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All Journal Master Bahasa Jurnal Ilmiah Ibnu Sina (JIIS): Ilmu Farmasi dan Kesehatan Jurnal Pencerah Bangsa Termometer: Jurnal Ilmiah Ilmu Kesehatan Dan Kedokteran E-JRM Jurnal An-Najat: Jurnal Ilmu Farmasi dan Kesehatan Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Mandub: Jurnal Politik, Sosial, Hukum dan Humaniora Khirani: Jurnal Pendidikan Anak Usia Dini Wissen: Jurnal Ilmu Sosial dan Humaniora Akuntansi dan Ekonomi Pajak: Perspektif Global Desentralisasi: Jurnal Hukum, Kebijakan Publik, Dan Pemerintahan
Mawaddah Mawaddah
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Arts Humanities Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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Journal : E-JRM

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Faktor-Faktor Yang Mempengaruhi Minat Beli Baju Di Ramayana Mall Dinoyo Malang Mawaddah Mawaddah; Nur Hidayati; Fahrurrozi Rahman
E-JRM : Elektronik Jurnal Riset Manajemen eJrm Vol. 11 No. 21 Februari 2022
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

AbstractThe purpose of this research is to analyze the influence of product quality, price, promosi, lifestyle and location on buying interests UNISMA Students simultaneously in shopping centers Ramayana Mall Dinoyo Malang (MDC).Sampling using purposive sampling technique. The research data was obtained by distributing questionnaires with size sample 105 respondents. The data analysis technique in this study is multiple linear regression analysis using the SPSS statistic 25 application. The results of this study indicate that the product quality, lifestyle, and location variable has a positive and significant effect on buying interest. UNISMA students instead, the price and promotion variable has a positive and significant impact not significant to the buying interest of UNISMA students. Keyword : Product Quality, Price, Promotion, Lifestyle, Location And Buying Interest 
Co-Authors Angga Dutahatmaja Anik Mufarrihah Anna Khumaira Sari Annisatul Iftitah Darmika Sempena Dea Humaira Dewi Rahayu Dwi Widya Wati Erni Setiawati Evi Lestaria Fahrurrozi Rahman Febrianto, Gustaf Naufan Januarsih Januarsih Karmila P Lamadang Lenyta Mawaddah Mochammad Maulidie Alfiannor Saputera Mughni Sulubara, Seri Mulyani Ulan Dari Murthada Murthada Nadila Ulfa Nanda Wulandari Novia Ariani Nur Hidayati Putra Bahgia Rahmat Roza Raika Supia Salsabila Rahmasari Wahyuni, Amaliyah Yulistiana Dewi Zikrullah Zikrullah Zulkarnaini Zulkarnaini