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Pengaruh Kualitas Layanan Digital Banking dan Kemudahan Penggunaan Aplikasi terhadap Loyalitas Nasabah: Studi Kuantitatif pada BPD Bali Pasupati, Bayu; Indah Hapsari, Putu; Setena, Made
Benefit: Journal of Bussiness, Economics, and Finance Vol. 3 No. 2 (2025): BENEFIT: Journal Of Business, Economics, and Finance
Publisher : Lembaga Penelitian Dan Publikasi Ilmiah (lppi) Yayasan Almahmudi Bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/benefit.v3i2.1189

Abstract

Perkembangan teknologi digital telah mendorong transformasi dalam sektor perbankan melalui layanan digital banking yang menawarkan kemudahan dan efisiensi bagi nasabah. Penelitian ini bertujuan untuk mengkaji pengaruh kualitas layanan digital banking dan kemudahan penggunaan aplikasi terhadap loyalitas nasabah pada Bank Pembangunan Daerah (BPD) Bali. Metode yang digunakan adalah survei kuantitatif dengan sampel sebanyak 94 nasabah aktif yang menggunakan layanan mobile banking BPD Bali. Data dikumpulkan kemudian dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa variable bebas berpengaruh signifikan positif terhadap variabel terikat. Kemudahan penggunaan aplikasi memiliki pengaruh yang lebih kuat dibandingkan kualitas layanan. Temuan ini menegaskan pentingnya peningkatan aspek kemudahan penggunaan aplikasi dan kualitas layanan dalam menjaga loyalitas nasabah di era digital, khususnya pada bank pembangunan daerah yang tengah melakukan transformasi digital. Penelitian ini memberikan kontribusi empiris sekaligus rekomendasi bagi pengelola bank untuk fokus pada pengembangan layanan digital yang responsif dan user-friendly guna memperkuat hubungan jangka panjang dengan nasabah.
Optimalisasi Potensi Desa Bresela melalui Pemberdayaan Masyarakat Guna Meningkatkan Perekonomian Pasupati, Bayu; Dharmanegara, Ida Bagus Agung
Jurnal Pengabdian Masyarakat Berkarya Vol. 4 No. 02 (2025): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v4i02.1454

Abstract

Tourism in Bali is developing the concept of community-based tourist destinations that utilize the potential of nature, culture and local community life to attract tourists. Villages often have unique handicraft traditions, such as weaving, wickerwork or carving. The development of these creative industries can provide new economic opportunities through the marketing of local products, both in domestic and international markets. This activity is a Real Work Lecture Program - Community Empowerment by Students (KKN-PMM) 2024 by Warmadewa University with the local community of Brasela Village, Gianyar - Bali. The collaborative program of service activities carried out include: Education and Training, Economic Empowerment, Tourism Development, and Health and Environment. The results of the implementation of community service activities in the KKN-PMM program are quite enthusiastic in participating in the training, this can be seen from the responses from the UMKM players in Gianyar Village, Bali with the desire to be more creative in acquiring new skills that support the management of their business as well as choosing alternative digital-based marketing strategies to increase product competitiveness and reach new potential market targets.
PKM Pemerdayaan Masyarakat Melalui Peningkatan Kapasitas Manajemen bagi Kelompok Pengerajin Uang Kepeng Kamasan Bali Cokorda Krisna Yudha; Ida Bagus Gede Indra Wedana Purba; Bayu Pasupati
Jurnal Pengabdian UNDIKMA Vol. 3 No. 3 (2022): November
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v3i3.6039

Abstract

This community service program aims to increase partners' understanding and ability to prepare financial reports, taxation, and marketing strategies in the digital era. The method of implementing the service program was to carry out counseling. The implementation of activities was divided into six stages: situation analysis, formulating problems, proposing several solutions, designing programs, implementing programs, evaluating program results, and reporting. The partner of this program was the owner and craftsman of the kepeng money at UD Kamasan Bali. The instruments of this program were questionnaires and interviews. The service activity results showed that (1) there was an increased understanding of preparing financial statements based on SAK EMKM, (2) partners complied with applicable tax rules and could report Individual Taxpayers' Period and Annual Tax Returns (SPT), and (3) partners could use digital media properly and maximize the use of product e-catalogs.
Synergy of Physical, Mental, Financial, and Environmental Health in Support of Sustainable Development Goals (SDGS) PASUPATI, Bayu; LAKSMI, Putu Ayu Sita
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)-
Publisher : Indonesia Strategic Sustainability

