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All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora JURNAL MEDIA INFORMATIKA BUDIDARMA Abdimas Dewantara Jurnal Abdimas Madani dan Lestari (JAMALI) Journal of Social Politics and Governance (JSPG) Dimasejati: Jurnal Pengabdian Kepada Masyarakat IJECS: Indonesian Journal of Empowerment and Community Services Jurnal Sains Teknologi dan Sistem Informasi Journal of Islamic Economics Lariba Journal of Big Data Analytic and Artificial Intelligence Jurnal Honai
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Pengaruh Media Sosial dan Kualitas SDM Terhadap Volume Penjualan Selama Pandemi Covid-19 pada Kelurahan Antang Kota Makassar Andi Sumarlin; Andi Fitriadi; Syarifah
Jurnal Honai Vol 2 No 1 (2022): Desember
Publisher : LPPM UNAIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61578/honai.vol2.no2.art1

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh teknologi social media dan kualitas SDM terhadap volume penjualan UMKM selama pandemic covid-19 pada Kelurahan Antang Kota Makassar. Penentuan sampel penelitian menggunakan Teknik sampling convenience sampling yaitu salah satu teknik pengambilan sampel didasarkan pada ketersedian elemen dan kemudahan untuk mendapatkannya. Sampel diambil/terpilih karena sampel tersebut ada pada tempat dan waktu yang tepat. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah dengan metode survei dengan kuesioner. Kuesioner adalah daftar pertanyaan yang disusun secara sistematis untuk dibagikan kepada responden. Selain itu, peneliti juga melakukan studi pustaka beberapa literatur yang berkaitan dengan topik penelitian. Data dianalisis dengan menggunakan Teknik analisis regresi linier berganda, uji t-test dan koefisien determinasi dengan bantuan program spss. Hasil penelitian menunjukkan, bahwa secara parsial teknologi media sosial dan kualitas SDM berpengaruh positif dan signifikan terhadap volume penjualan UMKM. Berdasarkan koefisien determinasi yang diperoleh dari hasil analisis data diketahui bahwa teknologi media sosial dan kualitas SDM bersama-sama memiliki efek 0,161atau 16,1 persen pada volume penjualan UMKM.
Pengaruh Mutasi Terhadap Produktifitas Kerja ASN Pada Kantor Pengadilan Agama Wamena Papua Arif Setyawan; Soltan Takdir; Syarifah
Jurnal Honai Vol 2 No 2 (2023): Juni
Publisher : LPPM UNAIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61578/honai.vol3.no1.art1

Abstract

Penelitian ini bertujuan untuk mengetahui apakah ada pengaruh mutasi terhadap produktivitas kerja pegawai Kantor Pengadilan Agama Wamena. Untuk pengambilan sampel menggunakan Total Sampling karena populasi tidak melebihi 100 orang, yakni 12 orang. Teknik pengumpulan data yang digunakan dalam yaitu studi pustaka, pengamatan (obervasi), dan kuesioner yang terdapat 30 pertanyaan. Untuk pengujian validitas setiap butirnya, menggunakan korelasi Pearson Product Moment, sedangkan pengujian reliabilitas instrumen penelitian menggunakan metode Chonbach Alpha. Kemudian pengujian analisa data menggunakan rumus korelasi Pearson Product Moment yang dalam penelitian ini digunakan α = 0,5 artinya kesalahan dari analisis sebesar 5%. Hasil penelitian ini menunjukkan bahwa koefisien korelasi Mutasi dengan Produktivitas Kerja termasuk dalam kategori kuat yang ditunjukkan pada korelasi pearson product moment diperoleh sebesar 0,725. Berdasarkan hasil uji thitung pada taraf signifikan 5% dengan uji dua pihak dk-2 maka diperoleh nilai thitung sebesar 3,331 sedangkan nilai ttabel sebesar 2,228, berarti thitung > ttabel. Dengan demikian diketahui bahwa mutasi terdapat pengaruh yang signifikan terhadap Produktivitas Kerja. Sedangkan nilai kontribusi yang diberikan mutasi terhadap Produktivitas Kerja adalah sebesar 52,5%, sisanya 47,5% yang dipengaruhi faktor-faktor lain yang tidak diteliti. Adapun hasil uji hipotesis adalah ada pengaruh yang signifikan antara mutasi terhadap produktivitas kerja maka Ho ditolak dan Ha diterima.
Perilaku Konsumen di Pasar Monopolistik: Studi Kasus Pada Pasar Tradisional Wamena Kabupaten Jayawijaya Sari, Purnama; Syarifah
Jurnal Honai Vol 4 No 2 (2025): Juni
Publisher : LPPM UNAIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61578/honai.5.1.59-64

