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All Journal INFOKUM Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Pendidikan Indonesia (Ju-Pendi) "Journal of Data Science Journal Arbitrase : Economy, Management and Accounting JISSS : Journal of Islamic Studies and Social Science
Ismail Razak
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Augmented reality marketing: enhancing customer experience through latest technology Ismail Razak
Jurnal Multidisiplin Sahombu Vol. 4 No. 01 (2024): Jurnal Multidisiplin Sahombu, 2024
Publisher : Sean Institute

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Abstract

Recent technological developments, especially AR, have opened up new opportunities for companies to innovate in their marketing strategies. This research will focus on how the integration of AR in marketing campaigns can create more immersive, interactive and memorable consumer experiences. This research uses a qualitative approach with descriptive methods. The research results show that the application of Augmented Reality (AR) in marketing, user experience and education has a significant positive impact. In marketing, AR creates more immersive interactive experiences, increases consumer engagement, and adds value to marketing campaigns. The use of personalization in the user experience through AR increases the relevance of content, creating deeper interactions between brands and consumers. On the educational side, AR provides an additional visual dimension to learning, facilitating better understanding of concepts. Overall, the research results confirm that AR is not only an innovative technology, but also an effective tool for enriching and improving the way we interact with information, brands, and learning.
Increasing consumer engagement through gamification in marketing campaigns Ismail Razak
Journal of Economics and Business (JECOMBI) Vol. 4 No. 02 (2024): Journal of Economics and Business (JECOMBI) : January 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jecombi.v4i02.79

Abstract

Gamification is a strategy that integrates game elements into non-game contexts with the goal of motivating, engaging, and increasing user participation. Successful marketing campaigns not only attract attention but also build deeper interactions with consumers. This research aims to explore and analyze the impact of implementing gamification elements in marketing campaigns on consumer engagement. This research uses a qualitative approach with descriptive methods. The research results show that the application of gamification in marketing campaigns is effective in increasing consumer engagement. A qualitative approach in understanding the target audience provides a solid foundation for designing relevant game concepts, while the integration of technology such as artificial intelligence provides a more personalized gamification experience. Attractive prizes and promotions effectively motivate participation, and two-way communication strengthens consumer engagement. Regular evaluation and rapid response to consumer feedback fosters continuous improvement, while building an online community creates a collaborative space that supports interaction between consumers. Overall, gamification strategies not only create engaging marketing experiences but also build sustainable and meaningful relationships between brands and consumers in today's digital marketing environment.
BUILDING A STRONG BRAND THROUGH AN EFFECTIVE BRANDING STRATEGY Ismail Razak
INFOKUM Vol. 11 No. 05 (2023): Engineering, Computer and Communication
Publisher : Sean Institute

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Abstract

A strong brand has a positive impact on customer perception, loyalty and a company's market share. This research will analyze marketing strategies through branding strategies that have proven successful in creating, managing and strengthening brands. This research uses a qualitative approach through descriptive methods. The research results show that building a strong brand involves a number of key strategies. Implementing an easy-to-understand logo, instilling value in the product, innovation, market research and competitor monitoring are important factors. Identifying brand barriers helps companies to improve their image and understand customer needs. A good positioning strategy plays a central role in creating brand uniqueness in the minds of consumers. Apart from that, creating a website is a modern element that supports brand visibility and interaction with customers online. By combining these approaches, companies can build a strong brand, expand market reach, and maintain competitiveness in a dynamic marketplace.
Customer Engagement in the Digital Age: Marketing Strategies that Win Consumers' Hearts Ismail Razak
Jurnal Pendidikan Indonesia Vol. 2 No. 02 (2024): Jurnal Pendidikan Indonesia (Ju-Pendi), June 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-pendi.v2i02.515

Abstract

The digital era has changed the marketing paradigm, where customers are increasingly connected online, allowing for more intense interactions between brands and consumers. Customer involvement is the key to achieving marketing success, especially in the face of increasingly fierce competition. This research aims to examine and analyze customer engagement in the context of the digital era, as well as explore effective marketing strategies to win the hearts of consumers. This research uses a qualitative approach with descriptive methods. Research findings show that being responsive and active on social media, personalizing customer experience, loyalty programs, implementing technology, and providing quality content resources significantly increases engagement. Sustainability strategies, such as involving customers in product development and listening to feedback regularly, were found to contribute to strong and sustainable customer relationships, providing a deep understanding of the dynamics of customer engagement in the digital era.
Omnichannel Marketing: Connecting Consumer Experiences from Online to Offline Ismail Razak
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 2 No. 02 (2023): Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID), July
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/esaprom.v2i02.3999