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1666

Abstract

The 2025 Community Service Program – Community Empowerment by Warmadewa University Students (KKN-PMM) in Belantih Village, Kintamani District, Bangli Regency, was held for one month with the theme "Synergy of Physical, Mental, Financial, and Environmental Health in Supporting the Sustainable Development Goals (SDGs)." Involving 25 students from various disciplines, this program was designed to address multidimensional problems identified through village situation analysis, including low mental health literacy, suboptimal waste management, limited diversification of locally based economic products (coffee and oranges), low financial literacy, and challenges in basic education (reading, writing, and arithmetic). Implementation methods included direct education, participatory training, ongoing mentoring, and cooperation activities. The program results showed a significant increase in community understanding of mental health, the application of the 3R principle (Reduce, Reuse, Recycle), innovative product processing skills (coffee cake and orange wine), the ability to manage household finances, and children's learning progress. This program directly contributes to the achievement of several SDGs, such as SDG 3 (Health and Well-Being), SDG 4 (Quality Education), SDG 5 (Gender Equality), SDG 8 (Decent Work and Economic Growth), SDG 12 (Responsible Consumption and Production), and SDG 13 (Addressing Climate Change). The program's success is supported by close collaboration between students, village officials, educational institutions, and the community. This article concludes that a holistic and locally based approach is key to successful community empowerment. It is recommended that the village government and universities continue their partnership to ensure the program's sustainability.
The Influence of Service Quality and Customer Satisfaction on Customer Loyalty at Bank BPD Bali PASUPATI, Bayu; LAKSMI, Putu Ayu Sita
Journal of Governance, Taxation and Auditing Vol. 4 No. 2 (2025): Journal of Governance, Taxation and Auditing (October - December 2025) - In Pre
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i2.1667

Abstract

This study aims to analyze the influence of service quality and customer satisfaction on customer loyalty at Bank BPD Bali. This study uses a quantitative approach with a survey method by distributing questionnaires to 150 active customer respondents of Bank BPD Bali. The data analysis technique used is multiple linear regression with the help of the SPSS program version 25. The results of the study indicate that service quality has a positive and significant effect on customer loyalty, as well as customer satisfaction has a positive and significant effect on customer loyalty. In addition, the results of the F test indicate that service quality and customer satisfaction simultaneously have a significant effect on customer loyalty. The coefficient of determination (R²) value of 0.486 indicates that 48.6% of the variation in customer loyalty can be explained by service quality and customer satisfaction, while other factors outside the research model influence the rest. This finding emphasizes the importance of improving service quality and customer satisfaction as a primary strategy in building long-term customer loyalty at Bank BPD Bali.
The Effect of Non-Performing Loan Level, Credit Distribution, and Operating Expenses on the Return on Equity in Banking Sub-Sector Companies in KBMI Category 3 Listed on the Indonesia Stock Exchange for The Period 2020-2024 PASUPATI, Bayu; SETENA, Made
Journal of Tourism Economics and Policy Vol. 5 No. 4 (2025): Journal of Tourism Economics and Policy (October - December 2025) - In Press
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v5i4.1699

Abstract

This study aims to analyze the effect of non-performing loans, credit distribution rates, and operational expenses on the return on equity of KBMI 3 category banking sub-sector companies listed on the Indonesia Stock Exchange (IDX). The approach used is quantitative with an explanatory research type. The sample was determined using purposive sampling and consisted of 9 companies. Secondary data were obtained from the 2020-2024 financial reports through the IDX official website and analyzed using multiple linear regression with SPSS version 25. The results show that partially, non-performing loans (NPL) do not have a significant effect on return on equity (ROE), while loan-to-deposit ratio (LDR) and operating expenses (BOPO) have a significant effect. These findings contribute to the development of literature and provide practical benefits for management, investors, and regulators. This study has limitations in the number of variables studied and the scope of the sector is still narrow, so the results cannot be generalized widely.