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All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora JURNAL MEDIA INFORMATIKA BUDIDARMA Abdimas Dewantara Jurnal Abdimas Madani dan Lestari (JAMALI) Journal of Social Politics and Governance (JSPG) IJECS: Indonesian Journal of Empowerment and Community Services Jurnal Sains Teknologi dan Sistem Informasi Jurnal Dinamika Journal of Islamic Economics Lariba Journal of Big Data Analytic and Artificial Intelligence Jurnal Honai Journal of Soft Computing Exploration
Syarifah
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Perilaku Konsumen di Pasar Monopolistik: Studi Kasus Pada Pasar Tradisional Wamena Kabupaten Jayawijaya Sari, Purnama; Syarifah
Jurnal Honai Vol 4 No 2 (2025): Juni
Publisher : LPPM UNAIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61578/honai.5.1.59-64

Abstract

This study aims to analyze consumer behavior in monopolistic markets in the 3T (Underdeveloped and Transmigration) region, focusing on the traditional market in Wamena City, Jayawijaya Regency. A qualitative approach was used, through in-depth interviews and participant observation with 30 consumers. The results indicate that three main factors influence consumer purchasing decisions: price, product quality, and social interaction. Price is the dominant factor, with consumers actively comparing prices across vendors to obtain the best value. Product quality also contributes to consumer loyalty, especially when the product is proven to be satisfactory and consistent. Furthermore, the social interactions between consumers and vendors in the warm atmosphere of the traditional market contribute to increased comfort and emotional attachment among consumers. These three factors are interrelated in shaping purchasing decisions, and understanding these dynamics is crucial for both vendors and local governments in designing effective marketing strategies and local economic development in the 3T (Underdeveloped and Transmigration) region.
Transformasi branding UMKM Papua melalui pelatihan digital marketing dan desain label produk berbasis Canva Syarifah Syarifah; Sabriani Sabriani; Lexi Alvaro
ABDIMAS DEWANTARA Vol 8 No 2 (2025)
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/ad.v8i2.19098

Abstract

Pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) di Distrik Walelagama, Papua Pegunungan menghadapi tantangan dalam pengembangan branding dan pemasaran produk, karena sebagian besar produk masih dipasarkan menggunakan kemasan polos tanpa label dan merek. Kondisi ini menghambat identitas produk serta mengurangi potensi pembelian ulang. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kompetensi pelaku UMKM dalam digital marketing melalui media sosial Instagram dan pembuatan desain label produk menggunakan aplikasi Canva. Metode pelaksanaan meliputi tiga tahap, yaitu perencanaan, pelaksanaan pelatihan, dan evaluasi. Pelatihan diberikan dalam bentuk sosialisasi, demonstrasi, dan praktik langsung. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman peserta dari 22% sebelum pelatihan menjadi 94% setelah pelatihan. Selain itu, sebagian besar peserta telah mampu membuat desain label sederhana dan mempromosikan produknya secara digital. Faktor pendukung kegiatan ini adalah antusiasme dan partisipasi aktif peserta, sedangkan hambatan utama terletak pada keterbatasan jaringan internet. Secara keseluruhan, kegiatan ini berkontribusi positif terhadap transformasi branding dan peningkatan daya saing UMKM lokal di era digital.   Transforming the branding of Papua’s MSMEs through digital marketing training and Canva-based product label design   Abstract: Micro, Small, and Medium Enterprises (MSMEs) in Walelagama District, Highland Papua, face challenges in developing product branding and marketing, as most products are still sold in plain packaging without labels or brand identities. This condition limits product recognition and reduces repurchase potential. This community service program aims to enhance the capacity of MSME actors in digital marketing through Instagram and product label design using Canva. The implementation method consisted of three stages: planning, training implementation, and evaluation. The training activities combined socialization sessions, demonstrations, and hands-on practice. The results indicate a significant improvement in participants’ understanding—from 22% before training to 94% afterward. Furthermore, most participants successfully created simple product labels and promoted their products online. Supporting factors included participants’ enthusiasm and active involvement, while the main obstacle was limited internet connectivity. Overall, this program contributed positively to the branding transformation and digital competitiveness of local MSMEs in the highlands of Papua.
Improving Financial Technology-Based Financial Management for Noken Mama Papuan Artisans in Baliem Jayawijaya Valley syarifah; Silviani Rumagit; Nanang Gunawan; Fayra Nabillah Azza; Tommi Hutasoit
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 6 No. 2 (2025): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v6i2.7205

