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All Journal Teknotan: Jurnal Industri Teknologi Pertanian Microbiology Indonesia Agrointek Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal Teknologi Pertanian agriTECH Gontor AGROTECH Science Journal Jurnal Ilmiah Rekayasa Pertanian dan Biosistem Chimica et Natura Acta FaST : Jurnal Sains dan Teknologi Jurnal Agercolere Journal of Industrial and Information Technology in Agriculture Indonesian Journal of Halal Research Journal of Applied Science, Engineering, Technology, and Education Community Empowerment Jurnal Kajian Budaya dan Humaniora (JKBH)
Elazmanawati Lembong
Teknologi Pangan, Fakultas Teknologi Industri Pertanian, Universitas Padjadjaran, Jl. Raya Jatinangor KM 21, Sumedang, Jawa Barat 45
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Journal : Community Empowerment

 1 
Training to fulfill economic scale targets for UMKM products in Batujajar Transit Apartment through digital marketing Putri Widyanti Harlina; Adhi Prapaskah Hartadi; Elazmanawati Lembong; Endah Wulandari
Community Empowerment Vol 9 No 12 (2024)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12113

Abstract

Micro, Small and Medium Enterprises (MSMEs) have a significant role in supporting economic and industrial growth. However, there are still a number of problems that need to be overcome so that MSMEs can make optimal use of technology to increase business efficiency. One of the problems faced by MSMEs is choosing the right e-commerce platform for online promotion and marketing so this service program aims to provide information in the form of counseling and training regarding digital marketing, so that by choosing the appropriate platform, MSMEs can optimize their online marketing strategy. them, reach a more precise target audience, and increase consumer satisfaction. The service method is carried out through lectures, discussions and training regarding digital marketing. The results of the service show that the group of participants who live in Batujajar transit apartments have an increased understanding regarding the importance of digital marketing, which is reflected in the participants' positive feedback during discussion and Q&A section as well as their interest in applying digital marketing concepts in MSME businesses in Batujajar transit apartments. Furthermore, at the end of this service activity, partners can continue to increase awareness of the importance of understanding and mastering knowledge about digital marketing so that they can help MSMEs reach a wider target market, increase product visibility, and increase sales significantly.
Socialization regarding the legality and distribution permits for food products UMKM in Batujajar Transit Apartment, West Bandung Regency Putri Widyanti Harlina; Elazmanawati Lembong; Endah Wulandari; Adhi Prapaskah Hartadi
Community Empowerment Vol 10 No 1 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.12115

Abstract

In the business world, especially in Micro, Small, and Medium Enterprises (MSMEs), business legality and distribution permits are crucial aspects. Business legality refers to the legal status of a business, while a distribution permit is an official approval from the government to market a product or service. Both not only fulfill legal administrative requirements but also provide benefits and protection to business actors. The purpose of this community service is to socialize the importance of business legality and distribution permits for MSME food products to participants at the Batujajar Transit Apartment in West Bandung Regency. The methods used include lectures, discussions, and socialization related to both aspects. This activity succeeded in increasing participants' understanding of the importance of business legality and distribution permits. This increase is reflected in the positive feedback from participants, who actively asked about the permit processing process and expressed their intention to ensure business legality before launching a product. At the end of the activity, partners showed increased concern for business legality, which is expected to provide protection when marketing products and enhance public trust, allowing MSME businesses to develop further.
Strengthening the competitiveness of MSMEs at Batujajar transit apartment through financial literacy training Harlina, Putri Widyanti; Lembong, Elazmanawati; Wulandari, Endah
Community Empowerment Vol 10 No 8 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.14472

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving local economies, yet many operators still lack adequate understanding of effective financial management. Low financial literacy often results in difficulties in determining the Cost of Goods Sold (COGS), maintaining simple financial records, and formulating long-term business strategies. This community service program aimed to strengthen the capacity of MSME actors, specifically residents of the Batujajar Transit Apartment, through participatory training. The methodology involved interactive lectures, group discussions, and hands-on practice, integrated with the student Community Service Program (KKN) of Universitas Padjadjaran. The program successfully demonstrated an increase in participant understanding, reflected in their ability to calculate basic COGS, create financial recording formats, and produce relevant Business Model Canvas (BMC) drafts. Evidence of success is visible in the BMC examples developed by the participants. It is expected that this activity will enhance the product competitiveness of the MSMEs through more professional business governance and financial management.
Co-Authors Adhi Prapaskah Hartadi Alifa Putti Firdauza Anisa Fadhila Asri Widyasanti Bambang Nurhadi Debby M Sumanti Devi Nurul Fadilah Dian Kurniati Dina Aprilia Edy Subroto Een Sukarminah Efri Mardawati Endah Wulandari Endah Wulandari Fadhila, Anisa Fadhillah, Ayesha Nur Filiant, Fitry Fitry Filiant Fitry Filianty Gemilang Lara Utama Hanaa Rachmawati Sari Harlina, Putri Widyanti Heni Radiani Arifin Husna Muthia Irene June Sidabutar Maharani, Dewanti Mohamad Djali Muthia, Husna MUTIARA NABILA Nandi Sukri Novia Dwi Anggraeni Okta Paulia Putri Widyanti Harlina Sarifah Nurjanah Siti Nurhasanah Souvia Rahimah Sumanti Debby Moody Tita Rialita Toto Subroto Tri Cahyanto Tsalitsu, Syifa Vira Putri Yarlina Yosini Deliana Zahrah Eza Arpima