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All Journal Jurnal Penelitian Ekonomi dan Bisnis Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Jurnal EMT KITA Jurnal Informatika Universitas Pamulang Revitalisasi : Jurnal Ilmu Manajemen Abdimasku : Jurnal Pengabdian Masyarakat Dinamika Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research Riwayat: Educational Journal of History and Humanities JER
Hariyadi, Guruh Taufan
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Sistem Pendukung Keputusan Seleksi Tim Promotion Area Berbasis Simple Additive Weighting Hariyadi, Guruh Taufan; Aqmala, Diana; Setiawan, Aries; Farida, Ida; Hallang, Andi
Jurnal Informatika Universitas Pamulang Vol 6, No 3 (2021): JURNAL INFORMATIKA UNIVERSITAS PAMULANG
Publisher : Teknik Informatika Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/informatika.v6i3.10474

Abstract

Promotion of direct visits to schools is spearheading the introduction of higher education products directly to teachers and students in schools. This activity requires a promotion team that is really expected to be able to introduce higher education products to attract the interest and trust of teachers, especially students, to enter the college. The problem is that so far, recruiting promotion team members is only based on subjectivity and there is no scoring system to select promotion team members objectively. A selection system is needed that is able to provide an objective assessment based on the variables of communication skills, years of service, knowledge, type of employment, area mastery, responsibility, teamwork and trust. The method used is simple additive weighting. The resulting accuracy rate is 90% from the comparison of the calculation results using the simple additive weighting method with the actual performance ratings of employees who are selected as promotion teams.
Pengaruh Brand Image, Brand Luxury , Harga, Dan Desain Produk Terhadap Minat Beli Samsung Z Flip 5 Di Kota Semarang Naim, Aulia Anin; Sedayu, Agung; Usman, Usman; Hariyadi, Guruh Taufan
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 1 (2024): Maret
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i1.2199

Abstract

This research aims to determine the influence of brand image, luxury brand, price, and product design on buying interest in the Samsung Z Flip 5 in Semarang City. This research uses primary data and quantitative methods. Researchers conducted a pre-survey on 30 respondents by distributing questionnaires, then after that the researchers conducted a survey by distributing questionnaires via Google Form to 150 respondents and processing the data using SmartPLS. From the results of data processing, it was found that brand image had a significant influence, luxury brand had no significant influence, price had a significant influence, and design had no significant influence on interest in purchasing Samsung Z Flip 5 smartphone products in Semarang City.  Keywords:  Brand Image ; Brand Luxury ; Price ; Design ; Purchase Intention
Diferensiasi Produk, Eco-label, Dan Brand Awareness Sebagai Peran Pengambilan Keputusan Pembelian Pada Produk Eiger Ayes, Yoki Taufiqul; Hariyadi, Guruh Taufan; Yovita, Lenni; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024): JUNI
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2327

Abstract

The era of dynamic globalization and rapid technological progress has had an impact on the economy, resulting in very tight business competition. One of them is the increase in companies adopting innovation by making environmentally friendly products. This research aims to analyze the influence of product differentiation, eco-labels, and brand awareness on purchasing decisions for Eiger products in Semarang City. The population and sample of this research was carried out using a purposive sampling technique on an unknown number of consumers of Eiger products. This study used a sample based on the formula N = (8 × number of indicators) = 8 × 19 = 152 respondents. The research method applied is a quantitative approach and multiple linear regression analysis which is used to test the hypothesis using the SPSS 26 application. The research results imply that product differentiation, eco-label and brand awareness variables have a positive and significant effect on purchasing decisions for Eiger products in Semarang City. Keywords: Product Differentiation; Eco-label; Brand Awareness; Buying decision; Eiger
Prediction of the Number of Graduates Absorption by the Field of Expertise Farida, Ida; Hariyadi, Guruh Taufan; Setiawan, Aries
Jurnal Penelitian Ekonomi dan Bisnis Vol. 8 No. 2 (2023): September 2023
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v8i2.8061

Abstract

The study program accreditation process also includes reporting forms filled in with the number of graduates working according to their field of expertise. A low conformity rate will indicate a lack of training and skills for graduates. If the conformity rate is high, it will affect the results of accreditation to increase and make the level of public trust in the study program higher, as well as from the perspective of graduate staff users. The study program needs to know the data of its graduates earlier as a step to increase the compatibility rate of the field of work with the field of lectures for its graduates. These problems can be minimized by carrying out a prediction process on the suitability of graduate fields. The variable used to predict is a data series of the number of graduates working in the right field over a certain period of time. The use of linear regression for predictions in the case of determining the exact field really helps make it easier for study programs to help predict the number of students who graduate by working in the right field. This study uses a linear regression method.
Pengenalan E-Modul Untuk Pengenalan Food And Baverage Pada Himpunan Mahasiswa Program Studi Pengelolaan Perhotelan Hariyadi, Guruh Taufan; Lewa, Andi Hallang; Kurniawati, Neni; Setiawan, Aries; Farida, Ida; Widjajanto, Budi; Prasetya, Jaka; Widyatmoko, Karis; Nuryanto, Imam; Purwatiningsih, Aris Puji
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 7, No 2 (2024): MEI 2024
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v7i2.2344