Abstract

This community service activity aims to enhance financial management literacy and the adoption of financial technology (fintech) among the Mama Papua Suara Hati Ibu noken craftsman group in the Baliem Valley, Jayawijaya. The main problems faced by partners are traditional financial record keeping, limited access to formal financial services, and low understanding of fintech applications. The implementation method is socialization, training, mentoring, and evaluation through pre-test and post-test. The results of the activity show a significant increase in knowledge and skills of partners in managing finances in a structured manner by utilizing the Qasir application as a digital recording medium, namely 60% where initially only 3 people understood financial technology, after the training, the number increased to 28 people. Supporting factors for this community service activity were the active role of all participants during the implementation, the partners' openness to problems faced, and the existence of clear duties and functions for partners, so that it was easy to coordinate the course of the training, as well as the support of the tribal chief regarding security during the activity. However, there were several obstacles during the implementation, including limited access to electricity, unstable internet, and tribal war during the activity, that required rescheduling and adding training time. The hope is that this activity will foster digital financial management literacy among partners, promote economic independence, and serve as a model for sustainable technology-based MSME empowerment in underserved and underserved regions (3T). Keywords: Qasir App, Financial Technology, Mama Papua, Noken, Underserved and Underserved MSMEs (3T)
Advertising Language Training for Digital Marketing Strengthening Mountainous Papua MSME Actors Hasriani M; Syarifah; Ason Wakerkwa; Yuspin Lobo Sattu
IJECS: Indonesian Journal of Empowerment and Community Services Vol. 7 No. 1 (2026): IJECS: Indonesian Journal of Empowerment and Community Services
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ijecs.v7i1.8187

Abstract

ABSTRACT MSME operators in the 3T regions of Papua Pegunungan face various challenges in digital marketing, including differences in linguistic backgrounds, which mean that crafting promotional messages in Indonesian is a skill that still needs to be further developed. This community service initiative aims to enhance the capabilities of MSME operators in Kuluakma Village, Walelagama District, Jayawijaya Regency, in utilizing advertising language as a digital marketing strategy. The method employed was participatory training combining lectures, live demonstrations, and group discussions, conducted in three sessions: an introduction to the functions of advertising language, an overview of social media platforms, and practical exercises in crafting promotional sentences. A total of 32 participants, comprising coffee farmers, beekeepers, and chicken farmers, took part in this activity. Evaluations based on pre-tests and post-tests showed an increase in participants’ ability to compose persuasive, informative promotional sentences that include a call to action in communicative Indonesian, rising from 6 to 17 participants. This activity is part of a multidisciplinary collaborative program that also includes training in digital marketing, product label design, and guidance on halal certification.   Keywords: Advertising Language, 3T Regions, Digital Marketing, Participatory Training, Papua MSMEs
PERANCANGAN E-LEARNING BERBASIS WEB DI SMK SIDRATUL MUNTHAHA YAPIS WAMENA PAPUA DENGAN METODE BLACKBOX Syarifah Syarifah; Kurniadin Abd Latif
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 9 No 2 (2024): Juli
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v9i2.4701

Abstract

In the era of technology which is developing rapidly in all fields, the learning process in the 3T Region, especially Sidratul Munthaha Yapis Wamena Papua Vocational School, still carries out a conventional learning process. This means that some students and teachers are not optimal in recognizing and implementing technology in the field of education. E-learning has developed and been applied in various schools. However, this convenience is not yet fully felt by students and teachers in Wamena Papua. The aim of this research is to design web-based e-learning and test the service level of the e-learning system using the black box method. The design method used is the waterfall method with stages of analysis, design, coding and testing. Testing was carried out using the black box method. The research results show that there are five interface displays for e-learning that have been designed, consisting of the homepage display, login page, classroom creation form, material posting form, and attendance display. Based on the results of black box testing, it proves that the e-learning system can be used according to the expected function. However, there are several notes on the design of this e-learning from media experts, including: the need to provide validation of assignment descriptions, automate assignment publication times, provide information on assignment collection pages, and automate assignment upload times.
NARRATIVE POLICY FRAMEWORK: POLICY ON THE EXPANSION OF NEW AUTONOMOUS REGIONS (DOB) IN PAPUA Ahmad Ahmad; Syarifah Syarifah; Fayra Nabillah Azza
Journal of Social Politics and Governance (JSPG) Vol. 7 No. 2 (2025): Journal of Social Politics and Governance (December)
Publisher : Prodi Ilmu Pemerintahan, Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/s8269k65

