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All Journal Jurnal Gramatika Indonesian Language Education and Literature Langkawi: Journal of The Association for Arabic and English JURNAL PENDIDIKAN TAMBUSAI Modality Journal: International Journal of Linguistics and Literature Jurnal Gramatika: Jurnal Penelitian Pendidikan Bahasa dan Sastra Indonesia Modality Journal: International Journal of Linguistics and Literature Jurnal Horizon Pendidikan
Edwar Kemal
STKIP PGRI Sumatera Barat, Padang
Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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The Key Factors of Project-Based Learning Implementation On Higher Education: A Discourse Analysis Point of View Muthia Damaiyanti; Desi Yulastri; Martini Martini; Edwar Kemal; Song Doo Jin
Jurnal Gramatika Vol 10, No 1 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2024.v10i1.7931

Abstract

It is an essential factor that using a suitable learning model will enhance the learning outcomes for students. Project Based Learning (PJBL) is cosidered one of the learning model that guide the student to study inside the classroom and on the industrial world. The students learn theoritically and practically. This research was to find out the strength and weakness of PJBL during teaching and learning inside and outside of the classroom. It used qualitative research by using descriptive design. Data were collected by using interview question using semi structure interview and documentation. Data were analyzed by using theory of Miles & Huberman and Mc Carthy about discourse analysis. There were 71 students becoming the sample of the research from Politeknik Negeri Padang. After conducting the research, it is found some strengths and weaknesses of the PJBL for teaching and learning. PJBL. The strengths are for example: improving the student motivation, making the student to be diligent and challenging, being able to solve the problem, increasing the student collaboration and cooperation, teaching the student to make decision and conceptual framework, and how to work on the field. For the weakness are for example: taking much time and money, difficult to collect the information and best decision, do not make all student creative and innovative, and needing sufficient facilities and technologies to do the project.  
Effects of Bilingualism on Local Content- Based Printed Advertisement for Products Selling by MSME: A Commercial Onomastic Approach Ulfatmi Azlan; Edwar Kemal; Song Doojin
Jurnal Gramatika Vol 10, No 2 (2024)
Publisher : Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/jg.2024.v10i2.8738

Abstract

Language development today is driven by the rapid pace of technological advancements and the cultural shifts happening around us. However, there are some business owners, called micro enterprises, still use printed advertisement. They use bilingualism on local content-based printed advertisement to sell their product to customers. This research aimed at to find out the effects of bilingualism on local content-based printed advertisement for product selling by MSMEs. These research questions are what are the effects of bilingualism on local content-based printed advertisement for product selling by MSMEs. This research used descriptive qualitative by using content analysis. Data were collected by using interview method using interview question data collection technique. Interview was conducted by using semi-structured interview. Data were analysed by using content analysis combining the theory from Fishman about code-switching and Commercial Onomastic Approach. The research shows that the bilingual advertisements can effectively reach wider customers; advertisement helps to create a sense of cultural connection with the community; bilingual advertisement makes the products offered by MSMEs more relatable and accessible; bilingual advertisements can enhance the perception of inclusivity and professionalism, and bilingual advertisement can lead to increased product awareness, customer loyalty, and higher sales. This research is expected that the MSMEs could show their ideologies or understanding about bilingualism advertisement and for the government, it could to make policy about bilingualism advertisement for public information. This research was limited into Micro Enterprises of West Sumatera MSMEs in Food and Drink type of business.
Co-Authors Amir Husin Mohd Nor Mohd Nor Anna Cesaria Desi Yulastri Dian Mega Putri Dian Noviani Syafar Fahmi Zahiddan Rauf Febbiyo Fajria Salsa Herfyna Asty jarudin, Jarudin Martini Martini Melvina Muhammad Delfin Muthia Damaiyanti Nurul Izzah Qothiifah Riang Abrit Rifika Chandra Siska Siska Siska Song Doo Jin Song Doojin Sri Imelwaty Sumira Sumira Tazkia Rizalmi Ulfatmi Azlan Wahyudi Rahmat Yulmiati M.Pd S.S