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Journal : International Journal of Informatics, Economics, Management and Science

Profitability Analysis of Home-scale SMEs Based on Digital Marketing Media Clara Herlina Karjo; Bertha Elvy Napitupulu; Francisca Hermawan
International Journal of Informatics, Economics, Management and Science (IJIEMS) Vol 1 No 1 (2022): IJIEMS (January 2022)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (844.842 KB) | DOI: 10.52362/ijiems.v1i1.707

Abstract

Home-scale business or doing business from home by family members is one choice to sustain people’s economy during the covid pandemic. With the advance of digital technologies, these home-scale businesses should be performed through digital platforms or social media. With proper utilisation, social media can increase the profits of these businesses. The purpose of this article is to analyse how social media can generate profit for small scale businesses. The data were obtained from the sales reports of three home-scale businesses in Jakarta, which specialized in selling traditional snacks. From the data, we analyzed the profit earned from each of the social media used (Instagram, Facebook, WhatsApp, and Word of Mouth) to find out which media generated the most profit for their business. We found that the highest profit for home scale business came from Instagram because promotion through Instagram resulted in the highest number of items sold. The findings signify that using the right social media can generate maximum profit. However, the use of social media as digital marketing tool should depend on the habits and control of the business owner over the media.
The effect of lifestyle and brand image On Customer’s Purchase Decision Dewi, Sita; Ismail, Ismail; Listyowati, Dwi; Napitupulu, Bertha Elvy; Saragih, Kuncu; Hermawan, Francisca
International Journal of Informatics, Economics, Management and Science Vol 4 No 1 (2025): IJIEMS (January 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/ijiems.v4i1.1770

Abstract

In Indonesia, motorcycles are a popular transportation. Motorcycle users are numerous, with 85% of Indonesian households owning a motorcycle. The motorcycle industry in Indonesia is growing rapidly. Innovations in the motorbike industry are constantly taking place considering motorbike brands are becoming more and more competitive. Brands are becoming more focused in innovation and one of the ways they carry this out is by targeting a more segmented customer base. This is reflected in the variety of marketing strategies, including the variety of product design available in the market, variety of price range, up to the variety of advertisement channels and key opinion leaders used, making it in the best interest of brands to know the lifestyle of their customers to create a product that suits their needs. Brand image influences the perception of customers regarding how good or bad a product made by the brand is. By taking a case study of the Yamaha Nmax motorcycle customers in central Jakarta, this study aims to determine the effect of lifestyle and brand image on custumer’s purchase decision. With a sample of 100 customers, the results showed that lifestyle and brand image influence purchasing decision for Yamaha Nmax customers both partially and simultaneously.
The Influence of Asset Growth And Net Profit on The Financial Performance of Pt Jamkrindo Syariah For The Period 2019-2023 Andhitiyara, Revan; Subekhi, Dimas; Dewi, Sita; Santoso, Hadi; Hermawan, Francisca; Paramita, Gemala
International Journal of Informatics, Economics, Management and Science Vol 4 No 2 (2025): IJIEMS (August 2025)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/ijiems.v4i2.2008

Abstract

Financial performance is one of the important aspects that reflects the condition and ability of a company in carrying out its operations to achieve predetermined goals. To achieve optimal financial performance, companies must be able to manage various factors that affect company value, including asset growth and net profit. Asset growth illustrates the company's ability to accumulate economic resources that can be used to increase operational capacity. Well-managed assets can improve operational efficiency and drive increased revenue. Net profit is derived from revenue, expense, profit, and loss transactions. Net profit reflects the final result of a company's overall operating activities after deducting expenses, including taxes. Net profit is an important indicator for investors and management in assessing how effective the company is in maximizing profits from its assets. The management of asset growth and net profit is important for the company's success in improving its financial performance. By taking the object of research PT. Jamkrindo Syariah, the purpose of this study is to determine the effect of asset growth and net profit on financial performance, both partially and simultaneously. The data is the monthly financial statements of PT Jamkrindo Syariah for the period 2019-2023 and data analysis using multiple linear regression and correlation analysis. The results showed that asset growth had no effect on financial performance, while net income had a significant positive effect on financial performance. Simultaneously asset growth and net income have a significant positive effect on financial performance.
The effect of audit tool and linked achieved system (ATLAS) on auditor performance Napitupulu, Bertha Elvy; Nurhayati, Indah; Hermawan, Francisca; Saragih, Kuncu; Marpaung, Oktavia
International Journal of Informatics, Economics, Management and Science Vol 5 No 1 (2026): IJIEMS (January 2026)
Publisher : Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52362/ijiems.v5i1.2245

Abstract

Technological developments require all sectors to implement the use of information technology, including audit processes that transform manual audits into computer-based audit techniques. Computer-based audit techniques make it easier for auditors to collect evidence and evaluate data, thereby supporting the identification of material errors. The optimal use of computer-based audit techniques has a significant impact on the effectiveness of audit implementation. Public accounting firms have begun to use computerized audit techniques to improve the efficiency and effectiveness of the audit process. ATLAS (Audit Tool and Linked Achieved System) is one of the computer-based audit software that has become widely used in public accounting firms. ATLAS is audit software designed to improve the effectiveness and efficiency of audits through structured documentation, tracking of audit findings, and integration of historical data. The use of ATLAS software should significantly improve auditor performance, particularly in terms of the efficiency and accuracy of the audit process. This study aims to determine the effect of ATLAS usage on the performance of auditors from public accounting firms in Jakarta. Auditor performance is measured in terms of efficiency, effectiveness, and accuracy. The sample for this study consisted of 80 auditors from public accounting firms in Jakarta who had worked for at least one year using ATLAS. Data analysis was performed using regression analysis and simple linear correlation, the results of which showed that ATLAS had an effect on auditor performance, namely efficiency, effectiveness, and accuracy.