Abstract

This study aims to analyze how Indonesian policymakers make decisions regarding the expansion of DOBs in Papua, with a focus on public narratives in the media. To see the public narrative, a Narrative Policy Framework (NPF) study will be conducted which can describe, explain the structure of public narratives in policy making. The research method uses a qualitative approach with the support of QDAS (Qualitative Data Analysis Software), and the research data sources come from trusted online media in Indonesia. The results showed that the conversation about DOB expansion in Papua was dominated by the central and local governments. This indicates that the DOB expansion policy in Papua is dominated by political elites, so it has the potential to cause conflict because it is not in accordance with the aspirations of the community. The expansion process also has the potential to trigger conflicts between the expanded regions, especially if the distribution of resources and power is not fair and transparent. The implication is that active community participation in decision-making on regional expansion is important so that policies reflect the aspirations and real needs of the Papuan people and reduce the dominance of political elites.       
Implementasi K-Means Clustering untuk Mengelompokkan Data Produktivitas Penelitian Dosen di Una’im Yapis Wamena Syarifah Syarifah; Muhammad Ali; Asman Samad; Fayra Nabillah Azza; Hasriani M; Susiana Susiana
Journal of Big Data Analytic and Artificial Intelligence Vol 8 No 2 (2025): JBIDAI Desember 2025
Publisher : STMIK PPKIA Tarakanita Rahmawati

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71302/jbidai.v8i2.90

Abstract

Una'im Yapis Wamena, as one of the higher education institutions in Papua, has a number of lecturers with various research activities. However, the challenge faced is the difficulty of comprehensively identifying the patterns and characteristics of faculty research. Without proper analysis, it is difficult for the institution to determine the research productivity profile of faculty members, identify those who require mentoring, or determine the focus of research capacity development. This can result in suboptimal allocation of resources, research support, and research development planning within the institution. This study aims to help determine the level of productivity of lecturers in research with high, medium, and low categories. With this grouping, it is hoped that the Una'im Yapis Wamena Campus can more easily make decisions about the appropriate coaching methods to improve the research results of lecturers. The method used in this study is K-means Clustering. The data analyzed included 45 lecturers with variables such as number of publications, number of citations, H-index, funded research, and research collaboration. The results of this study show that the level of faculty research productivity can be grouped into three categories, namely: Cluster 1 (High Productivity) consisting of 8 faculty members, Cluster 2 (Medium Productivity) consisting of 25 faculty members, and Cluster 3 (Low Productivity) consisting of 12 faculty members. The clustering process reached convergence in the 6th iteration with stable results. These clustering results can serve as a guide for Una'im Yapis Wamena in determining policies to increase lecturer research productivity in the future.
Potensi inovasi Noken perempuan asli Baliem sebagai ekonomi kreatif dalam pengembangan pariwisata di kabupaten Jayawijaya Telly Nancy Silooy; Irmayani Misrah; Syarifah Syarifah
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 1 (2025): February 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i1.18649

