competitiveness and market reach. To address this need, the English Literature Study Program Team at UNY carried out a Community Service (PkM) activity to improve digital marketing skills for pottery craftsmen in Melikan Village, Wedi District, Klaten. The activity focused on training in product photography and videography using smartphones, content editing via Canva, utilizing WhatsApp Business, and creating landing pages. The training was conducted using two approaches: (1) experiential learning, where participants were guided to directly apply what they learned, and (2) remote mentoring as a means of consultation and assistance for independent practice. The training outcomes, evaluated through direct observation and questionnaires, showed a significant improvement in participants' understanding and skills in managing digital content as a promotional medium for pottery. Participants found the program highly beneficial, and all expressed a desire for similar follow-up training. This program not only encourages digital independence among artisans in managing product promotions more professionally but also expands the online marketing reach of pottery artisans' products.

Modern Javanese directives: Balancing clarity and politeness in a high-context society Nursanti, Emi; Suhandano, Suhandano; Sulistyowati, Sulistyowati
Diksi Vol. 34 No. 1: DIKSI (MARCH 2026)
Publisher : Fakultas Bahasa, Seni, dan Budaya, Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/diksi.v34i1.92210

Javanese culture is widely characterized as a high-context society that prioritizes indirect communication to maintain social harmony. This study empirically tests this long-held assumption by examining the pragmatic structure of directive speech acts in contemporary data. Data were drawn from twenty short films produced by the Provincial Government of the Special Region of Yogyakarta and analyzed using a qualitative-dominant mixed-methods approach. Contrary to the classical paradigm, the analysis reveals a prevalent use of head act-oriented structures, indicating a preference for direct communication. This directness is frequently strategically combined with mitigating adjuncts, while the use of aggravating adjuncts is rare. Furthermore, a tendency toward simple pragmatic structures highlights a cultural emphasis on clarity and efficiency. These findings challenge the notion that indirectness is a necessary component of politeness. Instead, they suggest that in modern Javanese communication, directness and politeness operate as complementary, rather than contradictory, goals. Concise and direct utterances are not inherently impolite but are interpreted within the governing sociocultural and hierarchical context. This finding also indicates a sociolinguistic shift towards more direct and effective communication due to modernization.

Co-Authors Asruddin Barori Tou Avi Meilawati Erna Andriyanti Ikha Adhi Wijaya Nan Wang Paulus Kurnianta Purwaningtyas Dwi Astuti Regita Sekar Arrum Salsabila, Unik Hanifah Suhandano Suhandano Sulistyowati Sulistyowati Suroso Suroso Susana Widyastuti Titik Sudartinah

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