Abstract

This study aims to analyze consumer behavior in monopolistic markets in the 3T (Underdeveloped and Transmigration) region, focusing on the traditional market in Wamena City, Jayawijaya Regency. A qualitative approach was used, through in-depth interviews and participant observation with 30 consumers. The results indicate that three main factors influence consumer purchasing decisions: price, product quality, and social interaction. Price is the dominant factor, with consumers actively comparing prices across vendors to obtain the best value. Product quality also contributes to consumer loyalty, especially when the product is proven to be satisfactory and consistent. Furthermore, the social interactions between consumers and vendors in the warm atmosphere of the traditional market contribute to increased comfort and emotional attachment among consumers. These three factors are interrelated in shaping purchasing decisions, and understanding these dynamics is crucial for both vendors and local governments in designing effective marketing strategies and local economic development in the 3T (Underdeveloped and Transmigration) region.
Transformasi branding UMKM Papua melalui pelatihan digital marketing dan desain label produk berbasis Canva Syarifah, Syarifah; Sabriani, Sabriani; Alvaro, Lexi
ABDIMAS DEWANTARA Vol 8 No 2 (2025): Article in Press
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v8i2.19098

Abstract

Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Distrik Walelagama, Papua Pegunungan menghadapi tantangan dalam pengembangan branding dan pemasaran produk, karena sebagian besar produk masih dipasarkan menggunakan kemasan polos tanpa label dan merek. Kondisi ini menghambat identitas produk serta mengurangi potensi pembelian ulang. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi pelaku UMKM dalam digital marketing melalui media sosial Instagram dan pembuatan desain label produk menggunakan aplikasi Canva. Metode pelaksanaan meliputi tiga tahap, yaitu perencanaan, pelaksanaan pelatihan, dan evaluasi. Pelatihan diberikan dalam bentuk sosialisasi, demonstrasi, dan praktik langsung. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta dari 22% sebelum pelatihan menjadi 94% setelah pelatihan. Selain itu, sebagian besar peserta telah mampu membuat desain label sederhana dan mempromosikan produknya secara digital. Faktor pendukung kegiatan ini adalah antusiasme dan partisipasi aktif peserta, sedangkan hambatan utama terletak pada keterbatasan jaringan internet. Secara keseluruhan, kegiatan ini berkontribusi positif terhadap transformasi branding dan peningkatan daya saing UMKM lokal di era digital.   Transforming the branding of Papua’s MSMEs through digital marketing training and Canva-based product label design   Abstract: Micro, Small, and Medium Enterprises (MSMEs) in Walelagama District, Highland Papua, face challenges in developing product branding and marketing, as most products are still sold in plain packaging without labels or brand identities. This condition limits product recognition and reduces repurchase potential. This community service program aims to enhance the capacity of MSME actors in digital marketing through Instagram and product label design using Canva. The implementation method consisted of three stages: planning, training implementation, and evaluation. The training activities combined socialization sessions, demonstrations, and hands-on practice. The results indicate a significant improvement in participants’ understanding—from 22% before training to 94% afterward. Furthermore, most participants successfully created simple product labels and promoted their products online. Supporting factors included participants’ enthusiasm and active involvement, while the main obstacle was limited internet connectivity. Overall, this program contributed positively to the branding transformation and digital competitiveness of local MSMEs in the highlands of Papua.
Improving Financial Technology-Based Financial Management for Noken Mama Papuan Artisans in Baliem Jayawijaya Valley syarifah; Silviani Rumagit; Nanang Gunawan; Fayra Nabillah Azza; Tommi Hutasoit
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 2 (2025)
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service activity aims to enhance financial management literacy and the adoption of financial technology (fintech) among the Mama Papua Suara Hati Ibu noken craftsman group in the Baliem Valley, Jayawijaya. The main problems faced by partners are traditional financial record keeping, limited access to formal financial services, and low understanding of fintech applications. The implementation method is socialization, training, mentoring, and evaluation through pre-test and post-test. The results of the activity show a significant increase in knowledge and skills of partners in managing finances in a structured manner by utilizing the Qasir application as a digital recording medium, namely 60% where initially only 3 people understood financial technology, after the training, the number increased to 28 people. Supporting factors for this community service activity were the active role of all participants during the implementation, the partners' openness to problems faced, and the existence of clear duties and functions for partners, so that it was easy to coordinate the course of the training, as well as the support of the tribal chief regarding security during the activity. However, there were several obstacles during the implementation, including limited access to electricity, unstable internet, and tribal war during the activity, that required rescheduling and adding training time. The hope is that this activity will foster digital financial management literacy among partners, promote economic independence, and serve as a model for sustainable technology-based MSME empowerment in underserved and underserved regions (3T). Keywords: Qasir App, Financial Technology, Mama Papua, Noken, Underserved and Underserved MSMEs (3T)
NARRATIVE POLICY FRAMEWORK: POLICY ON THE EXPANSION OF NEW AUTONOMOUS REGIONS (DOB) IN PAPUA Syarifah, Syarifah; Ahmad, Ahmad; Azza, Fayra Nabillah
Journal of Social Politics and Governance (JSPG) Vol. 7 No. 2 (2025): Journal of Social Politics and Governance (December)
Publisher : Prodi Ilmu Pemerintahan, Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/s8269k65

