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All Journal YUME : Journal of Management Amsir Management Journal International Journal of Economics, Business and Innovation Research Jurnal Ilmiah Manajemen & Kewirausahaan
Megawati Beddu
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Social Sciences

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Analisis Pemanfaatan Media Sosial terhadap Pengembangan Usaha Industri Rumah Tangga Era New Normal Megawati Beddu; Rezky Nurbakti; Ulfa Natsir
YUME : Journal of Management Vol 4, No 3 (2021)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v4i3.1101

Abstract

 Kemajuan teknologi menjadikan media sosial berkembang sebagai tempat untuk berbisinis melalui pendekatan dan strategi digital marketing. Digital marketing merupakan pemanfaatan teknologi jaringan untuk dapat mengkoordinasi penelitian pangsa pasar, membantu pengembangan produk, mengembangkan strategi dan taktik memikat konsumen.menyediakan distribusi on line,menciptakan kepuasan pelanggan dan mengumpulkan umpan balik bagi pelanggan sehingga memulihkan pendapatan pelaku usaha industri rumah tangga dari kelumpuhan ekonomi akibat covid 19Penelitian ini dilakukan di kota Parepare dengan tujuan menganalisis pengaruh dan manfaat media sosial bagi pelaku usaha industri rumah tangga era new normal.Penelitian ini menggunakan pendekatan penelitian Deskriptif Observasional pada pelaku usaha industri rumah tangga di kota Parepare dengan menggunakan metode triangulasi yang mengabungkan metode wawancara terstruktur,wawancara mendalam,kuesioner dan observasi terhadap usaha industri rumah tangga dan media sosial yang digunakan. Adapun hasil penelitian  adalah(1) Pelaku usaha industri rumah tangga di kota Parepare  era new normal menggunakan media sosial face book dan whats upp (2) strategi  Pemasaran yang dilakukan pelaku industri rumah tangga di kota Parepare era new normal strategi promosi penjualan ,(3) Manfaat yang diperoleh pelaku usaha industry rumah tangga di kota Pare pare era new norma yaitu (i) Dapat memperkenalkan produk yang dijual,(ii)Meningkatkan Produk Penjualan, (iii) Dapat menarik Pelnggan Baru,(iv) dapat meningkatkan customer partnership, (v) terjadi interaksi intensif dengan konsumen,(vi) Biaya promosi rendah,(vii) memperluas jaringan pasar,(viii) mempertahankan pelanggan.Universitas Internasional BatamKeywords: Media Sosial; Pemasaran, Usaha Industri Rumah tangga
Pengaruh Beban Kerja Dan Stres Kerja Terhadap Kinerja Karyawan Cleaning Service Rumah Sakit Fatima Kota Parepare Rustan Ali; Megawati Beddu
YUME : Journal of Management Vol 5, No 3 (2022)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v5i3.3317

Abstract

Penelitian ini bertujuan untuk mengetahui (1) pengaruh beban kerja dan stres kerja secara parsial terhadap kinerja karyawan cleaning service pada Rumah Sakit Fatima Parepare, (2) pengaruh beban kerja dan stres kerja terhadap kinerja karyawan cleaning service  Rumah Sakit Fatima Parepare. Penelitian ini merupakan penelitian kuantitatif. dengan populasi penelitian adalah karyawan cleaning service Rumah Sakit Fatima Parepare sejumlah 30 orang. Sampel yang diambil sebanyak 30 responden dengan menggunakan teknik sampel jenuh. Hasil penelitian menunjukan bahwa (1) beban kerja (X1) tidak terdapat pengaruh (1,366) dan signifikan (0,183 > 0,05) terhadap kinerja karyawan Rumah Sakit Fatima Parepare, (2) stres kerja (X2) tidak terdapat pengaruh (1,981) dan signifikan (0,058 > 0,05) terhadap kinerja karyawan Rumah Sakit Fatima Parepare, (3) beban kerja dan stres kerja berpengaruh signifikan (0,013 > 0,05) secara simultan terhadap kinerja karyawan Rumah Sakit Fatima Parepare Kata Kunci: Beban Kerja, Stres Kerja, dan Kinerja karyawan
The Influence of Influencers and Brand Awareness on Purchase Decisions in MSMEs (Amaryllis Hijab) Megawati Beddu; Ismah Rustam; Andi Alfianto Anugrah Ilahi; Irawati Nur; Imron Burhan
International Journal of Economics, Business and Innovation Research Vol. 4 No. 05 (2025): August - September, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i05.2190

