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Anak Agung Istri Agung Maheswari
Universitas Pendidikan Nasional
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PENERAPAN BAURAN PROMOSI DALAM PENYELENGGARAAN LASCARYA TEGALLALANG FESTIVAL Nyoman Sri Manik Parasari; Ni Putu Yunita Anggreswari; Anak Agung Istri Agung Maheswari; I Putu Dharmawan Pradhana
Media Bina Ilmiah Vol. 17 No. 5: Desember 2022
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (174.358 KB) | DOI: 10.33578/mbi.v17i5.215

Abstract

The recovery of tourism can run if there are activities that develop and are sustainable, the fact is that many business sectors have stopped and gone out of business during the Covid-19 pandemic. Seeing from this phenomenon, tourism is the wheel of life rotation of the Balinese people in general. One of the impacts affected by the pandemic is in Gianyar, especially Tegallalang Village. Starting from the concern of the youth generation of Tegallalang Village towards the development of tourist villages, by having existing natural resources and human resources, of course there are many activities that can can be carried out to revive tourists' interest in coming to visit Tegallalang Village. Lascarya Tegallalang Festival is held to help the problems faced by the people of Tegallalang Village. The problem has an impact on various fields such as socio-cultural, arts, tourism villages, public health and welfare. This study uses qualitative methods to determine the phenomena that occur in Tegalalang Village. The data collection stage uses in-depth interviews, by conducting direct questions and answers with the informants who have been selected, namely the Chairman of the Committee Lascarya Tegallalang Festival, Community Leaders, and the Inter-Youth Communication Forum in Tegallalang Village. Based on the results of interviews conducted by researchers, it can be said that with the promotional mix applied in the Lascarya Tegalallang Festival activities through social media: instagram, youtube, RRI radio communication facilities and community leaders.
ANALISIS TRI PARARTHA DALAM MENGEMBANGKAN LINGKUNGAN KERJA BERBASIS SPIRITUAL ( STUDI KASUS DI UMKM JKS STONE DAN KOPI 3 ) I Putu Dharmawan Pradhana; Nyoman Sri Manik Parasari; Anak Agung Istri Agung Maheswari; I Putu Krishna Widyaskara
Jurnal Darma Agung Vol 30 No 3 (2022): DESEMBER
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v30i3.2687

Abstract

Kebudayan Bali berasal dari hasil akulturasi dari ajaran agama Hindu dengan berbagai kearifan lokal yang telah diturunkan dari nenek moyang suku Bali selama berabad-abad. Ajaran Tri Parartha dapat diterapkan dimana saja dan kapanpun tidak hanya berlaku pada masyarakat Bali namun juga bagi masyarakat global dan tidak terbatas pada pergaulan sosial antar manusia di dalam kehidupan bermasyarakat, namun juga sangat tepat apabila dapat diterapkan dengan konsekuen pada dunia industri dan organisasi baik yang bersifat nirlaba maupun unit bisnis. Dalam unit bisnis pasti tidak akan lepas dari yang namanya lingkungan. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dengan 12 narasumber yakni owner, karyawan dan pelanggan dari UMKM Jckstone dan Kopi 3. Hasil dari penelitian ini menunjukan bahwa seperti yang sudah dinyatakan oleh owner Jckstone dan kopi 3 yaitu implementasi ajaran Tri Parartha dan bagian – bagiannya seperti saling peduli satu sama lain, saling tolong menolong dan saling hormat menghormati dapat menumbuhkan rasa cinta dan kasih sayang di lingkunga Jckstone dan kopi 3 serta dengan didukung oleh pernyataan pelanggan bahwa saat berbelanja di UMKM Jckstone dan Kopi 3 yang memiliki pelayanan yang peduli akan pelanggan, mau menolong, lingkungan yang bersih serta nyaman dapat membuat citra UMKM menjadi baik di mata pelanggan.
ANALISIS MODEL EMPOWERING LEADERSHIP DALAM OPTIMALISASI DI ERA NEW NORMAL PADA ENVY RESTAURANT A.A. Istri Agung Maheswari; Ni Komang Ayu Budiastriani; A.A.Ngr. Oka Suryadinatha Gorda; I Made Mai Noval
Jurnal Pendidikan Ekonomi (JURKAMI) Vol 7, No 3 (2022): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v7i3.1907

