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All Journal Abdi Wiralodra : Jurnal Pengabdian Kepada Masyarakat Jurnal Agro Wiralodra Agri Wiralodra Journal of Management Entrepreneur and Cooperative Jurnal Multidisiplin Indonesia
Teguh Iman Santoso
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Veterinary

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Pengaruh Kompetensi dan Loyalitas Karyawan terhadap Promosi Jabatan pada PT KEMET Electronics Indonesia Dengan Metode SEM-PLS Teguh Iman Santoso; Rahmat Taufik
Journal of Management, Entrepreneur and Cooperative Vol. 1 No. 1 (2022): July
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jmec.v1i1.310

Abstract

The success of a company in advancing the company must not be separated from many of its resources one of which is the human resources, which is why the company should provide direction that is positive and good welfare to its employees for the achievement of organizational goals, one of them by providing opportunities career or promotion. The purpose of this study to determine the effect of the competence and loyalty of employees to promotion in PT KEMET Electronics Indonesia. The number of samples in the data analysis of this thesis using PLS-SEM (Structural Equation Modeling-Partial Least Squares) and processed with the help of a software program SmartPLS2. The test results show that the competence of positive and significant impact on the promotion, as well as employee loyalty is also positive and significant impact on the promotion.
Analisa Key Performance Index Salesman Pada PT Mega Buana Indah Wahana Mandikova; Santi Oktavianti; Teguh Iman Santoso
Journal of Management, Entrepreneur and Cooperative Vol. 1 No. 1 (2022): July
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jmec.v1i1.312

Abstract

ABSTRACT Knowledge and skills of human resources which come from organization or companies are intangible asset that will be a competitive asset to companies, and will create a positive value for the company. Effectively managing employee’s performance is one of key factor to increase the company business performance. Effectively managing performance includes measurement process of employee’s output objectively through a series of exact performance indicators. This research discussing about key performance index salesman in PT Mega Buana Indah, which is consist of 6 indicators that is first impressions, needs assessment, communicated product knowledge, interpersonal presentation, product recommendations, sales and closing tactics. Data is collected by distributing questionnaire as much as the determined samples. The result of this research concludes that each indicator has affecting the key performance index salesman.  
Pengaruh Harga, Kualitas, Promosi dan Pelayanan Terhadap Perilaku Konsumen Dalam Pembelian Produk Home Appliances Panasonic di PT. Sumber Karya Asia Refina; Rikkie Dekas; Teguh Iman Santoso
Journal of Management, Entrepreneur and Cooperative Vol. 1 No. 1 (2022): July
Publisher : Universitas Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56869/jmec.v1i1.313

Abstract

ABSTRACT This study aims to examine the effect of Price, Quality, Promotion and Service on Consumer Behavior in purchasing Home Appliiances Panasonic products at PT. Asian Works Source. Multiple linear regression method. This study uses price, quality, promotion and service as independent variables and consumers behavior as the dependent variable. The data analysisi method of this study used qualitative and quantitative data analysis, and used descriptive research primary data was collected using a questionnaire distributed to respondents. The data analysis in this final projec uses multiple regression method and is processed with the SPSS 20 program. The results show that the price variable has a positive and significat effect on consumer behavior, the quality variable has a positiv and significat effect on consumer behavior. And the service variable has a positive and significant effect on consumer behavior in purchasing home Appliances Panasonic product at PT. Asian Works Source.
Elastisitas Transmisi Harga dan Efisiensi Pemasaran Ikan Nila di Kabupaten Indramayu Nur Alia Sari; Teguh Iman Santoso; Supriyadi Supriyadi; Karto Karto
Agri Wiralodra Vol. 18 No. 01 (2026): usaha agribisnis
Publisher : Universitas Wiralodra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/agriwiralodra.v18i01.181

Abstract

This study examines the marketing efficiency of tilapia (Oreochromis niloticus) in Indramayu Regency by analyzing price transmission elasticity between producer and consumer levels. Secondary data were obtained from the Central Bureau of Statistics (BPS) and the Department of Fisheries and Marine Affairs of Indramayu for the period 2020–2024. A log-linear regression model was employed to estimate the elasticity coefficient as an indicator of market integration efficiency. The findings reveal an elasticity value of 0.752, indicating that a 1% increase in consumer prices leads to only a 0.752% increase in producer prices. This result suggests that price transmission remains imperfect and that the marketing system for tilapia in Indramayu is not yet efficient. The inefficiency is largely attributed to an extended distribution chain, the dominance of intermediaries, and limited price information access among fish farmers. Strengthening cooperative institutions and implementing digital market information systems are recommended to enhance marketing efficiency and improve farmers’ welfare. This study contributes to the literature on aquaculture marketing efficiency in Indonesia by emphasizing the significance of institutional structures and digitalization in promoting fair and transparent price transmission.
Preferensi Konsumen Terhadap Produk Manisan Mangga Kering Pada Usaha Dagang Kenanga Mandiri Kabupaten Indramayu Ifah Muzdalifah; Supriyadi Supriyadi; Teguh Iman Santoso; Wily Andani; Karto Karto
Jurnal Multidisiplin Indonesia Vol. 5 No. 8 (2026): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v5i8.2880

Abstract

Perkembangan industri pangan olahan berbasis hortikultura mendorong peningkatan nilai tambah komoditas mangga, khususnya melalui pengolahan menjadi produk manisan mangga kering yang memiliki daya simpan lebih panjang. Kabupaten Indramayu sebagai salah satu sentra produksi mangga di Jawa Barat memiliki potensi besar dalam pengembangan produk olahan mangga, namun keberhasilan pemasaran produk sangat bergantung pada pemahaman terhadap preferensi konsumen. Penelitian ini bertujuan untuk mengetahui atribut produk yang menjadi preferensi konsumen serta menentukan atribut yang paling dipertimbangkan dalam keputusan pembelian manisan mangga kering pada Usaha Dagang Kenanga Mandiri Kabupaten Indramayu. Penelitian ini menggunakan metode survei dengan pendekatan deskriptif kuantitatif. Sampel penelitian berjumlah 46 responden yang dipilih menggunakan teknik simple random sampling. Analisis data dilakukan menggunakan metode conjoint analysis untuk mengukur tingkat kepentingan atribut dan nilai kegunaan setiap kombinasi atribut produk. Hasil penelitian menunjukkan bahwa kombinasi produk yang paling disukai konsumen adalah manisan mangga kering dengan legalitas P-IRT dan halal, rasa manis, tekstur kenyal, harga Rp18.000, serta kemasan menarik. Atribut dengan tingkat kepentingan tertinggi adalah harga (27,99%), diikuti legalitas (25,47%), rasa (21,64%), tekstur (13,81%), dan kemasan (11,07%). Kesimpulannya, konsumen mempertimbangkan keseimbangan antara harga, keamanan produk, dan kualitas sensori dalam memilih manisan mangga kering. Temuan ini dapat menjadi dasar strategi pengembangan produk dan pemasaran bagi pelaku usaha.
Co-Authors Aminuddin Ma’ruf Asad, Faisal Al Carsidi, Didi Dede Nurmelyana Dekas, Rikkie Dwimartina, Fina Fadhillah Laila, Fadhillah Faisal Al Asad Hadi Bahtiar Ifah Muzdalifah Ikha Subikha Juhriyah Juhriyah Karto Karto Karto Karto Karto Karto Neneng Sri Mulyati Neneng Srimulyati Nur Alia Sari Purbawasesa, Abiyasa Tunjung Rahmat Taufik Refina Santi Oktavianti Supriyadi Supriyadi Wahana Mandikova Wily Andani