Abstract

Small and Medium Enterprises (SMEs) as drivers of the Indonesian economy often face marketing constraints due to limited resources, resulting in low consumer awareness of their products. The utilization of influencer marketing and brand awareness strengthening proved to be an effective solution to enhance purchasing decisions, particularly for Amaryllis Hijab SMEs in the competitive Muslim fashion industry. This study analized the influence of both influencers and brand awareness to provide strategic contributions for the development of digital marketing in SMEs. This research aimed to determine the partial and simultaneous influence of Influencer and Brand Awareness on purchasing decisions in MSMEs (Amaryllis Hijab). The data analysis method used is quantitative descriptive analysis. The data analysis technique employed was multiple regression analysis using SPSS for Windows 30.0. The data utilized in this research was primary data, sourced from questionnaires filled out by respondents. The results of this research indicated that Influencer partially influenced purchasing decisions in MSMEs (Amaryllis Hijab), with a t count​ value of (2.800) > ttable​ (2.002) and a significance value of 0.007 < 0.05. And Brand Awareness partially influenced purchasing decisions in MSMEs (Amaryllis Hijab), with a tcount​ value of (3.842) > ttable​ (2.002) and a significance value of <0.001 < 0.05. Influencer and Brand Awareness simultaneously influenced purchasing decisions in MSMEs (Amaryllis Hijab), with an f count​ value of (41.226) > ftable​ (3.15) and a significance of <0.001 < 0.05.
Work Conflict and Work Stress: Effects on Employee Performance at PT Telkom STO Parepare Ruslan Abdullah; Irawati Nur; Megawati Beddu; Arfandy Dinsar; Anita
International Journal of Economics, Business and Innovation Research Vol. 4 No. 04 (2025): June - July, International Journal of Economics, Business and Innovation Resea
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v4i04.2266

Abstract

This research aims to determine whether work conflict and stress partially and simultaneously influence the performance of employees at PT Telkom STO Parepare. The sampling method used in this research is saturated sampling with a total of 35 samples. The analysis method used in this study is multiple linear regression analysis. The results of this study indicate that, partially, the Work Conflict variable (X1) shows a t-value > t-table value, namely 2.960 > 2.034, with a significance value of 0.006 < 0.05. This proves that the work conflict variable has a significant influence on employee performance. Meanwhile, the Work Stress variable (X2) also shows a t-value > t-table value, namely 2.281 > 2.034, with a significance value of 0.029 < 0.05. This indicates that the work stress variable has a significant influence on employee performance. Furthermore, the F-test shows that Work Conflict and Work Stress have a significant simultaneous influence on employee performance (Y), with an F-value of 50.606 > F-table value of 4.14, and a significance level of 0.000 < 0.05. Based on the results of this study, it can be concluded that there is a significant partial and simultaneous influence between work conflict and work stress on employee performance at PT Telkom STO Parepare.
Pengaruh Relationship Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada PT JNE Express Cabang Makassar Rezky Nurbakti; Megawati Beddu; Runtu, Muhammad Rasdy Gery
Jurnal Ilmiah Manajemen & Kewirausahaan Vol 8 No 3 (2022): Maret
Publisher : Fakultas Ekonomi dan Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh Relationship Marketing dan kualitas pelayanan terhadap loyalitas pelanggan pada PT JNE Express cabang Makassar baik secara simultan maupun parsial. Metode analisis yang digunakan adalah analisis regresi berganda. Metode pengumpulan data yang digunakan yaitu dengan menggunakan kuisioner yang telah dibagikan kepada responden. populasi dalam penelitian ini yaitu pelanggan PT JNE Express cabang Makassar yang berjumlah 110 orang. Pengambilan sampel dengan menggunakan teknik Accidental Sampling yaitu tehnik penentuan sample berdasarkan kebetulan yaitu siapa saja yang secara kebetulan bertemu dengan peneliti dan dapat dijadikan sebagai sampel. Hasil penelitian menunjukkan bahwa ada pengaruh positif dan signifikan baik secara parsial maupun simultan variabel Relationship Marketing dan kualitas pelayanan terhadap loyalitas pelanggan.
Pengaruh Ekuitas Merek dan Minat Beli Terhadap Keputusan Pembelian Kaos Polo T- Shirt Pada PT. Kaos’Ta Sukses Mulia Kota Parepare Megawati Beddu; Nurbakti, Rezky; Muin, Saripah Aryanti Rasyid
Amsir Management Journal Vol. 2 No. 2 (2022): April
Publisher : Fakultas Bisnis Institut Ilmu Sosial dan Bisnis Andi Sapada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56341/amj.v2i2.73

Abstract

This study aims to determine and explain: the effect of brand equity and buying interest on purchasing decisions on Shirt Polo T-Shirts at PT. Kaos'Ta Sukses Mulia City of Parepare, the data collection techniques used were observation, interviews, questionnaires, documentation and literature study (Library search). The population and sample in this study amounted to 30 respondents who were taken by accident. The data analysis used in this study is descriptive analysis and multiple regression. The results show that the brand equity variable partially has a significant effect on purchasing decisions, the value of tcount > ttable of 3.077 > 2.052 and a significance value of 0.005 (< 0.05 while for The buying interest variable has a positive effect on purchasing decisions for polo T-shirts at PT Kaosta Sukses Mulia Parepare City with tcount < ttable of 0.007 < 2.052 and a significance value of 0.995 (> 0.05). is 0.1%. The test results in this study state that the buying interest variable does not have a positive fcount (5,119)> ftable. (3,354 )
Co-Authors Andi Alfianto Anugrah Ilahi Anita Arfandy Dinsar Burhan, Imron Irawati Nur Ismah Rustam Muin, Saripah Aryanti Rasyid Nurbakti, Rezky Rezky Nurbakti Runtu, Muhammad Rasdy Gery Ruslan Abdullah Rustan Ali Ulfa Natsir