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Digital Marketing and Consumer Experience in Building Brand Green Innovation in SMEs: The Trend Analysis Using a Bibliometric Analysis Anugerah Dachi; Susilo Utomo; Elly Siti Nurliyah; Teguh Prakoso; Rina Apriliani
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6749

Abstract

SMEs play a key role in promoting environmental sustainability. One important aspect is the adoption of green innovation to enhance environmental performance. This study explores research trends on green innovation in SMEs using bibliometric analysis based on 229 publications from the Web of Science database. The analysis, conducted with VOSviewer, covers publication patterns, leading journals, most cited and productive authors, keyword trends, and future research directions. The Journal of Cleaner Production emerged as the top journal, while Afum Ebenezer, Agyabeng-Mensah, and Charles Dad were among the most prolific authors. Jiangsu University was the most productive institution. Future research is expected to explore themes like open innovation, green HRM, green finance, and competitive advantage. This study is limited to SMEs and the Web of Science database, suggesting the need for broader future studies across other sectors. This bibliometric analysis contributes new insights into the intersection of green innovation and SMEs.
UTILISATION OF BIG DATA ANALYTICS IN ACCOUNTING INFORMATION SYSTEMS TO IMPROVE THE QUALITY OF CORPORATE FINANCIAL DECISION MAKING Teguh Prakoso; Rina Apriliani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 2 No. 6 (2025): JUNE
Publisher : CV. Adiba Aisha Amira

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Abstract

The utilisation of Big Data Analytics (BDA) in accounting information systems provides significant transformation opportunities in the company's financial decision-making process. This study aims to analyse the role of BDA in improving the quality of financial decisions through a literature study approach that reviews various research results and recent scientific publications. The results show that BDA integration enables real-time financial data processing, anomaly detection, trend prediction, and more accurate and comprehensive multidimensional analysis. BDA also contributes to improved audit efficiency, risk management, and integration of financial data with external data to support evidence-based strategic decisions. However, challenges such as the need for large technological infrastructure, data security, human resource competence, and implementation costs are still obstacles that need to be overcome. With the right management strategy, BDA can be an important tool in supporting the transformation of modern accounting functions and strengthening the competitiveness of companies in the digital era.
THE VITAL ROLE OF ACCOUNTING IN OPTIMISING MARKETING COMMUNICATION STRATEGIES Teguh Prakoso; Desi Yuniarti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 2 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

The vital role of accounting in optimising marketing communication strategies refers to the integration of accounting principles and practices into the planning, execution and evaluation of marketing campaigns. This concept involves using financial data, cost-benefit analyses, and performance metrics to improve the effectiveness and efficiency of marketing efforts. By combining accounting expertise with marketing creativity, companies can make more informed decisions, allocate resources more appropriately, accurately measure return on investment, and adjust strategies based on measurable results. This integrated approach not only improves the performance of individual campaigns but also contributes to the overall success and sustainability of the business in the long run. The review in this study used the literature method. The main findings show that the application of financial metrics in marketing planning and evaluation results in higher return on investment and better risk management. In addition, the integration of accounting in marketing communication strategies increases transparency and accountability, which are important for building stakeholder trust and regulatory compliance.
A SYSTEMATIC REVIEW OF FINANCIAL MANAGEMENT PRACTICES IN DEVELOPING COUNTRIES: TRENDS, CHALLENGES AND FUTURE DIRECTIONS Teguh Prakoso; Rina Apriliani
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 3 (2024): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Trends, Challenges, and Future Directions is a comprehensive and structured study that analyses, evaluates, and synthesises current information on financial management practices in developing countries. The research method used is literature. The results show that there is an increasing adoption of financial technology, the importance of financial inclusion, and the need for adaptive regulation. Significant challenges include infrastructure limitations, digital divide, and macroeconomic instability. The research also explores future directions, including the potential of blockchain, artificial intelligence in risk management, and the development of sustainable finance models. In conclusion, despite facing various obstacles, financial management practices in developing countries show dynamic development with significant opportunities for innovation. The implications of these findings are relevant for policymakers, industry practitioners, and researchers in optimising financial management strategies in emerging contexts.