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All Journal Asia-Pacific Management and Business Application Journal of Economic, Bussines and Accounting (COSTING) Journal on Education Ensiklopedia of Journal KOLOKIUM: Jurnal Pendidikan Luar Sekolah Jurnal Informatika Ekonomi Bisnis Emerging Markets : Business and Management Studies Journal Jurnal Manajemen Bisnis Eka Prasetya Devotion: Journal of Research and Community Service Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Manajemen Economic Reviews Journal Journal of Social And Economics Research Jurnal Indonesia Sosial Sains Journal Research of Social Science, Economics, and Management Cerdika: Jurnal Ilmiah Indonesia Applied Quantitative Analysis (AQA) Jurnal Manajemen Kreatif dan Inovasi Journal of Innovative and Creativity Journal Serambi Engineering (JSE) Jurnal Cendekia Ilmiah
Jerry Heikal
Bakrie University
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The Impact of Terrarium Aesthetics on Purchase Behavior: A Binary Logistic Regression Analysis of The Celebes Plant Lover Community Syahruni Aryanti; Jerry Heikal
Devotion : Journal of Research and Community Service Vol. 7 No. 6 (2026): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v7i6.25726

Abstract

Terrariums have gained popularity as decorative elements that combine aesthetic value with low-maintenance plant care, particularly among urban and hobbyist communities. Understanding the factors that drive purchase decisions in such niche markets is essential for producers and marketers. This research aims to examine the factors influencing terrarium purchase decisions among members of the Celebes Plant Lovers community. The research employs a quantitative approach using binary logistic regression analysis based on data collected from 107 respondents. The independent variables include aesthetic appeal, type of terrarium, type of plant, maintenance, price, and purchasing platform, while the dependent variable is the purchase decision. The results show that the regression model is statistically significant (χ²(6) = 12.87, p = 0.045) and explains 18.2% of the variance in purchase decisions (Nagelkerke R² = 0.182), with an overall classification accuracy of 82.2%. Among the examined variables, only aesthetic appeal has a significant effect on purchase decisions (β = 0.965, p = 0.035), indicating that higher aesthetic value increases the likelihood of purchasing terrarium products. Other variables—such as type of terrarium, type of plant, maintenance, price, and purchasing platform—do not show significant effects. These findings highlight the importance of visual attractiveness in influencing consumer behaviour, particularly in hobby-based communities. The study contributes to the understanding of consumer decision-making by emphasizing the dominant role of aesthetics over functional and economic factors in niche markets.
Perspective Javanese Employee on Pursuing Wealth Finding From an Ethnography Analysis Medysia Novittaqa S; Hana Oktafianna; Seera Safira; Jerry Heikal
Jurnal Indonesia Sosial Sains Vol. 7 No. 6 (2026): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v7i6.2378

Abstract

Problems economy can happen all over society. Both those who have income tall or those who have income low. The Javanese are Indonesia's most populous ethnic group, and the majority have migrated throughout the archipelago. Nevertheless, Javanese culture continues to permeate their daily activities and is transmitted to subsequent generations. A society's culture typically shapes a person's point of view, conduct, morals, and ethics, which may directly or indirectly influence how groups behave in everyday situations. Economic issues can arise in any community, largely because many people lack the ability to manage their finances responsibly. This study explores how Javanese people perceive financial planning and wealth accumulation. An ethnographic qualitative approach was employed, using in-depth interviews to collect data from Javanese employee respondents. The findings reveal that most respondents focus on wealth planning for future life security, with three main themes emerging: wealth accumulation, wealth preservation, and wealth planning. This study contributes to understanding the intersection between cultural values and financial behavior among Indonesia's largest ethnic group.
Menentukan Segmentasi dan Target Konsumen bagi Pembeli Marketplace Fashion Online Menggunakan Metode K-Means Clustering dan Analisis Etnografi Reviani Erlinda; Heru Prabowo; Triesna Ratulina; Jerry Heikal
MAMEN: Jurnal Manajemen Vol. 5 No. 3 (2026): Juli 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v5i3.7893

Abstract

This study aims to determine consumer segmentation and targeting strategies for fashion buyers in online marketplaces using the K-Means Clustering method. In the rapidly evolving digital retail landscape, understanding heterogeneous consumer behaviour is essential for designing precise and effective marketing strategies. Using data from 204 respondents, the study incorporates demographic, psychographic, behavioural, and preference-based variables including fashion style orientation, purchasing behaviour, and platform usage to construct meaningful clusters. The analysis produced five distinct consumer segments: Functional Casual Buyers, Trend-Oriented Streetwear Males, Premium Classic Enthusiasts, Trendy Female Shoppers, and Mass-Market Casual–Sporty Consumers. Each segment was examined comprehensively to identify personas, core needs, pain points, and corresponding Online Value Propositions (OVPs). Furthermore, a Maintain–Stop–Start marketing mix strategy based on the 8P framework was developed to guide practical implementation for each cluster. The findings demonstrate that data-driven segmentation enhances targeting accuracy, personalization effectiveness, and strategic alignment in digital fashion commerce. Overall, this research highlights how K-Means Clustering serves as a robust analytical tool for improving competitive positioning and optimizing marketing strategies in increasingly fragmented online fashion markets.
The Influence of Digital Service Quality and Customer Experience on User Satisfaction and Loyalty of Shopee in Indonesia Using SEM–PLS Diva Dinar Fasya; Herdianto Herdianto; Syauqi Ahtisya; Jerry Heikal
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.983

