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All Journal Journal of Business and Behavioural Entrepreneurship Indikator: Jurnal Ilmiah Manajemen & Bisnis Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Majalah Ilmiah Bijak JURNAL LENTERA BISNIS Jurnal Informatika Ekonomi Bisnis Idea Pengabdian Masyarakat Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi MES Management Journal Journal of Social And Economics Research ASEAN Marketing Journal Innovative: Journal Of Social Science Research Jurnal Informatika Ekonomi Bisnis Jurnal Pengabdian Masyarakat dan Riset Pendidikan Review: Journal of Multidisciplinary in Social Sciences journal of social and economic research J-CEKI
Ria Atmaja, Dodi
Universitas Esa Unggul
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
ANTESEDEN PEMBELIAN IMPULSIF DI PASAR RITEL MODERN : PEMBELAJARAN DARI INDONESIA Dodi Ria Atmaja; Alvin Edison
JURNAL LENTERA BISNIS Vol 11, No 2 (2022): JURNAL LENTERA BISNIS, Mei 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i2.553

Abstract

The development of the industry retail modern is growing rapidly causing significantchanges to people's lives, especially in terms of shopping. The convenience ofshopping has an impact on people who are increasingly making impulsive buying.This study aims to determine the effect of brand image, situational factors, salespromotion and store atmosphere on impulsive buying mediated by hedonic shoppingmotivation at retail modern market. In this study, the population studied were allpeople who had go or had purchased at least once at retail modern market in WestJakarta. The sample in this study amounted to 200 peoples using purposive samplingtechnique. The data is then processed using the Structural Equation Model Lisrel(SEM) method. Based on the test results, it is known that brand image, situationalfactors, sales promotion and store atmosphere have a significant effect on hedonicshopping motivation. While brand image, situational factors, hedonic shopping salespromotion and store atmosphere motivation have a significant effect on impulsivebuying.Keywords: Brand Image, Situational Factors, Sales Promotion, Store Atmosphere,Impulsive Buying and Hedonic Shopping Motivation
PENGARUH UMPAN BALIK POSITIF PEMIMPIN DAN PENILAIAN KINERJA TERHADAP PERILAKU INOVATIF KARYAWAN: PERAN MEDIASI PERILAKU SUARA DAN OTONOMI PEKERJAAN Dodi Ria Atmaja; Arfia Damayanti
JURNAL LENTERA BISNIS Vol 11, No 3 (2022): JURNAL LENTERA BISNIS, September 2022
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v11i3.653

Abstract

This study aims to examine the effect of positive leader feedback and performance appraisal on employee innovative behavior mediated by voice behavior and job autonomy. The sample in this study involved 140 respondents who are employees in manufacturing, distribution and service companies. This study uses a quantitative approach which then uses primary data obtained from the results of filling out questionnaires via google form. The data were analyzed using data processing techniques using the Lisrel Structural Equation Model (SEM) method. Based on the results of the analysis in this study, it is known that innovative behavior can be influenced by positive feedback from leaders and performance appraisals which are proven to be mediated by voice behavior and job autonomy. It is thus concluded that positive feedback from leaders and performance appraisals has an important role in encouraging employees to behave innovatively supported by communication from employees through voice behavior and job autonomy.Keywords: Leader Positive Feedback(LPF), Performance Appraisal(PA), Innovative Behavior(IB), Voice Behavior(VB), Job Autonomy(JA).
PENGARUH ORIENTASI PELANGGAN, KEPUASAN PELANGGAN YANG DIMEDIASI OLEH KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN Dodi Ria Atmaja; Rino Kurnia Afandi
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1208

Abstract

Competition in the service industry encourages companies to improve customer orientation and service quality in order to achieve customer satisfaction and loyalty. This study aims to analyse the relationship between customer orientation, service quality, customer satisfaction, and customer loyalty at Honda repair shops in Tangerang. Using a quantitative approach, this study involved 100 Honda repair shop customer respondents. Data was collected through an online questionnaire and analysed using Structural Equation Modeling (SEM). The results state that customer orientation has a positive effect with service quality and customer satisfaction, service quality affects customer satisfaction, service quality mediates the relationship between customer orientation and customer satisfaction, and customer satisfaction has a positive effect on customer loyalty. This research has a contribution to the Honda Workshop by making customer loyalty a final strategy of the Honda Workshop. It is recommended that Honda workshops improve customer orientation and service quality to increase customer satisfaction and loyalty. Research limitations include a relatively small sample size and limited geographic coverage, opening up opportunities for further research on a larger scale.
PENGARUH PERCEIVED QUALITY, PERCEIVED VALUE, BRAND TRUST DAN BRAND IMAGE TERHADAP BRAND LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION Dodi Ria Atmaja; Putri Lestari
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1295

Abstract

Pepsodent is a toothpaste where consumers will buy toothpaste repeatedly because it has good quality at an affordable price. The aim of this research is to determine the factors that influence brand loyalty and customer satisfaction such as perceived quality, perceived value, brand identification, brand trust and brand image. This research was conducted on 145 respondents in West Jakarta who had used Pepsodent by collecting questionnaire data online. Sampling in this research was by using purposive sampling technique. With the circulation of other toothpaste brands, it is recommended that companies maintain consumer satisfaction and trust in companies that produce good quality products. The results obtained show that there is a positive and significant influence between the variables perceived quality, perceived value, brand identification, brand trust and brand image on customer satisfaction, as well as the existence of a positive and significant influence between the variables perceived quality, perceived value, brand trust and brand image on customer satisfaction. brand loyalty. Apart from that, there are several results which state that there is no positive and significant influence, namely between brand identification and brand loyalty, and customer satisfaction does not have a significant effect as a mediation between perceived value and brand loyalty, then, customer satisfaction also does not have a significant effect as a mediation between brand identification of brand loyalty
Co-Authors Aditya Bagus Elciano Ahmad, Ahmad Alvin Edison Amalia Febri Lestari Amanda Putri, Wulan Arfia Damayanti Aris Wahyu Kuncoro Atsir, Achmad Zaidan Avivah, Nurul Bongsoikrama, Justin Danang, Yakobus Dendi Zainuddin Hamidi Dewi, Maya Puspita Dihin Septyanto Elciano, Aditya Bagus Fachmi Tamzil Fedrian Trianda Fitri, Nada Gilang Pratama Gilang Pratama Hafiz Hafidz, Ikramina Larasati Hazrati Heldina Marta br Sagala Ikramina Larasati Hazrati Hafidz Ikramina Larasati Hazrati Havidz Kartini, Tri Mulyani Marika, Lidya Mukmin, Andi Hidayat N Nurmah Nada Fitri Nurmah, N Nurul Avivah Putri Lestari R Rojuaniah Rahayu, Pungky Razelina , Vanesa Rian Adi Pamungkas Rino Kurnia Afandi Rizka Sahnindita Rojuaniah, R Rosa Damayanti, Mela Sari, Ina Fitriani Sari, Riska Ware Arum Sri Rejeki Tamzil, Fachmi Trianda, Fedrian Tusa’diyah, Juni Nur Halimah Ummanah Ummanah, Ummanah Vildayanti, Rina Ayu Wijaya, Andreas Yolanda Shecillia Yulian Firmansyah, Bonifasius