Article Per Year (5 Year)
p-Index From 2021 - 2026
3.149
P-Index
This Author published in this journals
All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Transformatika Orbith : Majalah Ilmiah Pengembangan Rekayasa dan Sosial Jurnal EMT KITA Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurnal Informatika dan Rekayasa Perangkat Lunak Abdimasku : Jurnal Pengabdian Masyarakat Dinamika El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya Jurnal Ekonomi dan Bisnis
Imam Nuryanto
Fakultas Ekonomi dan Bisnis
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Industrial & Manufacturing Engineering Library & Information Science Social Sciences

Published : 24 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 24 Documents
Search

 1   2   3 
Eksplorasi Strategi Pemasaran Honda Vario Dalam Meningkatkan Keputusan Pembelian Warga Kota Semarang Kurniawan, Diky; Putra, Febrianur Ibnu Fitroh Sukono; Nuryanto, Imam; Setiawan, Aries
Serat Acitya Vol. 14 No. 1 (2025): April:Jurnal Ilmiah Serat Acitya
Publisher : Universitas 17 Agustus 1945

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/41frg049

Abstract

Penelitian ini bertujuan untuk menginvestigasi dampak dari brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor matic Honda di kota Semarang. Metode yang digunakan dalam penelitian ini adalah teknik statistik dengan populasi yang terdiri dari 168 konsumen Honda Vario di Semarang. Partisipan dalam penelitian ini adalah warga Semarang yang telah membeli produk Honda Vario. Pengambilan sampel dilakukan dengan metode purposive sampling. Untuk menganalisis data, digunakan uji statistik, uji asumsi klasik, dan uji regresi linear. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh brand image, kepercayaan merek, dan kualitas produk terhadap keputusan pembelian sepeda motor Honda Vario di Semarang. Hasil penelitian menunjukkan bahwa brand image, kepercayaan merek, dan kualitas produk memberikan pengaruh positif yang signifikan terhadap keputusan pembelian. Ketiga variabel bebas  brand image, kepercayaan merek, dan kualitas produk secara nyata bersamaan mempengaruhi Keputusan pembelian Honda Vario oleh warga kota Semarang.
Implementasi Profile Matching pada Sistem Pendukung Keputusan Seleksi Peserta Tenda Kewirausahaan Setiawan, Aries; Nuryanto, Imam; Mintorini, Ery; Hidajat, Moch. Sjamsul; Farida, Ida; Widjajanto, Budi; Prasetya, Jaka; Lewa, Andi Hallang; Karmila, Karmila
Jurnal Informatika dan Rekayasa Perangkat Lunak Vol. 6 No. 2 (2024): September
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the programs from the Entrepreneurship Unit is the entrepreneurial tent participant program. In the manual assessment process, participant selection is only based on the type of entrepreneurial product that will be offered. However, this does not get maximum selection results because if the existing selection only uses one variable component and the assessment tends to contain elements that have no potential. One decision making method that has weight in its calculations is profile matching. Profile matching works by assigning a standard value to each variable and a weighted value is also assigned to the variable. Next, look for differences in participant scores and standard scores for each variable. The ranking results resulting from profile matching are a combination of several variables with different weight levels. Therefore, in assessing the selection of entrepreneurial tent participants, it is best to use the existing calculation pattern using the profile matching method. The weight of each variable is determined by the decision maker, in this case the head of Entrepreneurship. With different percentage weight values ​​for each variable, it will provide assessment results that are in accordance with the level of competency of the entrepreneurial tent selection participants.
KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG Caesar, Jovanda; Hariyadi, Guruh Taufan; Nuryanto, Imam; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/fq6h4z68

Abstract

This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market
Edukasi Bagi Mahasiswa Pengelolaan Perhotelan Tentang Pemilihan Supplier Bahan Makanan Hotel Setiawan, Aries; Prawitasari, Dian; Andika, Arditya Dian; Nuryanto, Imam; Aminah Rizkia Puspita Sari, Raden Ayu; Ratnawati, Juli; Setiarso, Ichwan; Suharnawi, Suharnawi
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 2 (2025): MEI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i2.3023

