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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Pusat Akses Kajian Manajemen Journal of Social And Economics Research Transformasi: Journal of Economics and Business Management Jurnal Riset dan Inovasi Manajemen journal of social and economic research
Wahyu Indah Mursalini
Universitas Mahaputra Muhammad Yamin
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Journal : Jurnal Ilmiah Edunomika (JIE)

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PENGARUH KUALITAS PRODUK DAN E COMMERCE TERHADAP KEPUASAN KONSUMEN PADA AZZAHRA CAKE DI KECAMATAN KINALI Mai Yuliza; Wahyu Indah Mursalini; Almasdi Almasdi; Afniyeni Afniyeni; Nelnis Nelnis
JURNAL ILMIAH EDUNOMIKA Vol 6, No 2 (2022): EDUNOMIKA : Vol. 06, No. 02, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i2.5828

Abstract

The purpose of this study was to see the effect of product quality and e-commerce on consumer satisfaction. The population of this study were all consumers at Azzahra Cake kinali with a total sample of 100 people. Data were collected through questionnaires with assessment criteria using a Likert scale. The results showed that product quality had a positive and significant effect on consumer satisfaction with a coefficient value of 0.690 and a significance value of 0.000. E-Commerce has a positive and significant effect on consumer satisfaction with a coefficient value of 0.153 and a significance value of 0.039. And product quality and E-Commerce simultaneously have a positive and significant effect on consumer satisfaction with a significance value of 0.000. The coefficient of determination of 46.4% shows the effect of product quality and E-commerce on consumer satisfaction at Azzahra Cake is 46.4% while the remaining 53.6% is influenced by other factors that have not been studied in this study such as environmental factors, emotional intelligence and product prices. Keywords : Consumer Satisfaction, Product Quality And E_Commerce
Co-Authors Afni Yeni Afniyeni Afniyeni Afrahamiryano Afrahamiryano Almasdi Almasdi Anisa Pratama Putri Arfimasri Arfimasri Dorris Yadewani Elsi Febriani Esi Sriyanti Gita Medila Hayatul Husna Ikhwan Ikhwan Indra Saputra M Ilyas Mai Yuliza Mai Yuliza Muharama Yora Mustika Lukman Arief, Mustika Lukman Nelnis Nelnis Nova Aliza Nurhayati Nurhayati Puja Karmita Rapi Putra Rasidah Nasrah Renta Marwila Resti Anggraini Revika Oktavia Susebi Buma Welly Arnelia Putri