Abstract

Omnichannel marketing is a strategic approach that integrates all distribution channels and customer interactions, creating a consistent and seamless experience from online to offline platforms. This research aims to explore how omnichannel marketing can effectively connect consumer experiences from the online to the offline world. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of omnichannel marketing has had a positive impact in connecting customer experiences from online to offline channels. Customer data integration enables a better understanding of customer preferences and behavior, enabling more targeted marketing strategies. Flexibility in payment systems and omnichannel performance analysis capabilities provide valuable insights for companies to improve the effectiveness of marketing campaigns. Overall, omnichannel marketing proves that continuous customer engagement, personalization of experiences, and channel integration can increase customer satisfaction and support a company's business goals.
Blue Ocean Strategy: Marketing Strategy to achieve Competitive Advantage Ismail Razak
Jurnal Sosial Sains dan Komunikasi Vol. 2 No. 1 (2023): Jurnal Sosial Sains dan Komunikasi (Ju-SoSak), December 2023
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/ju-sosak.v2i1.510

Abstract

Blue Ocean Strategy emphasizes the creation of new markets without direct competition, which has the potential to increase product differentiation and attract new customers. This research aims to investigate the concept of Blue Ocean Strategy as an innovative approach in marketing strategy to achieve competitive advantage. This research uses a qualitative approach with descriptive methods. The research results show that the application of the Blue Ocean Strategy as a marketing strategy to achieve competitive advantage has a significant positive impact. Companies that successfully implement this strategy are able to create new markets or change the dynamics of existing markets, bring unique product or service innovations, and provide differentiating customer experiences. Additionally, companies that successfully integrate cost reduction or efficiency improvements in their strategy can offer products or services at more competitive prices, strengthening competitiveness in the Blue Ocean. Strategic communication and gradual implementation play a key role in ensuring understanding and support from internal and external companies. Continuous evaluation and adjustment provides an opportunity for companies to remain responsive to market changes, maintain a competitive advantage, and ensure continued growth in their newly discovered markets.
Niche marketing: strategies for creating influence in the market Ismail Razak
MAR-Ekonomi: Jurnal Manajemen, Akuntansi Dan Rumpun Ilmu Ekonomi Vol. 3 No. 01 (2024): Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi), oktober 202
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/mar-ekonomi.v3i01.511

Abstract

In this era of globalization, competition in the market is increasingly fierce, and companies are looking for ways to differentiate themselves from competitors. Niche marketing has become an interesting approach, where companies focus on specific market segments with unique characteristics. This research aims to analyze and identify niche marketing strategies that are effective in creating influence in the market. This research uses a qualitative approach with descriptive methods. In the results of this research, it was found that implementing niche marketing strategies, including a deep understanding of consumer needs, unique products or services, appropriate pricing, and providing an extraordinary customer experience, significantly contributed to creating influence in the market. A company's reputation as an expert and leader in a limited niche market has also proven to be a major influence in strengthening its position and increasing consumer engagement. In conclusion, niche marketing can successfully create a lasting impact by combining product or service uniqueness, deep understanding of consumers, and meaningful personal interactions with customers in more focused market segments.
Customer Relationship Management (CRM): Building Solid Relationships for Business Sustainability Ismail Razak
Journal Arbitrase : Economy, Management and Accounting Vol. 1 No. 02 (2023): Journal Arbitrase : Economy, Management and Accounting, July 2023
Publisher : Paspama Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/arbitrase.v1i02.79

