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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Akuntansi Kesatuan Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan JURNAL MANAJEMEN AKUNTANSI (JUMSI) Kafa’ah: Journal of Gender Studies JIKEM: Jurnal Ilmu Komputer, Ekonomi dan Manajemen PRAJA observer: Jurnal Penelitian Administrasi Publik PUBLIKA : Jurnal Ilmu Administrasi Publik Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Journal of Social Research Jurnal Pustaka Aktiva : Pusat Akses Kajian Akuntansi, Manajemen, Investasi, dan Valuta Jurnal Akuntansi dan Keuangan Profit: Jurnal Manajemen, Bisnis dan Akuntansi Indonesian Journal of Advanced Research (IJAR) JEBD Mimbar Administrasi Journal of Education Transportation and Business Jurnal Ekonomi, Manajemen, Akuntansi
Rahmi Syahriza
Universitas Islam Negeri Sumatera Utara
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Transportation Other

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Journal : Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan

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Analysis of Marketing Strategy to Attract Shopping Interest (Case Study of Online Alms Shop, Jalan Jawa, Pematangsiantar City) Fatwa Nasya Al Hadi; Tuti Anggraini; Rahmi Syahriza
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 3 No. 4 (2022): Oktober
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v3i4.976

Abstract

This study aims to identify and analyze marketing strategies to attract shopping interest at the Sedekah Online Store. The research approach used in this research is descriptive qualitative and the author uses a SWOT analysis. SWOT analysis is a systematic identification of factors to formulate a marketing strategy. Then to find out the results of the SWOT analysis in the marketing strategy to attract shopping interest using the IFAS and EFAS matrices can be identified as important factors both from the internal and external environment which are the strengths, weaknesses, opportunities and threats of shopping interest. The results of the analysis obtained is a growth oriented strategy, this strategy indicates a strong company condition and is able to continue to grow by taking the opportunities and opportunities that exist to achieve maximum turnover. This strategy was chosen because the calculation results are in quadrant I where the total score of strengths and weaknesses is 2.84 and the total score of opportunities and threats is 2.34. Positions in this quadrant are very profitable and can be applied to the fullest. Consumers' shopping interest can be increased by increasing promotions with the concept of shopping while giving charity and providing understanding to consumers about the benefits and importance of giving alms to society by using existing technological developments to make it easier for consumers to shop at the Online Alms Shop.
Co-Authors afifa umami Agung Grafika Surbakti Ahmadi Juma Siregar Alfaqih Tariq Aziziy Hasibuan Alyaa Zafira Darmawan Amina Fitri Siregar Andri Wibowo Anjani Rizky Amelia Annisa Ayu Kusuma Asyaadatun Nazila Selayan Ayu Wulandari S Tanjung Azlia Fahira Chessara Addina Chuzaimah Batubara dea rahmadiani rahmadiani Dela Alfani Farah Indah Azhari Fatwa Nasya Al Hadi Gilang Alif Muhammad Hendra Harmain ika annisa annisa Indah Purnama Batubara Jihan Atiqah Pane Khairani Br Barus Lilis Pujiyanti M. Iqbal Nawawi Marliyah Marni Susi Susanti Harahap Maryam Batubara Meliyani Meliyani Muhammad Rizqi Fithrah Harahap Muhammad Syahbudi Mutiara Azhari Nashrillah MG, Nashrillah MG Nur Widya Ningsih Nurasiah Nurasiah Nurul Inayah Rahma Syafitri Rizka Amalia Lubis Syarifah Ayu Utami Sinulingga Tri Inda Fadhila Rahma Tuti Anggraini Widia Angraini Yanti Mayasari Lubis Yenni Samri Juliati Nasution Yolanda Tawabina Yusrizal