Abstract

Terkait pembelajaran tentang dunia kuliner, selama ini masih menggunakan buku atau modul pembajaran manual atau walaupun sudah berbasis komputer namun hanya sebatas mengumpulkan bahan pembelajaran dari artikel di internet. Pada intinya modul pembelajaran fungsinya mendampingi siswa dalam kegiatan belajaran mengajar, namun yang terjadi selama ini sebagai dampak perkembangan teknologi dan gadget membuat mahasiswa malas untuk belajar dari buku atau modul manual, mereka lebih senang browsing dari literatur yang ada diinternet. Berkaitan permasalah diatas maka teknologi informasi mempunyai peranan penting, salah satu model pemberian materi yang bisa digunakan adalah E- modul. Tujuan dari pelatihan pembuatan e-modul ini adalah memberikan pengetahuan kepada para mahasiswa khususnya anggota HMPP dalam menyusun buku resep yang praktis dan mudah memberikan tutorial menu resep masakan. Setelah adanya pelatihan pembuatan E-Modul, mahasiswa pada program studi Pengelolaan Perhotelan, mampu dengan mudah belajar tentang kuliner berbasis e-modul.
Dampak Implementasi Sales Promotion Dalam Meningkatkan Repurchase Intention Pada Belikopi Kota Semarang Agustinus, Deo Viandra; Putra, Febrianur Ibnu Fitroh Sukono; Hariyadi, Guruh Taufan; Kusuma, Pradana Jati
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024): Desember
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2761

Abstract

The food and beverage industry that is growing very rapidly is the coffee shop. This business competition is very tight so companies need to create products that suit consumer tastes. The coffee shop in question is BeliKopi. This research aims to examine the influence of customer experience, brand trust on repurchase intentions with sales promotions as moderating variables at Belikopi in Semarang City (Central Semarang). The method used in this research is sampling purposes using 103 respondents using questionnaires distributed via Google from. In the data analysis process using SmartPLS version 4. The research results show that customer experience and brand trust have a significant positive effect on repurchase intention, while customer experience and brand trust do not have a significant positive effect on repurchase intention which is moderated by sales promotions at Belikopi in Semarang City (Central Semarang).
FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN BERBELANJA DI MINIMARKET (Studi pada Indomaret dan Alfamart di Semarang) Hariyadi, Guruh Taufan
Jurnal Penelitian Ekonomi dan Bisnis Vol. 1 No. 1 (2016): Jurnal Penelitian Ekonomi dan Bisnis
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v1i1.1475

Abstract

Pertumbuhan industri ritel nasional mendorong peritel lokal untuk mengembangkan industri ritel di daerah mereka. Minimarket Berpartisipasi meramaikan industri ritel di Indonesia. Saat ini, industri ritel untuk membangun sebuah pusat perbelanjaan di dekat perumahan. Bagi masyarakat Indonesia, hal ini menjadi fenomena. Seringkali masyarakat melihat pemandangan di mana jika setiap outlet Indomaret maka tidak jauh dari itu ada outlet Alfamart. Jika di suatu tempat telah Berdiri minimarket, kemudian menggoda memiliki potensi untuk tumbuh ke bisnis lain. Penelitian ini menganalisis faktor-faktor yang Mempengaruhi keputusan pembelian konsumen di minimart. Para peneliti menggunakan uji validitas, uji reliabilitas, MO, dan MSA sebagai metode analisis. Responden adalah konsumen yang membeli di pasar ini. Selain itu, peneliti menggunakan accidental sampling sebagai sampling. Hasil penelitian ini adalah 15 faktor yang Mempengaruhi keputusan konsumen dapat dikurangi dengan faktor 5 item item, yaitu: layanan cepat, barang bervariasi, lokasi perumahan terdekat, pengaruh keluarga, dan harganya lebih murah dibandingkan pesaingnya . Kata kunci : Inudstri Ritel; Minimarket; Analisis Faktor; Keputusan Pembelian Konsumen
Pelatihan Pembuatan Modul elektronik Untuk Guru TK. Bina Atmaja Sejahtera Farida, Ida; Hariyadi, Guruh Taufan; Setiawan, Aries; Suharnawi, Suharnawi; Prihandono, Adi; Widyatmoko, Karis; Karmila, Karmila
ABDIMASKU : JURNAL PENGABDIAN MASYARAKAT Vol 8, No 1 (2025): JANUARI 2025
Publisher : LPPM UNIVERSITAS DIAN NUSWANTORO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/ja.v8i1.2864

