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All Journal Paradigma : Journal of Science, Religion and Culture Studies Jurnal Social Economic of Agriculture International Journal of Nusantara Islam Tourism & Hospitality Essentials Journal Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Penelitian Pendidikan IPA (JPPIPA) Jurnal Agribisnis Terpadu Paspalum: Jurnal Ilmiah Pertanian Journal of Indonesian Tourism, Hospitality and Recreation Dinasti International Journal of Digital Business Management BERNAS: Jurnal Pengabdian Kepada Masyarakat Randwick International of Social Science Journal Wanamukti : Jurnal Penelitian Kehutanan Unram Journal of Community Service (UJCS) Agrivet: Jurnal Ilmu-ilmu Pertanian dan Peternakan Journal of Innovation in Management, Accounting and Business OrchidAgri AGRIC Jurnal Siber Transportasi dan Logistik Journal of Innovation and Research in Agriculture Journal of Sustainable Agribusiness Greenation International Journal of Tourism and Management Jurnal Greenation Pertanian dan Perkebunan CEFARS : JURNAL AGRIBISNIS DAN PENGEMBANGAN WILAYAH Jurnal Agribisnis dan Pengembangan Wilayah
Euis Dasipah
Agribisnis, Fakultas Pertanian, Universitas Winaya Mukti
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Neuroscience Nursing Physics Public Health Social Sciences Veterinary Other

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Journal : Unram Journal of Community Service (UJCS)

 1 
Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products Winna Roswinna; Ida Marina; Dety Sukmawati; Deden Komar Priatna; Maria Lusiana Yulianti; Euis Dasipah; Anne Lasminingrat; Adi Oksifa Rahma Harti; Agi Dahtiar
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.652

Abstract

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners
Structured Planning for Strengthening Marketing and Distribution Capacity of Cilembu Sweet Potato Products Roswinna, Winna; Marina, Ida; Sukmawati, Dety; Priatna, Deden Komar; Yulianti, Maria Lusiana; Dasipah, Euis; Lasminingrat, Anne; Harti, Adi Oksifa Rahma; Dahtiar, Agi
Unram Journal of Community Service Vol. 5 No. 2 (2024): June
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v5i2.652

Abstract

The method of implementing this community service is systematically designed to overcome the problems faced by the target partner, Ma Utik, in developing the Cilembu yam industry and its processed products. The preparation and planning stages as well as socialization and initial training are the main focuses in this program. The preparation stage begins with an initial survey to identify partner needs related to marketing, business management, distribution network development, and product innovation. A service team consisting of experts in economics, management, agribusiness, and informatics was formed with a division of tasks according to competence. A structured work plan includes a schedule of activities, implementation methods, and indicators of success, as well as careful management of budgets and resources. Socialization and training materials were developed based on partner needs to ensure in-depth understanding and mastery of relevant skills. The socialization phase begins with an initial meeting to introduce the program's objectives, benefits and solutions to partners, while accommodating their inputs. Initial training was conducted to provide partners with a foundation of knowledge and skills. Marketing strategy training covers the use of social media, digital marketing, branding, and promotion. Business management training covers business planning, financial management, and strategic decision-making using business management software. Distribution network development training includes negotiating and building relationships with distributors, as well as utilizing communication technology. Product innovation training includes identification of market trends and development of new products using market research technology. Through this approach, it is expected that partners can understand the program objectives and acquire the necessary skills to improve their competitiveness. With effective coordination between the service team, community partners, and supporting institutions, this program can run smoothly and have a significant impact. The implementation of a digital marketing application specifically for Cilembu yam products is one of the main results that is expected to increase product visibility, facilitate customer access, strengthen branding, and increase interaction with customers and business partners
Co-Authors AA Sudharmawan, AA Aas, Ani Aaz Asmudin Tifani Acad Sudrajat Acep Yusup Adi Oksifa Rahma Harti Adjat Sudradjat Agi Dahtiar Albi Rohsan Alinda Kamil Amar Romidin Sumarga Andi Arifin Ani Rani Anni Sugihhartati Ariandi, Gugum Ary Ridho Mustofa Asep Dani, Asep Asep Haryanto Asiah Nurdin Ati Diah Umawati Budiasih, Raden Deffi Setiadi Dety Sukmawati Dewi Puspitasari Hasana Dian Purwadi Faturachman Dikna Yalendra Fadholi, Mohamad Furi Sundawati Gantini, Tuti Gijanto Purbo Suseno Gijanto Purbo Suseno Gilang Aulia Haris Budiyono Harti, Adi Oksifa Rahma Helga Sukma Nopythagoras Hermanto, Deden Herni Suryani I. Iskandar ibrahim ibrahim Ida Danah Ida Marina Ida Marina Ida Marina, Ida Ihda Qori, Muhammad Ilham Maulana Yusuf Iman, Manirul Is Zunaini Nursinah Jadi Muljadi Karyana KS Karyana KS Karyana KS Komar Priatna, Deden KS, Karyana KS, Karyana Lasminingrat, Anne Lukman Lukman Luly Lukfijayanti Luly Lukfijayanti, Luly Maman Haeruman Maman Haeruman Maria Lusiana Yulianti Mario Gesta Sigarlaki Meilan Julaeni Merry Elviyenny Mochamad Ramdan Muhamad Yusuf Mulyana, Asep Yanyan Musli Rosmali N. Yani Novaliana Nataliningsih, Nataliningsih Nendah, Nendah Nugraha, Elly Halimiyati Nyi Yayat Ruwiyati Oktaviani, Neta Pandanwangi, Nurfadilah Ros Permana, Nendah Siti Pranowojati, Dhimas Raden Mohammad Hidayatullah Rahayu, Nugroho Budi Rahmah Sofiatin Ramdan, Moch Ramli, Irna Marliana Reiza Miftah Wirakusuma, Reiza Miftah Ridwan Gunawan Rifki Amrullah Rina Ridiawaty Rismandiri -Rismandiri Romy Sudiawan Rosdianti Permana Sari, Devita Marwana Shinta Rosdiana Siti Maryam Siti Nurhanifah Solihin Solihin Sonjaya, Undang Sri Andayani Sri Ayu Andayani Srimarliani, Yosi Sriyogasari, Titin Taofik Hidayat Taryadi Taryadi Tatang Mulyana Tita Rostikasari Tita Suhartika Tuhpawana Priatna Sendjaya Tuti Gantini Wardiawan . Wawan Hermawan Wibawa, Ismail Supriyatna Widhi Handaya Winna Roswinna Wulan Oktaviani Yatti Rachmawati Yeni Yuliani Yenti Rokhmulyenti Yeti Yuliana Samantha Zahra Nur Safa