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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Orbith : Majalah Ilmiah Pengembangan Rekayasa dan Sosial Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Informatika dan Rekayasa Perangkat Lunak Abdimasku : Jurnal Pengabdian Masyarakat Journal of Management and Entrepreneurship Research Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Serat Acitya Jurnal Ekonomi dan Bisnis Journal of Ekonomics, Finance, and Management Studies
Imam Nuryanto
Fakultas Ekonomi dan Bisnis
Religion Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Library & Information Science Social Sciences

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Eksplorasi Strategi Pemasaran Honda Vario Dalam Meningkatkan Keputusan Pembelian Warga Kota Semarang Kurniawan, Diky; Putra, Febrianur Ibnu Fitroh Sukono; Nuryanto, Imam; Setiawan, Aries
Serat Acitya Vol. 14 No. 1 (2025): April:Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/41frg049

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak dari brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor matic Honda di kota Semarang. Metode yang digunakan dalam penelitian ini adalah teknik statistik dengan populasi yang terdiri dari 168 konsumen Honda Vario di Semarang. Partisipan dalam penelitian ini adalah warga Semarang yang telah membeli produk Honda Vario. Pengambilan sampel dilakukan dengan metode purposive sampling. Untuk menganalisis data, digunakan uji statistik, uji asumsi klasik, dan uji regresi linear. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor Honda Vario di Semarang. Hasil penelitian menunjukkan bahwa brand image, kepercayaan merek, dan kualitas produk memberikan pengaruh positif yang signifikan terhadap keputusan pembelian. Ketiga variabel bebas  brand image, kepercayaan merek, dan kualitas produk secara nyata bersamaan mempengaruhi Keputusan pembelian Honda Vario oleh warga kota Semarang.
Pengaruh Korean Wave, Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Skincare Azarine Fitriyani, Anggi; Nuryanto, Imam
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6821

Abstract

Purchasing decisions are the final step through consideration of factors that drive consumers to buy products. The purpose of this study is to examine the influence of several focused factors, namely the Korean wave, brand ambassador and brand image on purchasing decisions for Azarine’s products. This study uses quantitative methods. Data collection techniques by distributing questionnaires online and offline with a sample of 100 respondents. The analysis technique uses SmartPLS 4.0 with the results of the study showing that the Korean wave does not have a significant influence on purchasing decisions, brand ambassadors have a significant influence on purchasing decisions and brand image has a significant influence on purchasing decisions. Keywords: korean wave, brand ambassador, brand image, purchase decision
Implementasi Profile Matching pada Sistem Pendukung Keputusan Seleksi Peserta Tenda Kewirausahaan Setiawan, Aries; Nuryanto, Imam; Mintorini, Ery; Hidajat, Moch. Sjamsul; Farida, Ida; Widjajanto, Budi; Prasetya, Jaka; Lewa, Andi Hallang; Karmila, Karmila
Jurnal Informatika dan Rekayasa Perangkat Lunak Vol. 6 No. 2 (2024): September
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the programs from the Entrepreneurship Unit is the entrepreneurial tent participant program. In the manual assessment process, participant selection is only based on the type of entrepreneurial product that will be offered. However, this does not get maximum selection results because if the existing selection only uses one variable component and the assessment tends to contain elements that have no potential. One decision making method that has weight in its calculations is profile matching. Profile matching works by assigning a standard value to each variable and a weighted value is also assigned to the variable. Next, look for differences in participant scores and standard scores for each variable. The ranking results resulting from profile matching are a combination of several variables with different weight levels. Therefore, in assessing the selection of entrepreneurial tent participants, it is best to use the existing calculation pattern using the profile matching method. The weight of each variable is determined by the decision maker, in this case the head of Entrepreneurship. With different percentage weight values ​​for each variable, it will provide assessment results that are in accordance with the level of competency of the entrepreneurial tent selection participants.
Spiritual Innovation Capability as a Mediator in Market Orientation and Marketing Performance Nuryanto, Imam; Dirgantara, I Made Bayu
Journal of Management and Entrepreneurship Research Vol. 6 No. 2 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.6.06.2-67

Abstract

Objective: This study aims to investigate the mediating role of spiritual innovation capability (SIC) in the relationship between market orientation (MO) and marketing performance (MP) within religious small and medium-sized enterprises (SMEs). Research Design & Methods: A quantitative research approach was employed, utilizing purposive sampling to select 245 owners and managers of religious SMEs located across Java, Indonesia. Data were gathered through structured questionnaires and analyzed using Structural Equation Modelling with Partial Least Squares (SEM-PLS) to examine the relationships among MO, SIC, and MP. Findings: The analysis revealed that higher market orientation significantly enhances spiritual innovation capability, which in turn positively influences marketing performance. SIC serves as a crucial mediator, demonstrating that religious SMEs achieve competitive advantages by embedding spiritual values into their innovation processes, thereby fostering customer loyalty and market differentiation. Implications and Recommendations: Managers in religious SMEs are encouraged to strengthen their market orientation and integrate spiritual innovation into their strategic planning to boost competitiveness. Additionally, policymakers should advocate for value-based innovation initiatives to support the sustainable growth of religious SMEs. Contribution & Value Added: This research contributes to academic literature by introducing spiritual innovation capability as a novel determinant of marketing performance in religious SMEs. It also extends the Resource Advantage Theory of Competition (RATOC) by emphasizing the pivotal role of spiritual values in driving business success.
KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG Caesar, Jovanda; Hariyadi, Guruh Taufan; Nuryanto, Imam; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/fq6h4z68