Abstract

In the era of globalization and increasingly fierce business competition, solid relationships with customers are the main key in maintaining business sustainability. This research aims to investigate the role and impact of implementing Customer Relationship Management (CRM) in building strong relationships for business sustainability. This research uses a qualitative approach with descriptive methods. The research results show that the implementation of Customer Relationship Management (CRM) has a positive impact on the company. The use of CRM not only increases customer satisfaction through more personalized and responsive service, but also increases operational efficiency by automating business processes. Customer data integration helps companies understand customer preferences and behavior, opening up opportunities for increased sales and smarter marketing strategies. Thus, CRM is not just a technological tool, but is also the key to sustainable business growth and efficient operational continuity.
The Influence of Service and Brand Image on Garden Pet Shop Customer Purchasing Decisions Through Brand Trust Muhammad Ibnu Rusydi; Ismail Razak; Eddy Sanusi P Silitonga
Journal of Islamic Studies & Social Science Vol. 1 No. 1 (2024): Journal of Islamic Studies & Social Science
Publisher : Madani Connection

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64019/jisss.v1i1.8

Abstract

This study aims to: 1.) To describe service quality, brand image, brand trust and purchasing decisions of Garden Pet Shop customers. 2.) To analyze the effect of service quality and brand image on brand trust at Garden Pet Shop. 3.) To analyze the effect of service quality and brand image on Garden Pet Shop customer purchasing decisions. 4.) To analyze the effect of brand trust on Garden Pet Shop customer purchasing decisions. 5.) To analyze the effect of service quality and brand image on Garden Pet Shop customer purchasing decisions through brand trust. This research was conducted at Garden Pet Shop with a research sample of 100 respondents. The sampling technique used random sampling. The data analysis method uses descriptive analysis and quantitative analysis with path analysis. The results showed that: 1.) Service quality and brand image support increased brand trust. 2.) Service quality and brand image support increased purchasing decisions. 3.) Brand trust supports increased purchasing decisions. 4.) Service quality and brand image support service decisions through brand trust
Peran Mahasiswa Kuliah Kerja Nyata (KKN) dalam Gerakan Konservasi Lingkungan dan Penerapannya di Kecamatan Pondokgede Mishelei Loen; Imam Wibowo; Harry Indra; Ismail Razak; Nuridin Nuridin; Munawaroh Munawaroh; Rosdiana Rosdiana; Dhistianti Mei Rahmawantari; Diajeng Reztrianti; M. Kausar Maulana; Yuaniko Paramitra; Tatag Herbayu; Arry Dwi Syahputra; Nino Nopriandi Saleh; Arief Rachmawan Assegaf; Arief Syaf Safrianto; Iwan kurniawan Subagja; Muhammad Harri
Nusantara: Jurnal Pengabdian kepada Masyarakat Vol. 5 No. 2 (2025): Mei: NUSANTARA Jurnal Pengabdian Kepada Masyarakat
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/nusantara.v5i2.5246

Abstract

The Community Service Program (KKN) of the Faculty of Economics, UNKRIS, aims to raise awareness and change behavior among the community in Pondokgede sub-district regarding the environment, starting with the household environment in handling organic and inorganic waste through composting and the use of Biopori Infiltration Pits (LRB), waste banks, and greening for Green Open Spaces (RTH). The method used in this study is qualitative analysis. Before the KKN FE UNKRIS activities were implemented, several steps were taken to ensure the smoothness and effectiveness of the program, including preparation, implementation, and evaluation. Overall, the KKN FE UNKRIS program in the environmental conservation movement and its implementation in Pondokgede sub-district has had a positive impact on accelerating the development of Pondokgede sub-district, as evidenced by the improvement in community behavior toward the environment and the level of community satisfaction with the KKN FE UNKRIS program. The implications of this KKN program include the need for continuous monitoring to ensure that community awareness of a clean and healthy environment continues to increase. Additionally, the program should be continued until the stage of utilizing the results of waste processing generated by each community in Pondokgede.
Co-Authors Achmad Nizar Thaib Annisa Islamiati Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Berlian Rahmatulah Dhistianti Mei Rahmawantari Diajeng Reztrianti Eddy Sanusi P Silitonga Harry Indra Imam Wibowo Irawati Kusuma Dirja Iwan Kurniawan Subagja M. Kausar Maulana Mishelei Loen Muhammad Harri Muhammad Ibnu Rusydi Munawaroh - Nino Nopriandi Saleh Nona Aprillina Nurani Teguh Dhermawan Nuridin Nuridin Putri Herlaines Susanto Rosdiana Rosdiana Tatag Herbayu Latukismo Yuaniko Paramitra