Abstract

This study aims to analyze how Indonesian policymakers make decisions regarding the expansion of DOBs in Papua, with a focus on public narratives in the media. To see the public narrative, a Narrative Policy Framework (NPF) study will be conducted which can describe, explain the structure of public narratives in policy making. The research method uses a qualitative approach with the support of QDAS (Qualitative Data Analysis Software), and the research data sources come from trusted online media in Indonesia. The results showed that the conversation about DOB expansion in Papua was dominated by the central and local governments. This indicates that the DOB expansion policy in Papua is dominated by political elites, so it has the potential to cause conflict because it is not in accordance with the aspirations of the community. The expansion process also has the potential to trigger conflicts between the expanded regions, especially if the distribution of resources and power is not fair and transparent. The implication is that active community participation in decision-making on regional expansion is important so that policies reflect the aspirations and real needs of the Papuan people and reduce the dominance of political elites.       
Implementasi K-Means Clustering untuk Mengelompokkan Data Produktivitas Penelitian Dosen di Una’im Yapis Wamena Syarifah, Syarifah; Ali, Muhammad; Samad, Asman; Nabillah Azza, Fayra; M, Hasriani; Susiana, Susiana
Journal of Big Data Analytic and Artificial Intelligence Vol 8 No 2 (2025): JBIDAI Desember 2025
Publisher : STMIK PPKIA Tarakanita Rahmawati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71302/jbidai.v8i2.90

Abstract

Una'im Yapis Wamena, as one of the higher education institutions in Papua, has a number of lecturers with various research activities. However, the challenge faced is the difficulty of comprehensively identifying the patterns and characteristics of faculty research. Without proper analysis, it is difficult for the institution to determine the research productivity profile of faculty members, identify those who require mentoring, or determine the focus of research capacity development. This can result in suboptimal allocation of resources, research support, and research development planning within the institution. This study aims to help determine the level of productivity of lecturers in research with high, medium, and low categories. With this grouping, it is hoped that the Una'im Yapis Wamena Campus can more easily make decisions about the appropriate coaching methods to improve the research results of lecturers. The method used in this study is K-means Clustering. The data analyzed included 45 lecturers with variables such as number of publications, number of citations, H-index, funded research, and research collaboration. The results of this study show that the level of faculty research productivity can be grouped into three categories, namely: Cluster 1 (High Productivity) consisting of 8 faculty members, Cluster 2 (Medium Productivity) consisting of 25 faculty members, and Cluster 3 (Low Productivity) consisting of 12 faculty members. The clustering process reached convergence in the 6th iteration with stable results. These clustering results can serve as a guide for Una'im Yapis Wamena in determining policies to increase lecturer research productivity in the future.
Co-Authors Aeni, Nur Ahmad Ahmad Ahmad, Ahmad Ahmad Alvaro, Lexi Andi Fitriadi Andi Sumarlin Arif Setyawan Azza, Fayra Nabillah Fayra Nabillah Azza Fitri Fitri Haluk, Elroy Hanson Prihantoro Putro Kurniadin Abd Latif M, Hasriani M, Hasriani Misrah, Irmayani Moh Mizan Asrori MUHAMMAD ALI Nabillah Azza, Fayra Nanang Gunawan Naury, Chairullah Purnama Sari Sabriani, Sabriani Samad, Asman Silviani Rumagit Soltan Takdir Susiana Susiana Syarifah Telly Nancy Silooy Thomas, Rianik Tommi Hutasoit Wahyuni Nurindah Sulistiowati Wahyuni Nurindah Sulistiyowati