Abstract

The purpose of this study was to identify and analyze the value and function of noken as local wisdom/culture of the Baliem Community; the role of noken as a creative economy for Baliem Indigenous Women and the opportunities for noken in tourism development. The research method is a qualitative method including ethnography, in-depth interviews, Focus Group Discussions (FGD) and case studies. The results of the study indicate that the value of noken in the life of the Baliem Community is a cultural symbol that cannot be separated from everyday life and is maintained from generation to generation. The philosophy of noken is a symbol of good life, love of peace, and fertility for the Community. Noken as a creative economy development is carried out through 1) empowering local communities to increase family income and have an impact on community welfare. 2). Innovation as a solution to survive in the face of competition in the development of the creative economy for the sustainability of the existence of noken in the future. 3). Noken has global marketing opportunities with high value 4). The sustainability of noken in the development of the Creative Economy requires the support of the Jayawijaya Regency government. 
PERSOALAN TANAH ULAYAT MASYARAKAT REMPANG DALAM BAYANG-BAYANG INVESTASI NASIONAL Yoga Kusuma Yahya; Yusuf Adam Hilman; Syarifah Syarifah
JURNAL DINAMIKA Vol. 6 No. 1 (2026): Junii 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Baturaja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54895/m2ha8361

Abstract

The development of Rempang Eco-City on Rempang Island, Batam, is one of Indonesia's National Strategic Projects that has caused an agrarian conflict involving the government, the Batam Authority (BP Batam), and the indigenous Malay community of Rempang. This community has occupied the area for generations. This article explains the causes of the agrarian conflict in Rempang and describes how national agrarian law regulates the protection of indigenous customary land rights in large-scale development projects. The method used is a literature study with a qualitative descriptive approach, referring to the Basic Agrarian Law Number 5 of 1960 and a number of national scientific journals published between 2021 and 2026. The results show that the customary land rights of the Rempang community remain legally recognized even though they do not hold formal land certificates. This recognition is based on the long duration of their settlement and on Article 18B paragraph (2) of the 1945 Constitution along with Article 3 of the Basic Agrarian Law. The conflict also reflects weak communication between the government and the community during the relocation process. A more appropriate resolution for this case involves dialogue, community participation, and the application of agrarian justice principles.
Information security awareness among students in eastern indonesia: A HAIS-Q based assessment and intervention priority mapping Muhammad Fadlan; Syarifah Syarifah; Denis Prayogi; Suprianto Suprianto
Journal of Soft Computing Exploration Vol. 7 No. 3 (2026): September 2026
Publisher : SHM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52465/joscex.v7i3.52

Abstract

The increasing use of digital technology among university students is not always accompanied by adequate levels of information security awareness, especially in Eastern Indonesia, which has its own characteristics and challenges regarding facilities and digital literacy. This study aims to assess students’ information security awareness using an adapted HAIS-Q and to provide a soft computing-oriented interpretation for mapping intervention priorities. A quantitative survey was conducted involving students from Universitas Amal Ilmiah Yapis Wamena. The instrument measured three awareness dimensions, namely knowledge, attitude, and behaviour, across five focus areas. The results show that students’ information security awareness is generally in the good category, with attitude obtaining the highest score of 81.44, followed by knowledge at 80.10, and behaviour at 75.04. At the focus area level, mobile device security achieved the highest mean score, while email security obtained the lowest. The distribution of awareness levels shows that 60% of respondents were in the good category, 33% in the average category, and 7% in the poor category. From a soft computing perspective, these results can be interpreted as input indicators for mapping intervention priorities, particularly by identifying behaviour-related weaknesses, vulnerable awareness groups, and specific security domains requiring improvement.
Co-Authors Aeni, Nur Ahmad Ahmad Ahmad, Ahmad Ahmad Andi Fitriadi Andi Sumarlin Arif Setyawan Asman Samad Ason Wakerkwa Denis Prayogi Fayra Nabillah Azza Fitri Fitri Haluk, Elroy Hanson Prihantoro Putro Hasriani M Hasriani Muslimin Irmayani Misrah Kurniadin Abd Latif Lexi Alvaro M, Hasriani Misrah, Irmayani Moh Mizan Asrori Muhammad Ali MUHAMMAD FADLAN Nanang Gunawan Naury, Chairullah Purnama Sari Sabriani Sabriani Silviani Rumagit Soltan Takdir Suprianto Suprianto Susiana Susiana Syarifah Telly Nancy Silooy Thomas, Rianik Tommi Hutasoit Wahyuni Nurindah Sulistiowati Wahyuni Nurindah Sulistiyowati Yoga Kusuma Yahya Yuspin Lobo Sattu Yusuf Adam Hilman