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All Journal Jurnal Gramatika Langkawi: Journal of The Association for Arabic and English JURNAL PENDIDIKAN TAMBUSAI Modality Journal: International Journal of Linguistics and Literature Curricula : Journal of Teaching and Learning Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia Modality Journal: International Journal of Linguistics and Literature Jurnal Horizon Pendidikan Indonesian Language Education and Literature
Edwar Kemal
STKIP PGRI Sumatera Barat, Padang
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Effects of Bilingualism on Local Content- Based Printed Advertisement for Products Selling by MSME: A Commercial Onomastic Approach Ulfatmi Azlan; Edwar Kemal; Song Doojin
Jurnal Gramatika Vol 10, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2024.v10i2.8738

Abstract

Language development today is driven by the rapid pace of technological advancements and the cultural shifts happening around us. However, there are some business owners, called micro enterprises, still use printed advertisement. They use bilingualism on local content-based printed advertisement to sell their product to customers. This research aimed at to find out the effects of bilingualism on local content-based printed advertisement for product selling by MSMEs. These research questions are what are the effects of bilingualism on local content-based printed advertisement for product selling by MSMEs. This research used descriptive qualitative by using content analysis. Data were collected by using interview method using interview question data collection technique. Interview was conducted by using semi-structured interview. Data were analysed by using content analysis combining the theory from Fishman about code-switching and Commercial Onomastic Approach. The research shows that the bilingual advertisements can effectively reach wider customers; advertisement helps to create a sense of cultural connection with the community; bilingual advertisement makes the products offered by MSMEs more relatable and accessible; bilingual advertisements can enhance the perception of inclusivity and professionalism, and bilingual advertisement can lead to increased product awareness, customer loyalty, and higher sales. This research is expected that the MSMEs could show their ideologies or understanding about bilingualism advertisement and for the government, it could to make policy about bilingualism advertisement for public information. This research was limited into Micro Enterprises of West Sumatera MSMEs in Food and Drink type of business.
EXPLORING THE ETHNOMATHEMATICS FRACTAL CONCEPTS TOWARDS MINANGKABAU “SONGKET” TEXTILES”: A CASE STUDY IN WEST SUMATRA Anna Cesaria; Sefna Rismen; Mazlini Adnan; Rahmatul Hayati; Edwar Kemal; Eka Pasca Surya Bayu
Curricula: Journal of Teaching and Learning Vol. 10 No. 1 (2025): Curricula : Journal of Teaching and Learning
Publisher : LLDIKTI Wilayah X

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Abstract

Mathematics is often perceived as an abstract, universal, and culture-free discipline, presented in formal symbols and rigid procedures that appear distant from learners’ everyday realities. This research investigated fractal concepts in ethnomathematics in relation to the Minangkabau songket textile. This research employed a qualitative case study design. Data were collected using a document checklist of the songket and a semi-structured interview. Data were analyzed using document analysis and thematic analysis. The research population was the Minangkabau songket textile, and the sampling method was purposive; three songket motifs from Pandai Sikek, West Sumatra, were selected. The results reveal repeated patterns of self-similarity, iteration, recursion, symmetry, and statistical variation, which are similar to the structures seen in nature. These patterns are not the result of formal mathematical calculation but arise from indigenous knowledge grounded in the Minangkabau philosophy alam takambang jadi guru, where nature serves as the primary source of learning. Beyond their aesthetic function, the fractal properties of songket motifs serve as visual metaphors for cultural continuity, social harmony, and the intergenerational transmission of values. This research is limited to songket produced by Pandai Sikek in West Sumatra. This study reinforces the notion that traditional cultural products are not only artistic expressions but also repositories of sophisticated mathematical knowledge.
Blended Learning Model for Writing Courses on Media in Era 4.0 (Model Blended Learning untuk Mata Kuliah Menulis Pada Media di Era 4.0) Muthia Damaiyanti; Desi Yulastri; Sumira Sumira; Edwar Kemal; Wahyudi Rahmat
Indonesian Language Education and Literature Vol. 8 No. 1 (2022)
Publisher : Jurusan Tadris Bahasa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24235/ileal.v8i1.9954

Abstract

This study aimed to describe the development of a blended learning model in the Writing in Media course in the face of the 4.0 era. This study uses the ADDIE model which is limited to the analysis stage. This study uses the following methods: observation with a tick observation technique, and notes; documentation with document analysis techniques; and survey with a questionnaire technique. Research data in the form of curriculum, SAP, and teaching methods. The results of the study indicate that (1) the curriculum must be revised to meet the knowledge needs of students and stakeholders, (2) the components and features of news must be mastered by students because many stakeholders need skills to work, (3) the application of a mixed learning model of writing for course media improve student skills and grades.Tujuan penelitian ini adalah untuk mendeskripsikan pengembangan model blended learning pada mata kuliah Menulis di Media dalam menghadapi era 4.0. Penelitian ini menggunakan model ADDIE yang dibatasi pada tahap analisis. Penelitian ini menggunakan metode: observasi dengan teknik observasi centang, dan catat; dokumentasi dengan teknik analisis dokumen; dan survei dengan teknik kuesioner. Data penelitian berupa kurikulum, SAP dan metode pengajaran. Hasil penelitian menunjukkan bahwa (1) kurikulum harus direvisi untuk memenuhi kebutuhan pengetahuan mahasiswa dan pemangku kepentingan, (2) komponen dan fitur berita harus dikuasai oleh mahasiswa karena banyak pemangku kepentingan membutuhkan keterampilan untuk bekerja, (3) penerapan model pembelajaran campuran menulis untuk media kursus meningkatkan keterampilan dan nilai mahasiswa.
Co-Authors Amir Husin Mohd Nor Mohd Nor Anna Cesaria Desi Yulastri Dian Mega Putri Dian Noviani Syafar Eka Pasca Surya Bayu Fahmi Zahiddan Rauf Febbiyo Fajria Salsa hayati, rahmatul Herfyna Asty jarudin, Jarudin Martini Martini Mazlini Adnan Melvina Muhammad Delfin Muthia Damaiyanti Nurul Izzah Qothiifah Riang Abrit Rifika Chandra Sefna Rismen Siska Siska Siska Song Doo Jin Song Doojin Sri Imelwaty Sumira Sumira Tazkia Rizalmi Ulfatmi Azlan Wahyudi Rahmat Yulmiati M.Pd S.S