Abstract

This study aims to analyze the influence of digital service quality and customer experience on user satisfaction and loyalty among Shopee users in Indonesia using the Structural Equation Modeling–Partial Least Squares (SEM–PLS) approach. Digital transformation has reshaped consumer behavior, positioning service quality and customer experience as key success factors in e-commerce. Data were collected through an online survey using a Likert scale from active Shopee users. The results indicate that customer experience has the most dominant influence on satisfaction, while digital service quality acts as a fundamental factor shaping users’ positive perceptions of the platform. Customer satisfaction is proven to be a significant mediating variable linking service quality and customer loyalty. Users who experience positive and consistent interactions tend to be more satisfied and demonstrate stronger long-term loyalty to Shopee. These findings highlight the importance of enhancing digital experiences that are both engaging and personalized to sustain customer loyalty in an increasingly competitive e-commerce environment.
Analysis of the Factors Influencing Willingness to Connect in Sistem Penyediaan Air Minum (Spam)/Drinking Water Supply System (Dwss) Pekanbaru Riau Using Binary Logistic Regression Method Raras Herry K; Sarah Mulyani; Jerry Heikal
Journal Research of Social Science, Economics, and Management Vol. 5 No. 8 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i8.1344

Abstract

To fulfill the needs for clean water in Pekanbaru City and Kampar Regency Riau, Perusahaan Daerah Air Minum(PDAM)/Drinking Water Regional Enterprise (DWRE) in collaboration with an investor company is building piping network infrastructure known as the Pekanbaru – Riau Sistem Penyediaan Air Minum (SPAM)/Drinking Water Supply System (DWSS). This SPAM/DWSS has an important role in fulfilling the needs for clean water in the community. However, its operational sustainability is highly dependent on the ability of potential customers to pay for the services (willingness to connect). This study aims to analyze factors influencing the willingness to connect for prospective customers of SPAM/DWSS Pekanbaru – Kampar by using the binary logistic regression method. The independent variables analyzed include economic, social, and demographic factors, such as age, occupation, household income, education level, and customer perception of water tariffs. The data were collected through a survey conducted by RH Consultants to 2,000 respondents of domestic customers and 1,500 respondents of commercial and industrial customers to determine the most significant factors influencing the willingness to connect. The results showed that household income has a significant influence on the willingness to connect for potential customers. These findings provide insights for SPAM/DWSS managers and local governments in designing more equitable and sustainable tariffs and policies.
MERGERS AND ACQUISITIONS VALUATION FOR THE ACQUISITION OF PT LIPPO KARAWACI TBK BY PT BUMI SERPONG DAMAI TBK Dwi Wuryantadi; Jerry Heikal
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 10 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i10.691

Abstract

The purpose of this study is to determine mergers and acquisitions valuation for the acquisition One of the strategic objectives aimed at enhancing performance is product diversification. By acquiring PT Lipo Karawaci Tbk (LPKR), PT Bumi Serpong Damai Tbk (BSDE) aspires to expand its product portfolio by incorporating the existing offerings of LPKR. The method use quantitative methodology, characterized by the collection of numerical data and subsequent analysis by statistical tools. The primary objective of this study is to quantitatively quantify and provide an objective analysis of various eventsThe successful execution of this corporate activity necessitates meticulous calculation to effectively enhance the performance of the purchasing company, hence accomplishing its primary objective. One of the research objectives is to ascertain the valuation of PT Lippo Karawaci Tbk (LPKR) as a firm. The free cash flow method, often known as FCFF, is a viable approach for conducting assessments within the context of corporations. The aforementioned are financial concepts and measures employed for the purpose of quantifying the quantity of cash created by a corporate entity. In order to ascertain the post-acquisition predictions of the company for the subsequent five-year period (2023-2027), an analysis of the financial report data of both entities from 2020 to 2027 is required.
FINANCIAL PERFORMANCE SEGMENTATION CHANGES ON PROPERTIES AND REAL ESTATE INDUSTRIES FOR ACQUISITION Dwi Wuryantadi; Jerry Heikal
Cerdika: Jurnal Ilmiah Indonesia Vol. 3 No. 10 (2023): Cerdika : Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v3i10.692

