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All Journal Jurnal Manajemen Bisnis Krisnadwipayana INFOKUM Jurnal Ekonomi Jurnal Info Sains : Informatika dan Sains NUSANTARA: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Sahombu Journal of Economics and Business (JECOMBI) Jurnal Ilmiah Multidisiplin Indonesia Jurnal Manajemen, Akuntansi dan Rumpun Ilmu Ekonomi (MAR-Ekonomi) Jurnal Sosial Sains dan Komunikasi (Ju-SoSAK) Jurnal Pendidikan Indonesia (Ju-Pendi) "Journal of Data Science Journal Arbitrase : Economy, Management and Accounting JISSS : Journal of Islamic Studies and Social Science
Ismail Razak
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Other

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Journal : "Journal of Data Science

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Content marketing strategy in increasing consumer interaction on social media Ismail Razak
Journal Of Data Science Vol. 2 No. 01 (2024): Journal Of Data Science, March 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jds.v2i01.4008

Abstract

In this digital era, social media has become the main platform for communicating and interacting online. Therefore, content marketing strategies are crucial to attract consumer attention and build sustainable engagement. This research aims to examine and analyze the effectiveness of content marketing strategies in increasing consumer interaction on social media. This research uses a qualitative approach with descriptive methods. The research results show that an effective content marketing strategy on social media requires a deep understanding of the audience, branding consistency, and a balance between content frequency and quality. Responsiveness to audience comments, collaboration with others, and continuous evaluation through analytical tools form key pillars in improving consumer engagement. In conclusion, content marketing success on social media involves an adaptive approach, leveraging technology, and keeping up with emerging trends to build solid relationships with audiences and achieve marketing goals.
Co-Authors Achmad Nizar Thaib Annisa Islamiati Arief Rachmawan Assegaf Arief Syaf Safrianto Arry Dwi Syahputra Berlian Rahmatulah Dhistianti Mei Rahmawantari Diajeng Reztrianti Eddy Sanusi P Silitonga Harry Indra Imam Wibowo Irawati Kusuma Dirja Iwan Kurniawan Subagja M. Kausar Maulana Mishelei Loen Muhammad Harri Muhammad Ibnu Rusydi Munawaroh - Nino Nopriandi Saleh Nona Aprillina Nurani Teguh Dhermawan Nuridin Nuridin Putri Herlaines Susanto Rosdiana Rosdiana Tatag Herbayu Latukismo Yuaniko Paramitra