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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL ILMU DAN TEKNOLOGI PETERNAKAN Optimum : Jurnal Ekonomi dan Pembangunan Journal of the Indonesian Tropical Animal Agriculture AGRARIS: Journal of Agribusiness and Rural Development Research JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Jurnal Hexagro ZIRAA'AH MAJALAH ILMIAH PERTANIAN MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Agristan Mediagro Agroland: Jurnal Ilmu-ilmu Pertanian
Mukson Mukson
Faculty Of Animal Agriculture, Diponegoro University, Tembalang Campus, Semarang 50275
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Engineering Environmental Science Social Sciences

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Journal : Mediagro

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ANALISIS STRATEGI PENGEMBANGAN PEMASARAN PRODUK SARI KURMA CV. AMAL MULIA SEJAHTERA, KABUPATEN BOGOR Aditya Perdana Putra; Kustopo Budiraharjo; Mukson Mukson
MEDIAGRO Vol 17, No 2 (2021)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31942/mediagro.v17i2.4543

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor internal dan faktor-faktor eksternal pemasaran produk sari kurma, merumuskan alternatif strategi pemasaran yang dapat diterapkan terhadap produk sari kurma, dan menyusun prioritas alternatif strategi pemasaran terhadap produk sari kurma di CV. Amal Mulia Sejahtera. Penelitian ini dilaksanakan pada bulan Februari – April 2021 di CV. Amal Mulia Sejahtera, Kabupaten Bogor. Metode penentuan sampel yang digunakan merupakan teknik judgement sampling dengan total 8 orang responden. Data dianalisis secara deskriptif kuantitatif menggunakan metode analisis Strength, Weakness, Opportunity, and Threat (SWOT) dan Analytical Hierarchy Process (AHP). Hasil penelitian menunjukkan bahwa prioritas alternatif strategi yang dapat direkomendasikan untuk diterapkan terhadap pemasaran produk sari kurma Al-Jazira milik CV. Amal Mulia Sejahtera secara berurutan, yaitu: (1) Memperluas jangkauan distribusi dan penjualan produk sari kurma, (2) Peningkatan kualitas dan kuantitas produk sari kurma, (3) Optimalisasi promosi produk sari kurma dalam peningkatan pangsa pasar, dan (4) Memelihara stabilitas harga produk sari kurma. Prioritas substrategi utama yaitu “Meningkatkan jumlah dan persebaran agen produk sari kurma CV. Amal Mulia Sejahtera di berbagai wilayah di Indonesia”.
Revenue Analysis Of Cattle Farmer In Sub District Patebon Kendal Regency M. Handayani; Mukson Mukson; R. Yulianingsih
MEDIAGRO Vol 6, No 2 (2010)
Publisher : Universitas Wahid Hasyim

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (159.272 KB) | DOI: 10.31942/mediagro.v6i2.882

Abstract

The purpose of this study to determine conduct of maintenance ofbeef cattle and the influence of production factors to the income breedercattle in Sub district Patebon Kendal Regency. The experiment wasconducted in October 2009 and Location of research taken in the sub districtPatebon Kendal Regency, then selected two villages that have the potentialas a producer of beef cattle. Determination of the location on theconsideration that the District Patebon Kendal District is an area of lowlandtropical climates have great potential in the development of beef cattlefattening. The research method used is survey method. The amount ofsamples was 60 respondents from the two villages, each village was taken30 samples. Methods of data analysis using multiple linear regressionanalysis. The results showed simultaneous production factors affect revenuecattle farmer, the significance value of 0.003 (p <0.01). Partially laboreffusion is very influential on revenue of cattle farmer with a significancevalue of 0.000 (p <0.01), while the cost of feed grasses, feed concentratecosts and the number of livestock has no effect on the income of cattle, thesignificance values obtained at 0.341; 0.334 and 0.705 (p> 0.05).Mathematical model is Y = 457,820.5 + 0.88 X1 - 0.443 X2 + X3 +27077.239 X4 110,609.0Keywords : income farmer, beef cattle
Co-Authors A. Setiadi A.K.B Nugroho Aditya Perdana Putra Afma Bella Vista Agus Faisal Agus Setiadi Ali Mahmud Mustofa Arifatul Luthfiah Bambang Mulyatno Danta Paramartha Daud Ananthama Dwi Kristiana Edy Prasetyo Ekowati, Titik Elisabet Trixie Riana Feri Firmansyah Fitrizka Acha Fimbriata H. I. Nisa H. Setiyawan Hasdian Kharisma Safitri I. Isbandi Ike Mardiana Ikmanila, Regina ilham akbar Ilham Dwipa Brahmantyo Indah Susilowati Isna Sa&#039;adah Kristanto, Budi Adi Kustopo Budiraharjo M. Handayani M. Handayani M. Handayani Maulia Dian Pangestuti Meswari Dwi Hadiyanto Mirza Andrian Syah Muhamad Rifan Ardhiansyah Muhammad Taufiq Fahrurozi Nurfadillah, S. Prayoga, K. R. Yulianingsih Regina Ikmanila Roessali, Wiludjeng S. Gayatri S. I. Santoso S. I. Santoso, S. I. S. Sudjadmogo S.I. Santosa Setiyawan, Hery Sinta Mutia Sari Siswanto Imam Santoso Siti Fatimah Erniasari Sriroso Satmoko Suryani Nurfadillah T. Ekowati Wahyu Dyah Prastiwi Wilujeng Roessali Wulan Sumekar Wulan Sumekar Yon Soepri Ondho