Abstract

Mergers and acquisitions of companies are generally understood as efforts to develop a company for the better, by combining strengths and/or compensating for weaknesses in one company with strengths in other companies. One of the processes that must be carried out is to find a public company that is feasible to be acquired, according to the problem formulation. How do you determine which prospective companies in the property and real estate industry are eligible for acquisition? Data from 34 issuers were analyzed based on several financial ratios, namely Sales, D/E Ratio, ROA, ROE and NPM and segmented changes in their financial performance into five clusters using the IBM SPSS version 26 application by carrying out K-Mean Cluster Classification, the results of the analysis show. Of the 14 issuers, there were 2 issuers whose sales performance and financial performance deteriorated, namely: LPKR (Lippo Karawaci Tbk) and SMRA (Sumarecon Agung Tbk). There are 12 Issuers that have experienced an increase in Sales Performance and Financial Performance. There is one issuer that has experienced an increase in Sales and Financial Performance of 1 point in a very good cluster position at this time that is eligible to be made an acquirer company, namely BSDE (Bumi Serpong Damai Tbk).
Segmentasi Pelanggan Berdasarkan Analisis RFM dan Studi Etnografi sebagai Dasar Strategi Pemasaran Isyak Pratama Putra; Jerry Heikal
Jurnal Serambi Engineering Vol. 11 No. 3 (2026): Juli 2026
Publisher : Faculty of Engineering, Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Akses air bersih merupakan kebutuhan dasar, namun rendahnya keaktifan pelanggan menjadi tantangan bagi layanan air perpipaan SPAM di Kabupaten Kampar–Pekanbaru. Kondisi ini dipengaruhi oleh penggunaan air tanah, menurunnya preferensi terhadap air perpipaan, dan perubahan demografi pelanggan. Penelitian ini bertujuan untuk menganalisis segmentasi pelanggan dengan menggunakan model RFM (Recency, Frequency, Monetary) pada tahun 2025. Hasil analisis RFM membagi pelanggan ke dalam tujuh kelompok, yaitu Champions, Valuable Customers, Potential Customers, At Risk, New Entrants, Dormant Customers, dan Lost Opportunities. Untuk pelanggan Champions, dapat diberikan apresiasi bulanan dan diskon. Untuk Valuable Customers, melalui program loyalitas berbasis poin. Sedangkan untuk Potential Customers, perusahaan perlu memberikan edukasi lebih mengenai manfaat air perpipaan. Untuk kelompok At Risk dan New Entrants, perlu ada penawaran khusus terkait produk. Sementara untuk Dormant Customers, bisa diberikan promo menarik untuk menarik mereka kembali, dan untuk Lost Opportunities, produk dapat diperkenalkan kembali dengan penawaran spesial. Pendekatan segmentasi ini bertujuan untuk meningkatkan keterlibatan dan kepuasan pelanggan dengan strategi pemasaran yang lebih personal, sehingga dapat mempererat hubungan dengan pelanggan dan meningkatkan pendapatan perusahaan.
HETEROGENITAS JALUR TRANSMISI BI7DRR TERHADAP INFLASI DI INDONESIA: ANALISIS LAG DAN KONTRIBUSI JALUR EKSPEKTASI HARGA PENJUAL, NILAI TUKAR, HARGA ASET, DAN KREDIT Hammam Muhammad; Hilmy Muhammad; Jerry Heikal
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1621

Abstract

Penelitian ini menganalisis heterogenitas jalur transmisi policy rate Bank Indonesia terhadap inflasi di Indonesia periode 2010–2025 melalui empat jalur, yaitu ekspektasi harga penjual (Indeks Ekspektasi Harga/IEH), nilai tukar, harga aset (IHSG), dan kredit modal kerja. Penelitian menggunakan data bulanan sebanyak 192 observasi dengan metode Local Projection Impulse Response Function (LP-IRF), Structural Vector Autoregression Forecast Error Variance Decomposition (SVAR-FEVD), analisis heterogenitas berdasarkan rezim inflasi, serta uji ketahanan model. Hasil penelitian menunjukkan bahwa seluruh jalur transmisi memberikan respons inflasi yang signifikan, tetapi dengan kecepatan dan kekuatan yang berbeda. Berdasarkan respons awal, jalur nilai tukar bekerja paling cepat, diikuti harga aset, ekspektasi harga penjual, dan kredit modal kerja. Berdasarkan respons puncak, harga aset memberikan pengaruh paling cepat, diikuti ekspektasi harga penjual, kredit modal kerja, dan nilai tukar. Hasil SVAR-FEVD menunjukkan kontribusi own shock inflasi menurun seiring waktu, sementara kontribusi terbesar terhadap variasi inflasi berasal dari ekspektasi harga penjual, diikuti harga aset, nilai tukar, dan kredit modal kerja. Analisis berdasarkan rezim inflasi menunjukkan bahwa transmisi kebijakan moneter lebih kuat pada kondisi inflasi tinggi. Jalur ekspektasi harga penjual hanya signifikan pada rezim inflasi tinggi, sedangkan nilai tukar, harga aset, dan kredit memberikan respons yang lebih besar dibandingkan rezim inflasi rendah. Uji ketahanan mengonfirmasi konsistensi hasil, sehingga efektivitas kebijakan moneter perlu dievaluasi berdasarkan horizon waktu, kontribusi masing-masing jalur, dan kondisi inflasi.
ANALISIS PENGARUH LEVERAGE, LIKUIDITAS, PROFITABILITAS, DAN FIRM SIZE TERHADAP NILAI PERUSAHAAN, DENGAN EFISIENSI PERUSAHAAN SEBAGAI VARIABEL MEDIASI PADA PERUSAHAAN SEKTOR ENERGI DI BURSA EFEK INDONESIA Hilmy Muhammad; Hammam Muhammad; Jerry Heikal
Journal of Social and Economics Research Vol 8 No 1 (2026): JSER, June 2026
Publisher : Ikatan Dosen Menulis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jser.v8i1.1622

