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All Journal Elkom: Jurnal Elektronika dan Komputer JUTEI (Jurnal Terapan Teknologi Informasi) Journal of Information System, Applied, Management, Accounting and Research Community Empowerment Jurnal INFOTEL Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Beta Estri Adiana
Universitas Gadjah Mada, Yogyakarta
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Public Health Social Sciences

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ANALISIS SEGMENTASI PELANGGAN MENGGUNAKAN KOMBINASI RFM MODEL DAN TEKNIK CLUSTERING Beta Estri Adiana; Indah Soesanti; Adhistya Erna Permanasari
Jurnal Terapan Teknologi Informasi Vol 2 No 1 (2018): Jurnal Terapan Teknologi Informasi
Publisher : Fakultas Teknologi Informasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (873.652 KB) | DOI: 10.21460/jutei.2018.21.76

Abstract

Intisari – Persaingan yang ketat di bidang bisnis memotivasi sebuah usaha kecil dan menengah (UKM) untuk mengelola pelayanan terhadap konsumen tetap (pelanggan) secara maksimal. Meningkatkan kesetiaan pelanggan dengan mengelompokkan pelanggan menjadi beberapa kelompok dan menentukan strategi pemasaran yang tepat dan efektif untuk setiap kelompok. Segmentasi pelanggan dapat dilakukan melalui pendekatan data mining dengan metode clustering. Tujuan utamanya segmentasi pelanggan dan mengukur kesetiaan mereka terhadap sebuah produk UKM. Dengan menggunakan metode CRISP-DM yang terdiri dari enam fase, yakni pemahaman bisnis (business understanding), pemahaman data (data understanding), persiapan data (data preparation), pemodelan (modelling), evaluasi (evaluation), dan penerapan (deployment). Algoritma K-means digunakan untuk pembentukan klaster dan RapidMiner sebagai tool yang digunakan untuk mengevaluasi klaster-klaster yang terbentuk. Pembentukan klaster didasarkan pada analisa RFM ( Recency, Frequency, dan Monetary). Davies Bouldin Index (DBI) digunakan untuk menemukan jumlah cluster (k) yang optimal. Hasilnya kelompok pelanggan yang terbentuk ada tiga kelompok dengan kelompok pertama berjumlah 30 pelanggan masuk dalam kategori typical customer, kelompok kedua terdapat 8 pelanggan yang masuk dalam kategori superstar dan kelompok ketiga berjumlah 89 pelanggan pada kategori dormant customer.
PEMANFAATAN SAAS UNTUK STRATEGI PEMASARAN DIGITAL PADA UMKM: STUDI KASUS CV GEMILANG KENCANA Adiana, Beta Estri; Mareta, Affix
Journal of Information System, Applied, Management, Accounting and Research Vol 9 No 3 (2025): JISAMAR (Journal of Information System, Applied, Management, Accounting and Resea
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/jisamar.v9i3.1942

Abstract

This research aims to analyze the utilization of Canva as a Software as a Service (SaaS) platform in supporting digital marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). A case study was conducted on CV Gemilang Kencana, a traditional food-processing MSME based in Wonosobo Regency. The research employed a qualitative descriptive method using data collection techniques such as direct observation of Instagram content, semi-structured interviews with the business owner, and documentation of visual promotional materials. The findings reveal that Canva accelerates the content design process, maintains brand visual consistency, and enhances audience engagement. One post designed using Canva reached up to 1,562 accounts and gained 1,900 impressions, with more than 60% coming from non-followers. Moreover, visual strategies such as customer testimonials and local tourism narratives effectively foster emotional connections with consumers. However, limitations such as restricted features in the free version and low design literacy remain challenges. Overall, Canva proves to be a strategic tool for efficient and effective digital branding among MSMEs.
Digital literacy training for female employees at CV Gemilang Kencana Adiana, Beta Estri; Mareta, Affix; Fathony, Ikhwan Alfath Nurul; Wardhani, Olivia
Community Empowerment Vol 10 No 6 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.13520

