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All Journal Jurnal Ilmu Administrasi Bisnis JURNAL INSTEK (Informatika Sains dan Teknologi) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Abdi Masyarakat Aptekmas : Jurnal Pengabdian Kepada Masyarakat Journal of Materials Exploration and Findings Jurnal Indonesia Sosial Teknologi eProceedings of Management Indo-Fintech Intellectuals: Journal of Economics and Business
Sekar Widyasari Putri
Universitas Telkom, Surabaya
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Journal : Abdi Masyarakat

 1 
Pengembangan Website Katalog Digital Lapas Kelas 1 Surabaya YESA, CAESAREANO LAFADO; AULIA, DARLIN; PUTRI, SEKAR WIDYASARI; KHARISMA, VALENCIA OCTORA; ULFATUN NISA, TSALITS AGNITA; NARESWARY, IRZA RANIA; PRIYONO, IRVINANDA
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4281

Abstract

Teknologi, informasi dan komunikasi yang berkembang begitu cepat secara langsung berdampak kompleks pada manusia. Pada era modern informasi cukup luas dalam penyebaran suatu informasi bisa dari mana saja baik melalui berbagai media dan dalam berbagai bentuk. Secara umum penyebaran bisa berupa gambar, teks, suara maupun video. Selain itu informasi juga dapat dibagikan maupun dimunculkan melalui portal yang disebut website. Pada era sekarang website sangat banyak kegunaanya salah satunya sebagai media promosi dan pengenalan suatu usaha. Hal ini bisa dimaksimalkan untuk memperkenalkan usaha tersebut ke khalayak umum. Sehingga bisa menarik banyak konsumen untuk membeli produk tersebut.  Salah satunya di lapas klas 1 Surabaya yang berada dibawah Kementerian Hukum dan Ham Jawa Timur. Warga binaan pada lapas ini diberdayakan dengan melakukan kegiatan yang lebih bermanfaat, diantaranya adalah memproduksi produk yang memiliki nilai jual pada pasar. Usaha pada lapas ini berfokus pada bidang mebel dan makanan dalam bentuk sandaran kursi, meja, kemudian tahu nigarin dan es kristal. Maka dari itu dengan memanfaatkan website diharapkan mampu mengenalkan produk dari lapas klas 1 Surabaya pada jangkauan konsumen secara luas. Dengan upaya pemasaran secara digital melalui website tersebut diharapkan mampu meningkatkan keuntungan dan memberikan rasa percaya pada konsumen agar tertarik untuk membeli produk yang ditawarkan. Berdasarkan hasil diskusi dengan pengelola lapas klas 1 Surabaya, masalah yang dihadapi saat ini adalah bagaimana mereka bisa mengenalkan dan menjual produk mereka dengan jangkauan seluas – luasnya sehingga tidak hanya di area Surabaya dan sekitarnya. Selain itu bisa memperkenalkan produk dari lapas klas 1 Surabaya agar bisa dikenal oleh masyarakat luas. Sehingga kegiatan Pengabdian Masyarakat ini diharapkan memberikan sumbangsih dalam hal skill dan kemampuan dalam menghasilkan keuntungan serta mengatasi permasalahan yang ada di lapas klas 1 Surabaya.  
Initial Stage Mentoring of Multi-Party Cooperative Pioneering for Women and MSMEs in Bantengputih Village, Karanggeneng District, Lamongan Regency sumantri, bambang agus; Kiswardani, Wahyu Eka; Putri, Sekar Widyasari
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8955

Abstract

The target of this community service is women's groups and MSMEs in the Bantengputih Village area, Karanggeneng District, Lamongan Regency. The methods and stages of community service are focused on the formation and empowerment of groups for pioneering multi-party cooperatives. The community service stage is the preliminary stage. The results of the preliminary stage of this service related to the potential for empowering the target community are two, namely: the first potential, women's groups, the state of the workforce in 2024 in Bantengputih Village, women are 839 people. The second potential, MSMEs: based on data from the "Mekar Sari" MSME Group, there are 75 members, consisting of two groups, namely: the producer group or product manufacturing (food/drinks). And the second is the marketing group or those who sell products (food/drinks). 
Making Modules and Workshops on Product Photo Techniques for Optimization Digital marketing in MSMEs assisted by Telkom CDC Rahmadanti, Adisya Resti; Putri, Sekar Widyasari; Yesa, Caesareano Lafado; Naufal, Hayu Faiz; Alauddin, Fakhri; Akbari, Ryan; Olivia, Tracy; Prayoga, Denise Sinartan; Destiwardhani, Anggun
Abdi Masyarakat Vol 7, No 1 (2025): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v7i1.8428

Abstract

Technology development is the key to the success of this era's industry. As the backbone of the country's economic growth, MSME players are required to be able to make creations and innovations in developing their businesses in order to maintain their existence. On the one hand, technological advances will help MSMEs to innovate, but on the other hand, technological advances cause MSMEs to lag behind in running their business, especially in the marketing sector if MSMEs are unable to use this technology. In the midst of the onslaught of technology and trends that are developing at this time, unfortunately not all MSME players can easily get access to learn about technological developments and trends to be applied in their business. Many MSMEs still do not know how to implement existing technology for their business development. Of course this can be a big obstacle for MSME players in the digital business era. For example, MSME players assisted by Telkom CDC (Community Development Center) are trying to switch from conventional marketing to digital marketing with social media and websites, but buyer interest is still very low because the product photos they display are so simple that they look unattractive. In food products, the photos displayed cannot make potential consumers interested in trying (cannot cause impulsive buying). From the existing problems, the purpose of this community service is to empower MSMEs in terms of technology utilization through product photo training. One introduction to digital technology that can be easily implemented to support marketing is through the application of digital marketing tools such as product photos. The result of the training provided is that MSMEs are able to maximize digital marketing carried out through social media, e-commerce and websites with attractive product photos that attract consumers to see social media from MSMEs.  
Co-Authors Ahmad Wali Satria Bahari Johan Akbari, Ryan Alauddin, Fakhri Ardian Yusuf Wicaksono Bambang Agus Sumantri, Bambang Agus Bulan Prabawani CAESAREANO LAFADO YESA Caesareano Lafado Yesa Darlin Aulia Deni Ferdian Destiwardhani, Anggun Dominggo Bayu Baskara Galuh Anjali Puspitasari Granita Hajar Gregorius Santa Putra Hari Susanta Nugraha Hari Susanta Nugraha Jenny Ghifrina KHARISMA, VALENCIA OCTORA Krisnayanti Aditasari Kurniawan, Ahmad Isni M. Ghouzul A’dhom N. Azizia Gia Mutiarasari NARESWARY, IRZA RANIA Naufal, Hayu Faiz Olivia, Tracy Prayoga, Denise Sinartan PRIYONO, IRVINANDA Putra, Arvega Andika Rahmadanti, Adisya Resti Riza Akhsani Setyo Prayoga Rodhiyah Rodhiyah Tiar Anindya Putri Titus Dwiseno Handiko Titus Kristanto ULFATUN NISA, TSALITS AGNITA Vagnes Angela Wahyu Eka Kiswardani