Abstract

Penelitian ini menganalisis pengaruh leverage, likuiditas, profitabilitas, dan firm size terhadap nilai perusahaan (PBV) dengan efisiensi perusahaan sebagai variabel mediasi pada emiten sektor energi di Bursa Efek Indonesia periode 2019–2024. Efisiensi perusahaan diukur menggunakan Asset Turnover Ratio (ATO), Receivable Turnover Ratio (RTO), dan Operating Expense Ratio (OER). Penelitian menggunakan pendekatan kuantitatif dengan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) untuk menguji pengaruh langsung dan tidak langsung. Hasil penelitian menunjukkan bahwa delapan dari sebelas hipotesis didukung. Profitabilitas berpengaruh positif signifikan terhadap efisiensi dan nilai perusahaan, baik secara langsung maupun melalui mediasi parsial efisiensi. Leverage juga berpengaruh positif signifikan terhadap efisiensi dan nilai perusahaan, tetapi tidak dimediasi oleh efisiensi. Likuiditas berpengaruh positif signifikan terhadap nilai perusahaan secara langsung, namun tidak melalui efisiensi. Sebaliknya, firm size berpengaruh negatif signifikan terhadap nilai perusahaan, mengindikasikan adanya fenomena size discount. Efisiensi perusahaan sendiri terbukti meningkatkan nilai perusahaan secara signifikan. Temuan ini mendukung Resource-Based View dan Trade-Off Theory, serta memperluas Signaling Theory melalui mediasi parsial pada hubungan profitabilitas terhadap nilai perusahaan. Secara praktis, hasil penelitian menegaskan pentingnya peningkatan efisiensi operasional, profitabilitas, dan pengelolaan struktur modal yang optimal sebagai strategi utama untuk meningkatkan nilai perusahaan pada sektor energi.
Co-Authors Abhiyoga Deyandra Putra Aditya Rachman Zarkasih Aditya Sutama Agus Sugiono Ahmad Julian Andi Mardhotilla Antonius Hendri Widiyanta Asti Apriani Ayu Gandhi Cita Ayu Riyadi Putri Citra Dika Pertiwi Dewi Anggini Dewi Lisdayanti Diny Claudia Durandt Diva Dinar Fasya Dwi Wuryantadi Dzaki Zakaria Elja Salwa Erwan Hendrawan Faisal Heswara Fanjili Gratia Mamonto Fidy Rachman Osthar Gulfi Oktariani Haby Kurniawan Hamka Putra Jaya Hamka Putra Jaya Hammam Muhammad Hana Oktafianna Helga Meilany Herdianto Herdianto Heru Prabowo Hilmy Muhammad Ika Sukmawati Imam Yumarsa Isfan Ferli Isyak Pratama Putra Kevry Ramdany Kholil Akhmad Lidya Hamdani Putri Lurinjani Akhsan Lurinjani Akhsan Maya Seruni Putri Medysia Novittaqa S Meiriza Azwar Michael Muhammad Farhan Muhammad Feyzel Khalfani Putra Ardanesworo Muhammad Iqbal Fajri Nuria Soviatun Nuria Soviatun Nuria Soviatun Nurul Intan Permanasari Pahrul Rojih Rabih Katon Dwicahyo Raden Maart Adi Waskita Rama Rizqullah Fahrizal Raras Herry K Reviani Erlinda Samsul Arifin Sarah Mulyani Seera Safira Sri Mulyaningsih Susan Ratna Salim Syahruni Aryanti Syauqi Ahtisya Tasrika Azwar Triesna Ratulina Vasya Theodora Givianty