Abstract

CV Gemilang Kencana, a Micro, Small, and Medium-sized Enterprise (MSME) in the food and beverage processing sector in Wonosobo Regency, faces challenges in leveraging digital technology due to low digital literacy among its employees, particularly women. This community service initiative aimed to enhance the digital literacy skills of female employees through training that covered basic technology introduction, productivity application usage, and the utilization of social media for product marketing. The implementation method involved preparation, training delivery, and evaluation stages. The training results demonstrated a significant improvement in participants' digital understanding and skills, with the average pre-test score of 46.5% increasing to 81% post-training. Active participants were able to independently utilize social media for product marketing and contributed to improved operational efficiency and MSME competitiveness. This training proved effective in empowering women and supporting digital transformation within the MSME sector, while also enhancing participants' capabilities in navigating the increasingly digitalized era.
Fuzzy Logic-Based Aquaculture Climate Control System Design On A Fishpond Wicaksono, Damar; Mareta, Affix; Adiana, Beta Estri; Salim, D Jayus Nor
JURNAL INFOTEL Vol 17 No 2 (2025): May
Publisher : LPPM INSTITUT TEKNOLOGI TELKOM PURWOKERTO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/infotel.v17i2.1152

Abstract

One important key to determining water quality as a habitat for live fish is the climate of the water. A good water climate in aquaculture is needed by aquatic animals to survive, such as fish and other aquatic organisms. To maintain it, it can be controlled by the aeration rate and monitoring the amount of water by microcontroller. Monitoring water quality and maintaining the amount of water activity at a certain volume is necessary by farmers to get good harvests. Fish Farmers typically rely on irrigation and rain, which cause the aquatic climate to change. Therefore, this research proposed to design a system to maintain the water climate and amount of water so that they remain in accordance with the levels required by fish. In general, a water climate control system using Mamdani fuzzy logic control has been implemented, which is used to manipulate output equipment in the form of aeration speed based on water climate parameters as the input. This system will also automatically control to drain or refill water if needed by water pump. This system consists of materials, components, and sensors to get the data. A pond-type aquarium is used as a simple test. As a method to make this happen, fuzzy logic is used based on the available input and categorizes it into several criteria, then provides knowledge-based principles, inference mechanisms, and the defuzzification phase. The test results showed success in controlling the water climate quality and the maintain amount of water, with success rate at 88,89% and 91,67%. This shows that the proposed system has worked effectively to control climate water quality and maintain the amount of available water.
Optimisasi Whisper Speech-to-Text Bahasa Indonesia dengan Hybrid Cloud dan Multi-Engine Ikhwan Alfath Nurul Fathony; Affix Mareta; Beta Estri Adiana; Olivia Wardhani; Dimas Ardiansyah Halim
Elkom: Jurnal Elektronika dan Komputer Vol. 18 No. 1 (2025): Juli : Jurnal Elektronika dan Komputer
Publisher : STEKOM PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/5n2d3s08

Abstract

Automatic Speech Recognition (ASR) for the Indonesian language faces significant challenges due to high Word Error Rate (WER), especially when using pre-trained models without fine-tuning. This study develops an optimized ASR system using a hybrid cloud architecture that integrates the Faster-Whisper large-v3 engine with advanced audio preprocessing techniques. The system adopts a distributed architecture, with Google Colab (Tesla T4, 15GB VRAM) as the GPU server and Ubuntu 22.04 LTS (8 core, 32GB RAM) as the client. Evaluation was conducted on five Indonesian audio samples covering formal news, informal conversations, and long-duration recordings. The system achieved an 80% success rate in processing, with WER ranging from 27.69% (formal news) to 645.16% (informal conversations). Resource utilization was also efficient, with 21.3% GPU usage and 35.4% RAM usage. Processing time remained stable for normal-sized files but experienced timeouts on large files (>50MB). The results indicate that hybrid cloud architecture is feasible for distributed ASR processing in Indonesian, with several areas still open for optimization toward production deployment.
Strategi Penekanan Tingginya Tingkat Anak Tidak Sekolah: Studi Kasus Desa Lebak, Kecamatan Grabag Edwin Nurjaman; Dita Nur Kholifah Asilla; Eko Suherli; Latifah Furhatus Shalihah; Muhammad Ulin Nuha; Nur Azizah Chaeningrum; Yulius Prasetyo Herlambang; Rofika Adelia; Ataka Akhsya Sadat; Sekar Larasati; Beta Estri Adiana
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 5 (2025): September: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i5.2237