Abstract

Salah satu jenis penginapan yang permintaannya sangat meningkat adalah hotel, bertumbuhnya permintaan terhadap jasa penginapan salah satunya dilatar belakangi karena meningkatnya industri pariwisata. Untuk meningkatkan permintaan tamu maka dari sisi layanan makanan untuk tamu hotel, banyak faktor juga yang membutuhkan perhatian seperti kualitas bahan makanan yang berpengaruh pada cita rasa yang dihasilkan. Untuk mendapatkan komoditi bahan makanan yang bagus maka pihak hotel perlu memilih suplier yang mampu diberikan kepercayaan dalam memasok bahan makanan. Untuk mendapatkan komoditi bahan makanan yang bagus maka pihak hotel perlu memilih suplier yang mampu diberikan kepercayaan dalam memasok bahan makanan. Program edukasi ini bertujuan untuk memberikan bekal pengetahuan bagi para mahasiswa dalam bertindak melalui proses pengambilan keputusan pemilihan supplier. Pengambilan keputusan tentang pemilihan supplier dari sejumlah variabel dengan metode simple additive weigting mampu menciptakan hasil keputusan yang obyektif. Peningkatan pengetahuan melalui  edukasi mampu memberikan informasi yang lebih yang tidak diperoleh dalam perkuliahan.
Upaya Brand Salience untuk Mendorong Terjadinya Brand Resonance Hariyadi, Guruh Taufan; Nuryanto, Imam; Wijaya, Michaela Pratiwi
Jurnal Penelitian Ekonomi dan Bisnis Vol. 5 No. 1 (2020): March 2020
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v5i1.3280

Abstract

This study aims to examine an integrated model of brand salience, perceived quality, buying decision, brand feeling, and brand resonance to the readers of Suara Merdeka Newspaper in Semarang. The sample of this study was 135 readers of Suara Merdeka Newspaper in Semarang. Exogenous and endogenous measurements have been approved using confirmatory analysis. Furthermore, it is analyzed with the Structural Equation Model to examine the causality relationship between the variables that influence and are measured by brand salience, purchasing decisions, perceived quality, brand feelings and brand resonance. Conclusions from the results of this study indicate that to increase brand resonance can be obtained through brand feelings obtained from the confidence of the purchase results due to brand excellence (Brand Salience).Keywords: : Brand Resonance; Brand Salience; Brand Feeling; buying decision; Perceived Quality 3Penelitian ini bertujuan untuk menguji model terintegrasi brand salience, perpsepsi kualitas, keputusan pembelian, brand feeling, brand resonance kepada para pembaca Surat Kabar Suara Merdeka di Semarang. Sampel penelitian ini adalah 135 pembaca Surat Kabar Suara Merdeka di Semarang. Pengukuran eksogen dan endogen telah diuji dengan menggunakan analisis konfirmatori. Selanjutnya dianalisis dengan Structural Equation Model untuk pengujian hubungan kausalitas antar variabel-variabel yang mempengaruhi dan dipengaruhi oleh brand salience, keputusan pembelian, perceived quality, brand feeling dan brand resonance. Simpulan dari hasil penelitian ini menunjukkan bahwa untuk meningkatkan Brand Resonance dapat dicapai melaui Brand Feeling yang diperoleh dari keyakinan keputusan pembelian karena kemenonjolan merek (Brand Salience).Kata Kunci: Brand Resonance; Brand Salience; Brand Feeling; Keputusan Pembelian; Perceived Quality
Pengaruh Korean Wave, Brand Ambassador Dan Brand Image Terhadap Keputusan Pembelian Pada Produk Skincare Azarine Fitriyani, Anggi; Nuryanto, Imam
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.6821