Abstract

The business sector at this time has severe challenges, due to the lack of income earned which gives a threat to the sustainability of a business. At this time the company leader is expected to be able to apply the right leadership and is expected to be able to encourage employees to contribute more. The purpose of this study is to examine the Empowering Leadership model in optimization in the New normal Era in one of the business fields engaged in the sale of food and beverage products, namely Envy Restaurant. This study uses qualitative and quantitative types of data, using data collection techniques through interviews, observations, and documentation. The informants in this study were 6 people chosen using purposive sampling techniques. The results of this study found that leaders at Envy Restaurant implemented empowerment to employees in the form of support that was seen from certain aspects such as employee motivation, trust and self-efficacy
Antecedent of Organizational Citizenship Behavior Variables: Gender as Moderator Ni Luh Putu Sariani; I Gede Aryana Mahayasa; A.A. Istri Agung Maheswari; I Made Purba Astakoni; Ni Made Satya Utami
Journal of Social Science Vol. 3 No. 3 (2022): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1026.021 KB) | DOI: 10.46799/jss.v3i3.340

Abstract

is study was conducted to examine the influence of workplace spirituality on job satisfaction; workplace spirituality on organizational citizenship behavior (OCB); workplace spirituality on organizational commitment; job satisfaction on organizational citizenship behavior; organizational commitment on organizational citizenship behavior; and gender role as a moderating variable on the influence of job satisfaction, workplace spirituality, organizational commitment on OCB. The survey was performed in all public notary offices in Bangli Regency, with 76 permanent staff serving as respondents. The Partial Least Square (SEM PLS) strategy was utilized to analyze the data. Before the model is pronounced excellent, the results of the entire model assessment are based on the value of Q-Square Predictive Relevance (Q2), R-Square (R2) and Goodness of Fit (GoF). The test findings show that workplace spirituality (WPS) has a substantial beneficial impact on job satisfaction, indicating that the hypothesis is correct. The hypothesis is accepted because the test findings show that workplace spirituality (WPS) positively influences organizational citizenship behavior. The test findings show that workplace spirituality (WPS) has a substantial favorable influence on organizational commitment, indicating that the hypothesis is correct. The hypothesis is rejected because the test findings show that job satisfaction (JS) has no influence on OCB. The hypothesis is accepted because the test findings show that employee organizational commitment has a strong beneficial influence on organizational citizenship behavior. As a consequence of the hypothesis testing on gender as a moderator, it can be concluded that gender is not a moderator in the accepted model.
STRATEGI PEMASARAN DALAM PENGEMBANGAN DESA WISATA SIDATAPA KECAMATAN BANJAR KABUPATEN BULELENG A. A. Istri Agung Maheswari; A. A. Ngr. Oka Suryadinatha G; Ni Putu Yunita Anggreswari; Nyoman Sri Manik Parasari; Ni Nyoman Sri Wisudawati
Media Bina Ilmiah Vol. 17 No. 10: Mei 2023
Publisher : LPSDI Bina Patria