Abstract

The problem of Out-of-School Children (OSC) in Lebak Village, Grabag Subdistrict, Magelang Regency, represents a complex educational issue that requires appropriate handling strategies. This study aims to analyze the factors influencing the high number of OSC while evaluating the strategies implemented by Universitas Tidar students through the Community Service Program (KKN) in addressing this challenge. The findings reveal three main causes of OSC: zoning, learning motivation, and local culture. The zoning factor is related to limited access to public schools due to distance, while low learning motivation emerges from the lack of family support. Cultural factors are reflected in parents’ tendency to prioritize religious education in traditional Islamic boarding schools that do not follow a formal curriculum, which results in children not receiving general education diplomas. The strategies applied by KKN students included socialization about the importance of education to both students and parents, installing learning schedule banners to build study discipline, and providing direct mentoring for children at risk of becoming OSC. This approach highlights the importance of collaboration among families, schools, communities, and the government in creating a supportive environment for children’s education. The outcomes of the program show an increase in community awareness regarding the importance of formal education and the emergence of renewed motivation among children to continue schooling. Thus, it can be concluded that the KKN strategies contributed positively to reducing the number of OSC and can serve as a sustainable model of community empowerment in the field of education.
Dissemination of agricultural technology as an innovation for modern agricultural transformation in Lebak Village, Grabag Adiana, Beta Estri; Laili, Muhammad Akmal Nisfa; Ramadhan, Aditya Wahyu; Fisabilillah, Safira Nisa; Fatikasari, Amelia; Najwa, Amanda Fitria; Malinda, Indah Putri; Fakhruriza, Fakhruriza; Rahmatillah, Putri Kaifa; Alkautsar, Zidane Ilman; Prasetiyo, Agung
Community Empowerment Vol 10 No 9 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.14579

Abstract

Agriculture is a vital sector that plays a role in fulfilling food needs, economic development, and community welfare, particularly in rural areas. However, most farmers in Lebak Village, Grabag District, Magelang Regency, still rely on conventional methods that are inefficient and do not yet utilize modern agricultural technology. This community service activity aims to enhance farmers' understanding and skills related to appropriate technology, specifically a sensor-based automatic soil moisture irrigation system, a portable soil pH meter, and a circle model seed planting pattern. The method employed in this activity was the socialization of appropriate technology. The results show a significant improvement, with the average understanding score increasing by 91%, 85% of farmers being able to operate the pH meter, water use efficiency rising by 28%, and corn planting time becoming 44% faster. These outcomes prove that participatory socialization based on direct practice is effective in boosting farmers' capacity, both cognitively and technically. This activity is expected to serve as a model for strengthening the adoption of modern agriculture based on adaptive, productive, and sustainable precision technology at the village level.
Co-Authors Adhistya Erna Permanasari Agung Prasetiyo Alkautsar, Zidane Ilman Ataka Akhsya Sadat D Jayus Nor Salim Damar Wicaksono Dita Nur Kholifah Asilla Edwin Nurjaman Eko Suherli Fakhruriza, Fakhruriza Fatikasari, Amelia Fisabilillah, Safira Nisa Halim, Dimas Ardiansyah Ikhwan Alfath Nurul Fathony Indah Soesanti Laili, Muhammad Akmal Nisfa Latifah Furhatus Shalihah Malinda, Indah Putri Mareta, Affix Muhammad Ulin Nuha Najwa, Amanda Fitria Nur Azizah Chaeningrum Olivia Wardhani Rahmatillah, Putri Kaifa Ramadhan, Aditya Wahyu Rofika Adelia Sekar Larasati Wardhani, Olivia Yulius Prasetyo Herlambang