Abstract

Purchasing decisions are the final step through consideration of factors that drive consumers to buy products. The purpose of this study is to examine the influence of several focused factors, namely the Korean wave, brand ambassador and brand image on purchasing decisions for Azarine’s products. This study uses quantitative methods. Data collection techniques by distributing questionnaires online and offline with a sample of 100 respondents. The analysis technique uses SmartPLS 4.0 with the results of the study showing that the Korean wave does not have a significant influence on purchasing decisions, brand ambassadors have a significant influence on purchasing decisions and brand image has a significant influence on purchasing decisions. Keywords: korean wave, brand ambassador, brand image, purchase decision
Pengaruh Price Discount, Online Customer Review dan Rating Terhadap Purchase Intention Pada Aplikasi Booking Hotel Traveloka di Jawa Tengah Wardhani, Kartika Dinda Kusuma; Nuryanto, Imam
Jurnal Ekonomi dan Bisnis Vol. 2 No. 1 (2023): Maret 2023
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v2i1.7460

Abstract

This study aims to examine theories regarding pice discount, online customer reviews and ratings on buying interest on the Traveloka hotel hooking application in Central Java. The population in this study is people who are interestedin using the Traveloka hotel booking application in Central Java. Determination of the sample using purposive sampling method with the number of respondents as many as 134 individuals with analytical techniques using the Statistical Package for the Science (SPSS). The result is that the price discount variable and online customer reviews have an positive effect on purchase intention on the Traveloka hotel hooking application in Central Java. Meanwhile the rating has an effect but not significant on purchase intention on the Traveloka booking application in Central Java.Penelitian ini bertujuan untuk menguji teori-teori mengenai price discount, online customer review dan rating terhadap minat beli pada aplikasi booking hotel Traveloka di Jawa Tengah. Populasi dalam penelitian ini yaitu masyarakat yang berminat menggunakan aplikasi booking hotel Traveloka di Jawa Tengah. Penentuan sampel menggunakan metode purposive sampling, jumlah responden sebanyak 134 individu dengan menggunakan Statistical Package for the Science (SPSS). Hasil variabel price discount dan online customer review berpengaruh positif terhadap purchase intention pada aplikasi booking hotel Traveloka di Jawa Tengah. Sedangkan rating berpengaruh namun tidak signifikan terhadap purchase intention pada aplikasi booking hotel Traveloka di Jawa Tengah. Keywords:price discount, online customer review, rating, purchase intention
Pengaruh Country of Origin, Store Atmosphere dan Lifestyle terhadap Minat Beli pada Toko Miniso di Kota Semarang Kurniawati, Marrizka Nurcahya; Nuryanto, Imam
Jurnal Ekonomi dan Bisnis Vol. 2 No. 2 (2023): Juni 2023
Publisher : Faculty of Economics and Business Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jekobs.v2i2.8499

Abstract

More and more retail business competition will result in many choices for customers to choose retail stores that will be used to buy the desired needs. The population used in this study were all Miniso shop customers in Semarang City with a sample of 100 people. The sample selection used a purposive sampling technique. Testing the data using multiple linear regression, the partial t test, simultaneous f test and the coefficient of determination. The data used uses primary data obtained from distributing questionnaires and is measured with a Likert scale of 1 to 5. The results show that: (1) Country of origin has an effect but not significant on purchase intention. (2) Store atmosphere has a significant effect on buying interest. (3) Lifestyle has a significant effect on purchase intention. (4) The country of origin, store atmosphere and lifestyle variables jointly influence purchase intention.Persaingan bisnis retail yang semakin banyak akan mengakibatkan banyaknya pilihan bagi pelanggan untuk memilih toko retail yang akan dijadikan untuk membeli kebutuhan yang diinginkan. Populasi yang digunakan dalam penelitian ini semua pelanggan toko miniso Kota Semarang dengan sampel digunakan 100 orang. Pemilihan sampel menggunakan teknik purposive sampling. Pengujian data menggunakan regresi linear berganda, uji t parsial, uji f simultan dan koefisien determinasi. Data yang digunakan menggunakan data primer yang diperoleh dari penyebaran kuisioner dan diukur dengan skala likert 1 sampai 5. Hasil penelitian menunjukkan bahwa : (1) Country of origin berpengaruh tetapi tidak signifikan terhadap minat beli. (2) Store atmosphere berpengaruh secara signifikan terhadap minat beli. (3) Lifestyle berpengaruh secara signifikan terhadap minat beli. (4) Variabel country of origin, store atmosphere dan lifestyle secara bersama – sama berpengaruh terhadap minat beli. Keywords:country of originstore atmospherelifestylepurchase intention
Sistem Pendukung Keputusan Kelayakan Ajuan Anggaran Belanja Peralatan Pada Klinik Utama Sari Medika Prawitasari, Dian; Setiawan, Aries; Pandji Mertha Agung Durya, Ngurah; Nuryanto, Imam; Dian Andika, Arditya; Prasetya, Jaka; Kusumaningrum, Lely; Widjajanto, Budi
Jurnal Transformatika Vol. 23 No. 2 (2026): January 2026
Publisher : Jurusan Teknologi Informasi Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/transformatika.v23i2.13662

