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All Journal Jurnal Manajemen Bisnis Krisnadwipayana INFOKUM Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Pendidikan Indonesia (Ju-Pendi) "Journal of Data Science Journal Arbitrase : Economy, Management and Accounting JISSS : Journal of Islamic Studies and Social Science
Ismail Razak
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : INFOKUM

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BUILDING A STRONG BRAND THROUGH AN EFFECTIVE BRANDING STRATEGY Ismail Razak
INFOKUM Vol. 11 No. 05 (2023): Engineering, Computer and Communication
Publisher : Sean Institute

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Abstract

A strong brand has a positive impact on customer perception, loyalty and a company's market share. This research will analyze marketing strategies through branding strategies that have proven successful in creating, managing and strengthening brands. This research uses a qualitative approach through descriptive methods. The research results show that building a strong brand involves a number of key strategies. Implementing an easy-to-understand logo, instilling value in the product, innovation, market research and competitor monitoring are important factors. Identifying brand barriers helps companies to improve their image and understand customer needs. A good positioning strategy plays a central role in creating brand uniqueness in the minds of consumers. Apart from that, creating a website is a modern element that supports brand visibility and interaction with customers online. By combining these approaches, companies can build a strong brand, expand market reach, and maintain competitiveness in a dynamic marketplace.
Co-Authors Achmad Nizar Thaib Annisa Islamiati Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Berlian Rahmatulah Dhistianti Mei Rahmawantari Diajeng Reztrianti Eddy Sanusi P Silitonga Harry Indra Imam Wibowo Irawati Kusuma Dirja Iwan Kurniawan Subagja M. Kausar Maulana Mishelei Loen Muhammad Harri Muhammad Ibnu Rusydi Munawaroh - Nino Nopriandi Saleh Nona Aprillina Nurani Teguh Dhermawan Nuridin Nuridin Putri Herlaines Susanto Rosdiana Rosdiana Tatag Herbayu Latukismo Yuaniko Paramitra