Abstract

This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market
Edukasi Bagi Mahasiswa Pengelolaan Perhotelan Tentang Pemilihan Supplier Bahan Makanan Hotel Setiawan, Aries; Prawitasari, Dian; Andika, Arditya Dian; Nuryanto, Imam; Aminah Rizkia Puspita Sari, Raden Ayu; Ratnawati, Juli; Setiarso, Ichwan; Suharnawi, Suharnawi
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 2 (2025): MEI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i2.3023

Abstract

Salah satu jenis penginapan yang permintaannya sangat meningkat adalah hotel, bertumbuhnya permintaan terhadap jasa penginapan salah satunya dilatar belakangi karena meningkatnya industri pariwisata. Untuk meningkatkan permintaan tamu maka dari sisi layanan makanan untuk tamu hotel, banyak faktor juga yang membutuhkan perhatian seperti kualitas bahan makanan yang berpengaruh pada cita rasa yang dihasilkan. Untuk mendapatkan komoditi bahan makanan yang bagus maka pihak hotel perlu memilih suplier yang mampu diberikan kepercayaan dalam memasok bahan makanan. Untuk mendapatkan komoditi bahan makanan yang bagus maka pihak hotel perlu memilih suplier yang mampu diberikan kepercayaan dalam memasok bahan makanan. Program edukasi ini bertujuan untuk memberikan bekal pengetahuan bagi para mahasiswa dalam bertindak melalui proses pengambilan keputusan pemilihan supplier. Pengambilan keputusan tentang pemilihan supplier dari sejumlah variabel dengan metode simple additive weigting mampu menciptakan hasil keputusan yang obyektif. Peningkatan pengetahuan melalui  edukasi mampu memberikan informasi yang lebih yang tidak diperoleh dalam perkuliahan.
Upaya Brand Salience untuk Mendorong Terjadinya Brand Resonance Hariyadi, Guruh Taufan; Nuryanto, Imam; Wijaya, Michaela Pratiwi
Jurnal Penelitian Ekonomi dan Bisnis Vol. 5 No. 1 (2020): March 2020
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v5i1.3280

Abstract

This study aims to examine an integrated model of brand salience, perceived quality, buying decision, brand feeling, and brand resonance to the readers of Suara Merdeka Newspaper in Semarang. The sample of this study was 135 readers of Suara Merdeka Newspaper in Semarang. Exogenous and endogenous measurements have been approved using confirmatory analysis. Furthermore, it is analyzed with the Structural Equation Model to examine the causality relationship between the variables that influence and are measured by brand salience, purchasing decisions, perceived quality, brand feelings and brand resonance. Conclusions from the results of this study indicate that to increase brand resonance can be obtained through brand feelings obtained from the confidence of the purchase results due to brand excellence (Brand Salience).Keywords: : Brand Resonance; Brand Salience; Brand Feeling; buying decision; Perceived Quality 3Penelitian ini bertujuan untuk menguji model terintegrasi brand salience, perpsepsi kualitas, keputusan pembelian, brand feeling, brand resonance kepada para pembaca Surat Kabar Suara Merdeka di Semarang. Sampel penelitian ini adalah 135 pembaca Surat Kabar Suara Merdeka di Semarang. Pengukuran eksogen dan endogen telah diuji dengan menggunakan analisis konfirmatori. Selanjutnya dianalisis dengan Structural Equation Model untuk pengujian hubungan kausalitas antar variabel-variabel yang mempengaruhi dan dipengaruhi oleh brand salience, keputusan pembelian, perceived quality, brand feeling dan brand resonance. Simpulan dari hasil penelitian ini menunjukkan bahwa untuk meningkatkan Brand Resonance dapat dicapai melaui Brand Feeling yang diperoleh dari keyakinan keputusan pembelian karena kemenonjolan merek (Brand Salience).Kata Kunci: Brand Resonance; Brand Salience; Brand Feeling; Keputusan Pembelian; Perceived Quality
ANALISIS LIVE STREAMING, FLASH SALE DAN E-WOM DALAM MENDORONG PERILAKU IMPULSIVE BUYING PRODUK SKINCARE SKINTIFIC PADA PLATFORM TIKTOK SHOP Ulsatunnisa, Ulsatunnisa; Oktoriza, Linda Ayu; Safitri, Maria; Nuryanto, Imam
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5816

Abstract

This study aims to analyze the influence of Live Streaming, Flash Sale, and E-WOM on impulsive buying behavior on Skintific skincare products on the TikTok Shop platform. This study uses a quantitative approach, with the population being students of the Management Study Program at Dian Nuswantoro University. The sample was selected using a non-probability sampling technique with a purposive sampling method, and this study involved 98 respondents. The study results show that the third variable, namely Live Streaming, Flash Sale, and E-WOM, significantly influence impulsive buying behavior simultaneously and partially. The conclusion of this study contributes to the digital marketing literature while providing practical recommendations for e-commerce business actors to optimize these marketing elements in increasing sales.
Co-Authors A.A. Ketut Agung Cahyawan W Aditya, Dhimas Aminah Rizkia Puspita Sari, Raden Ayu Andika, Arditya Dian Budi Widjajanto Caesar, Jovanda Damar, Haunan Ery Mintorini Febrianur Ibnu Fitroh Sukono Putra Fitriyani, Anggi Hariyadi, Guruh Taufan I Made Bayu Dirgantara Ida Farida Jaka Prasetya Juli Ratnawati Karis Widyatmoko karmila karmila Kurniawan, Diky Lewa, Andi Hallang Mertha Agung Durya, Ngurah Pandji Moch. Sjamsul Hidajat Neni Kurniawati Oktoriza, Linda Ayu Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Puspita Sari, Raden Ayu Aminah Rizkia Roymon Panjaitan Safitri, Maria Sasono Wibowo Setiarso, Ichwan Setiawan, Aries Suharnawi Suharnawi Ulsatunnisa, Ulsatunnisa Wijaya, Michaela Pratiwi Yulita Setiawanta