Abstract

Kegiatan belajar mengajar antara guru dan siswa pada TK. Bina Atmaja Sejahtera masih sebatas menggunakan alat peraga seadanya dan juga buku kegiatan belajar yang jumlahnya terbatas . Karen jumlahnya sangat minim dan pihak sekolah belum mampu pengupayakan lebih banyak, maka buku yang ada sifatnya hanya dapat dipelajari disekolah. Berkaitan dengan permasalahan diatas maka perlu dimunculkan teknologi informasi sebagai sarana yang membantu, salah satu yang akan ditawarakan sebagai solusi adalah pembuatan modul elektronik (E-Modul). Semua konten yang ada dibuku, bahan bacaan, sumber bacaan dalam bentuk fisik dialih bentuk dalam bentuk softcopy . Tujuan dari pelatihan pembuatan E-Modul ini adalah memberikan bekal kepada pada guru dilingkungan TK. Bina Atmaja Sejahtera dalam memberikan bahan pembelajaran kepada peserta didik melalui praktek pembuatan E-Modul, metode yang digunakan yaitu FlifPDF.
KUALITAS LAYANAN, ATMOSFER TOKO, DAN KEWAJARAN HARGA SEBAGAI PENENTU KEPUASAN DAN LOYALITAS DI KAISAR BARBERSHOP SEMARANG Caesar, Jovanda; Hariyadi, Guruh Taufan; Nuryanto, Imam; Damar, Haunan
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/fq6h4z68

Abstract

This study analyzes the impact of service quality, store atmosphere, and price fairness on customer satisfaction and its effect on loyalty at Kaisar Barbershop Semarang. A quantitative approach using PLS-SEM was employed, with 145 purposively sampled respondents (criteria: customers who used the service at least twice in the last three months). Data was collected via a 7-point Likert scale questionnaire and analyzed using SmartPLS. Results show that service quality is the most dominant factor (path coefficient 0.732), followed by store atmosphere and price fairness (each 0.135). Customer satisfaction also significantly influences loyalty (0.935). These findings assist management in improving strategies to maintain customer loyalty in a competitive market
Upaya Brand Salience untuk Mendorong Terjadinya Brand Resonance Hariyadi, Guruh Taufan; Nuryanto, Imam; Wijaya, Michaela Pratiwi
Jurnal Penelitian Ekonomi dan Bisnis Vol. 5 No. 1 (2020): March 2020
Publisher : Universitas Dian Nuswantoro Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/jpeb.v5i1.3280

Abstract

This study aims to examine an integrated model of brand salience, perceived quality, buying decision, brand feeling, and brand resonance to the readers of Suara Merdeka Newspaper in Semarang. The sample of this study was 135 readers of Suara Merdeka Newspaper in Semarang. Exogenous and endogenous measurements have been approved using confirmatory analysis. Furthermore, it is analyzed with the Structural Equation Model to examine the causality relationship between the variables that influence and are measured by brand salience, purchasing decisions, perceived quality, brand feelings and brand resonance. Conclusions from the results of this study indicate that to increase brand resonance can be obtained through brand feelings obtained from the confidence of the purchase results due to brand excellence (Brand Salience).Keywords: : Brand Resonance; Brand Salience; Brand Feeling; buying decision; Perceived Quality 3Penelitian ini bertujuan untuk menguji model terintegrasi brand salience, perpsepsi kualitas, keputusan pembelian, brand feeling, brand resonance kepada para pembaca Surat Kabar Suara Merdeka di Semarang. Sampel penelitian ini adalah 135 pembaca Surat Kabar Suara Merdeka di Semarang. Pengukuran eksogen dan endogen telah diuji dengan menggunakan analisis konfirmatori. Selanjutnya dianalisis dengan Structural Equation Model untuk pengujian hubungan kausalitas antar variabel-variabel yang mempengaruhi dan dipengaruhi oleh brand salience, keputusan pembelian, perceived quality, brand feeling dan brand resonance. Simpulan dari hasil penelitian ini menunjukkan bahwa untuk meningkatkan Brand Resonance dapat dicapai melaui Brand Feeling yang diperoleh dari keyakinan keputusan pembelian karena kemenonjolan merek (Brand Salience).Kata Kunci: Brand Resonance; Brand Salience; Brand Feeling; Keputusan Pembelian; Perceived Quality
Co-Authors Abd. Rasyid Syamsuri AGUNG SEDAYU Agustinus, Deo Viandra Amalia Nur Chasanah Anggraeni, Alfina Fatika Apriliana, Salsabila Aspandi, Muhamad Akbar Setiawan Ayes, Yoki Taufiqul Budi Widjajanto Caesar, Jovanda Damar, Haunan Deswitasari, Anisa Diana Aqmala Fatmawati, Elia Resha Febrianur Ibnu Fitroh Sukono Putra Hallang, Andi Ida Farida Imam Nuryanto Jaka Prasetya Jaludallasa, Septiangga Rizky Juli Ratnawati Kamila, Vera Rindiani Karis Widyatmoko karmila karmila Kusuma, Pradana Jati Kusumaningrum, Lely Lewa, Andi Hallang Maharani, Ovin Mila Sartika, Mila Naim, Aulia Anin Neni Kurniawati Piji Pakarti Prawitasari, Dian Prihandono, Adi Puji Purwatiningsih, Aris Setiawan, Aries Suharnawi Suharnawi Suryanti Tito Aditya Perdana Usman Usman Usman*, Usman Vincent Didiek Wiet Aryanto Widodo, Bima Prawira Wijaya, Michaela Pratiwi Yovita, Lenni