Abstract

The existence of a very large and varied level of clinical needs supports the leadership to make a selection of equipment purchases by considering the feasibility of the budget proposal value. The existing problem so far is that the approval of budget proposals has not been optimal, namely without considering the priority scale and level of equipment needs submitted, so that many equipment proposals are approved but their functions are not optimal and on the other hand, equipment with a level of function that should be high but not approved. The purpose of this study is to support decision makers in determining the feasibility of approving each equipment expenditure budget proposal to produce choices that are in accordance with the level of needs and interests of each section. The method used is simple additive weighting with a test result level of 90%.
Peran Kredibilitas Influencer, Iklan, Citra Merek dalam Memengaruhi Keputusan Pembelian Produk Skincare di TikTok Shop Kamila, Vera Rindiani; Hariyadi, Guruh Taufan; Nuryanto, Imam; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.6196

Abstract

This study aims to analyze the influence of Influencer Credibility, Advertising, and Brand Image on Purchasing Decisions for skincare products on TikTok Shop. A quantitative approach was used with a survey method of 139 respondents who are TikTok Shop users and have purchased skincare products. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) through SmartPLS software. The results of the analysis show that Influencer Credibility and Brand Image have a positive and significant influence on Purchasing Decisions. Conversely, Advertising does not have a significant influence on Purchasing Decisions. These findings indicate that trust in influencers and positive perceptions of brands have a more dominant role in driving purchasing decisions than advertising. This study provides implications for business actors to optimize digital marketing strategies by emphasizing influencer credibility and strengthening brand image.
Co-Authors A.A. Ketut Agung Cahyawan W Adilla Kustya Ulfa Aditya, Dhimas Aminah Rizkia Puspita Sari, Raden Ayu Andika, Arditya Dian Ardyansyah, Wahyu Catur Budi Widjajanto Caesar, Jovanda Cahya, Handy Nur Damar, Haunan Dian Andika, Arditya Ery Mintorini Febrianur Ibnu Fitroh Sukono Putra Fitriyani, Anggi Hariyadi, Guruh Taufan Ida Farida Jaka Prasetya Juli Ratnawati Kamila, Vera Rindiani Karis Widyatmoko karmila karmila Kurniawan, Diky Kurniawati, Marrizka Nurcahya Kusumaningrum, Lely Lewa, Andi Hallang Mertha Agung Durya, Ngurah Pandji Moch. Sjamsul Hidajat Mubarok, Abdul Faqih Neni Kurniawati Pandji Mertha Agung Durya, Ngurah Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Puspita Sari, Raden Ayu Aminah Rizkia Roymon Panjaitan Saputra, Andika Ricky Edi Sasono Wibowo Setiarso, Ichwan Setiawan, Aries Sih Darmi Astuti Suharnawi Suharnawi Usman Usman Wardhani, Kartika Dinda Kusuma Wicaksono, Gesang Bagas Wijaya, Michaela Pratiwi Yohan Wismantoro Yulita Setiawanta