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Tourism village is a form of combination of accommodation, attractions, supporting facilities that are presented in the pattern and structure of community life that blends with culture, nature, art and traditions that apply to the community. With the existence of this tourism village, it is expected to be able to grow and develop into the management of a tourism business sector, and requires the right marketing strategy. One of the villages that has tourism potential to be developed is Sidatapa Village. Sidatapa Village, known as Baliaga Village, has natural beauty, very unique regional arts and ancestral cultural heritage in the form of traditional houses that must be preserved. However, in its development there are still obstacles, especially in terms of promotion and marketing. To be able to survive and thrive in the tourism industry, a marketing strategy is needed by the destination manager. Data collection was carried out through observation, literature study and interviews with village officials and environmental awareness leader group who are responsible for tourism in Sidatapa Village. Strategy analysis is done by using SWOT analysis. Based on the results of the analysis, it was found that there needs to be a promotion strategy and increase cooperation, re-branding image of tourist destinations, forming a professional team and preparing tour package rates, as well as further optimizing tourism products and the performance of tourism destination managers in Sidatapa Village
Analisis Pendekatan Berbasis Tipological Hippocrates-Galenus dalam Mereduksi Stres Kerja Internet Generation I Putu Dharmawan Pradhana; Putu Riski Acarya Sadnya Agung; Anak Agung Istri Agung Maheswari; Anak Agung Ngurah Oka Suryadinatha Gorda
Jurnal MANAJERIAL Vol 22, No 1 (2023): Manajerial Volume 22 No. 1
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/manajerial.v22i1.53070

Abstract

The purpose of this study was to determine the Hippocrates-Galenus Typology approach in reducing stress and developing the performance of Generation Z in Gianyar. The objects to be studied are Generation Z who are already working, carried out at Mori Mori Food Tampaksiring and Mori Mori Food Sukawati. This research is a qualitative research that uses qualitative data in the form of information about performance and stress at work by conducting interviews with generation Z. The research informants used a purposive sampling technique. Data analysis techniques use Nvivo 12 Plus software. The conclusion of this study is that the stress experienced by generation Z workers is caused by several factors such as work pressure, mental readiness in facing the world of work, and adaptation to a new environment. The company applies an approach based on the Hippocrates-Galenus typology to its employees who experience stress, such as employees who have a melancholic personality. The approach tends to be subtle and gentle so that people with a melancholic personality can receive input and suggestions from superiors without feeling pressured. 
PERANCANGAN LOGO BRAND IDENTITAS OBJEK WISATA TUKAD BARONG SEBAGAI UPAYA BRANDING DAN PENGGUNAAN INSTAGRAM SEBAGAI MEDIA PROMOSI Anak Agung Istri Agung Maheswari; Maria Jesika Nadia Bugis bugis
Aptekmas Jurnal Pengabdian pada Masyarakat Vol 6 No 2 (2023): Aptekmas Volume 6 Nomor 2 2023
Publisher : Politeknik Negeri Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36257/apts.v6i2.6566

Abstract

Tukad Barong Tourist Attraction is one of the icons of tourist attractions owned by Yangapi Village. The location of Tukad Barong is located in Banjar Umbalan and is managed by POKDARWIS under the auspices of BUMDES. This waterfall is one of the attractive places for the surrounding community with a root bridge and waterfall is perfect for travelers who want to capture their small moments through the camera they have. The program that I will do is Logo Making and Using Instagram as a Promotional Medium for Tukad Barong Tourist Attractions. The purpose of holding this work program activity is to help POKDARWIS in promoting the Tukad Barong tourist attraction which was vacuumed due to the Covid-19 Pandemic and create branding in the form of a logo for the Tukad Barong Tourism Object. Alasn the use of Instagram as a promotional medium because Instagram is one of the social media whose users are quite high, so it is hoped that the use of Instagram as a medium for Promotion of Tukad Barong Tourism Objects itself has a good impact on Tukad Barong Tourism Objects in the future. Keywords: Logo, Attractions, Instagram, POKDARWIS, Promotion, Tukad Barong
KECERDASAN EMOSIONAL IBU MENDIDIK ANAK DAN PRESTASI BELAJAR ANAK, PERAN SELF-EFFICACY SEBAGAI VARIABEL INTERVENING Ni Luh Putu Sariani; Anak Agung Istri Agung Maheswari; I Nyoman Mustika; Ni Made Satya Utami
Forum Manajemen Vol 19 No 2 (2021): Jurnal STIMI Vol. 19 No. 2 - 2021
Publisher : STIMI Handayani Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61938/fm.v19i2.438

Abstract

The purpose of the research is: analyzing the effect of mother's emotional intelligence on self-efficacy, analyzing the influence of mother's emotional intelligence on children's learning achievement, analyzing the effect of self-efficacy on children's learning achievement, and analyzing the role of the intervening variable self-efficacy in relation to mother's emotional intelligence on children's learning achievement. A sample of 150 respondents were from the city of Denpasar with data analysis techniques, namely Partial Least Square approach (PLS). PLS is a component or variant based Structural Equation Modeling (SEM) equation. Based on the hypothesis testing that has been done, it can be found that maternal emotional intelligence has a significant positive effect on selfefficacy, mother's emotional intelligence has a significant positive effect on children's learning achievement, self- efficacy has a significant positive effect on children's learning achievement, and self-efficacy is able to be significant as an intervening variable in the proposed model.
Awakening Uniqueness: Branding Strategy of Undisan Rural Tourism in Bangli Regency Through Eco-Experience A.A. Istri Agung Maheswari; Anak Agung Ngurah Oka Suryadinatha Gorda; Nyoman Sri Manik Parasari; I Putu Dharmawan Pradhana; Ni Putu Yunita Anggreswari
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.107891

Abstract

This research article explores the branding strategy of Undisan Rural Tourism in Bangli Regency, with a focus on its success in winning the 3rd Places of Tourism Village Award through an eco-experience. The study utilizes a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to identify and evaluate key factors that contribute to the village's branding strategy. Undisan Rural Tourism embodies a unique blend of natural beauty, cultural heritage, and sustainable practices, making it an exemplary case study for rural tourism development. The research methodology involves qualitative approaches. Primary data is collected through interviews, surveys, and participant observations, while secondary data is gathered from relevant literature, reports, and online sources. The SWOT analysis framework is applied to assess the internal and external factors that influence the branding strategy of Undisan Rural Tourism. The findings of the study reveal several strengths that have contributed to the success of Undisan Rural Tourism. These include its pristine environment, rich cultural heritage, authentic local experiences, and strong community engagement. Additionally, the village has capitalized on opportunities such as increasing demand for sustainable and eco-friendly tourism experiences. However, the research also identifies certain weaknesses and threats that need to be addressed, including limited infrastructure, inadequate marketing efforts, and competition from neighboring tourism destinations. Based on the SWOT analysis, this article proposes strategic recommendations to further enhance the branding strategy of Undisan Rural Tourism. These include improving infrastructure and facilities, expanding marketing efforts through digital platforms, fostering partnerships with local stakeholders, and implementing sustainable practices to preserve the environment. The study concludes that Undisan Rural Tourism's success in winning the 3rd Places of Tourism Village Award can be attributed to its unique branding strategy, which highlights the village's distinctive characteristics and eco-experiences. By addressing the identified weaknesses and capitalizing on existing strengths and opportunities, Undisan Rural Tourism can continue to thrive as a leading destination for sustainable rural tourism, setting an example for other tourism villages in the region
Co-Authors A A Ngr.Oka Suryadinatha G A. A. Ngr. Oka Suryadinatha G A.A.Ngr. Oka Suryadinatha Gorda AA Gde Erlangga Kusumaningrat Anak Agung Ngurah Oka Suryadinatha Gorda Dewa Ayu Yeni Asmari I Gede Aryana Mahayasa I Gede Suastika I Gusti Dwiyanti I Kadek Prayogi Gana I Made Mai Noval I Made Purba Astakoni I Nyoman Mustika I Putu Dharmawan Pradhana I Putu Krishna Widyaskara Ifan Nugraha Made Pradnyan Hary N Maria Jesika Nadia Bugis bugis Nanda Dwi Azhizah Ni Komang Ayu Budiastriani Ni Made Gitariani Ni Nyoman Sri Wisudawati Ni Putu Mita Adnyani Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Parasari, Nyoman Sri Manik Putu Riski Acarya Sadnya Agung